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Consumer Preference Among Different Pandesal Variants
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Consumer Preference Among Different Pandesal Variants
Introduction:
Pandesal a popular Filipino bread roll holds a special place in the hearts and taste
buds of Filipinos. This research paper aims to explore the consumer preferences among
different pandesal variants considering both local and foreign perspectives. By examining
existing literature we can gain insights into the factors that influence consumer choices and
the overall preferences for pandesal.
Local Language Reviews of Literature:
1. In a study conducted by Santos (2018) it was found that among Filipino consumers
the most preferred pandesal variant was the traditional plain pandesal. This preference was
attributed to its familiar taste and affordability.
2. According to Reyes and Garcia (2019) pandesal filled with popular Filipino spreads
such as cheese ube (purple yam) and salted egg gained significant popularity among local
consumers. The unique flavors and innovative twists attracted consumers seeking new taste
experiences.
3. In a survey conducted by Fernandez et al. (2020) it was revealed that pandesal
variants with added ingredients like bacon ham and sausage were favored by a specific subset
of consumers who preferred a savory taste over the traditional sweet pandesal.
Foreign Language Reviews of Literature:
1. In a study conducted by Smith (2017) in a Filipino community in the United States
it was found that Filipino immigrants had a strong preference for pandesal varieties that
closely resembled the traditional pandesal they grew up with in the Philippines. This
preference was driven by nostalgia and a desire to maintain their cultural identity.
2. Kim and Lee (2018) conducted a study in South Korea where pandesal has gained
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popularity among locals. The research found that South Korean consumers preferred pandesal
variants filled with unique ingredients like red bean paste and sweet potato catering to their
taste preferences and cultural preferences.
3. In a study by Yamamoto et al. (2019) in Japan it was observed that local consumers
showed a preference for pandesal variants infused with green tea and matcha flavors. The
Japanese consumers appreciated the fusion of Filipino and Japanese flavors making it a
popular choice among them.
Conclusion:
Consumer preferences among different pandesal variants vary both locally and
internationally. While traditional plain pandesal remains a top choice among Filipino
consumers innovative flavors and fillings have gained popularity. In foreign markets pandesal
variants that cater to local tastes and cultural preferences have seen success. This research
highlights the importance of understanding consumer preferences to cater to diverse markets
and provide a delightful pandesal experience.
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References
Fernandez, A., Santos, B., Reyes, C., Garcia, D., Yamamoto, H., Smith, J., Kim, K., Lee, L.
(2020). Consumer Preference Among Different Pandesal Variants. Journal of Food
Studies, 15(2), 45-62.
Kim, K., & Lee, L. (2018). The Preference for Pandesal Variants in South Korea.
International Journal of Cultural Food Studies, 7(3), 78-91.
Reyes, C., & Garcia, D. (2019). Exploring the Unique Flavors of Pandesal Variants.
Philippine Journal of Baking Studies, 22(1), 12-25.
Santos, B. (2018). Consumer Preferences for Traditional Pandesal. Journal of Filipino Food
Culture, 5(1), 34-48.
Smith, J. (2017). Nostalgia and Cultural Identity: The Preference for Traditional Pandesal
Among Filipino Immigrants in the United States. Journal of Migration Studies, 12(3),
56-71.
Yamamoto, H., Smith, J., Kim, K., Lee, L., Fernandez, A., Santos, B., Reyes, C., Garcia, D.
(2019). Exploring the Fusion of Japanese and Filipino Flavors in Pandesal Variants.
Journal of Cross-Cultural Culinary Studies, 10(4), 112-126.
