MOTIVATION:

The term "motivation" describes why a person does something. It is the driving force behind
human actions. Motivation is the process that initiates, guides, and maintains goal-oriented
behaviors.
For instance, motivation is what helps you lose extra weight, or pushes you to get that promotion
at work. In short, motivation causes you to act in a way that gets you closer to your goals.
Motivation includes the biological, emotional, social, and cognitive forces that activate human
behavior.
CREATIVITY:
The ability to make or produce new things using skill or imagination.
creativity is the ability to come up with new ideas. It's about seeing the world in new
ways and finding new solutions to problems.

INNOVATION:
Innovation in entrepreneurship means the practice of creating new business ideas and plans with
the intention of generating profits, helping the community, and accompanying company goals.

DIFFERENCE BETWEEN CREATIVITY & INNOVATION:

BASIS FOR
CREATIVITY INNOVATION
COMPARISON
Meaning Creativity is an act of creating new Innovation is the introduction of
ideas, imaginations and something new and effective into the
possibilities. market.
Process Imaginative Productive
Quantifiable No Yes
Related to Thinking something new Introducing something new
Money No Yes
Consumption
Risk No Yes

Principles of Creativity

As we saw, every person is creative, i.e. is capable of creativity. This creativity of every individual
is composed of three main components. So we will take a look at these three aspects in some detail.

Expertise

Expertise basically encompasses the knowledge of a person. This means intellectual knowledge,
procedural knowledge, technical knowledge all combined together. Usually, it talks about all the
knowledge a person has in a specific field, i.e. in his domain.
And expertise and creativity are closely related. While it is not important to have a creative side to
attain expertise in one’s field, the opposite tends to be true. Creativity generally does demand some
level of expertise.

Creativity Thinking Skills

Another one of the Principles of Creativity is creative thinking. Creative thinking is associated with
how one approaches a problem or difficult situation. It involves finding a unique and creative
solution to any unanswered question or problem. It is basically “thinking outside the box”i.e.,
having a new perspective about something routine.

New ideas, intelligent solutions, unique collaborations and combinations all are a part of creative
thinking. It exhibits the flexibility and imagination power of a person. Creative thinking is
stimulated by both structured processes such as lateral thinking and unstructured processes such as
brainstorming.

Motivation

Motivation is the driving force behind an individual. It is the desire that pushes a person to initiate
any action or behaviour or sustain such behaviours as well. Motivation is a very big part of any
persons work environment. It really defines the success of any endeavour.

Even in creativity, motivation plays a huge role. Creativity is not an easy process, it requires efforts
and hard work. If the person lacks motivation, he may give up easily without sufficient efforts.

And the lack of results can be blamed on lack of creativity. But if a person is truly motivated, and
works towards his problems a creative solution can always be attained.

IMPORTANCE/ ROLE OF CREATIVITY IN ENTREPRENEURSHIP:

1. Creating innovative ideas

2. Novel way to develop and improve the product
3. To Face Cut-Throat Competition
4. Clubbing of goals become possible
5. Entry of new product in the market
6. Best communication
7. Forecast changes
8. Establishment of cordial relations
9. Abundance of resources in place of scarcity
10. Search of new opportunities become possible
HOW TO INCREASE CREATIVITY IN ORGANIZATION:

In this article, we discuss creativity and its importance, list steps for increasing creativity in your
workplace and offer tips for both encouraging and nurturing creative thinking.

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12 steps to increase creativity in the workplace

Here are several steps to increase creativity within the workplace:

1. Establish a clear mission and vision

Create a clear company mission and vision and reiterate it frequently. Ensure all employees are
aware of your strategy and remain as transparent as you can about it. Sharing information builds
further trust and a stronger bond between a company and its employees. It also helps them
understand the current state of the business and how their work impacts the company.

2. Communicate the company's goals

Clearly communicate the company's direction or long-term goals. Also include data or statistics
proving how each team's work affects the company's direction. Creating an open atmosphere
shows employees their value to the company and encourages them to help reach both short- and
long-term goals.

3. Hire the right people

Organizations that focus on diversity in their hiring efforts often bring employees with varying
perspectives into the workplace. New perspectives allow problems to be seen from a different
angle and be addressed with creative solutions. Employees with similar educational and cultural
backgrounds may find that their ideas stagnate or become very similar to one another.

Direct your hiring efforts on diverse individuals with different skill sets. This creates a new
atmosphere with increased innovation.

4. Implement flexible work hours

Consider adding flexible or work from home hours for certain roles that only need an internet
connection. Working from home often reduces stress, allowing employees to think more clearly
and creatively and come up with more effective ideas.

Ensure steady productivity at home by setting guidelines for work along with clear expectations.
Coordinate with managers and their teams to determine a flexible schedule that works best for
them and also accommodates the company’s needs.

5. Provide space for critical thinking

Consider the design of your workplace—from the color scheme to the light sources. Colors
impact the energy of a space, which either benefits or dissuades creative thinking. For example,
rooms colored in pastel blues and greens often make people feel more comfortable and energized
than those in rooms with white or gray walls.

Lighting also plays a large role by properly illuminating spaces and making it easier to
concentrate. Consider adding natural light where needed or use warm-tinted light bulbs that
create similar lighting.

6. Adapt creative-thinking techniques

You can improve creativity by learning about and applying creativity techniques and exercises.
Creativity techniques represent methods that promote creative thinking and its associated skills,
such as idea generation, open-mindedness and problem-solving. In the workplace, you may use
these techniques for both collaborative and independent activities.

7. Act on good ideas

Encourage employees to share their ideas by implementing the good ones and acknowledging the
thought behind other ones. Let the employee personally know that you plan to implement their
idea. Wait for positive outcomes, then formally tell the team who inspired the change.
Addressing and publicly commending a good idea fosters sharing of ideas and greater levels of
innovation. Team members feel more inspired to share their thoughts and opinions.

8. Reward creativity

Creativity only occurs when a business creates an atmosphere that allows it. When it does occur,
reward it by whichever means you deem fit. For example, some companies award bonuses to
employees who share new and daring ideas. Rewarding creativity gives it value, making it a
more actionable endeavor for employees.

9. Offer further training

Offer additional training when possible, ensuring that all employees know what they need to do
and what management expects of them. Explain that training opportunities allow them to grow
their knowledge base, develop more skills and be creative and innovative and that these are traits
highly valued by the organization. When employees feel valued, they feel more connected to the
company and more willing to work hard for it.

10. Get employees more involved

Create a sense of transparency within your business by sharing relevant information with
employees. Transparency encourages employees to feel more involved with company decisions
and performance. Companies that share information appear to care about their employees and
employee involvement. It instills a sense of ownership among employees and encourages them to
work harder and think more creatively to achieve goals.
11. Encourage collaboration

Creativity often flourishes in group- or team-oriented environments. Encourage collaboration by

allowing coworkers to pool efforts on certain tasks. As they work together, they're more likely to
come up with creative ideas, using each other as inspiration. If some employees work from home
or in separate office spaces, encourage the use of video chatting so they feel like they are part of
the team.

12. Create time and space for fun activities

Schedule occasional team or company perks throughout the year. This might include anything
from paid lunches to visiting a sports or gaming center. Consider including amenities in the
office such as a video game room, fitness center or coffee shop. It allows employees to become
acquainted in a more casual environment and may reduce work-related
stress.

STIMULATING CREATIVITY

Creative ideas are the result of effort. Creativity is the act of tuning new and imagination ideas in
reality. Creativity involves two processes thinking them producing. If you have ideas but don’t
act on them you are imaginative not creative. Developing employees to be entrepreneurs within
their Organization. Stimulating Creativity means creative ideas are the result of effort. Your
effort to create the free-flowing atmosphere that stimulates your employees to reach into them
for a brilliant solution to that nagging problem.

Use these guidelines to encourage creativity:

 Withhold judgment. If you ask employees to brainstorm, everyone must feel safe to
make bold, off-the-wall observations. Prevent team members from rushing to criticize or
label what they hear.
 Set a timetable. Unless you impose a deadline or inject a sense of urgency, your team's
creativity can become aimless. As a result, the ideas you and your employees produce
may lack the focus or practicality you need to meet your organizational goals. To stay on
track, establish a schedule, and keep your goals clear and well defined. For example,
declare that your team must devise innovative steps to cut their budgets by 25% or double
the firm's market share within three months.
  Appeal to the senses. Until recently, business owners who wanted to tap their teams'
creativity simply called a meeting and demanded everyone's best ideas. The results were
often a letdown as participants tried their best while seated for hours in sterile,
windowless conference rooms. Today's creativity experts have identified the missing
ingredient: stimulus. You need stimuli, such as visual aids, sounds, smells, tastes and
other varied experiences, to unlock your innermost imagination. There are a variety of
things you can do to introduce this ingredient to your meetings. For example, you might
try passing around "mystery tools" and asking participants to guess their use. Have
employees draw pictures rather than talk or take short group walks.
 Keep groups small. Small groups tend to make breakthroughs more easily than either
large teams or individuals working on their own. The ideal group size is five people,
according to research by Doug Hall, an inventor and creativity coach.
 Engage in role-playing. To spur creativity, pretend you're a rival entrepreneur racing to
develop better ideas to trounce the competition. If you want to boost your employees'
creativity, assign them roles: an irate customer, an aggressive vendor, a reporter asking
about the company's growth rate. By staging these types of scenarios, you can unlock
creative thinking in a fun, revealing manner. Usually some trust-building exercises and
encouragement will help get them into role-playing, but for some people, role-playing is
as uncomfortable as public speaking they would rather drink hemlock than pretend to be
an irate customer.

BENEFITS OF STIMULATING CREATIVITY

Identifies new opportunities

Creative-thinking techniques challenge individuals' current ways of thinking about or handling

tasks. When they use their creativity to consider alternative strategies or approaches, it can
provide them with unexpected opportunities and solutions. Just because they haven't done
something before doesn't mean they can't do it.

Embraces challenges or risks

An essential component of creative thinking is the willingness to experiment. Experimentation
allows individuals to try new ideas to determine whether they work or present a feasible solution
without the fear of making a mistake. Reducing the fear of failure can help the business promote
reasonable risk-taking and taking on challenges

Promotes innovation

Innovation represents the process of introducing and using new ideas or concepts. Creative
thinking enables individuals to look at things from all different perspectives to create something
new. Companies that promote innovation internally and externally can generate excitement for
their offerings and differentiate themselves from their competitors.

Encourage open-mindedness

Creativity may inspire individuals to try new things. This practice requires having an open mind
and reserving judgments when listening to ideas from colleagues or tea members. One way to
promote open-mindedness is to borrow the "Yes, and" technique, which is common for improv
theater groups to use.

Rather than responding to an idea by discussing its faults or rejecting it outright, this method
allows the group to accept and build on it. Eliminating the use of "no" allows all ideas to be
heard. When people know their team members aren't going to reject their ideas, it can make them
more willing to share their opinions.

Promote diversity

A workforce of diverse perspectives, backgrounds and skills can develop a more creative
business. Think about these factors when hiring people or creating teams. You can also promote
diversity by having different departments work with one another. When diverse groups or
individuals collaborate, it enables everyone to look at a situation from different viewpoints. They
may see something they otherwise might not have. Changing their perspectives can help them
develop more innovative and creative solutions.
Host brainstorming sessions

You can host regular brainstorming sessions to generate ideas for your business. These meetings
promote collaboration and encourage participants to share and discuss their ideas through various
games or techniques. When preparing these sessions, choose participants with different skills and
perspectives to support creative thinking. It's also important to appoint a leader who can set the
ground rules for the activities and keep all discussions on track. This leader also helps ensure the
group maintains a respectful environment where everyone listens to each other's ideas.

Allow people to recharge

Day-to-day tasks and creative efforts can take up significant energy. To keep your workforce
energized, allow them to take time for themselves to recharge. Besides encouraging team
members to take paid time off as needed, you can promote breaks during the workday. For
example, some companies develop wellness programs to teach people the importance of
preserving their mental and physical health and methods of doing it.

Taking a break during work can be as simple as a brief walk, spending time outside or
performing five-minute meditation exercises. You also can promote taking breaks by setting up
calm areas inside the office for people to relax. Similarly, if you have outdoor space, you may
want to create nice areas where people can spend time, such as for meetings or lunches.

TECHNIQUES FOR STIMULATING CREATIVITY

As children, we were all creative and somewhere along the way we lost that creativity. However,
with self-analysis, we can encourage this suppressed creativity that already have. It can be used
in organizational goals for the company to be more competitive in the market. To stimulate
creativity in the organization it is very important to encourage personal creativity, and to do so,
the person should be aware of all the barriers that exist and limit him to be creative. First, he
needs to work on himself, and then to promote creativity in the organization and create an
innovational culture. It is easy to talk about creativity, but if we do not act this way, we can’t
stimulate people around us. There are various techniques to stimulate creativity. Those are not
recipes and everybody should find its way.

SCAMPER

SCAMPER is a checklist that helps entrepreneurs to discover the changes that can make on an
existing product to create a new one. Here is the meaning of all words:

S – Substitute components, materials or people

C – Combine with other products or services, integrate

A – Adapt: change the function, use parts of another element

M – Modify: increase or decrease, change the format, change the characteristics

P – Put: set in a different use

E – Eliminate: remove some items to lower the basic functions

R – Reverse: turn upside down

Brainstorming

It is a group creativity technique in which members are allowed to generate as many

ideas/requirements as possible without criticism. The brainstorming technique does not prioritize
the ideas. In this technique, the participants are safe to present their very own creative ideas even
though some ideas are unrealistic. During the process, all the generated ideas/requirements are
recorded without any assessments. Additionally, a productive brainstorming session triggers one
idea from another, enabling the team members to spot the connections between the ideas. It is
important to note that this type of synergy is not found during one-to-one sessions.

The Nominal Group Technique

It is a technique for small group discussion in which ideas and requirements are ranked and
prioritized by all the team members of the group after generating the list of requirements. It
enhances the brainstorming with a voting process that is used to rank the most useful ideas for
further prioritization. This technique prevents the domination of a single person over the
discussion by allowing the voices of all members to be represented. The project manager should
ask the team to rate each idea under a particular heading for providing a better result. All the
requirements that are generated or chosen should be testable and measurable.

Mind Mapping

It is used through individual sessions with each team member. The project manager then
consolidates the ideas into a single map to create a common ground of understanding. A
technique that starts with the idea of the project in the middle, and then stakeholders branch out
from the central idea and generate more requirements. This process will provide an overview of
the project, which will allow the project manager to determine if there is an imbalance in the
requirements or whether one set of needs was weighted more heavily than others.e.g. . Lie
deducted machine.

TIPS FOR STIMULATING CREATIVITY:

Tips for Creativity

Develop your creativity with these seven tips:

1. Practice

It may sound obvious, but practice is essential for creativity. No screenwriter is born with
hundreds of script ideas in their head, and no starting designer instantly has countless design
concepts. It takes time and practice to develop these skills. The more you practice being
creative, the more you are preparing yourself for success in future creative endeavors.

2. Discover Quality in Quantity

Creativity is not about perfection. This means you do not have to worry about making every
single idea amazing. Rather, consider coming up with many ideas, even if they do not
necessarily seem perfect or even good at first. These ideas can be steppingstones to other
ideas that may come along.

You may need to brainstorm an abundance of ideas before settling on the "right" idea that
leads to further inspiration. Often, it takes a high quantity of ideas before coming to the
quality ideas that warrant further development.

3. Look to the Ordinary

Look to ordinary, everyday things for inspiration. This can train your brain to think
creatively. For example, if you see an interesting design or texture in the flooring at the
grocery store, take note so you can expand on your ideas and the concept later. If you want to
choreograph a dance and you see the wind blowing through the trees, take note of the
movements of the leaves and branches.

Be willing to look for inspiration when you are not expecting it. If you see something that
sparks an imaginative idea, make sure you remember it for the future. Take notes on your
phone, or snap a photograph for your later reference.

4. Collaborate With Others

Collaboration has powerful implications when it comes to creativity. There are various ways
to collaborate with creatives and artists that can give you great ideas. Brainstorming with
others and joining together to come up with creative solutions can break down your mental
blocks.

5. Experiment With Different Styles

One way to step outside of your comfort zone in your field is to experiment with different
styles. For example, if you are a musician who primarily plays classical music,
experimenting in jazz or pop might help you gain creativity as a musician, even in your own
genre. If you are an artist who usually draws digitally, perhaps you can try using watercolor
or colored pencils to expand your skills and your ideas.
6. Have Confidence

Having confidence in your work can help you develop creativity. If you are too afraid to try
new things or experiment in your art, it is difficult to be creative.

According to a Harvard Business Review article by Tom Kelley and David Kelley, there are
four main fears that keep people from allowing themselves to be creative. These include fear
of the messy unknown, fear of being judged, fear of the first step, and fear of losing control.*
Each of these fears can hinder creativity, but with confidence can be overcome.

It is important to realize that what you create does not have to be perfect or better than
anyone else’s work. Having confidence in your own work and learning not to
compare yourself to others can boost your creativity. If you avoid putting yourself into a box
of perfection, you’ll feel free to try new things and have creative ideas.

7. Give Your Brain a Refresh

Sometimes the best way to form new ideas is to take a step back from your project. Robert
Epstein, PhD, a psychologist and Harvard grad, says stress and time constraints can kill your
creative process. Sometimes it is best to take a break. This can help reduce your stress around
the project and get your creative juices flowing again.

STIMULATING CREATIVITY ORGANIZATIONAL ACTIONS THAT ENHANCE or

ADVANTAGES

To start promoting creativity and gain a competitive advantage through innovation, you should
consider making your workplace more accepting and accommodating of the creative process.
There are fundamental techniques and attitudes that can be conducive to generating great and
novel ideas.
1. Give Time

The enemy of creativity is lack of time. If your team is constantly strapped for time and has an
endless backlog of projects to finish, they will be stuck in a tunnel of churning out tasks and not
have time for new ideas. If your organization is looking to be a leader in innovation, you need to
set time aside for it. The easiest way to start is to set some hours aside every day/week/month
that you strictly reserve for new ideas and complex problems requiring solutions that you address
for the first time. Creativity is not an ability that someone is born with. Exercises like this can
help create new habits and patterns that encourage thinking off the grid.
2. Give Autonomy

If your colleagues feel like their ideas aren’t respected, or they are being micro-managed, there is
no point in setting up exercises that get the creative juices flowing because they won’t work.
Your team needs to know they have ownership of their own work and have an influence on the
output of their team. You can increase autonomy by asking questions like ‘How would you do
this?’ ‘What do you think would be a good deadline?’ and ‘which campaign do you think has the
best visuals and why?’ and then going with someone else’s ideas, even if their solution to
something wouldn’t be your first choice. Show your team they are responsible for their decisions
and give them guidance in building confidence in their work.
3. Encourage Storytelling

Whether you work in sales, marketing, communications, branding or any other department,
content is key. And not just the central message, but the way something is told. There are a lot of
guidelines, processes, and methodologies that steer professionals away from creativity. For
example, marketers know that their audience is likely to spend no more than 30 seconds on a
video. Salespeople know they need to make their points concise and quick to not lose a
prospect’s interest. Strictly following these kinds of presumptions and industry standards will not
necessarily help you stand out, especially if you sacrifice a good story because you think you can
only hold your audience’s attention with specific tactics. Give your team the freedom to try
different methods and encourage them to forget the rules. Focus instead on the story of your ad,
pitch, presentation, article, and keynote speech, and lead with that.

4. Be Consistent

Finally, one of the most common mistakes that we see in organizations is not being consistent
with promoting creativity. You can implement all the creativity-boosting actions above and still
fail if you neglect being consistent. Does the following scenario sound familiar to you?

5.Encourage creativity with an inclusive team environment

A genuine team-based environment, in which connections are forged through collaboration and
social time, is essential for innovative teamwork. Managers will notice a remarkable difference
when the effort is made to “de-silo” the organization. Instead of staying separate and heads-down
on only their own projects, employees have the opportunity to interact with other colleagues in
different departments and gain an informed understanding of the company as a whole. This will
spark creativity, and allow for ideas and inspiration to flow freely across departments.

6. Promote creativity through office design

An inspiring workspace inspires creativity and innovation. Even if your office layout is more
cubicles than open space, there are still ways that you can help employees feel inspired by their
surroundings. For example, you can encourage employees to bring in photos, prints or small
decorative objects from home. If possible, hang up some beautiful artwork on the wall and bring
in task lighting and tall lamps. Add office plants to help purify the air and bring a touch of nature
inside.

7. Provide freedom and flexibility in how work is done

Creativity in the workplace does not have to mean creativity in the workspace. Sometimes a
change of scenery can help spark new ideas. Every now and then, switch up your team routine
with off-site and walking meetings. Brainstorming at a coffee shop might generate more ideas
than you think, as it helps to break up the routine. If your employees have returned to the office,
consider expanding or updating your current remote work policy to allow employees more
flexibility while helping them cut costs and save time when it comes to commuting.

8. Offer the space for knowledge sharing

There is no shortage of talent and skills within your organization, just waiting to be passed on.
Encourage your employees to share what they know and what they can do with other coworkers.
This can be done through lunch-and-learns or special classes taught over video or in small
groups. Sessions can include Excel tips, LinkedIn profile best practices and guided
meditation/yoga. Sessions are a great way for your team members to discover new interests or
passions that they can master and apply in their role or to help maintain their work-life balance.
By providing a platform for your people to engage in knowledge exchanges, they’ll benefit from
professional development in the forms of thought-leadership, increased confidence and increased
creativity.

9. Encourage the practice of self-reflection

When the workload picks up, it’s easy for your employees to become focused on the work and
forget about the significance of what they’re accomplishing.
Encourage employees to get in the habit of self-reflection check-ins. This exercise helps them to
focus on what they’ve achieved, as well as what’s coming up next, and helps inspire them to see
things differently. If possible, also share monthly or quarterly accomplishments with your team
so they can see the concrete results of their hard work and innovative solutions.

10. Support employees in creative risk-taking

Cultivate an office culture that rewards creative risk-taking. One reason why employees are not
thinking out of the box or proposing different solutions is due to the fear of making mistakes and
not having their ideas supported. As much as possible, make it clear to your employees that your
organization values creativity and understands its importance. This can be communicated clearly
by being receptive to new ideas and recognizing risk-takers for the impact they've made. As well,
be open to feedback and suggestions from your employees. Provide an open door policy or offer
an anonymous outlet for anyone who wishes to share their thoughts privately.

STRATEGIES TO ENHANCE YOUR ORGANIZATIONS CREATIVITY

1. Cultivate open communication

Encourage people to voice their ideas and opinions. Your employees need to know it’s not only
okay to speak up if they have an idea, it’s actually valued. When they feel comfortable sharing
their thoughts, it’s more likely to foster the kinds of discussions required to generate creative
solutions. As a manager, you may have to consciously work on your listening skills, in both one-
on-one conversations and group meetings. Remember, if you always hear the same voices, you’ll
always see from the same perspective. Gaining a different point of view can be the first step in
charting out a new path forward.

2. Facilitate diverse ways of working

People have their own ways of doing things. Some people like to work in teams; others prefer to
work alone. Some enjoy using a pencil and notepad to jot down their thoughts, while others
always make notes on their tablets or make voice recordings on their phones. When you allow
people to choose how they work as long as they do their jobs and do them well – they’re happier,
and that can prompt more creativity. What’s more, accommodating different working styles
helps you attract and retain a greater variety of skills, perspectives, and talents. More diverse
teams produce a broader range of ideas and insights. Trust your employees enough to work in the
manner that they feel most comfortable and help them identify when they do their best work.

3. Intentionally change things up

Expose people to different work practices to help them see things differently. Simply by
changing one or two factors for a limited period of time, employees can start to see things from a
different perspective, and that can help them come up with totally new ideas.

There are plenty of ideas for exposing people to different work practices. For example, you can
take your team on a corporate retreat or pair up employees who normally don’t work together.

4. Hold guided brainstorming sessions

The key to an effective guided brainstorming session is to follow viable ideas through to a point
where they can be fully visualized. Here’s one approach: After an initial round of suggestions
and ideas, discuss each one with your team to determine which ones are exploring further. Select
the three best ideas; then work with your team to see how you could develop them to create
effective, exciting solutions or products.

STIMULATING CREATIVITY ORGANIZATIONAL ACTIONS HINDER

CREATIVITY OR BARRIERS

1 – Lack of Employee Engagement

Dale Carnegie has found that making employees feel valued, confident, and empowered can
increase employee engagement at work. Yet, in our creativity survey, a mere 25% strongly
agreed they are empowered to make decisions at work, only 40% strongly agreed they are
confident in their skills, and just 27% strongly agree their managers make them feel valued at
work. For employees to be engaged, companies must focus on these aspects.

2 – Lack of Purpose

A lack of purpose goes hand in hand with a lack of engagement. Purpose is what sparks intrinsic
motivation, which is what drives engagement and leads to creativity. A worker who is motivated
internally by a company mission or values is one who will put in more effort. This includes
going above and beyond when it comes to generating creative solutions. In a Microsoft survey,
employees who felt more passionate about work were 1.4 times more likely to report feeling
connected to their team and manager. Passion comes from aligning work with a strong
organizational purpose.

3 – Lack of Weak Ties

As part of the idea journey, employees come up with novel ideas which are inspired by a
collection of “weak ties.” Weak ties are those relationships at the periphery of a social network.
In an office, this may involve acquaintanceship with employees across teams or in entirely
different departments. These weak ties are critical for idea generation. Yet, the pandemic has
shrunk our social circles and nearly 3 in 10 employees realize they are speaking to fewer people
on a regular basis.

4 – Lack of Psychological Safety

It’s important to sustain diversity of thought and experience among your teams, but with
differing points of view can come conflict. This is where psychological safety comes in. Teams
with high psychological safety perform better. Workers are more apt to share their creative ideas
without fear and it allows teams to give constructive criticism and navigate conflict without
straining personal relationships.

5 – Lack of Creative Space

Really, the lack of creative space comes down to overwhelm with daily tasks. And the pandemic
and remote working have only accelerated employee burnout. Between February 2020 and
February 2021, Microsoft noted that the average online meeting was extended by ten minutes,
messaging and chats increased by 45%, and there were 40.6 billion more emails sent in February
2021 as compared to the same month the prior year. When workers are constantly faced with
urgent problems and extra work, there is no time or space for any creative thinking.
6 – Lack of Professional Development

Creative ideas don’t come out of nowhere. They are built on the ideas and innovations of others.
To expand creativity, it’s important that employees have professional development opportunities
to improve their skills and abilities.

MANAGERIAL RESONSEBILITIES IN CREATIVITY BY MANAGERS

When you accept a managerial role, your duties may include:

1. Communication: Managers play interpersonal roles in an organization, which hinge

on effective communication. Managers transmit messages up and down the chain of
command, offering worker insight to those at higher levels and corporate guidance to
those at lower levels. They might also communicate external information from customers
and vendors.

2. Leadership: The role of a manager starts with leadership. Managers oversee a set of
team members and guide them in their duties. The best managers even serve as role
models to their direct charges.

3. Decision-making: Managers play decisional roles in an organization. Top managers

steer the entire organization, while departmental managers focus primarily on their

department and immediate colleagues. Project managers focus on one single objective at
a time.

4. Mentoring: Effective managers do not merely oversee other employees. They treat
them as true team members, advocating for them with upper management and offering
advice and mentorship as appropriate.

5. Problem-solving: Problem-solving is intrinsic to the nature of managerial work. A

manager’s job may not involve setting policies, but they will take corrective action when
plans go awry. A manager may also play a negotiator role, like a de facto human
resources officer, if problems arise between team members. Learn more about problem-
solving.

CREATIVE TEAMS IN ENTREPRENEURSHIP

 A creative team is comprised of individuals supporting a company or organization with
their creative skills. Creative teams are typically filled with writers, artists, designers, and
others who can look at a problem and develop creative content to help solve it. The main goal of
a creative team is to design and execute campaigns that encourage a target audience to buy a
company's products or services. The team is also responsible for creating a consistent brand
image for the company through its look, voice, and messaging. Doing this effectively requires
each member of the creative team to possess a deep understanding of the client or organization’s
business goals, target audience, values, and vision. A creative team's main goal is to bring
marketing strategies to life that appeal to the right target audience, are aligned with the
brand's voice, look and feel, and stand out from the competition. This includes brand design,
webpage development, social media, copywriting, and more.

Features of Creative team

 Innovation Emerges over Time. ...

 Successful Collaborative Teams Practice Deep Listening. ...
 Team Members Build on Their Collaborators' Ideas. ...
 Only Afterwards Does the Meaning of Each Idea Become Clear. ...
 Surprising Questions Emerge. ...
 Innovation Is Inefficient.

ESSENTIAL INGREDIENTS FOR A SUCCESSFUL CREATIVE TEAM

1. Passion

This barely controllable emotion confers an ingrained work ethic. The passionate team member
finds themselves mulling over a challenge on their commute, in yoga class, in line at the grocery
store. No micromanagement required. Problem-solving fueled by passion has no time constraints
and no limitations. A creative team that is blessed with passion will never settle until it achieves
its objective. That makes things pretty easy for the manager.

2. Deep Listening
For a creative team to perform well in a fast-changing environment, deep listening must be
practiced habitually. Innovation and adaptation are stifled when teams don't give every member
an opportunity to pitch their ideas. However, it's equally important that every team member
listen carefully to the various ideas pitched, consider what they can add to these ideas or push
back against them if they must be critiqued. Deep listening can be enhanced by taking notes
during meetings and by inviting commentary from team members on ideas pitched by other team
members.

3. Consistency

In every company, there's a crucial ingredient that makes a creative team successful. In my team,
I always focus and check on everyone's consistency. It is already given that each one of us has a
different strength and skill set, but consistency is more important for me because it shows
competence and passion in whatever you do. A consistent performer is also a good motivator.
Consistency leads to habits. Those habits form the actions we do every day. Good action leads to
success.

4. Unity

People are diverse, and they have different beliefs, different values and goals. When they come
together to create value, unity is key, and without it comes imminent failure. So it’s imperative to
define and share common goals, and ensure compliance from every single person on the team. In
the absence of it, it creates disparity, distortions and kills teamwork. By communicating the
company’s core values and objectives, you can ensure that every member on the team is aligned,
and under no circumstance is anyone allowed to override those values.

5. Healthy Disagreements

Contrary to many people’s perceptions, the strongest teams are not those that are very similar
and have very little push back and disagreement. A strong, creative team is significantly
different, with dissimilar talents, contrasting personalities and unique experiences. This
necessarily will bring conflicting, and often strong, opinions into meetings. Weak leaders will
feel threatened by new ideas that they would have never thought of; however, strong leaders will
welcome divergent views and ideas. Strong leaders rally teams around new ideas and find ways
to bring all members on board, even those who initially oppose them. Strong teams can fight it
out and then become cheerleaders for even the decisions they opposed.

6. Playfulness

Creativity isn't paint-by-number or a formulaic ability. It is necessary to drop linear and "proper"
ways of thinking to be creative. This means being willing to be silly, playful and experimental
and to enter the limitless world that children so easily inhabit. A powerful way to make your
team more creative and more successful is to create a time to just play. Encourage doodling,
writing, moving around and just letting ideas flow. Being willing to be unconventional will get
the most innovative ideas that can be harnessed into a practical solution.

INNOVATION IN BUSINESS

INNOVATION

In the entrepreneurial context, innovation is any new idea, process, or product, or a change to
an existing product or process that adds value to that existing product or service. Innovative
thinking can help you predict the market and keep up with customer needs. If your business
doesn't innovate, you'll watch innovative companies bring new ideas to the marketplace, and
you'll have to scramble to keep up.

Characteristics of an Innovation

People do not adopt new products automatically. It takes a conscious decision of whether to use
a particular product or not. That is, their decision to accept an innovation is intentional.
Designers must proactively address their innovation so individuals should decide on the long-
term use of their product. The innovation theory identifies the following five characteristics that
determine people’s use of your innovation.

1. Relative advantages
The potential audience needs to see how your innovation improves from previous generation
products according to their current situation. Improvements can be made in one or many of these
areas:

better service, decreased need for equipment and supplies, improved interface, increased
customizability, longevity, empowerment of users, reduced user effort, environmental impact,
increased productivity, Saving time, money, space, and storage. A simple example of innovation
is typewriters being replaced by computer word-processing programs. The relative advantage
was obvious; these word programs didn’t require any extra physical other than a personal
computer; reduced the need for ink; documents could be edited easily and files could be saved
and transported to other computers using PDs, and disks. Soon, typewriters were cleared out of
offices replacing these computer word-processing programs.

2. Harmony or Compatibility

Compatibility refers to the harmony of relationship that innovation has with potential individuals
as they absorb mentally it into their lives. To potential users, it is important to know that the
innovation you are providing will be agreeable with their lifestyle. If your innovation requires a
huge lifestyle change; or a user has to acquire additional products to use your innovation then it
is more apt to fail.

3. Complexity vs simplicity

How difficult for an adopter to learn and use your innovation Obviously, complexity slows down
your progress; the complex innovation is more difficult for potential users to incorporate into
their lives. Adopters do not invest much time in learning to use an innovation. The more
instinctive your invention would be, the more surely it will be adopted. Eg. Solar panels on roof

4. Trialability

How easily your potential adopters can explore your innovative idea describes trialability. Before
committing to your innovation, users want to give a brief look on what your innovation can do
and want to give it a test run. This is what the fundamental concept of trial sizes for concrete
goods and beta releases for digital goods. Every adopter wants to see for themselves what and
how life might be they adopt the product.

5. Observability

Observability is the benefits or results of using an innovation visible to potential adopters.

Observability stretches beyond having earlier users use an innovation in view of later users;
potential adopters must clearly figure out the benefits of adopting an innovation and using it.

There are some ways through which you can show benefits to potential adopters:

•Side-by-side comparison.

A side-by-side comparison with currently using product is good when your innovation has
simple and easily noticeable improvements.

•Before and after

Showing adopters the positive difference in their lives your innovation will bring, will have a
huge impact on the success of your innovation.

PHASES OF INNOVATION

 Clarify: The first stage of the process is clarifying a problem. This involves conducting
research to empathize with your target audience. The goal is to identify their key pain points
and frame the problem in a way that allows you to solve it.
 Ideate: The ideation stage involves generating ideas to solve the problem identified during
research. Ideation challenges assumptions and overcomes biases to produce innovative ideas.
 Develop: The development stage involves exploring solutions generated during ideation. It
emphasizes rapid prototyping to answer questions about a solution's practicality and
effectiveness.
 Implement: The final stage of the process is implementation. This stage involves
communicating your developed idea to stakeholders to encourage its adoption.

SOURCES OF INNOVATION IN BUSINESS

P. Drucker deeply believes that systematic innovation is the necessity and that it can be inspired
by the following seven sources of innovative opportunities.

1. THE UNEXPECTED
The ever-changing business world is full of surprises. Yet, not only the unexpected failures but
also the unexpected success, or even events that occur in the organization can trigger innovative
ideas and become the creative sources of innovation. Unexpected situations can have a very
powerful influence and can inspire an organization to gain another, new, perspective on the
situation. Example: Take Coca Cola, for example: Originally formulated by a pharmacist as a
tonic to relieve headaches and anxiety, it went on to become the most popular soda in the world.

2. THE INCONGRUITY

When our reality doesn’t meet our expectations we can discover new insights and gain new
perspectives. Incongruity is a dissonance between what is and what it is supposed to be. It can be
a great source of innovative ideas as it compares what is and what everybody else assumes it to
be. Of all incongruities, the dissonance between perceived and actual customers’ expectations is
maybe the most common one. An example of an incongruity between perceived expectations and
actual customer expectations could be when many companies were trying to create smaller MP3
players with more functionality and storage. People were not necessarily after the increased
specification of the MP3 player product though.

3. INNOVATION BASED ON PROCESS NEEDS

The weak spots in your organization workflows, processes and systems provide practical
opportunities for innovation. Innovation based on process needs is a task-focused rather than
situation-focused. It improves the process that already exists, redesigns existing, old processes
and reinforces the weak links. An example ATM, iPhone 2 cameras ,4 cameras so on…

4. CHANGES IN INDUSTRY STRUCTURE OR MARKET STRUCTURE

As the business landscape evolves, every organization has to adapt. Changes in industry shake-
up businesses, yet they can inspire people to explore and create new ideas as well. Generally,
industry or market structure is ever-changing and it can create great opportunities for innovation
in order for organizations to adapt and adjust quickly. Examples: toothpaste, soft drinks,
clothing as they all are homogeneous products with many buyers and sellers, no to low entry
barriers but are different from each other due to quality, taste, branding.

5. DEMOGRAPHICS

Changes in demographics are defined as changes in population, size, age structure, employment,
educational status and income. They are the most reliable indicators of future trends and offer
diverse opportunities for innovation. Each new generation demands new and unique products
and services. These changes affect the market as they determine the need for products, the target
population who are buying those products, as well as the number of products being distributed.
An example age, race, ethnicity, gender, marital status, income, education, and employment
6. CHANGES IN PERCEPTION, AND MOOD

With the growth of technology, there are significant changes in the way people perceive the
world. People change their perception about a certain product, brand or even industry. This is
basically the question "Is the glass half full or half empty?". Changes in perception are based on
the mood rather than on the facts. Changing your perception from "half empty" to "half full"
opens up incredible innovation opportunities.

7. NEW KNOWLEDGE

Every year new ideas are discovered and developed and a lot is added to the existing knowledge
base. Knowledge has always been a source of innovation yet knowledge-based innovation has
long lead time and convergence of knowledge. Technological and scientific breakthrough are the
source of innovation that can’t be neglected. New knowledge can be applied in every aspect of
the organization, starting from learning more about emerging trends, customer expectations,
knowing how to use new technology, to improving customer service and supply chain. An
example Uber, typewriters to computer.

MANAGING ORGANIZATIONS FOR INNOVATION AND POSITIVE CREATIVITY

Innovate, develop products and innovative services, and discover ways to conquer new markets
or suggest new creative uses for existing products and services within a company. The truth is
that this type of initiative for company creativity and innovation management is healthy and very
stimulating for younger generation employees. On the other hand, some organizational cultures
(such as government oversight agencies, audit firms, and law firms, for example) may feel a
shock with this behavioral model. Give them time, space, and resources – creativity is
enhanced by giving people more freedom and flexibility at work. Surround them with (sort of)
boring people – innovators work best alongside colleagues who are too conventional to challenge
their ideas, but unconventional enough to collaborate with them.

1. Incorporate Innovation Into Business Strategy

Within this plan make sure your Business goals are written specifically to target innovation.
Your strategy should include innovation. What this means is having goals that focus on creating
new systems and processes or improving how business is done.

For instance, if your business has products that are delivered to customers, use your team to
come up with innovative ways to enhance the experience, speed up the process, or improve the
product. As an example, I was sitting in a hospital room with a friend when she was being
discharged.

2. Develop A Plan For Innovation

I’m always amazed at what can be learned as a result of simply asking customers questions.This
customer feedback is one way to identify new and innovative ideas. Customers have all kinds of
ideas that can be utilized to develop systems and processes to enhance the customer experience.
Analyze this data and turn it into improvement plans. Just remember, if you are not going to do
something with what you learn from asking customers the question, then don’t even bother
asking. Businesses also use customer complaints, to get ideas for new innovative products or
services. For example, if your customers complain about wait times look for new or innovative
ways to be timely with delivering products or services.

3. Hire Creative People

Creative people think outside the box. Make sure you have a good mix of all social styles on
your employment team. There are several social style testing models that can be given to
potential job candidates that help identify people with strengths in creativity. These assessments
can help organizations and employees get a better understanding of natural strengths. Creative
people are who you want to add to a team to help you brainstorm innovation and think outside
the box. When employees are matched with tasks that complement their natural abilities, an
organization can progress at a much quicker pace.

4. Create Environments That Foster Innovation.

Work spaces and physical environments can foster creative energy. Design work spaces that
inspire creative thinking. As an example, someone who enjoys doing accounting work may be
perfectly content in a cubicle with florescent lights and minimal noise. However, someone who
is creative by nature may find a more relaxed atmosphere with bold colored walls, soft lighting,
and music important to generating innovative ideas.

5. Incorporate Think Time Into Schedule

We all get busy. Be intentional with the work schedule and carve out a percentage of time for
thinking. Take time to think, dream, and wonder about what if. Use this time to imagine the
possibility of a new normal.eg modi notes

6. Manage Creative People

Managing creative people is very different than managing other social styles. Creative people
need more flexibility and don’t perform as well in rigid, structured environments. Managers need
to be sensitive to the special needs of this group and develop systems to support the innovative
process. For instance, you may want to allow creative’s to influence their work-space by offering
ideas of what the optimal work environment would be to help them think creatively.

7. Reward Innovation.

Innovation should be rewarded. Create a reward system for employees who come up with
creative and innovative ideas to solve problems, improve services, or internal work processes.
Finally, organizations that innovate and are successful with the management of innovation, are
quickly becoming the dividing line between successful and mediocre companies. Incorporate
innovation into business strategy to help foster business development and growth.

Methods to Increasing Creativity in Organization

OR

Six Ways to Spark Innovative Thinking

Innovation facilitates the agility and flexibility all organizations require to survive. So how can
you increase innovation in your organization? Let’s look at a few possibilities.

1. Foster an open, creative work environment. To foster creativity, some companies provide
workers with snacks, games, and “time off” during work hours. Google allows developers to
work on their own projects one full day per week. Among other things, this has resulted in nifty
services like Google News—so obviously, the approach works. You may not be able to offer that
much freedom, but at least you can encourage communication, a positive attitude, and a low-
stress environment. All these can support the greater mental flexibility and unshackled thought
that result in profitable innovation. Team bonding events like retreats can also work, as long as
you don’t make them competitive or stressful.

2. Motivate your team. Positive reinforcement in the form of rewards, bonuses, special
privileges, comp time, and prizes will keep people on their toes. Not everyone will participate,
but many will when they see their efforts have clear benefits.

3. Encourage diversity. A wide range of working styles, thought processes, and viewpoints is
essential to avoiding groupthink, where a homogenized team loses the ability to see solutions
obvious to outsiders. Innovation can only grow in a well-fertilized field. Rather than stunt its
growth, find ways to encourage interaction and the exchange of ideas. Break down information
silos between teams by getting them together to exchange ideas. Bring in speakers from outside
to offer alternate perspectives. The cross-fertilization that results will blossom into ideas you can
profit from.

4. Provide the proper tools. Carpenters can’t do their jobs with hammers alone; they also need
saws, levels, planes, drills, and miter boxes. Make sure your people get the tools they need:
computers, software, education, or training.

5. Create innovation teams. Build teams comprised of members with diverse working styles,
experience, and skill-sets, whose primary purpose is to get together to innovate. I’ve seen this
done as a full-time role or one or two days a week. Although some claim spontaneity goes out
the window with such teams, solid communal thought, bantering, and brainstorming can result in
surprising innovations.

6. Don’t penalize. To be truly innovative, you must risk failure. That’s just part of the creative
mindset, since you fail more often than you succeed. If your team members fear punishment if
their initiatives fail, why should they even try? Always provide a suggestion box, so employees
can contribute anonymously. Even in an open environment, some people prefer confidentiality.