October 2011

DRAFT

Wheaton
Design Guidelines

2 Draft - Design Guidelines - Wheaton Sector Plan

Contents
04 06 08 09 10 16 18 19 20 25 26 27 28 29 30 Section 1: Introduction Section 2: Context Section 3: Design Guidelines Goal 1: Create an Identifiable Center - Create boulevards around the Core - Enhance important connections - Establish landmark locations - Enhance existing buildings Goal 2: Create Appropriate Transitions Goal 3: Improve the Public Realm - Improve pedestrian access along streets - Create a central civic space - Promote temporary spaces for public use - Create pedestrian links Section 4: Implementation Resources

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Section 1: Introduction
The Wheaton Design Guidelines represent the Countys and the communitys design aspirations for the future of downtown Wheaton. The guidelines should be used as a resource by all stakeholders while exploring ways to enhance the quality of urban design in Wheaton. Urban Design is concerned with the physical characteristics of an area, and the Design Guidelines consider the design implications of planning decisions on the public realm. An urban design strategy should serve as an integrating tool to coordinate how various development proposals will affect the city physically, with a principal focus on the public realm: the public faces of buildings, spaces for public use, and the streets, sidewalks, parks and plazas that provide the outdoor public venue for everyday activities. The guidelines assist in the implementation of recommendations in approved and adopted master plans or sector plans by encouraging urban building attitudes in properties considering redevelopment, and by promoting the creation of safe pedestrian environments and attractive gathering places defined by buildings.

Downtown Wheaton

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Wheaton Design Framework Preliminary Concept Diagram

The Guidelines are approved by the Planning Board for use by property owners and Planning staff. Their intent is to illustrate how plan recommendations might be met, to inform applicants of design expectations and possible resources to accomplish them, and to provide staff with a framework for project review and a tool for obtaining enhanced design and related amenities. Guidelines do not set architectural styles, are only applicable during discretionary reviews, and will be revised and updated as necessary.

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Section 2: Context
Wheaton CBD and Vicinity Sector Plan (Wheaton Sector Plan), page 7 Wheaton is envisioned as a major mixed-use center for the Georgia Avenue corridor and eastern Montgomery County. It will have regional shopping, culturally diverse retail and entertainment, business and government services, and transit-oriented residential and office uses that serve a population with a broad range of incomes. To fulfill the Plans vision, the guidelines are organized around elements that frame the public realm; a defined center, edged with boulevards, linked to connected open spaces, with a compact and varied streetscape that makes appropriate transitions to surrounding residential neighborhoods.

Physical context
The center of Wheaton's downtown is located at the triangle created by the intersection of three major roads (University Boulevard, Georgia Avenue, and Veirs Mill Road). This Core district includes a cluster of small specialty retail establishments and restaurants, a Metro station, and a bus transfer hub. The eclectic small retail mix, and significant variations in topography within the Core are its defining characteristics, as well as the presence of the Wheaton Westfield Mall along the Veirs Mill edge of the Core. The area has several large properties that could be developed to give the area a strong unified identity. The Plan divides the commercial center of the plan area into five districts, and provides detailed zoning and land use recommendations for each. Surrounding single-family residential communities are also included within the Plan boundary to facilitate the articulation of appropriate transitions between them and a future redeveloped downtown (see p. 20).

Wheaton Commercial Districts 6 Draft - Design Guidelines - Wheaton Sector Plan

Wheaton Sector Plan, Design Elements, page 27 "Wheaton's center, on the triangle of land surrounding the Metro station, will be identifiable by the intensity of uses, a signature streetscape style, and visible, attractive landmarks." "Georgia Avenue, Veirs Mill Road, and University Boulevard will be treated as boulevards that visually tie Wheaton together." "Wheaton will have a system of large and small connected public use spaces where people can gather, enjoy the outdoors, and conduct business." "Wheaton's buildings will continue to be an eclectic mix, and infill redevelopment will create an increasingly compact and street oriented pattern. A variety of heights and densities will ensure that new developments are compatible with the surrounding neighborhoods." Draft - Design Guidelines - Wheaton Sector Plan 7

Section 3: Design Guidelines

The central urban design problem in Wheaton, as in many of the County's emerging centers, is legibility. While its central Core could be physically recognizable as a center, it lacks continuous buildings defining its edges along major roads. The roads that bound it carry at times large volumes of traffic that block pedestrian connections with adjacent districts and surrounding residential neighborhoods. To improve pedestrian connectivity, the Design Guidelines will focus on the Plan's recommendation of transforming the highways that surround the Core into urban boulevards. This document combines the Plan's design elements into three broad goals, which are further divided into design objectives and guidelines to achieve those objectives. The guidelines main goals are: 1. Create an identifiable center 2. Create appropriate transitions 3. Improve the public realm
Transitional building type Enhanced public realm

Transitional building type

Tree lined boulevards to define the Core

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Goal 1: Create an Identifiable Center

Improving legibility requires the careful consideration of various elements to create a well integrated environment. The guidelines identify several of these elements, but place special importance in the role played by buildings (specifically, their placement along sidewalks and intersections, massing distribution, or their relationship to open spaces and existing neighborhoods) in the process of improving the definition of the public realm in emerging centers such as Wheaton. Redevelopment in Wheaton should redefine the edges around the Core as pedestrianfriendly zones, establishing its existing commercial clusters as the center of a mixed-use downtown. Redevelopment projects should consider the following objectives: 1. 2. 3. 4. Create boulevards around the Core Enhance important connections Establish landmark locations Enhance existing buildings

Legend
Build-to-line Proposed Boulevard Boulevard Extension (*) Suggested Open Space Public Open Space Landmark / Gateway Element Transition Area
(*) Streetscape treatment appropriate to transition from wider sidewalks around the Core to narrow sidewalks along perimeter residential areas

Urban Design Elements diagram

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Objective 1: Create boulevards around the Core

The State highways surrounding the Core should be transformed into urban boulevards through enhanced medians and crosswalks, and street trees. This streetscape treatment will be complemented by build-to-lines that promote the creation of street-oriented buildings with consistent street walls, including retail, where appropriate. Establishing build-to-lines will also ensure enough curb-to-building face area is provided to apply the Wheaton Streetscape Standards uniformly. Larger properties considering major redevelopment along the boulevards should implement the Wheaton Streetscape Standards to include a double row of trees in individual pits (see p.12). Smaller properties not likely to redevelop in the short term, should consider streetscape and facade improvements (see p.19) in keeping with these Standards to ensure continuity with adjacent larger properties being redeveloped.

Stepped building massing along boulevards

Sketch showing boulevard fronts

Boulevard pedestrian area

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Guidelines
1. Establish activated pedestrian environments along the highways surrounding the Core: a. Veirs Mill Road b. Georgia Avenue c. University Boulevard 2. Establish build-to-lines that locate building facades at the sidewalks, to create consistent street walls. Build-to-lines should be approximately 24'-0" from existing curb, to allow for type A-3 sidewalk treatment (Wheaton Streetscape Standards). Promote massing distributions that create building bases between two and five stories tall, located at built-to-lines, and taller building components that concentrate density upward and set it back from the street wall, to reduce its impact on the street below. 3. Provide boulevard treatment wherever possible along the highways surrounding the Core, to include: a. Type A-3 sidewalk treatment. Consider relocating staggered tree pits so the first row sits at curb, to improve pedestrian safety. Modifications to the basic standard might be discussed with Department of Housing and Community Affairs (DHCA) and Planning staff to suit particular site conditions. b. Consistent street walls along sidewalks. c. Activating uses along street walls, wherever possible. 4. Create enhanced intersections at various points along the highways around the Core to improve connectivity with surrounding districts. Enhanced intersections should include: a. Street defining buildings at all corners, with entrances and/or activating uses oriented toward the corner. b. Sidewalk streetscape elements (including trees) that pull away from the corner to improve visibility across the intersection for pedestrians, cyclists, and motorists. c. Corner building configurations that allow for sufficient space at the corner for pedestrians to congregate safely, away from vehicular traffic. d. Consider speed-reducing measures at the road surface such as alternative materials at crosswalks. This would require MCDOT approval and coordination. 5. The Plan designates segments of University Boulevard and Georgia Avenue as priority retail streets. Promote the creation of retail entrances on the ground floor of buildings along University Boulevard and Georgia Avenue in segments designated by the Plan. Promote similar considerations on Veirs Mill Road, along the edges of the Core. 6. Consider mid-block pedestrian connections where indicated on the sector plan (Wheaton Sector Plan, p.59), or at safe locations, to reduce distances in larger block frontages. Block fronts should not exceed an average length of 250 feet. Streetscape treatment should be consistent with adjoining properties.

Boulevard example

Facades along build-to-lines

Consistent streetscape

Enhanced intersections

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Boulevard Treatment Consistent street wall to align with sidewalk, including activating uses. Type A-3 sidewalk treatment, per Wheaton Streetscape Standards, along highways. Diagram shows modified location for staggered tree pits, with first row starting at curb. Modify sidewalk pattern as needed to suit narrower returning sidewalks.

Enhanced Intersection Street-defining buildings at all corners, with entrances or activating uses oriented to the corner. Set back buildings from corner to allow space for pedestrian to gather safely. Maintain visibility across intersection by keeping trees and other obstructions away from corners.

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a. Veirs Mill Road

1. Provide boulevard treatment (see p.12) along both sides of Veirs Mill Road. Encourage planted medians wherever possible. 2. Redevelopment at the Reedie Drive entrance to the Westfield property should consider architectural gateway elements. 3. Redevelopment at the intersections of Veirs Mill/Georgia Avenue and Veirs Mill / University Boulevard should incorporate landmark elements to highlight these intersections as the entry points to the downtown Core.

Example of massing along boulevards

Boulevard pedestrian area

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b. Georgia Avenue
1. Buildings at the intersections of Georgia Avenue / University Boulevard, and Georgia Avenue / Veirs Mill Road, should have distinguishing elements (sculptural elements, unique building shape, interesting faade articulation, etc.) to mark these intersections as gateways to the Core district. 2. Continue the Wheaton streetscape standard treatment existing at various locations along the avenue.

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c. University Boulevard
1. Consider landmark structures to establish the Veirs Mill Road/University Boulevard intersection as an important place. 2. Continue the streetscape treatment per Wheaton Streetscape Standards already existing at various locations along the avenue.

Local Businesses

Government Facility

Existing Sidewalks

Efforts to transform University Boulevard will require considerations to incorporate various existing conditions likely to remain (images to the left).

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Objective 2: Enhance important connections

A well-connected street grid is essential to improved connectivity. Paths that create opportunities for cross-connectivity are needed to provide travel alternatives, and to connect to surrounding neighborhoods. Reedie Drive Reedie Drive is an important east-west route, connecting a stable residential neighborhood at the eastern end and the Westfield Mall at the western end. It connects public spaces (Veterans Park, proposed Central Civic Space at parking lot 13), mass transit (Metro and bus transit hub), and retail at existing and proposed mixed-use developments along the way. It should be designed to accommodate both vehicular and pedestrian traffic in a safe and attractive manner with distinctive buildings and public spaces.

Reedie Drive diagram

Appropriately scaled massing

Enhanced Intersection

Enhanced Public realm

Architectural gateways

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Guidelines
1. Organize building components to enhance public realm definition (sidewalks, open spaces) along the street. 2. Consider gateway elements at the western terminus of Reedie Drive, on the Westfield property. 3. Locate building entrances along sidewalks, open spaces, or facing important intersections. 4. Enhance links to adjacent public use spaces, and to transit opportunities. 5. New streetscape should be consistent with the Wheaton Streetscape Standards. 6. Consider a roundabout at the intersection of Amherst Avenue and Reedie Drive.

Example of a central civic space

Enhanced Public realm

Roundabout

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Objective 3: Establish landmark locations

Visual and architectural elements can provide points of orientation for both pedestrians and motorists. A key element of a landmark is its singularity; the quality that makes it stand out from its context. Landmarks should be easily identifiable, whether by form, contrast with their background, or because of prominence or special location. In Wheaton, the triangular geometry of the Core provides opportunities for landmark structures at the three intersections to identify the area as a whole, and establish gateways into the downtown area. Landmark elements can also signal transitions to neighboring communities, or highlight access to mass transit or to prominent public spaces. Guidelines: 1. Integrate building form and use of special material 2. Striking building design 3. Water features, sculptures, open spaces 4. Special building illumination

Urban scale water features

Striking building design in iconic location

Identifiable building form

Public art

Special building illumination

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Objective 4: Enhance existing buildings

As larger properties redevelop, groups of smaller retail establishments remaining could become gaps that interrupt the continuity of the public realm. To date, various County programs have been implemented to enhance building facades, or to provide limited streetscape improvements to enhance pedestrian zones. These programs should continue to aid small businesses improve their properties and enhance pedestrian environments adjacent to them. Guidelines 1. Utilize available mechanisms such as facade improvement and streetscape improvement programs to improve the quality of the public realm around existing properties.

Existing conditions

Suggested improvements to public realm Draft - Design Guidelines - Wheaton Sector Plan 19

Goal 2: Create Appropriate Transitions

Protecting existing single-family neighborhoods from possible negative impacts resulting from new development is a major concern of the Plan. The Plan recommends appropriate transitions from new development when located adjacent to, or across the street from, single-family residential clusters. The CR Zone, proposed for transitional properties, includes features such as yard setbacks and building height planes, that would limit the extent of new building mass near single-family zones. The guidelines promote new development that is appropriately placed and scaled to be compatible with existing residential structures, by illustrating the transitional strategies outlined in the Plan. Redeveloping properties should: 1. Provide adequate transitions through appropriate building heights and setbacks adjacent to or across the street from single-family structures. 2. Concentrate the tallest component of mixed-use structures along major avenues or important intersections. 3. The Plan identifies several areas where groups of properties should consider specific recommendations, per proposed zoning or as outlined in the Plan, because of their proximity to existing single-family neighborhoods: a. Price District - North end of block A2 b. Blueridge District - North and East edges of block R c. Westfield District - Southern border of Parcel 10 d. Kensington View/Wheaton Hills District - Block A at the corner of Kensington Boulevard and Veirs Mill Road; Block B2 at Veirs Mill Road; Block F at East Avenue and Kensington Boulevard; Blocks G and H at University Boulevard; and Block 44 at Grandview Avenue.

Westfield District - South 20 Draft - Design Guidelines - Wheaton Sector Plan

Price District

Consider massing that transitions down in scale to single- family neighborhoods, similar to the scale of development along Reedie Drive.

Blueridge District

Consider transitional building types and uses when redevelopment is located directly across from existing single-family communities.

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2 1

Kensington View/Wheaton Hills District

Redevelopment along East Avenue should transition appropriately to single family residential directly across the street. Redevelopment along Kensington Boulevard should consider transitional building types and uses similar to other transitional areas in Wheaton. 22 Draft - Design Guidelines - Wheaton Sector Plan

Kensington View District / Wheaton Hills District

Properties along the neighborhood's University Boulevard edge should transition down to the scale of the single family residential community beyond. Draft - Design Guidelines - Wheaton Sector Plan 23

Kensington View/Wheaton Hills District

New development should consider facade articulation or building setbacks to establish scale compatible with existing townhouses along west side of Grandview Avenue. Concentrate taller building elements along Georgia Avenue. 24 Draft - Design Guidelines - Wheaton Sector Plan

Goal 3: Improve the public realm

Improving the quality of the public realm, including vehicular and pedestrian networks, is a priority of the Wheaton Sector Plan. Design objectives include: 1. 2. 3. 4. Improve pedestrian access along streets Create a central civic space Promote temporary spaces for public use Create pedestrian links

Improved storefronts

Public amenities

Pedestrian enhancements

Public use spaces

Pedestrian safety

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Objective 1: Improve pedestrian access along streets

The Wheaton Streetscape Standards have been applied throughout the central business district area in a variety of ways, to achieve continuity in at least one element of the public realm. This effort should continue as properties within the Core redevelop. The streetscape standards should be applied to create active and safe zones that can provide options for pedestrian activities and travel. Guidelines 1. Provide boulevard treatment along highways surrounding the Core. 2. Provide buffer zones (along the edge of the curb, to include street trees, utility poles, other street furniture, and lighting) between pedestrian areas and the roadway, to increase pedestrian safety. 3. Improve the quality and safety of important intersections connecting the downtown core with surrounding development (e.g. Reedie Drive / Veirs Mill Road, Reedie Drive / Georgia Avenue) through crosswalks, street trees at the curb, planted medians, and with well designed structures defining block corners. 4. Improve pedestrian areas in front of existing commercial strips by expanding pedestrian zones and providing protection for pedestrians through: a. locating pedestrian zone away from the curb; b. creating areas along the curb for plantings and street furnishings, that can serve as buffer zones between pedestrians and traffic; c. continuing the standard Wheaton sidewalk pattern in all areas.

Existing conditions

Suggested improvements

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Objective 2: Create a central civic space

The Plan recommends a major civic space in the vicinity of Parking Lot 13 for community events (page 25), as part of the public/private development on the WMATA triangle. This space should: 1. provide flexible space suitable for a variety of gatherings. 2. be designed to integrate with adjacent Triangle Lane. 3. be surrounded by retail and other street activating uses. 4. include areas for both active and passive recreation. 5. include both shaded and sunny areas. 6. include flexible seating options. 7. consider buffering elements between the square and Reedie Drive. 8. consider incorporating focal elements such as water features.

The Central Civic Space should be designed to accommodate topography and a variety of uses (1) Seating options and substantial tree coverage should also be important considerations (2) Draft - Design Guidelines - Wheaton Sector Plan 27

Objective 3: Promote temporary spaces for public use

The Plan recommends creating interim open spaces on publicly-owned properties through inexpensive improvements to enliven Wheaton until permanent open spaces are created through redevelopment and public/private partnerships (p. 21). The following examples of temporary public spaces on parking lots and other public areas would provide the gathering space needed for various community wide activities, on a per activity basis, while avoiding the investment to create a permanent space before the right location is identified. Design considerations should include: 1. Features for both passive and active recreation 2. Flexible areas for group events

New York, NY - examples of city sponsored temporary spaces for public use on the public right-of-way (1) (2) Centerspace, Rosslyn VA - example of a developer created temporary space, part of a redevelopment initiative (3)(5) Individually created temporary open space part of the national parking day installation initiative (4) 28 Draft - Design Guidelines - Wheaton Sector Plan

Objective 4: Create pedestrian links

The Plan recommends pedestrian through-block connections to shorten walking distances, to create connections between open spaces, and to promote additional retail activity. Guidelines 1. Maintain continuity with street walls along adjacent streets, wherever feasible. 2. Create safe spaces that are well monitored, well illuminated and adequately furnished. Use CPTED principles in designing pedestrian links as effective public spaces. 3. For proposed locations, refer to Map 18 on the Wheaton CBD and Vicinity Sector Plan, p.59.

Existing industrial and commercial areas can provide opportunities to create interesting mid-block connections (1) (3) (4) Well organized redevelopment efforts can produce well received amenities (2)

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Section 4: Implementation Resources

The following is a list of resources relevant for property owners considering redevelopment in Wheaton. It is provided for reference and informational purposes, and is not intended to be exhaustive.

National
Americans with Disabilities Act http://www.ada.gov/2010ADAstandards_index.htm

State of Maryland
Maryland State Highway Administration http://sha.md.gov/Home.aspx Maryland's Stormwater Management Act of 2007 http://www.mde.state.md.us/programs/Water/StormwaterManage mentProgram/Pages/programs/waterprograms/sedimentandstormw ater/swm2007.aspx

Montgomery County
Department of Housing and Community Affairs - Wheaton Streetscape Standards http://www.montgomerycountymd.gov/Apps/DHCA/index.asp Department of Permitting Services / Building Construction Building Codes & Standards http://permittingservices.montgomerycountymd.gov/dpstmpl.asp?ur l=/permitting/bc/nfbldc.asp Zoning Code Directory http://www.montgomeryplanning.org/development/about/zoning_l egend.shtm Montgomery County Zoning Ordinance - Chapter 59 http://www.amlegal.com/montgomery_county_md

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Montgomery County Code http://www.amlegal.com/montgomery_county_md Montgomery County Road Code http://www.montgomerycountymd.gov/content/council/pdf/SCANN ED_DOCS/20070715_48-06.pdf Department of Transportation, Pedestrian Safety http://www.montgomerycountymd.gov/dottmpl.asp?url=/Content/d ot/dir/pedsafety/index.asp

Maryland-National Capital Park and Planning Commission

M-NCPPC Development Manual http://www.montgomeryplanning.org/development/development_ manual/index.shtm Wheaton Sector Plan http://montgomeryplanning.org/community/wheaton/ County Bikeways Functional Master Plan http://www.montgomeryplanning.org/transportation/bikeways/A_A /contents.shtm

Wheaton
Wheaton Redevelopment Advisory Committee http://www.montgomerycountymd.gov/midtmpl.asp?url=/content/R SC/midcounty/tier2/boards/wrac/index.asp Wheaton Urban District Advisory Committee http://www.montgomerycountymd.gov/midtmpl.asp?url=/content/R SC/midcounty/tier2/boards/wudac/index.asp Wheaton Redevelopment Program http://www.montgomerycountymd.gov/mcgtmpl.asp?url=/content/ DGS/Dir/OPD/wheaton/wheaton.asp Wheaton Enterprise Zone http://www.montgomerycountymd.gov/content/DGS/Dir/OPD/resou rces/WEZpacket.pdf

Other
Crime Prevention Through Environmental Design (CPTED) http://www.cpted.net/

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