1st Draft: 03/09/2023/3M MuFHE

Muslim Friendly Halal Excellence

M AJU My
marketplace
Kuala Lumpur . Johor Bahru . Langkawi . Kota Kinabalu

‘The 1st Asean - Green Lifestyle

Trade Centre’ (Hybrid)

Submission by:
Current Global Trade Issues

Trade Tensions Between the U.S. and China:

The trade dispute between the United States and China was ongoing,
with tariffs and trade restrictions impacting a wide range of goods.

Trade Disputes and Tariffs:

Trade tensions and disputes were also prevalent in other parts of the
world, such as between the U.S. and the European Union, as well as
among various countries in the World Trade Organization (WTO).

E-Commerce and Digital Trade

The growth of e-commerce and digital trade presented challenges in
areas like data privacy, taxation, and regulation, requiring international
cooperation and agreements.

Supply Chain Resilience:

The pandemic highlighted vulnerabilities in global supply chains, leading
to discussions about diversifying supply sources and enhancing supply
chain resilience.

Trade and Geopolitics:

Geopolitical tensions were influencing trade relationships and policies,
particularly in regions like the South China Sea.
 Current Issues And Trends In
The Marketplace:
Sustainability and Ethical Consumerism, Online Marketplaces and Small
Counterfeit Products: Businesses, Rise of D2C Brands: :
Consumers are more conscious of sustainability
The role of online marketplaces in supporting small
and ethical considerations when making
businesses and entrepreneurs Direct-to-consumer
purchasing decisions.
(D2C) brands continued to grow in popularity,
The sale of counterfeit or fake products on online
marketplaces remained a significant concern

Social Commerce, Cross-Border

Emerging Technologies:
The integration of shopping features into
Technologies like augmented reality (AR) and
social media platforms.
virtual reality (VR), artificial intelligence (AI) are
Many e-commerce businesses are looking
being used to enhance the online shopping
to expand globally.
experience, and product recommendations

Consumer Reviews and Trust, Seller

Marketplace Competition:
Verification:
Competition among online marketplaces like
The authenticity of consumer reviews and
Amazon, Alibaba, and eBay remains fierce, with
ratings on e-commerce platforms.
efforts to attract and retain sellers and
Ensuring the authenticity and legitimacy of
customers through various strategies.
sellers became a priority for marketplaces
 Current Issues for Mall Operators
Impact of E-commerce, and Competition with
Other Retail Formats:
Online shopping continues to grow in popularity, posing a significant
challenge to brick-and-mortar retailers, including those within shopping
malls. Shopping malls face competition from other retail formats such as
lifestyle centers, outlet malls, and mixed-use development

Changing Consumer Behavior:

Consumer preferences and behaviors were shifting, with an increased
focus on experiences, entertainment, and dining in addition to shopping.
Mall operators needed to adapt to cater to these changing expectations.

High Vacancy Rates:

Some malls were struggling with high vacancy rates as traditional
anchor stores like department stores and big-box retailers closed or
downsized.

Technology Integration:
Mall operators needed to invest in technology to enhance the shopping
experience, including offering mobile apps for navigation, contactless
payment options, and digital advertising.

Community Engagement:
Building a strong connection with the local community is becoming
increasingly important. Mall operators may need to engage in
community events, support local initiatives, and align their mall's image
with the values of the surrounding area.
Universal Socioconomic Foundation
UNISOF is a Non-Governmental and a Non-Profit Foundation
established with holistic vision to integrate cross-border
humanitarian programs. UNISOF’s roles and functions also
focus on community activities in the Muslim Friendly Halal
Excellence (MuFHE) ecosystem.

It has oversight of the Global Trust Asset Capital that

leads to social and economic welfare projects for the
underprivileged. Muslim Friendly Halal Excellent (MuFHE)
and Global Fund Asset Capital Trust (Gfact) work
together to enable an international community-based
business platform in the US$46.1 trillion Muslim Friendly
Halal Excellence Community and Marketplace Platform.

UNISOF’s roles and functions focus on community

activities in the MuFHE ecosystem. It has oversight of the
Global Trade and Modernization Platform that leads to
expedient trading in international markets for SMEs.
 The Deemed Halal Global Market
Halal Premises, Products & Services “not-certified” by 3rd party (regulatory bodies, corporate, trade
associations etc.) BUT produced, distributed, sold, and consumed as HALAL.

total Muslim population

2,006,916,096

US46.1T US7.0T 8.0% 30%

Total Cross-Border Global Travel & Tour of Global of Total Market

Global Deemed Market Estimated Financial Asset Muslim Friendly Halal
Halal Trade Market Islamic Financial
Asset Estimated
(USD100.0 T)
 The Deemed Halal Trade Market of
USD 46.1 trillion (Frost & Sullivan)
Current Situation with Opportunities Arise

Malaysia Global Market

Less than 10,000 are JAKIM Only estd. 0.002 % are Halal
certified compared to 4.0 – 7.0 certified
BRI offers windows for trade,
million products and services,
finance, market, investments and
and enterprises in Malaysia. branding opportunities.
Less than US$10.0 bil are certified US & China trade disputes would
vs established US$350.0 bil of uniquely create and position
trade value. participation, collaboration and
investments in the Muslim
Bumiputera/Muslim participation,
Friendly Halal market segment.
management and ownerships Although there is a huge Muslim
less than 8.0%. population in Western and
Eastern Africa, the HALAL market
is still under developed.
 Muslim Friendly Halal Excellence
7 Key Enabling Programs
MuFHE is an Initiative by UNISOF in developing and
promoting ecosystem of Muslim Friendly Halal
Excellence globally.
MuFHE Education &
UNISOF applies commercial strategies to maximize
Training Program
improvements in financial, social and environmental
well-being.
MuFHE Tourism MuFHE Technesia
UNISOF's main objective is to build Global Trade and Program Program
Modernization Platform with Holistic and Ethical
Approach. And to promote and build Muslim Friendly brand MuFHE Trade,
Halal Excellence (MuFHE) ecosystem as a core business Transhipment Program
to UNISOF in capturing USD 46.1 trillion Deemed Halal
Global Market
MuFHE Identification, MuFHE
The Lifestyle, Assurance Towards Excellence Traceability, Rank and Branding MuFHE TV, Media
Rate Program Program Streaming Program
 Muslim Friendly Halal Excellence

'Deemed Halal' - Paradigm Shift Muslim Friendly

Where we promote ASSURANCES towards EXCELLENCE
Halal Excellence
by recognising, trusted and accepted global Islamic Community
practices, thereafter resulting in the Muslim Friendly Brand -
Halal Excellent community brand!
ENDORSEMENT
A fair and significant number of all the global premises,
products and services providers can be categorised as
Muslim Friendly and they the can nurtured towards the
pursuits of the Halal Excellence status
Endorsement
OF
ACHIEVEMENT
HALAL EXCELLENCE - Halalan Toyibban
The Lifestyle, Assurance Towards Excellence HE - HOLISTIC ETHICS
 Muslim Friendly Halal Excellence
HALAL GREEN ENGINE (HGE)
A platform that screens, identifies, tracks and traces any goods using pre-qualified declarations of Toyibban. Behind
the screen, HGE uses state-of-the-art blockchain and AI algorithms to offer scalable services while preserving the
integrity of data in support with the latest innovation with advanced technology of Security Locking System

Identification, Trace
SmartLOK by HGE Ai by HGE
& Track, Rank & Rate Smart Locking System Artifical Intelligent
by HGE
The most innovate, advanced Artificial intelligence (AI) is
Trace and tracking technologies, technology, top-level security, applied in various ways within
and Rank & Rate systems are and user-friendly features, to projects and programs of MuFHE
applied within projects and provide a comprehensive and or Gfact, to enhance processes,
programs of MuFHE particularly in seamless locking experience. ensure compliance with halal
the context of halal food standards, and improve
production, supply chains, and efficiency
halal tourism activities
 Global Market
Muslim Friendly Halal Excellence Development

MuFHE Global Community

2023/24 2024/25 2025/26

12 Collaborator 24 Collaborator 36 Collaborator

Country Partners Country Partners Country Partners
(CCPs) (CCPs) (CCPs)
 Global Community
Muslim Friendly Halal Excellence Development
Collaborator Country
Partner (CCP)

Collaborator Province
(State) Partners (CPPs)

Collaborator District
Partners (CDPs)

Industries
Collaborator Ready Social
Community Partners Corporate
(CRCPs) Education
Others

Members (individual)
 Facts About
Muslim Friendly Halal Excellence

Accuracy, Authentication,
Selected Identification, Trace, Track
E

Te
MuFH
The Deemed Halal Market

chnologi
GLOBAL VALUE es
The first and only "world-class" global community INITIATIVE to develop
CHAIN mF
riendly
and promote "DEEMED HALAL MARKET"
46.1T

li

Stan ards
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Assurance, Integrity

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Community & Trade Approach U &P

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ractice

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Open, Non Discriminative and All Inclusive Community Based Trade

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Platform, this is the first 'Muslim Friendly' global trade community i nment -
ver

uslim Fr
platform with Endorsement, Trace & Tracking, Rank & Rate programs

and g M

Go
Governance,

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untries
Halal Green Engine

in
Protocols Endorsements,

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tie
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ommuni

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The first and only technology platform that screens, identifies, tracks and uFHE M

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traces any goods using pre-qualified declarations of Halal Toyibban.

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Uses state-of-the-art technology of Ai & Smart Locking System m Memb
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Servic
Holistic Ethics (HE) Lifestyle Wealth Creation,

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&
Capacity

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An unparalleled platform for promoting a Holistic Ethics lifestyle to a
, Produc
Building, Networks,
Mem Distribution
global audience, and Muslim Friendly Halal Excellence Global Community

be
Brand - MuFHE

rs, Sellers
sumers
Assurance,
Muslim Friendly Global Value Chain

on
,B
Incentives,
uyers, C
Benefits
The first comprehensive Muslim Friendly Global Value Chain to provide
Assurance of Integrity, Trustworthiness and Security of a Safe, Hygienic,
Healthy and Quality Halal Products & Services
 GROWTH FORECAST OF
MuFHE end of 2026

Total No. MuFHE Endorsed

Collaborator Country Partners (CCP) Products & Services
25,920
36 ,000
2,592
Total Membership -
Merchants ,000 72 Total No. MuFHE Global Projects

10,368,
000

Total Membership -
Individual Total No. MuFHE Global Trade Values
 Muslim Friendly Halal Excellence

M AJU My
marketplace
Kuala Lumpur . Johor Bahru . Langkawi . Kota Kinabalu

‘The 1st Asean - Green Lifestyle

Trade Centre’ (Hybrid)

Collaboration between:
 ‘SPV’company
Muslim Friendly Halal Excellence

M AJU My
marketplace Management

Strategic Collaborator Partners & Investors

Authorised Service Partners

UNISOF , HCYC Group
&
Other Collaborators

MuFHE Initiative Asset Owner + Merchants Program Other Service Providers;

Governance Body Investor Owner Technology, Marcom,
etc.
 Muslim Friendly Halal Excellence

M AJU My
marketplace

HOLISTIC ETHIC Green Hybrid

APPROACH & ENDORSEMENT CONCEPT OFFLINE + ONLINE
This type of mall is designed to provide a An eco-friendly or sustainable shopping This hybrid approach aims to offer
shopping experience that prioritizes values mall, is designed and operated with a focus consumers a more integrated and
such as sustainability, social responsibility, on environmental sustainability, energy convenient shopping experience by
and ethical production while also efficiency, and responsible resource bridging the gap between physical
considering the overall well-being of management and digital retail environments
shoppers.
 Muslim Friendly Halal Excellence

M AJU My
marketplace
Ideal Location - City Centre

400,000 Sqft Prime Asset

more than 100,000 merchants

more than 1 Million SKUs

metaverse shopping experience

 Muslim Friendly Halal Excellence

M AJU My
marketplace
The first Asean - Green Lifestyle Trade Centre (Hybrid) in the
world with retailers and wholesalers (online & offline) from
different provinces in China, and South East Asian countries to
offer Holistic Ethics (HE) endorsed products & services.

Fashion and Apparel: Including clothing, footwear, accessories, and jewelry.

Beauty and Personal Care: Cosmetics, skincare, fragrances, grooming products, etc.
Home Decor: Furniture, lighting, wall art, decorative items, and more.
Tech and Gadgets: Smartphones, tablets, wearables, smart home devices, etc.
Fitness and Wellness: Gym equipment, fitness wear, health supplements, etc.
Kitchen and Dining: Cookware, cutlery, appliances, dining sets, etc.
Travel and Luggage: Suitcases, travel accessories, backpacks, etc.
Books and Stationery: Books, journals, writing instruments, office supplies, etc.
Entertainment: Gaming consoles, movies, music, and other entertainment products.
Home Appliances: Washing machines, refrigerators, ovens, etc.
Outdoor and Adventure: Camping gear, hiking equipment, outdoor clothing, etc.
Toys and Games: Toys for kids, board games, puzzles, etc.
Pets and Pet Care: Pet accessories, food, grooming products, etc.
Art and Crafts: Art supplies, DIY kits, crafting materials, etc
 Our Unique Selling Points
(USP)
As the 1st Asean - Green Lifestyle Trade
Centre (Hybrid) in the world.

Live Streaming Cubicles & Studios

These business facilities provide individuals and organizations with professional spaces
and equipment for producing high-quality live streams and video content.

Metaverse MAJU My Marketplace

Digital or virtual environment where users can browse, shop for, and purchase goods
and services using their avatars, and digital shopping experience within a metaverse,

SILK ROAD Wholesaler + Retailer Outlets

Wholesalers + Retailers from CHINA and South East countries showcase,
promote and market their Holistic Ethically endorsed products and services

3Ms Entrepreneurs Socio Commerce Centre

A one-stop centre to provide integrated services for entrepreneurs , with
facilities - co-working space , training & meeting rooms, mini trade exhibition
hall, marketing & promotion programs, customer service supports, etc.

SILK ROAD Tourism Village

A "tourism marketplace" within a shopping mall is a concept that
combines traditional retail and tourism-related services to enhance
the shopping experience for visitors
Thank You
For Your Attention

Contact:
UNISOF Worldwide Sdn. Bhd. (Malaysia)

[email protected]
+60 16 506 8231 (WA)

unisofworldwide.com
unisof.asia.com