FACULTY OF BUSINESS
TEST
PROGRAMME TITLE BACHELOR OF PROFESSIONAL DESIGN (Hons)
UNIT TITLE MARKETING – BDD 2813
UNIT LECTURER MUTHUSAMY SENTHILKUMAR
DURATION & TIME DATE & DAY VENUE
2 Hrs. 25.11.2023 Tutorial - 9
9.30 am to 11.30 am Saturday
INFORMATION FOR CANDIDATE
1. This examination is worth 20 % of the overall semester assessment.
2. The total number of marks available for this examination is 50.
3. This exam paper contains TWO (2) sections on THREE (3) pages including the cover
page.
4. You are required to answer ALL Questions in Section – A and Answer any FOUR (4)
questions out of FIVE (5) in Section - B, each Question carrying TEN (10) marks.
INSTRUCTIONS TO CANDIDATES
Read each question carefully.
Write all your answers in the answer booklet provided.
This is a closed-book exam. No textbooks, notes, study materials, mobile phones, pagers,
MP3 players, laptop computers, organizers, or other electronic devices are permitted
during the exam.
You are not permitted to use the mobile phone as a calculator or any other material that is
not authorized by the invigilators.
Candidates are not permitted to ask questions to the invigilators, except in cases of errors
or ambiguities in examination questions.
Return all exam papers and scripts upon completion of the examination including any
workings.
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of THREE (3) pages including the front page.
October 2023 to March 2024
TEST
BDD 2813* MARKETING
SECTION – A, Essay Questions (10 x 1 = 10 Marks)
(Answer ALL questions in this section)
1. Which of the concepts is most closely related to sustainability and environmental
consciousness?
a. Production concept.
b. Marketing concept.
c. Societal marketing concept.
d. Sales concept.
2. Which of the following terms refers to the promised value of a product or service?
a. Valuation.
b. Value proposal.
c. Value assessment.
d. Value proposition.
3. ____________________ is the effort to inform or persuade customers about a business’s
products or services.
a. Research Function.
b. Pricing Function.
c. Buying Function.
d. Promotion Function.
4. Among the listed below ONE is NOT the intermediaries in market function.
a. Wholesalers.
b. Retailers.
c. Middlemen.
d. Consultant.
5. Among the listed below ONE is NOT the importance of the Marketing Management
Process.
a. To Ensure Successful Product Launches.
b. To Improve Brand Awareness and reputation.
c. To Generate More Resources.
d. To Make Informed Decisions.
6. Among the listed below ONE is NOT the STEP that is involved in making a marketing
strategy.
a. Set marketing objectives and goals.
KOLEJ IGS
FACULTY OF BUSINESS Page 2 of 3
October 2023 to March 2024
TEST
BDD 2813* MARKETING
b. Define your brand.
c. Document your marketing strategy.
d. Build a content strategy that will reach prospective buyers.
e. Execute your production strategy.
7. ____________________ a set of value-creating activities within a firm.
a. Value Chain.
b. Value System.
c. Trapped Value.
d. New Value.
8. ______________ divides the market based on number of employees and company size.
a. Demographic
b. Geographic
c. Firmographic
d. Psychographic
9. ____________________ are the valued customers who are not only supportive of their
staff and its service and helpfully participate in the process, but who also make a point of
providing positive word-of-mouth about the organization, its services, and staff.
a. Champion
b. Ally
c. Tolerant
d. Hostage
10. ____________________ are the customers who may be positively or unequivocally
oriented towards the organization and are willing to submit themselves to rules and
regulations.
a. Anarchist
b. Terrorist
c. Incompetent
d. Patient
SECTION – B, Essay Questions (4 x 10 = 40 Marks)
(Answer Any FOUR questions out of FIVE in this section)
`
1. Differentiate any FIVE (5) Factors between Sales and Marketing Orientation.
[10 Marks]
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FACULTY OF BUSINESS Page 3 of 3
October 2023 to March 2024
TEST
BDD 2813* MARKETING
2. Outline any FIVE (5) Significance of Marketing.
[10
Marks]
3. Evaluate any FIVE (5) elements involved in the marketing process. [10 Marks]
4. Demonstrate SWOT analysis with the help of a diagram. [10 Marks]
5. Illustrate any FIVE (5) customer types that produce different consumer behaviors with
the help of a diagram. [10 Marks]
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FACULTY OF BUSINESS Page 4 of 3
