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DM Brochure Websjyoti

Welcome to Webs Jyoti: Where Education Meets Innovation At Webs Jyoti, we transcend the conventional boundaries of education to redefine what it means to be a development powerhouse. Led by the visionary Hirdesh Bhardwaj, former trainer at NIIT, our institute stands as a testament to excellence in web development and data analytics services and training. We take pride in our proven track record, boasting over 400 successful projects that showcase the real-world impact of our teachings.
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0% found this document useful (0 votes)
55 views29 pages

DM Brochure Websjyoti

Welcome to Webs Jyoti: Where Education Meets Innovation At Webs Jyoti, we transcend the conventional boundaries of education to redefine what it means to be a development powerhouse. Led by the visionary Hirdesh Bhardwaj, former trainer at NIIT, our institute stands as a testament to excellence in web development and data analytics services and training. We take pride in our proven track record, boasting over 400 successful projects that showcase the real-world impact of our teachings.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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15 Years of Excellence!

A premier development and


IT training institution!
Webs Jyoti: More Than an Institute,
a Development & Marketing Agency
with a Proven Track Record of
400+ Successful Projects.

10000+ Participants Trained 100% Placement Assistance

6 months Interactive Training 400+ Live Projects

4 months classroom + 2 months Internship Trained more than 100 corporates

Enquire Today
+91-8802000175, 0124-4059041
A Message from the founder
When I began my career at NIIT as Trainer at the age of 18 back in 2007, I had no idea that I would
develop a passion for this field and eventually share that passion through teaching.. I strongly believe
that a great trainer in IT is someone who actively practices in the field. My agency, Webs Jyoti, has
played a crucial role in equipping me with the knowledge needed to teach the latest trends
in IT Trainings.

Having worked with over 100 corporate across various industries,


I’ve become adept at running a development & Digital
Marketing agency and offering brands effective
solutions on the fly. The culmination of my
experience and expertise is reflected in
“ Webs Jyoti ” my premium Web
Development and Digital Marketing
training institute in Delhi NCR.

Webs Jyoti focuses on Digital Marketing, Web


Development, Consultancy and Digital Marketing
Services. Whether you’re a student looking to
HIRDESH BHARDWAJ
shape your Digital Marketing career with proper guidance, (Founder @ Webs Jyoti)
a professional seeking to upgrade your skills or switch careers,
or a research analyst eager to explore a specific segment of digital
marketing, Webs Jyoti the perfect place for you.

As an author Mr. Bhardwaj


have authored 3 books on
Web Designing, PHP and
VBA for Excel.

” We all have our skills, IT'S JUST A MATTER OF


ARRANGING THEM INTO THE RIGHT WAY.
Why Choose Webs Jyoti ?
Weekly Seminars and Career Grooming
Our commitment to student success goes beyond the traditional
classroom experience. We conduct weekly seminars and career
grooming sessions that prepare our students for real-world
challenges. These sessions also equip them with essential soft
skills necessary for a successful career, setting them apart as
well-rounded professionals!

15+Certifications
As a Webs Jyoti, you gain access to leading industry certifications
from conglomerates like Google, Facebook and Semrush. These
credentials position you to become a digital marketer par
excellence and job-ready for agency life.

Personalized Internship Experience


We understand the importance of hands-on experience. Each
of our students is provided with a personalized internship
experience, complete with an individual panel. This approach
allows students to access tasks and project work remotely,
offering flexibility and efficiency in their learning journey.

100% Placement Assistance


We care for your career even after you graduate with flying
colours! Through Webs Jyoti’s 100% placement assistance
that comes with soft skills training, you gain a foot in the door
to job opportunities across leading companies in the sector.
Real time projects
Our impressive roster of clients includes esteemed names such
as The Ardee School, Xaiveer International School, Dharm
Zone, FassionX, The Viral Sach, ChiconFire, Family Tree
Polyclinic, and many more. These associations are a testament
to our capabilities and our ability to meet the unique demands of
each client, regardless of the sector they operate in.

Qualified a n d E x p e r i e n c e d T r a i n e r s
At Webs Jyoti, our faculty comprises modern digital marketers
with a keen awareness of the latest trends in the industry. you'll
receive guidance from experts who actively implement their
strategies on a day-to-day basis. This ensures that your learning
experience is not just theoretical but deeply rooted in practical,
real-world applications, preparing you for the dynamic
landscape of digital marketing.

Lifetime Access To Panel (LMS)


Our curriculum is carefully crafted keeping in mind the
parameters of an ever-competitive job market. You will
have access to our training material on our website,
enabling you to brush upon core concepts and stay on
top of your game!

Coding Skills
Unlike many institutes that focus solely on using website
builders or WordPress, we empower our students to build
websites from scratch. They learn in-depth training in HTML,
CSS, jQuery, and Bootstrap, gaining the skills to create
custom websites tailored to specific needs.
Our Trainers

Hirdesh Bhardwaj
(Principal Trainer)

Deepika Akanksha
(HR) (Sr. Developer)
Our Placement Partners
Webs Jyoti has had the privilege to collaborate with top-tier companies in the digital
marketing circuit. We are connected to organizations that are on the lookout for talented
digital marketers across different specializations. Take a look at a few of our recruiters here!
Success with
DEEPTI SAINI
Model & Indian Actress
We are thrilled to share the resounding endorsement of our training programs by the renowned
model and actress, Deepti Saini. With an illustrious portfolio that spans fashion entrepreneur
and winner of international beauty pageants, represented India in srilanka Colombo and Won
title of Mrs. India International 1RU and the winner of Mrs. India North 2017, Deepti stands
as a testament to the quality and impact of our training.
OUR ALUMNI

Thomson M Sanga Thomson Kr Vigoda

Ndiaye Serigne Roni Jeffy Salomo

Hernan Felipe Apvalz Pastvanu


Recent
Placements
JAYA

AASIF ALI
AJAY SHARMA

ABHISHEK
ANJALI

ANIL PAL
MOHIT

BIRBAL SHARMA
PAYAL

LOKESH

RAMAJI

POOJA CHAUDHARY

RUMAN
SAURABH MUDGIL LALIT

AMIT BHORIA MINAKSHI

RITESH MONIKA

VIKASH MUKHRAM SINGH

DEEPAK NISHA

ISHAN PAYAL

KASHISH POOJA
NITENDRA SURENDER

PANKAJ AJAY KUMAR

SAKSHI VISHNOI AJAY

SAURABH ANJAN

SHIVAM HARDEV

SONU KUMAR J RAHIM

SURAJ MANOJ
Training glimpse from our recent batches
Total Number of Students
Trained

10,000
Total Number of Total Number of Experience
corporates trained in Years
Our Founder (Online and Offline)

100 15
Total Number of Total Number of
Websites and digital batches trained at
marketing projects Webs Jyoti
developed at Webs Jyoti

400+ 500+
CERTIFICATIONS
On completion of the course, you will be assisted to crack 20+ valuable certificates
under different domains.

Webs Jyoti Hubspot Semrush


Course Completion Certification Certifications (6)
Certification

Google My Business Search Ads Google Display Ads


Certification Certification Certification

Webs Jyoti
Module Specific Shopping Ads Video Ads
Certifications Certification Certification
COURSE DETAILS
In Bound Marketing
•Attracting your potential customers into conversion funnel
•Landing page designing
•Conversion optimization
•Conversion optimization patterns for Engaging website visitors
•Email Marketing, Design Pro emails and Tracking tools
•Working with email templates
•Understanding email marketing dashboards
ChatGPT and Other AI Tools
•Generate Content for Blogs and articles
•Learn Advance prompt engineering
•Controlling chat length, specifying and tones
•Generate promotional content for ads
•Generate AI Images, Videos and much more
Search Engine Optimization
Link Building:
– Guest Blogging
– Backlink Acquisition
– Broken Link Building
– Social Bookmarking
– Directory Submissions
Online Reputation Management (ORM):
– Online Review Management
– Brand Monitoring
– Negative Content Removal
– Positive Content Promotion
– PR and Press Releases
Local SEO:
– Local Directory Listings
– Google My Business Optimization
– Local Link Building
– NAP Citations
– Customer Reviews
Influencer Marketing:
– Building Relationships with Influencers
– Influencer Collaborations
– Co-authored Content
– Link Acquisition
Social Bookmarking:
– Sharing Content on Bookmarking Sites
– Encouraging User Engagement
– Building Authority on Social Bookmarking Sites
Document Sharing:
– Uploading Documents on Sharing Platforms
– PDF and PPT Submissions
– Linking to the Website

On Page SEO
• Meta, Title, Anchor, Image Alt and Headings
• Favicon, Sitemap, Robots.txt Files
• Google Console Tool (Track Crawling, Sitemap and URL Inspection)
• Mobile SEO,
• Canonical URL
• Schema Generator Tools (Faqs, Products, Local, Search etc)

SEO Audit, Tools, Measurement


• SEO Audits and reports
• Google Search Console
• Tracking indexing and crawling report
• Algorithm Updates (Google Panda, Penguin , Hummingbird , Google Mobile,
Google Quality, Google RankBrain, Google AdWords Updates, Interstitial
Penalty etc)
• Understanding of PA / DA & PR
• Speed Optimization – Google Insight & gtmetrix Tool
• What is Google Sandbox
• Yoast SEO Tool for WordPress
• W3 Validator (HTML Validations)
• Website Optimization and Audit
• SEO Resources, Careers in SEO
• SEO Audit – SEO Quake & Yoast SEO
• Google Analytics & Hotjar Tools for Real-time tracking
• DNS Management & Tracking status
• HTML, CSS, JS, PDF & Image Optimization

Video Editing
• Overview of video editing tools
• Uploading video clips and images
• Arranging elements on the timeline
• Basic cuts and trims
• Adding Text and Graphics
• Incorporating text overlays
• Inserting graphics and stickers
• Creating simple animations
• Applying transitions between clips
• Importing and adjusting audio tracks
• Adding background music and sound effects
• Incorporating brand colors and logos
• Using templates for cohesive design
• Exporting Videos from Canva
• Choosing the right video format and quality
• Exporting videos for different platforms (social media, websites, etc.)

Facebook & Instagram Marketing


• Facebook pages and post best practices
• Facebook & Instagram ads – campaign objectives
• Facebook & Instagram ads – targeting audiences Facebook ads – impactful
creative’s
• Facebook & Instagram ads – optimization and reporting
• Facebook & Instagram ad policies
• Building brand awareness
• Expert Campaign setup
• Audience filters (interest, behavior and demographics)
• Generating leads
Google Analytics & Tracking
• Content performance analysis
• Visitors analysis
• Social media analytics
• Actionable insights and the big picture
• Social CRM & analysis
• Digital analytics
• Platform principles

Web Designing (Learn Coding)


• Introduction to HTML and HTML5
• Basics of HTML
• Understanding the structure of HTML documents
• HTML elements, tags, and attributes
• Creating hyperlinks and lists
• Inserting Images and Video
• HTML Tables
Advanced HTML5 Features
– New HTML5 structural elements
– Multimedia elements (audio and video)
– Forms and input types in HTML5
Cascading Style Sheets (CSS) and CSS3
– Fundamentals of CSS
– Introduction to CSS
– Selectors and properties
– Box model and positioning
Advanced CSS3 Styling
– CSS3 transitions and animations
– Bootstrap Grid system and layout
– Responsive design principles
Bootstrap Framework
– How to install bootstrap
– Understanding the Bootstrap basic classes
– Understanding the Bootstrap grid system
– Utilizing Bootstrap components (navbar, carousel, etc.)
– Customizing Bootstrap themes
Adobe Photoshop for Web Design
– Basics of Photoshop for Web Design
– Introduction to Adobe Photoshop
– Image editing and manipulation
– Creating web graphics and banners
Advanced Photoshop Techniques
– Designing logos and branding elements
– Creating flyers and promotional materials
– Exporting images for web optimization
Publishing Your Website
– Domain, Hosting, and FTP Tools
– Registering a domain name
– Choosing a web hosting provider
– Understanding FTP (File Transfer Protocol)
– Uploading files using FTP
– Configuring domain settings

True Caller & Whatsapp Marketing

• Create Campaign for the Truecaller


• Truecaller Ads Manager
• How to Create and Manage Truecaller Campaign
• Designing Content for Whatsapp Ads
• Creating Catalog for the whatsapp business
• Campaign bulk sms-whatsapp

Content Marketing

• Myths about content marketing


• Identifying & creating “Good” content
• Framework to begin a content marketing program
• Creating a blog post
• Difference between blog and website
• What is WordPress? How to Install SEO Plugins
• How to create profile, proposal, portfolio and invoices
Search Engine Marketing

• Introduction to SEM – fundamentals & case studies


• Creation of Google display network
• Shopping campaigns – introduction
• YouTube marketing – introduction & Ad formats

Google Ads Campaign and Tutorial

• Introduction to PPC Advertising


• Google Ads and Bing Ads
• Display Advertising and Remarketing
• PPC Analytics and Performance Measurement
• Expert Campaign vs smart campaign
• Dashboard designing
• Keywords planner tool
• Forecasting a PPC budget
• Conversion tracking, types and deployment
• URL Parameters in PPC

WordPress – Blogging & E-Commerce Setup

- Wordpress setup guide


- Creating and editing posts and pages.
- Working with the visual editor and HTML editor.
- Understanding categories and tags.
Customizing WordPress Themes
- Introduction to WordPress themes.
- Choosing and installing themes.
- Customizing themes : Header, footer, and sidebar.
- Introduction to responsive design.
Plugins and Widgets
- Installing and configuring plugins.
- Understanding widgets.
- Recommended plugins for specific purposes (e.g., SEO, social media sharing).
User Management and Security
- Creating and managing user accounts.
- User roles and permissions.
- Basic security measures: Strong passwords, limiting login attempts.
Content Management and SEO
- Organizing content with categories and tags.
- SEO best practices for WordPress.
- Installing and configuring SEO plugins.
Site Speed and Performance Optimization
- Caching and optimization plugins.
- Reducing image and media file sizes.
Launching and Maintaining Your WordPress Website
- Preparing for website launch.
- Regular website maintenance and updates.

Setting Up Your Store using WooCommerce


• Introduction to E-Commerce and WooCommerce
• Installing and Configuring WooCommerce
• Adding and Managing Products
• Woo Commerce Themes and Customization
• Payment Gateways and Shipping Options
• Customer Management and Orders
• WooCommerce Extensions and Plugins
• Product Variations and Attributes
• Coupons, Discounts, and Promotions
• SEO for E-Commerce with WooCommerce
• Marketing and Advertising Strategies
• Analytics and Reporting
Career Opportunities
After completing Digital Marketing Internship

Pay Per Click (Google Ads)


Search Engine Optimization Get expert hands on PPC
Every company needs SEO advertising and work as a PPC
professionals who can rank their expert in SMB's and MNC's. The
website in Top of the search engines, Certication in Adwords will make
You can ll the position of SEO expert you stand out from others.
in any organization.

Blogging
Video Editing
If you have good command You can make career in
in Language then you can youtube marketing, learn to
make career in Blogging. create a channel & upload
Find your niche and start content like videos & shorts
writing and make yourself a and earn money through
Brand. the adsense program.

Social Media
Every company needs a Social Afliate Marketing
media experts who can manage Work as a Afliate marketer in any
their social proles, plan social organization or earn money by
media Strategy and increase the selling the products of Big brands
awareness of a Brand. like Amazon, Flipkart etc.

Why Choose Us

01 02 03 04
PROFESSIONAL EXPERIENCED PRACTICAL TRAINING
COURSES INSTRUCTOR TRAINING CERTIFICATE

Course Modules are We have experienced We have a lot of projects We provide internship &
designed as per industry 15+ yrs in-house team on which SEO/SMO Training certicate after
requirements. digital marketing done the course completion.
by our SEO experts.
6 MONTHS DIGITAL
MARKETING COURSE
(POWERED BY ARTIFICIAL INTELLIGENCE)

Offline & Online


Training Course
Curriculum
(4 months)
Digital Leader Mindset
Internship(2
months)
Social Media Management
+
Instagram for Business
LinkedIn Marketing 4-5 Live Projects
Graphic Designing (Photosop) Working in a team
Automation Coding skills
Facebook Ads & Instagram Ads Task Based Internship
Content Writing
Website Designing
Search Engine Optimization
Search Engine Marketing
WHAT OUR STUDENTS
HAVE TO SAY
FAQs
How is this digital marketing certification different from others?
Free trial classes: We provide free trial classes to the students so that from the very first-day eligibility and the learning
ability of the students/interns can be observed. In the beginning, students are monitored for their eligibility in the
creativity, programming, and thought process by proving the best learning environment and training.

Personalized mentorship: We provide personalized assistance and mentorship to offer equal learning opportunities, a
perfect learning environment, and growth to all interns/students. Training and internship: We provide something beyond
classroom training. We prepare the students/interns for corporate joining by providing them with 6 hours internship
(minimum 2 months) after the completion of their chosen course (minimum 4 months). We provide the interns' proper
corporate environment and real-time projects to make them ready for future corporate challenges.

What kind of certification will I get after completion of this course?


Upon completion of the course, you will receive a certificate of completion from Webs Jyoti. Along with this primary
certification, you will also receive Internship Letter, relevant certificates fromGoogle, Facebook etc..

Who can take this course?


All students who are enrolled in college, entrepreneurs and businessmen/businesswomen who want to expand their
business, mid-level managers, homepreneurs and freelancers in the industry who want to enhance their marketing knowledge
would benefit from this course.

Can I get a refund?


There is strictly no refund policy before, during or after the course.
Do you provide a demo class?
Yes, we provide a demo session.

Do I need to know any programming language?


No, there is no need for programming language proficiency.

Is Digital Marketing a successful career opportunity for a Fresher?


Digital Marketing is one of the fastest growing industries in the world. Freshers who seek a future proof career in marketing
would benefit from the course. Some significant job roles that you can take up are mentioned below:

• Social Media Executive • Client Service Executive/ Account Manager


• Digital Marketing Strategist • Copywriter
• SEO Expert • Media Planner
• Content Writer • Business Development Executive

Do You provide an internship?


Yes, Internships will be provided for all students who show promise in their course
NCR’s Only
Agency-Based
Digital Marketing
Training Institute

Contact : +91-8802000175, 0124-4059041


Address : M-24, Old DLF Colony, Sector-14, Gurugram 122001
Email : [email protected]

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