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Graphic Design Syllabus

This course teaches graphic design skills through lectures, projects and readings. Students will learn design concepts and tools like color, typography and layout. They will complete projects in areas like branding, advertising, books and packaging. The final project involves designing a full brand identity system. Prerequisites include Adobe design software experience.

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254 views

Graphic Design Syllabus

This course teaches graphic design skills through lectures, projects and readings. Students will learn design concepts and tools like color, typography and layout. They will complete projects in areas like branding, advertising, books and packaging. The final project involves designing a full brand identity system. Prerequisites include Adobe design software experience.

Uploaded by

עקיבא נתן
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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School Address: Jaffa St.

▪ Jerusalem, Israel ▪ 058 322 2976 ▪ 732 523 0182


Mailing Address: Mishkelov 11 apt 5 ▪ Jerusalem Israel 95402 ▪ 02 654 1268

Graphic Design Syllabus


Course Instructor: Talya Shachar

Course Overview:
This is a course in Graphic Design. Coursework consists of lectures, readings, exercises, quizzes and
discussions. Project submissions are due as hard copies in every class. In addition, students will submit
online copies by uploading them to the class website.
This course introduces basic and advanced design practices and the knowledge of how to create finished
design work. Students will design and execute projects that develop design skills in order to build a body
of work and skill set they can use to serve their clients.
They will engage in the evaluation, discussion and activity of visual problem solving. Participants will gain
skill in conceptual thinking and problem-solving while learning the practical tools to become a designer.
Students will practice use of images, type, color and layout. There will be written quizzes and
assignments on readings, observation and classroom work.
Students will experience the work stages of the designer, and understand the print production process.
At the end of the course, students will be required to produce a professional graphic portfolio in print
and a digital portfolio.

Prerequisites:
Working knowledge of Adobe Illustrator, Photoshop, InDesign (may study this concurrently). Each
student must have a licensed copy of Adobe Illustrator CC. As Compuskills students, you are eligible to
purchase the student edition of Adobe CC which contains Adobe Illustrator and is more reasonably
priced than the commercial package. You may purchase this directly from Adobe.com.

What this course covers:


1. Intro – What is Design?
 Basic design concepts and practices, defining design, working within a brief.
 Basic industry standards

2. Color
 The meaning of color and its usage, the color wheel, color creating understanding, reflection of a
color mood, color systems & limitations, deconstructing color, color palettes

3. Typography
 Intro to typography, basic terms and concepts, understanding font usage, legibility, choosing
and using fonts, the meaning of copyright, the letterform and its message, types of font usage
School Address: Jaffa St. ▪ Jerusalem, Israel ▪ 058 322 2976 ▪ 732 523 0182
Mailing Address: Mishkelov 11 apt 5 ▪ Jerusalem Israel 95402 ▪ 02 654 1268

4. Corporate Identity
 The criteria for successful logos, understanding client needs, the first client interview & building
a brief, distilling an idea into a simple graphic concept, consistency & cohesiveness, universal
standards for corporate identity requirements. Variations on a theme, redesigning an existing
logo, logo analysis. Basic stationery design – business cards, envelopes & invoices, items &
requirements. Including email signatures.

5. Branding & Style Guides


 What is Branding? The process of building a brand. Understanding target audience
considerations. Creating continuous, recognizable design elements and implementing branding
across a range of products, defining brand rules in order to hand off work to another designer,
using inspiration that connects to the client's needs. Menu design & mockups of 3D design use.

6. Advertising & teamwork


 The designer's place within a marketing team, dividing work & sharing assets, working within a
team framework, team member roles, addressing topical issues, brochures & poster design.
Mutual critique and team cohesiveness – adhering to and/or changing group guidelines.
Designing for web-vertising banners.

7. Advertising Campaign
 Creating an advertising campaign, start to finish. Client need analysis & implementation.
Designing a landing page. Working with print improvements, diecuts & foiling. Understanding
the print process possibilities, choosing the correct materials & process for a project.

8. Books
 Book design, cover to cover. Image choice, book cover typography, internal book consistency.
Understanding the bookbinding process, possibilities & limitations. POP posters & intro to
product photography

9. Packaging
 Designing graphics for 3D products, production, diecuts & variety. Analysis of food packaging &
other packaging, design for a series of products, including multi-product packaging. Material
considerations in package design.

10. Magazine Design


 Editorial design and the world it carries.
 Defining target audiences and understanding their needs & priorities.
 Proper workflow. The different parts of a magazine and each one's considerations – the differing
emphasis for advertising in print and content articles. Maintaining consistency throughout a
range of needs, and over time.
School Address: Jaffa St. ▪ Jerusalem, Israel ▪ 058 322 2976 ▪ 732 523 0182
Mailing Address: Mishkelov 11 apt 5 ▪ Jerusalem Israel 95402 ▪ 02 654 1268

11. Designer's Self-Image


 How do designers design for themselves? Who are we as designers? Defining our preferred
projects, clients, style. Allowing that to reflect in building a portfolio and CV, approaching new
potential clientele.

12. Music Graphics


 Designing for the music industry. Changing needs, adapting styles, reflecting audio media in
graphics

Final project
Each student chooses a brand to design a full complement of pieces for, from branding to identity to
advertising to 3D giveaways. Student can choose from among a number of different types of pieces to
design, based on what their client would need. Student works by themselves and in one-on-one
meetings with professor on the final project which is presented to the Ministry of Commerce.

Certificate:
Certificate from the Ministry of Labor and Compuskills.

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