Course Title: INTRODUCTION TO ENTREPRENEURSHIP

Course Category: SOCIAL SCIENCES 2

Level: BS 2nd
Course Code: ENG (GC) 108

Course Description:
• This course provides the students with an introduction to the concepts and capabilities
necessary to successfully commercialize new ideas.
• Entrepreneurship is about more than coming up with an idea or starting a business. It is
also about identifying and validating good opportunities and then creating, communicating,
and capturing value from those opportunities over time. This includes new firms as well as
firms in corporate and non-profit settings.
• This course will emphasize new venture formation.
Course Objectives:
• To understand and handle your own and corporate business this course will equip the
students with appropriate subject knowledge and practical skills for managing business
investments and fundraising for start-ups.
• A thorough emphasize on writing the winning business plan and
• Transforming the idea into a proto type
• Initiate a start-up will provide a sound platform for a successful business which will
contribute and boost economic activity in Pakistan.

Course Learning Outcomes (CLOs):

By the end of this course, students are expected to:
• Recognize the nature of entrepreneurship and entrepreneurial processes
• Evaluate business opportunities
• Learn how to identify and solve major entrepreneurial issues
• Gain first-hand experience of starting a new venture via developing a business plan.

Course Contents:
Mid Term
1. Introduction
• Introduction to Entrepreneurship
• Nature and Importance of Entrepreneurship
• Myths about Entrepreneurship
• Types of entrepreneurial ventures
• Process of entrepreneurship
2. Developing Successful Business Ideas
• Recognizing Opportunities and Generating Ideas
• Finding gaps
• Techniques for generating ideas
• process of generating creative ideas
3. Industry and Competitor Analysis
• Industry Analysis
• Industry Trends
 • The Five Forces Model
• Competitor Analysis
2. Writing a Business Plan
• The Business Plan
• Outline of the Business Plan
• Presenting the Business Plan to Investors

End Term
3. Building a New-Venture Team
• Creating New Venture Team
• Rounding Out the Team
• Customer Advisory Board
4. Getting Funding or Financing
• The Importance of Funding or Financing
• Sources of Equity Funding
• Sources of Debt Financing
• Creative Sources of Financing
5. The Importance of Intellectual Property
• Patents
• Trade Marks
• Copyrights
• Trade Secrets
6. Franchising
• What is franchising and how does it work?
• Establishing a franchise system
• Buying a franchise

Recommended Books:
• Entrepreneurship: Successfully Launching New Ventures, 4th Edition.Bruce R. Barringer,
Oklahoma State University R. Duane Ireland, Texas A&M University©2012 |Pearson
• Innovation and Entrepreneurship by Peter F. Drucker Harper Collins publishers UK
• Patterns of Entrepreneurship by Jack M Kaplan
• Naqi, Dr. S. M, Entrepreneurship – A Recipe for Economic Development: Lahore, Naqi
Hyder& Associates
• Kuratko Donald F and Hodgetts (2001) Richard M, Entrepreneurship- A Contemporary
Approach: New York, South-Western, Thomas Learning

Assessment:
Total marks: 100
Mid Term: (Marks: 30)
Class Participation/ presentation/ Assignment/ Project: (Marks: 20)
End Term: (Marks: 50)