Addis Ababa University

College of Business and Economics

Department Of Management

Business ethics and CSR

INDIVIDUAL ASSIGNMENT (SEC 2)

1. Kidist Kassahun .................................BEE/2164/12

SUMMITED TO Meba Tadesse

SUBMITTION DATE MAY 23/2023

1.Introduction to CSR

Corporate Social Responsibility (CSR) is a self-regulatory business model practiced by large and
small companies. The concept allows businesses to be socially accountable to their stakeholders
and the public. By adopting clear CSR strategies, companies accept responsibility for their
impact on society – including all economic, social, and environmental aspects.

Traditionally, CSR was commonly viewed as something only large corporations practiced. It
often included philanthropic gestures towards charitable causes. In the past, simply having a
CSR intention in place was already enough for a company to be recognized as socially
responsible, even if the idea of social responsibility did not influence the business model or the
production processes. Today, however, it is safe to say that this has changed. Companies of all
sizes are increasingly held responsible for their social and environmental impact by their
customers. The great news is that when done right, CSR will not only help to meet customer
expectations CSR has the power to improve business performance, if you are in it for the long
run.

CSR can take many forms, including philanthropy, volunteerism, environmental sustainability
initiatives, ethical labor practices, and community engagement. Companies may choose to focus
on specific areas of CSR based on their industry, values, and stakeholder expectations.

Some of the benefits of CSR include improved reputation and brand image, increased employee
engagement and retention, enhanced customer loyalty, and reduced risk of negative impacts on
society and the environment. CSR can also lead to long-term financial benefits for companies by
improving their relationships with stakeholders, reducing costs associated with negative impacts,
and increasing access to new markets and partnerships.

However, implementing effective CSR strategies requires a commitment from senior

management and a willingness to invest time and resources into sustainable and ethical practices.
It also requires transparency and accountability in reporting on CSR efforts and their impact.

Overall, CSR is becoming increasingly important for companies as consumers and investors
demand more responsible and sustainable practices. By incorporating CSR into their operations,
companies can create positive social and environmental impacts while also achieving long-term
business success.
2, CSR goal of organization

2.1 description of organization

TECNO Mobile is a smartphone manufacturer based in China that has a strong corporate social
responsibility (CSR) program. Their CSR efforts are focused on education, healthcare, and
environmental sustainability.

One example of TECNO Mobile's CSR activities is their partnership with the United Nations
Development Programmed (UNDP) to provide educational support to children in underserved
communities. Through this partnership, TECNO Mobile donated tablets and other educational
materials to schools, helping to improve access to quality education for children in the country.

Another example of TECNO Mobile's CSR efforts is their "Light Up Your Dream" initiative,
which aims to provide solar-powered lighting solutions to people in rural areas with limited
access to electricity. This program helps to improve the quality of life for people in these
communities while also promoting environmental sustainability.

Furthermore, TECNO Mobile consider incorporating sustainable practices into their

manufacturing processes to reduce their environmental footprint. They could also prioritize the
health and safety of their employees by implementing workplace safety programs and providing
access to healthcare resources.

In terms of community engagement, TECNO Mobile considers involving local communities in

their CSR programs by soliciting feedback and input from community members. This can help to
ensure that their programs are aligned with the needs and priorities of the communities they
serve.

Overall, TECNO Mobile's strong CSR program demonstrates their commitment to making a
positive impact on society. By continuing to prioritize education, healthcare, and environmental
sustainability, and by expanding their efforts to other regions, TECNO Mobile can further
enhance their reputation as a socially responsible company.
3, PRACTICALITY OF THE CSR

As a mobile phone company operating in Ethiopia, Tecno Mobile implement CSR initiatives that
address the specific needs and challenges of the local community. Some potential areas of focus
could include:

1. Philanthropy: Tecno Mobile donate a portion of its profits to local charities or organizations
that support education, health, or other social causes in Ethiopia.

2. Volunteerism: The company encourage its employees to volunteer their time and skills to
support local initiatives, such as teaching digital skills to young people or participating in
environmental clean-up projects.

3. Environmental sustainability: Tecno Mobile implement eco-friendly practices in its operations,

such as reducing plastic waste or using renewable energy sources. The company also partner
with local organizations to support environmental conservation efforts in Ethiopia.

4. Ethical labor practices: Tecno Mobile ensure that its suppliers and partners adhere to ethical
labor standards, such as fair wages and safe working conditions.

5. Community engagement: The company could engage with local communities to understand
their needs and concerns and develop initiatives that address those issues. For example, Tecno
Mobile sponsor community events or provide resources for local schools or healthcare centers.

4, RECOMMENDATION

In terms of recommendations, TECNO Mobile could consider expanding their CSR efforts to
other regions where they operate. They could also work on increasing transparency and
communication around their CSR activities, so that stakeholders can better understand the impact
of their programs. Additionally, they could explore opportunities for partnerships with other
organizations and companies to further amplify their impact.
Secondly, TECNO Mobile could consider investing in healthcare initiatives in Ethiopia, such as
providing funding or resources to local clinics or hospitals. They could also partner with local
organizations to promote health education and awareness campaigns, particularly around issues
such as maternal and child health.

Finally, TECNO Mobile could explore opportunities to support environmental sustainability in

Ethiopia. This could include initiatives such as promoting recycling and waste reduction,
investing in renewable energy projects, or partnering with local organizations to support
conservation efforts.