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Gatorade Company Fact Sheet

Gatorade was created in the 1960s to help the u.s. Football team prevent dehydration when they played in the swamp-like heat. In 2010, the company unveiled the G Series and G Series Pro - two new lines of products grounded in the latest sports performance science. G Series Pro products were designed exclusively for collegiate and professional athletes, but for the first time are available to elite and endurance athletes.

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574 views3 pages

Gatorade Company Fact Sheet

Gatorade was created in the 1960s to help the u.s. Football team prevent dehydration when they played in the swamp-like heat. In 2010, the company unveiled the G Series and G Series Pro - two new lines of products grounded in the latest sports performance science. G Series Pro products were designed exclusively for collegiate and professional athletes, but for the first time are available to elite and endurance athletes.

Uploaded by

kschaul3484
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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TM

GATORADE

Born On the Playing Field


Gatorade was created in the 1960s by researchers at the University of Florida to help the Gators football team prevent dehydration when they played in the swamp-like heat. Since the Gators 1967 Orange Bowl victory, Gatorade has grown to become an essential piece of sports equipment, and can be found on the sidelines, in the locker rooms and on almost every field of play. Backed by more than 40 years of scientific research, Gatorade has proven rehydration and performance benefits over water. No other beverage or sports drink company has established such a strong expertise in rehydration and sports nutrition. In 2010, Gatorade unveiled the G Series and G Series Pro two new lines of products grounded in the latest sports performance science and developed in collaboration with the worlds greatest athletes that go beyond hydration to provide the fuel, fluid and nutrients athletes need before, during and after activity. G Series Pro products were designed exclusively for collegiate and professional athletes, but for the first time are available to elite and endurance athletes at sports specialty retailers like GNC and Dicks Sporting Goods. This is a major step in the iconic brands evolution from a sports drink company to a sports performance innovator.

THE G SERIES IS THE 1-2-3 OF G


Each product of the G Series is designed to meet the distinct nutrition and hydration needs of competitive athletes before, during and after a workout or game. It starts with Gatorade Prime 01, which is pre-workout or pre-game fuel. With 25 g of carbohydrates in a 4-oz. pouch, Gatorade Prime helps kick-start activity by making carbohydrate energy rapidly available to muscles. In the moment of activity, Gatorade Perform 02, which includes the trusted Gatorade Thirst Quencher and G2 beverages, is scientifically formulated and athletically proven to quench thirst, replace fluids, and provide carbohydrate energy to enhance athletic performance. Gatorade Recover 03 is the first protein beverage formulated with the consistency of a thirst quencher that provides hydration and muscle recovery benefits after exercise.

INTERNATIONAL EXPANSION
Gatorade is currently available in 80 countries, with more than 30 flavors available in the U.S. and more than 50 flavors available internationally. Gatorade expanded to Canada in 1984, Japan in 1982 and Europe and South America in 1988.

PERFORMANCE WITH PURPOSE


The Gatorade Company, a division of PepsiCo, is dedicated to the worldwide commitment to delivering Performance with Purpose to the communities it serves. All PepsiCo divisions are committed to our consumers and customers, suppliers and employees, our shareholders and the community and the environment that we all share.

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Gatorade
2010
G SERIES PRO
NUTRITION SHAKE NUTRITION BAR
Carbs + Protein Blend

G SERIES PERFORMANCE

BEFORE

GATORADE PRIME 01
Pre-Game Fuel

Carbs + Protein Blend

CARBOHYDRATE ENERGY DRINK


B Vitamins + Electrolytes + Quad Carb Blend

GATORADE PERFORM 02: GATORADE THIRST QUENCHER

ENDURANCE FORMULA
Specialized Electrolyte + Carbohydrate Blend

DURING

The Trusted Sports Drink in Ready-To-Drink, Powder Sticks, and Multi-Serve Powder

GATORADE PERFORM 02: G2


Low-Calorie Thirst Quencher in Ready-ToDrink and Powder Sticks

GATORLYTES
Specially formulated for cramp-prone athletes

AFTER

GATORADE RECOVER 03
Post-Game Protein Beverage

PROTEIN RECOVERY SHAKE


Carbs + Protein + Electrolytes

ABOUT THE GATORADE SPORTS SCIENCE INSTITUTE


Virtually no one matches the Gatorade Sports Science Institute (GSSI) when it comes to hydration and nutrition expertise for athletes and active people. Established in 1985, GSSI has conducted and published extensive research and educated health professionals and athletes on sports nutrition and exercise science around the world. As the leading facility of its kind, GSSI has tested youth, amateur, elite, collegiate and professional athletes to show how hydration and nutrition affect performance. Over the past 25 years, GSSI has tested athletes in the lab, on the road and in the field of play to understand their unique challenges in order to develop solutions to maintain optimal performance.

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Gatorade
2010

Gatorade is the official sports drink of the NFL, MLB, NBA, WNBA, NHL, MLS, Association of Volleyball Professionals, the Gatorade Free Flow Tour, and numerous professional, collegiate and amateur teams and events throughout the world including the New York Marathon, Boston Marathon, Chicago Triathlon and Ironman World Championship.

GATORADE ATHLETES
BASEBALL FOOTBALL SNOWBOARDING

Derek Jeter

Ten-time MLB All-Star, 5-time World Series Champion and 2000 World Series MVP

Peyton Manning Archie Manning Eli Manning

Super Bowl XLI Champion and MVP, record four-time NFL MVP Two-time Pro Bowl selection, 1978 NFCPlayer of the Year Super Bowl XLII MVP, No. 1 overall pick in 2004 NFL draft

Ellery Hollingsworth
SOCCER

Member of the U.S. Snowboarding Team

BASKETBALL

Kevin Durant

Landon Donovan

2008 NBA Rookie of the Year, NBA All-Star

All-time leader in scoring and assists for the US National Team, 2009 MLS MVP, three-time MLS Cup Champion

Kevin Garnett

NBA Champion, 2004 NBA MVP, 13-time NBA All-Star

Mia Hamm

LaDainian Tomlinson
HOCKEY

Dwight Howard

Four-time NBA All-Star, 2009 NBA Defensive Player of the Year, 2008 gold medalist in Beijing

2006 NFL MVP, NFL record holder for single-season touchdowns

2004 gold medalist in Athens and international soccers all-time leading scorer (man or woman)

Abby Wambach

Michael Jordan

Sidney Crosby

2009 Hall of Fame inductee, ESPN SportsCenturys greatest North American athlete of the 20th century, six NBA Championships, five-time NBA MVP

2007 Hart Memorial Trophy winner (NHL MVP), 2009 Stanley Cup Champion, 2010 gold medalist in Vancouver

2004 gold medalist in Athens, three-time U.S. Soccer Female Athlete of the Year

TENNIS

MOTOR SPORTS

Serena Williams
TRACK & FIELD

Candace Parker Dwyane Wade

Jimmie Johnson

Two-time gold medalist, winner of 25 Grand Slam titles

2008 WNBA Rookie of the Year, WNBA MVP, and 2008 gold medalist in Beijing Six-time NBA All-Star, 2008 gold medalist in Beijing and 2006 NBA Finals Champion and MVP

Record four-time NASCAR Series Champion, 2009 AP Male Athlete of the Year, 2006 Daytona 500 Champion

Usain Bolt

Matt Kenseth

2009 Daytona 500 champion, NASCAR 2003 Champion

World record holder for the 100, 200, and 4x100 meters relay, and the first man in history to set world records in all three at a single games

BMX

SKATEBOARDING

VOLLEYBALL

Nigel Sylvester

Sean Malto

Misty May-Treanor Kerri Walsh

Owner of Format, a BMX-lifestyle shop in NY, and rides for photo shoots and films

Skating phenom best known for hisNollie Grinds and flips, Hardflips, and 360 flips

2004 beach volleyball gold medalist in Athens & 2008 gold medalist in Beijing 2004 gold medalist in Athens, 2008 gold medalist in Beijing

ENDURANCE SPORTS

Chaz Ortiz

Chris Legh

Elite triathlete, two-time Ironman Champion

14 year-old winner of the overall 2008 Dew Tour title in Skate Park

John Maclean

First wheelchair athlete to compete in Ironman Triathlon World Championship

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