Scribd
Upload
157 views11 pages

Social Media Influencing Project 4

This document provides details on an influencer marketing campaign for Apple Inc. The campaign will promote the Apple Watch Series 7 on Instagram and TikTok. Influencers will create 12 posts on each platform over 12 weeks highlighting how the watch keeps college students safe and healthy. The deliverables include a TikTok video showing a student's daily routine tracked by the watch and an Instagram video of a student-athlete monitoring their health during practice with the watch. The budget is $500 for travel/food and influencers must submit content for review before posting and include branded hashtags.

Uploaded by

api-719615639
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
157 views11 pages

Social Media Influencing Project 4

This document provides details on an influencer marketing campaign for Apple Inc. The campaign will promote the Apple Watch Series 7 on Instagram and TikTok. Influencers will create 12 posts on each platform over 12 weeks highlighting how the watch keeps college students safe and healthy. The deliverables include a TikTok video showing a student's daily routine tracked by the watch and an Instagram video of a student-athlete monitoring their health during practice with the watch. The budget is $500 for travel/food and influencers must submit content for review before posting and include branded hashtags.

Uploaded by

api-719615639
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

INFLUENCER

PARTNERSHIP
BRIEF
APPLE INC.
BY: CHANTE CRUSOE
COMPANY OVERVIEW
• Apple Inc is a technology company that designs and offers a wide range of products to customers, including
smartphones, computers, tablets, and much more. Customers can choose from a variety of styles and colors to suit
their preferences. Apple Inc’s devices come with pre-installed software applications that give customers access to
various apps such as Photos, Health, and Messages.

Privacy On iPhone Campaign Apple’s 911 Campaign


#PrivacyOniPhone #Apple911
Campaign Goal – Instagram influencer
marketing campaign showcasing the
flexibility and versatility of Apple’s Apple
Watch Series 7 that can help keep college
students safe and healthy on campus.
CAMPAIGN
BRIEF Campaign Message – Apple’s latest
smartwatch, the Apple Watch 7, prioritizes
you above all else. Activate your health and
safety routine with Apple. Key words: “puts
you first”, ”safety”, “health”, “priority”
Key Objectives – Brand awareness, brand
mentions, & social shares

CAMPAIGN Channels – Instagram & TikTok


BRIEF

Deliverables & Timeline – 12 IG posts & 12 IG


reels, post twice a week for 12 weeks; 24 TikTok
videos, post twice a week for 12 weeks
CAMPAIGN BRIEF

Target Audience – Budget – $500 for travel Deadlines – April 14,


College students (18-24) expenses, food 2024
Campaign Reporting Requirements – # of social shares/reposts,
mentions, comments

CAMPAIGN Content Review Process – We ask that all influencers send us a


draft of their content (videos, pictures, & captions) via email
([email protected]) before posting, as well as tag/mention us
BRIEF in the post once it has been published to their social media
account.

Payment Process – Venmo (@appleinc) on the first of every


month
CAMPAIGN DELIVERABLES

• Deliverable #2 – IG Video
• Deadlines – Content Review: March 15, 2024; Final
Deliverable #1 – TikTok Video Review: April 9, 2024
• Deliverable description – A IG video showcasing a
student-athlete’s day in a life. They would post a video of
them attending sports practice while using their Apple
Watch Series 7. Throughout practice, they could monitor
their heartbeat by taking an ECG through Apple’s Health
Deadlines – Content Review: March 15, 2024; Final Review: April 9, 2024 app and grasp an idea of where their fitness levels stand.
The video would conclude with an overview of the
student-athlete’s daily routine and their completed fitness
data.
Deliverable description – A TikTok video showcasing a college student’s daily routine
while wearing an Apple Watch Series 7. The video should include the student using the
watch while walking to class, working out at the gym, and during bedtime. The student
would open the fitness app on the watch to show their step count and fitness level for
the day. Later in the video, they would get ready for bed and demonstrate how they use
the Apple Watch’s sleep app to track their sleep and ensure they’re getting adequate
rest.
Inspiration – As a busy college student, health and safety can often be
overlooked. That’s why Apple Inc prioritizes your well-being with the
Apple Watch Series 7. By wearing the watch, you can about your day-to-
day activities with confidence that Apple is always looking out for you.

Key messages – Apple Watch Series 7 includes pre-installed health and


safety features, you are #1, college is simpler with Apple

CAMPAIGN
DELIVERABLES Branded hashtags & tag – @appleinc, #applespriority, #collegelife
#healthylife #safetyfirst

Links to use – www.appleinc.com


CAMPAIGN DELIVERABLES
Mood Board
INFLUENCER DO’S AND DON’TS

Do’s Don’ts
• Do send your content to us before the • Don’t use vulgar or unprofessional phrases to
deadline for review purposes promote the brand
• Do tag us in the content and include hashtags • Don’t tag any other company/brand that isn’t
that relate to the brand/product related to our campaign
• Do include campaign key messages in the post • Don’t diminish another company/brand to
captions make ours appeal more to the audience
• Do create interactive content that engages • Don’t include any content relating to smoking
the audience by posing a question and/or or drinking
encouraging them to comment on the post
CONTACT INFORMATION
Point of Contact – [email protected]

You might also like