INTERNSHIP REPORT
“REPORT ON SECOND SEMESTER INTERNSHIP AT
DHL- JOCKEY WAREHOUSE, BANGALORE”
Submitted to
UNIVERSITY OF CALICUT
Submitted in partial fulfillment for the requirement of the award for the
degree, Bachelor of Vocational Logistics Management
(2021-2024)
Submitted by
AMAL MUSHTHAQ K
SECOND SEMESTER B.VOC LOGISTICS MANAGEMENT
Register no.: AZAVBVV010
Under the guidance of
Mr. NIMIL ALTHAF
HAMEED
Head of the Department, B.Voc Logistics Management
Amal College of Advanced Studies, Santhigramam, Nilambur
(Aided Government of Kerala & Affiliated to University of
Calicut)
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DECLARATION
I AMAL MUSHTHAQ K, hereby declare that this project work entitled “REPORT
ON INTERNSHIP AT DHL – JOCKEY WAREHOUSE, BANGALORE” has
been
prepared by me under the supervision of Mr. Nimil Althaf Hameed, Head of the
Department, B.Voc Logistics Management, Amal College of Advanced Studies,
Myladi, Nilambur.
I also hereby declare that this project work has not been submitted by me fully or
partially for the award of any degree, diploma, title or recognition earlier.
Place: Nilambur AMAL MUSHTHAQ K
Date: REG NO.: AZAVBVV010
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AMAL COLLEGE OF ADVANCED STUDIES,
Santhigramam, Myladi, Eranhimangad P.O, Nilambur, Malappuram District, PIN-
679329, Tele: 04931-207055, 310485, Email: [email protected],
Website: www.amalcollege.org
CERTIFICATE
This is to certify that this project work entitled “REPORT ON INTERNSHIP AT
DHL – JOCKEY WAREHOUSE, BANGALORE” is an authentic record of the
work carried out by AMAL MUSHTHAQ K in the Department of B.Voc Logistics
Management, Amal College of Advanced Studies, Nilambur, under my supervision
and guidance and no part thereof has been presented earlier for the award of any
other Degree, Diploma, Fellowship or Associate ship etc.
Place: Nilambur Name & Signature of supervisor:
Date: NIMIL ALTHAF HAMEED
Countersigned by:
HOD, B.Voc Logistics Management.
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ACKNOWLEDGEMENT
At the very outset, I express my thanks to the almighty god who was blessed me
with healthy Constitution and has bestowed upon me the required skill to complete
this work
I proudly utilize this privilege to express my sincere gratitude to my guide Mr.
Nimil Althaf Hameed Head of the Department, B.Voc Logistics Management for
his kind corporation, valuable guidance, constant encouragement in getting this
work completed. I am delighted in using this opportunity to express my sincere
thanks to him for the constructive criticisms and creative suggestions from his
view.
I also express my sincere thanks to Dr. ZACARIA TV, Principal, Amal College of
Advanced Studies, Nilambur and all other staffs of the college for their valuable
support towards the completion of this work.
I am also indebted to all the faculty members of Department of B.Voc Logistics
Management for their sincere co-operation and assistance
I convey my sincere thanks to all my coworkers who were patient and cooperative
in providing the requisite knowledge.
My special thanks to my supervisors and other authorities who gave their careful
attention and support throughout my internship. Above all the grace of GOD for
leads me to complete my project.
AMAL MUSHTHAQ K
REG. NO.: AZAVBVV010
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CONTENTS
CHAPTER NO TITLE PAGE NO
1 INTRODUCTION 7
1.1 Introduction to logistics industry 7
1.2 Objectives of the internship 8
1.3 Scope of the study 8
1.4 Need & importance of the study 8
2 INDUSTRY PROFILE 10
2.1 Logistics industry 10
2.2 Major drivers of logistics in India 10
3 COMPANY PROFILE 12-18
4 ORGANISATIONAL STRUCTURE 19
4.1 Company hierarchy 19
5 FUNCTIONAL AREAS 22-25
6 SWOT ANALYSIS 26-28
7 CONCLUSION 29
8 REFERENCES 30
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INTRODUCTION
This chapter describes the literature within the research area involved in the
internship objectives. The main aim is to provide the foundations and to introduce
the scientific and the technical contributions proposed so far in these fields. The
first section of the chapter presents the literature concerning logistic operators and
the planning parameters for the operational transportation planning. After that, the
Performance Measurements and decision support tools are presented.
Introduction to Logistics Industry
Logistics deals with the planning and control of material flows and related
information in organizations, both in the public and private sectors. Broadly
speaking, its mission is to get the right materials to the right place at the right time,
while optimizing a given performance measure (e.g. minimizing total operating
costs) and satisfying a given set of constraints (e.g. a budget constraint).
As Logistics is important, Warehousing and inventory storage are key
components within both the logistics and supply chains. Used by customs,
transporters, manufacturers, wholesalers and import / export companies they
enable the storage and distribution of raw materials and finished goods, as well as
everything in-between. Choosing the right provider for your warehouse operation
and storage facilities give business the competitive advantage.
Warehousing and the storage of goods play a vital role in the logistics supply
chain across the world. Not only do warehouses provide safe and secure storage
around the clock, they also allow you to have your goods stored in one central
place, which makes planning and organising your logistics that much easier. This
report is done with the knowledge acquired from the DHL - JOCKEY
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WAREHOUSE.
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And This internship report is part of the Bachelor program in Logistics
management carried out at Amal college of advanced studies. The internship has to
fulfil the non-lecturing component of the Bachelor, and it has the objective of
providing students with valuable first-hand work experience in the field of studies
of their bachelor' branch and in this case, the logistics' branch.
OBJECTIVES OF STUDY
1, To learn how senior technicians manage jobs.
2, To apply technical expertise in the study field.
3, To execute different tasks delegated by the supervisor.
4, To understand how warehouses are beneficial in effective working of logistics.
SCOPE OF THE STUDY
1, Focuses on warehouse working.
2, Focuses on the operations of warehouse to ensure timely delivery.
3, The scope of the study is limited to Bangalore DHL - JOCKEY warehouse
NEED AND IMPORTANCE OF STUDY
The importance of the study stems from the fact that the expanding economy and
global business opportunities have caused companies to develop their business and
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the companies are looking out for effective use of transportation equipment and
modes reduce shipping and logistics costs.
With the internship, you will know the task and challenges that you have to deal
with every single day, and this will help you gauge whether you really want to
work in the sector and what roles interest you.
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INDUSTRY PROFILE
Logistics in India
Logistics is about moving materials, information and funds from one business to
another business or from a business to the consumer. Logistics is an important part
of the business economic system and is a major global economic activity. It
encompasses activities like freight transportation, warehousing, material handling,
protective packaging, inventory control, order processing, marketing, forecasting
and customer service.
Historically, the logistics sector was clearly separated and restricted mainly to
transportation and warehousing. The logistics management in today’s world
however, covers all the aspects of value chain including an efficient integration of
transportation, distribution, warehousing, reverse logistics, value added services
such as payment collection, packaging, documentation etc. The developments IT in
recent years have further had remarkable implications for the logistics industry.
Major Drivers of Logistics Industry in India
The concept of logistics is continuing to gain strength in India. There are several
major drivers fuelling the growth of the industry.
1. Organizations are realizing the huge potential savings that efficient logistics
can offer, and its impact on revenue growth and improved profitability. Moreover,
the increasing complexity of supply networks, globalization of businesses, and
shortening of product lifecycles forcing them to realize that it is better to allow the
experts to manage their logistics, and this results in acceptance of outsourcing as a
business practice.
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2. The increasingly demanding customers, coupled with the increasing cost
pressure and competition, there is an urge for companies to differentiate
themselves from their competitors through value added services and competitive
prices. As such, price and time factors, for example on-time delivery, shorter lead
time, improved service and better inventory management become important
criteria in selection of suppliers. Availability of efficient logistics service providers
become an important part of the sourcing equation.
3. The globalization trend in the complex business environment worldwide
also poses great opportunities for the logistics industry in India. Worldwide
companies have started adopting global sourcing and distribution strategies and
have given higher priorities on efficient management of supply chain and logistics.
Such global strategy has significant implication on the growth of Indian logistics
industry.
4. Another major driver of the logistics industry is the internet. With the
emerging ecommerce, there is a need for e-companies to offer an efficient
distribution system that ensures fulfilment and timely delivery of goods ordered
through the internet. Companies are on lookout for the strategic logistics players
who can streamline the movement of their goods and ensure faster delivery. In
addition, with EDI, bar coding and tracking of goods in transit used widely, many
companies are depending on the logistics providers to provide the IT integration.
5. The Indian government’s initiative in improving the infrastructure is a
positive factor for boosting the logistics industry. The simplification of trade rules
and regulations, allowing private sector participation in roads, seaports and
airports, and the increase of public funding in upgrading the infrastructure will
further support the growth the logistics industry in India.
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COMPANY PROFILE
Company Summary
DHL International is a logistics
company offering international
Overview
express mail services. It provides
document and parcel shipping
services, air, ocean, road, and rail
freight, warehouse solutions,
transportation
Type
Subsidiary
Status
Active
Founded 1969
HQ
Bonn, DE
When Adrian Dalsey, Larry Hillblom and Robert Lynn founded DHL in 1969, they
didn’t know they would revolutionize the world of logistics. Today, DHL is the
world’s leading logistics company. Our 395,000 people in over 220 countries and
territories work every day to help you cross borders, reach new markets and grow
your business. Or simply send a letter to your loved ones.
395,000 PEOPLE WORKING AT DHL
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OVER 220 COUNTRIES AND TERRITORIES SERVED
1,668,000,000 PARCELS DELIVERED PER YEAR
DHL CO.
DHL is an American-founded German logistics company providing courier,
package delivery and express mail service, delivering over 1.8 billion parcels per
year. A subsidiary of the German logistics firm Deutsche Post DHL Group, its
express mail service DHL Express is one of the market leaders for parcel services
in Europe and Germany's main courier and parcel service.
Consumer and retail
Consumer and Retail are two of DHL Supply Chain's largest sectors. Both of
these offer major growth potential for the division, since DHL manages the supply
chains all the way from the source of supply to the end customer. Services in these
sectors range from international inbound logistics and warehouse and transport
services, to packaging and other value-added services.
Technology
In the Technology sector, DHL Supply Chain's portfolio of offerings ranges
from inbound-to-manufacturing services and warehouse and transport services to
integrated packaging, returns management and technical services.
In the Supply Chain business, DHL Supply Chain provides customers in many
industry sectors with logistics services along the entire supply chain – from
planning,
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sourcing, production, storage and delivery to returns logistics and value-added
services – in order to ensure logistics flow.
DHL Supply Chain offers warehousing, distribution, managed transport and
value-added services as well as business process outsourcing, supply chain
management and consulting. DHL Supply Chain's goal is to ensure that their
customers' products and information reach their markets quickly and efficiently,
thus securing them competitive advantages.
Some of the key DHL Supply Chain products include: Lead Logistics Provider,
Packaging Services, Integrated Logistics Procurement, Technical Services, Service
Parts Logistics, e-Fulfillment, Airline Business
DHL Supply Chain was the global market leader in contract logistics with a
market share of 8.3% (2010). In this highly fragmented market, the top ten players
account for only about 23% of the overall market, the size of which is estimated to
be €147 billion. DHL Supply Chain is the regional market leader in the regions of
North America, Europe and Asia Pacific and also has a very strong position in
rapidly growing markets such as Brazil, India, China and Mexico.
DHL Supply Chain is incorporated in Bonn, Germany as a part of Deutsche
Post DHL global headquarters. The main building is Post Tower. Located in the
former government quarter and built using large quantities of glass, it is impressive
because of its modern architecture.
Operational Excellence
Their history of world-class performance and dedication to continuous
improvement ensures operational health, safety and quality. They align to industry-
leading best practices and safety is at the heart of all of their operations.
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DHL Express (India) Private Limited is a Non-govt company, incorporated on 24
Apr, 2001. It's a private unlisted company and is classified as company limited by
shares. DHL Express (India) Private Limited is majorly in Transport, storage and
Communications business from last 22 years and currently, company operations
are active. Current board members & directors are Subramanian Sivarama
Ramachandran and Anjali Rahul Bhadbhade.
The DHL family of specialized Business Units offers an unrivalled portfolio of
logistics products and solutions ranging from domestic and international parcel
delivery to international express, road, air and ocean freight to end-to-end supply
chain management.
DHL Supply Chain is incorporated in Bonn, Germany as a part of Deutsche Post
DHL global headquarters. The main building is Post Tower. Located in the former
government quarter and built using large quantities of glass, it is impressive
because of its modern architecture.
Responsible company
As a business, they're acutely aware of the influence they have and the impact they
can make. Not just on the lives of their customers and colleagues. But also the
communities they're part of and the wider world too. Making that impact a positive
one is something they take tremendous pride in. And if we join them, we will too
DHL Supply Chain, globally standardized, efficient, flexible, sustainable and
innovative warehouse solutions
The warehouse solution we choose needs to be scalable and flexible to keep our
supply chain running smoothly and accommodate fluctuations in demand. DHL
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provide the optimal mix of dedicated and shared resource to improve inventory
efficiency and accelerate our response to changing customer demand.
Creating and operating standardized warehouse solutions tailored to our needs,
with high service levels and reliability that deliver bottom-line benefits is at the
heart of their solutions.
Shared or dedicated solutions Accommodate fluctuations in demand and
seasonal peaks. They will ensure they have the right inventory, in the right place, at
the right time so we never let our customers down.
Digital Innovation
Benefit from technology advances and investments as they continuously review,
evaluate and adopt automated solutions that support higher throughput, drive
efficiencies and optimize warehouse management processes.
The Best Talent
We can count on their experienced warehouse specialists to meet our service levels
and those of our customers’. Wherever we operate, we can depend on their
expertise
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And we worked in the Jockey warehouse of DHL Co.
Jockey International, Inc. is an American manufacturer and retailer of underwear,
sleepwear, and sportswear for men, women, and children. The company is based in
Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and is a
recognized trademark in 120 countries.
The company commenced operations in the year 1995 with the manufacturing,
distribution and marketing of Jockey® products. As of March 2018, the company’s
workforce numbered over 20,000 people with manufacturing operations spread
over fifteen state-of-the art manufacturing complexes in Bangalore, Hassan,
Mysore, Gowribidanur, Tiptur and Tirupur. Page Industries commands wide spread
pan India distribution encompassing over 50,000 plus retail outlets in 1,800 cities
and towns and has revolutionized the innerwear market by launching Exclusive
JOCKEY® Brand Outlets across India numbering 470 as of March 2018.
In 2005 and 2009, the company was awarded the "best licensee of the year" by
Jockey International Inc. as recognition for its outstanding achievement in
establishing and strengthening the JOCKEY® brand as a market leader in India.
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In 2010, the Company bagged the "International Licensee of the Decade" award
for achieving record growth year after year, offering world class products and
maintaining global quality standards across all operations.
In 2012, the company was honored for the “Outstanding Advancement of the
Jockey Global Retail Image”, a rare distinction from amongst 142 countries where
Jockey is present.
Page Industries was honored by Jockey International Inc. with the ‘International
Licensee of the year’ award for 2013 as well, outperforming 140 other countries
where the Jockey brand is present. This award was given in recognition of
outstanding brand building, consistent healthy growth in sales, and remarkable
product development and innovation in our markets.
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ORGANISATIONAL STRUCTURE
Organizational structure of DHL is as follows:
Company Hierarchy
Element of organization
• Line
• Staff
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• Functional authority
• Hierarchy
• Span of control
• Organization chart
DHL is composed of five main divisions DHL Express, DHL Global Forwarding,
DHL Freight, DHL Supply Chain and DHL e-Commerce Solutions.
A glimpse of other DHL Services
DHL Global Forwarding features standardized transport in international air, ocean
and overland freight forwarding. This includes multimodal, industry-specific
solutions and industrial projects tailor-made for clients’ needs. Operating alongside
this division is DHL Freight that optimizes international delivery for clients. It
specializes in road freight, rail freight, customs, transport and integrated solutions
in Europe. In terms of practical transport services, DHL Freight can offer end-to-
end tracking, customized solutions for oversized and heavy cargo, cargo insurance
and comprehensive quality management. For supply chain experts, look no further
than the DHL Supply Chain division. Overseeing supply chains in more than 50
countries for over 1,400 customers, this DHL division spans warehousing and
transport alongside value-added services such as e-fulfilment, Lead Logistics
Partner (LLP), Real Estate Solutions, Service Logistics and packaging solutions for
key industrial sectors. This innovative department employs new technologies in the
automation and digitalization of the supply chain to optimize warehouse storage
and packing.
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Complementing these divisions comes DHL newest department — DHL
eCommerce Solutions. Oriented towards providing top-notch solutions to the
constantly expanding e-commerce market, DHL eCommerce Solutions offers
domestic last-mile parcel delivery in selected countries in Europe, the US, India
and emerging Asian markets, and non-TDI cross-border services largely to, from
and within Europe.
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FUNCTIONAL AREAS
PICK TO DISPATCH CYCLE
The pick to dispatch cycle typically involves humans picking the correct
product in order, packaging it and dispatching. Picking the right product involves
the warehouse staff going around the facility with totes and a list of items on their
handheld device. These device optimize the route within the warehouse for them,
so they know exactly a product is stored and n what order to fill their bags.
If product is with seller, delivery person brings it to dispatch hub. Then product
specifications are checked against order. Product picked from warehouse is
verified by scanning its details and comparing with the screen grab of the order to
ensure the specifications are accurate. If the product is sourced from a merchant,
delivery person scans the barcode to match the order.
Product is packed and then weighed. Then the product is sorted based o pin
code. Products are sorted into bins based on destination, these bin glow to confirm
that all the products meant for a destination are tallied. The products are then sent
for packing and dispatch.
Product are dispatched based on dimension or distance to the destination hub.
The final coordinates are sent to the handsets of delivery boys. Product is picked
by delivery boys.
FUNCTIONAL AREA WE WORKED IN
OUTBOUND AREA
Here we were mainly assigned to do Quality checking, Picking, Packing, Labelling,
Printing invoice.
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Outbound
It refers to the process of moving goods along the supply chain until they reach
their final destination. There are typically four stages of outbound logistics
operations: warehousing and storage, distribution, transportation, and last-mile
delivery.
The outbound logistics process guides the flow of inventory across the supply
chain towards the end users. Products are picked up in a warehouse or fulfilment
centre and shipped to buyers, usually with the help of a delivery partner.
Boards on the warehouse floor signal aisles where orders are stored based on the
destination city of each shipment. One of the biggest hubs, this warehouse was
once the only one catering to all the orders originating in South India. Today, DHL
has expanded its supply chain operations, opening large hubs across the country to
get orders delivered faster to customers.
Here, staff on the bustling floor move and pack various orders, racing to meet the
tight delivery schedule of the sale. Timing is often everything during the hectic
sale season.
Every product has a specified slot in the humongous hub floor to ensure that each
order is swiftly located and sent on its way to process before being dispatched. An
employee at the warehouse wheels a trolley through the aisles to pick up one the
orders for processing. Before an order goes on to the dispatch stage, it is
extensively wrapped to minimize all risk of damage on the way to the customer.
Vehicles are kept at the ready to begin the transport phase the moment products are
prepared to dispatch. Trucks are parked close to the Flipkart warehouse doors, so
loading and unloading of orders is smooth and quick.After swift but detailed
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processing, the orders are sent on their way to eagerly waiting customers. An
employee ensures that every item leaving the DHL - Jockey warehouse is recorded,
as others load it onto a waiting truck outside.
Security is tight across the warehouses, and often heightened during busy times.
All employees and visitors are strictly forbidden from taking in personal
belongings such as bags and mobile phones.
At the end of a long shift, a security personnel documents an empty truck that has
just arrived at the warehouse. Soon, it will be loaded with the next batch of orders
and be on its way to other excited customers.
Multi racking system
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Hand-held device is used
Material Handling Equipment are used.
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SWOT ANALYSIS
DHL SWOT analysis evaluates the brand by its strengths, weaknesses,
opportunities & threats. In SWOT Analysis of DHL, the strengths and weaknesses
are the internal factors whereas opportunities and threats are the external factors.
Every organization have their own strengths, weaknesses, opportunities and
threats. And thus, DHL too.
STRENGTHS
1. DHL is one the world's leading courier and air cargo player
2. DHL has a distribution network in more than 220 countries and territories with
more than 300,000 employees worldwide
3. The company has been recognized and awarded for its global services and
delivery solutions regularly
4. The company has a core focus on central procurement & e-procurement
5. DHL provides the most inclusive worldwide freight service in the industry
6. The annual revenue of the company is around $20 billion
WEAKNESSES
The weaknesses of a brand are certain aspects of its business which it can improve.
Here are the weaknesses in the DHL SWOT Analysis:
1. With the growth of internet, there has been a consistent decline in sending
documentation via couriers
2. Since this is a competitive segment, the market share growth is limited
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OPPURTUNITIES
The opportunities for any brand can include prospects of future growth. Following
are the opportunities in DHL SWOT Analysis:
1. Tie-ups with corporate and business houses can help DHL maintain its
competitive edge
2. Global expansion in untapped regions can help the brand grow
3. The company can invest in the growing ecommerce segment and focus
on deliveries
4. DHL can build on a deeper & stronger network at local locations to compete
with smaller players
THREATS
The threats for any business can be external factors which can negatively impact its
business. The threats in the SWOT Analysis of DHL are as mentioned:
1. Tremendous increase in e-commerce players having their own supply chain
network can impact the business locally
2. Natural disasters and turbulent economies can be an issue for DHL
3. Decline of traditional services like letters & physical documents due to electronic
communication can impact business.
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CONCLUSION
In conclusion, throughout the internship, I have achieved all the objectives of the
internship. I have gone through the process of all the departments of warehouse in
which I have learned a lot about the work culture of the DHL. Their work
processes like loading, unloading, quality check, inward and outward process,
return center are working in a systematic way. The employees are giving their
100% to their work. They use multiple system to process the customer’s order on
time. The management of time is very well maintained. And during the time of
internship, I have noticed that the failure of IT system is the only reason of delay in
work and thus delay in delivery. Every time there was an issue on website or
disconnection of internet, this is the biggest reason of delay in delivery of order.
With this internship, I’ve learned how senior executives manage jobs. And also
how to apply technical expertise in the study field. By executing different tasks
delegated by the supervisor I’ve learned the functioning of warehouse with
practical knowledge. And all together I understood how warehouses are beneficial
in effective working of logistics. And of course, the objectives of the internship is
achieved.
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REFERENCES
https://www.dhl.com/
https://www.dhlindia-kyc.com/
https://iide.co/case-studies/dhl
https://thestrategystory.com
www.csa.iisc.ac.in
https://images.app.goo.gl/4nM8e7LRVRnkxyyy8
https://1000logos.net
https://logowik.com
https://www.jockey.in/page/corporate-information
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