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8 Major Models of Communication

There are three categories of major communication models: linear, interactive, and transactional. Linear models look at one-way communication and include Aristotle's model, Lasswell's model, the Shannon-Weaver model, and Berlo's S-M-C-R model. Interactive models examine two-way communication, such as the Osgood-Schramm model and the Westley and Maclean model. Transactional models also consider two-way communication where the message complexity increases, like Barnlund's transactional model and Dance's helical model.

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29 views3 pages

8 Major Models of Communication

There are three categories of major communication models: linear, interactive, and transactional. Linear models look at one-way communication and include Aristotle's model, Lasswell's model, the Shannon-Weaver model, and Berlo's S-M-C-R model. Interactive models examine two-way communication, such as the Osgood-Schramm model and the Westley and Maclean model. Transactional models also consider two-way communication where the message complexity increases, like Barnlund's transactional model and Dance's helical model.

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gpinoy17
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8 Major Models of Communication

There are 8 major models of communication, that can be divided into 3 categories:

1. Linear models — Only look at one-way communication. The most prominent linear models of communication are:
1. Aristotle’s model of communication
2. Laswell’s model
3. The Shannon-Weaver model
4. Berlo’s S-M-C-R model
2. Interactive models — They look at two-way communication. These are the following:
1. The Osgood-Schramm model
2. The Westley and Maclean model
3. Transactional models — They look at two-way communication where the message gets more complex as the
communication event progresses. These include:
1. Barnlund’s transactional model
2. Dance’s helical model

Model of Type of
# Communication Model Brief Description

Aristotle argues that we should look at five elements of a communication


event to analyze how best to communicate: speaker, speech, occasion,
1. Aristotle’s Model Linear target audience and effect.

Lasswell’s model is a basic framework for analyzing one-way


communication by asking five questions: Who, said what, through which
2. Lasswell’s Model Linear channel, to whom, with what effects?
Model of Type of
# Communication Model Brief Description

The Shannon-Weaver model is the first to highlight the role of ‘noise’ in


Shannon-Weaver communication, which can disrupt or alter a message between sender and
3. Model Linear receiver.

Berlo’s S-M-C-R Berlo’s S-M-C-R model explains communication in four


4. Model Linear steps: Source, Message, Channel, and Receiver.

The Osgood-Schramm model looks at reciprocal communication, showing


Osgood-Schramm how we have to encode, decode, and interpret information in real-time
5. Model Interactive during a conversation.

Westley and The Westley and Maclean model shows that our communication is
6. Maclean Model Interactive influenced by environmental, cultural and personal factors.

Barnlund’s Barnlund’s Transactional Model of Communication highlights the role of


7. Transactional Model Transactional private and public cues that impact our messages.

Dance’s Helical Model sees communication as a circular process that gets


Dance’s Helical more and more complex as communication occurs, which can be
8. Model Transactional represented by a helical spiral.

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