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Marketing Presentation On Haldiram Case Study

The document summarizes a marketing presentation on the Haldiram's case study. It discusses how Haldiram's became the number one choice of Indian consumers through effectively using the 4 P's of marketing. It outlines Haldiram's background in traditional Indian snacks, potential problems like focusing only on niche markets, opportunities for expansion, challenges from competition, and solutions like celebrity endorsements. The benefits of implementing these solutions are said to include increased sales, brand awareness, and customer base.

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sundarsmm
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81 views9 pages

Marketing Presentation On Haldiram Case Study

The document summarizes a marketing presentation on the Haldiram's case study. It discusses how Haldiram's became the number one choice of Indian consumers through effectively using the 4 P's of marketing. It outlines Haldiram's background in traditional Indian snacks, potential problems like focusing only on niche markets, opportunities for expansion, challenges from competition, and solutions like celebrity endorsements. The benefits of implementing these solutions are said to include increased sales, brand awareness, and customer base.

Uploaded by

sundarsmm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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5/20/2018 Ma rketing Pre se nta tion on Ha ldira m Ca se Study - slide pdf.

c om

Haldiram’s : The No:1 Choice of Consumers

Presented
GROUP - 4By:

Kanupriya Tiwari
Karishma Balodi

Kaveri Sharma
Khushboo Awasthi
Krati Gupta
Kratika Varshney

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5/20/2018 Ma rketing Pre se nta tion on Ha ldira m Ca se Study - slide pdf.c om

ABSTRACT

The case let , Haldiram’s the no. 1 choice of


consumers , explains how Haldiram’s is the primary
choice among the Indian consumer . Haldiram’s
came out with different products which suited the
tastes of various ethnic and geographic group .The

case let deal with how the company used 4 P’s


effectively to influence consumer decision making.

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5/20/2018 Ma rketing Pre se nta tion on Ha ldira m Ca se Study - slide pdf.c om

BACKGROUND

• Ready to Eat Snacks

• Traditional Indian Sweets and Snacks

Customerisation
• The 4 P’s

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PROBLEMS

• Only Focus Niche Market

• Focus only on Print Media

Excessive Promotion During Festive Season.

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OPPORTUNITIES

• Enter In new Market Segment

•
Expansion In Rural Areas
• Discounts, Offers & Cross Promotional Activity

Use of Social Media


• Home Delivery Facilities

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CHALLENGES

• Aggressive Competition

• Environmental Issues

• Transportation Cost

• Customer Satisfaction

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SOLUTIONS

• Electronic Media and Advertising

• Celebrity Endorsement

• Expansion In Other Segment

• Feedback

• Customization

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BENEFITS

• Increase in sales & Brand awareness

• Increase in customer base

• Competitive advantage

• Attract new customer segment

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THANK YOU

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