ENTRPRENURSHIP AND LEADERSHIP

BUSINESS PLAN-CAMPENT
2022

SUBMITTED BY:
Tahir
Sathwik kumar
Venu gopal
Sumedh

B.A. LLB (HONS.) Batch 2019-24

Course Teacher: Prof. Sunil Kumar L

Alliance School of Law

Alliance University

Bangalore

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 LOGO

COMPANY NAME: CAMPENT

BUSINESS PLAN-JUNE 2022
ADRRESS:
KALAVATHI ROAD, BENZ CIRCLE,
VIJAYWADA,
ANDHRA PRADESH
520010

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EXECUTIVE SUMMARY
Campent is a hospitality service that provides stay services for traveling tourists. we offer tent
services; people can check-in and avail of our tent accommodation services and enjoy their
stay. We are providing our service in the hospitality and tourism industry in India

Our growth potential for our business is we are expecting to occupy 65-70% occupancy rate
and we are also developing a mobile application which grows our service, and also ease and
access to avail our service. In three years, we expand our business to all hill stations, beaches
and some tourist spots. We want to become one of India’s leading tented accommodation and
camp services. We are expecting a sales and profit forecast of 40 lakhs for the next three
years. For our startup financial requirement is very important, so to start the business we are
expecting an initial budget of 95 lakhs to 1 crore and to sustain our business during the first
three years, we are expecting a budget of 2.6 crores. We use our investments/finance/bank
loan for investment in our services, we mainly use finances for our one-time investments
such as tents, heaters, etc. We are expecting funding from a bank loan, and personal funds
and seek any government schemes. We require managers who are experienced in the hospital
industry, we also required special assistance in choosing the prime location to set up our
camp.

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ENTERPRISE DESCRIPTION
Our business idea is focusing on the hospitality sector, where it includes reception,
entertainment of customers who are availing our services, small-sized events, and various
services to travelers, tourists, and pilgrims. Our business idea is unique when compared to
other competitors in the market. we focus on and encourage budget traveling, ecofriendly
nature, and easy access. Overview of business idea is we take some land nearby tourist
places, hill stations, coastal areas, mainly northeast India, sets up tents, campfires, cultural
activities, and some extra activities. We got inspired to choose this business because there
were no competitors exactly with the same plan, if there are any they are established in some
places of the country. There are differences in our plan as compared to other competitors.in
India, the hospitality sector has gained a tremendous market, most people expect budget-
friendly hotels with high amenities, but they cannot. if they got the hotel, they only get a
room with no TV working and some amenities, which differs from one hotel to other. Our
concept is innovative, there are various companies offering hospitality services, but they
differ from us. one of the biggest companies in the hospitality sector offers room for the best
price like budget-friendly. They only offer rooms with some basic amenities. and in some
areas like Rajasthan, some of them offer tent service where it is only available in Rajasthan
and some parts of India. When compared to other competitors we are providing service all
over the country with selected destinations and travelers, tourist can come in and experience
our unique services. We also encourage local culture, if a branch is kept in Araku valley, we
encourage local culture, like food, dance, clothing, and products. this encouragement of
culture gives employment, where they can generate money. Our customers are from different
parts of the country, they will get experienced with the cultures of different states, and get to
taste different foods, cultural products. this gives empowerment to the customers from
different states about the cultures present in the country. We see our business in the medium
because setting up our business takes some time and talks with the locals and local food, so
we see and expect our business in the medium term.

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PRODUCT OR SERVICE DESCRIPTION

Campent is a hospitality service, where it provides entertainment for customers, attractions,

events, and various cultural activities, different types of foods, products, services related to
adventure activities, etc. we provide various services which attract the customers to come in.
our business is hospitality service where one of our employer who is specially designated for
welcoming the customers and guides them through the process of availing tents and other
services, which is provided by the company. so, an employer for four tents where he/she
takes care of the procedure and hospitality services. Then the reception will allot a tent to stay
in, mentioning all other services. the reception also provides an itinerary schedule where all
the timings, a small map which shows the buildings, entries, emergency exit, scheduled
events related to local cultural dances or any dramas, shops, etc. are included in the itinerary
schedule. We provide air-conditioned and non-air-conditioned tents, where the price varies.
And there are also various sizes of the tents, large tents for a group of friends, traveling
groups, and we also provide some tents where the group of different people can live in one
tent. so, there are various tents and the pricing varies as per the members and air-conditioned.
in summer we provide air-conditioned and non-air-conditioned tents .in winter we provide
heaters for every tent. so, this facility may change accordingly to seasonal and geographical
conditions. And we also provide different plans for food because the customers we get are
from different parts of the country and we need to meet their expectations. We provide south
Indian and north Indian foods and there is a special package for the food where the customers
can experience the local food of that place, where the camp is located. so, we offer various
types of food plans to meet our customer's expectations and not disappoint them. As per the
schedule given to the customers, all the events take place, where the local people perform
their activities as per their tradition and also display their products. Some products are made
in the Presence of customers to satisfy them. We also provide some adventure activities, with
third parties who are providing adventure activities in the place, so the customer need not go
out and search for the adventure activities. Campfires will be built in the place, so customers
can enjoy the cool evenings near the campfire.at dinner time we provide both outdoor and
indoor serving of the food as per the customer preference. For outdoor serving, we provide
barbeque grills and smokers on the front side of their tent and our hospitality service provides
them what they needed, so customers can enjoy their food outdoor with hot smokey

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barbeque. Hospitality is available to the customer every time and serves the needs of the
customers. All our hospitality will be friendly and meets the demands of the customer.
Services provided by campent are not provided by any of the competitors who are existing in
the market. We provide cultural activities, foods, and products of different cultures, we offer
tents and campfires, and we are creating a different environment in our place. Services
offered by campent are not offered by any of the competitors. as we are providing a unique
environment in our place, so customers love to spend their time and we are meeting the
customer's demands and expectations.

4. INDUSTRY ANALYSIS

The camping industry has been around for a while now but it hasn’t reached its full potential,
and especially due the recent covid 19 outbreak tourism industry has been completely shut.
There few of the companies which we will be facing off as competitors, and they are

1. Banjara Camps
2. Camp Exotica
3. Inme
4. Snow Leopard Adventures
5. Countryside Adventure Holidays

These all-camping sectors dominating India. The advantage for our company against these
persons are we have innovative idea of not just providing camps for stay but also various
other activities that come along with staying in those exotic places and moreover these
companies are fixated to a particular state but we have a business plan to make our model
suited for across the Indian subcontinent. The uniqueness of our company is that we will be
providing g camps and hospitality based on the cultural and social activities of that particular
state so it will be an entire new experience.

Can we Perceive any important changes in this sector?

For the foreseeable future there isn’t any new changes that would be coming to travelling and
tourism industry but we will be keeping in check all the latest discoveries and innovations to
keep our business model superior to others

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Are we aware of any Political, economic, social, technological, legislative or environmental
changes that could seriously affect our business in the medium and long term?

So, according to PESTLE analysis there can be certain political factors which can affect our
camping business as new reforms and travel restrictions could be imposed in certain states,
there is also a high chance of environmental factors to affect our business module as our
whole idea is based on making people feel the nature of a particular state so if any climatic
hazards or environmental destructions happen it will affect our business in the long term.

How desirable do we consider this sector to be for new local entrants and from other areas?

This is a one time investment business model for once our brand name is set to standard then
people would be coming to take our services only, and for the new entrants we believe it
would

5. COMPETITIVE ANALYSIS

A close study of the camping industry has shown that since there will be growth in this sector
in near future since most of the people want to escape this hustle and bustle of the city life
and get an experience of various other places our company will be providing the exact form
of comfort and involvement in those areas.

In order to be different from our competitors in those respective states we will be having
professional people look over the customers that come to stay in our camps and provide them
with the solace they deserve. We are well aware of the already built camping institutions and
that they might be having more experience in those states but our plan is to have specially
recruited employees who are expert in hospitality and knows the state culture well enough.

Our company Campnet is a new and innovative idea that has a scope to grow in a country like
India where there are so many different cultures and states all very different from one
another. Our main objective is to provide the people who come and stay with us to give them
the exact lifestyle and experience of the people who belong to that state. There hasn’t been
any such ideas as of yet where one company is dominating the entire camping business
providing with best in hospitality and involvement.

6. SWOT ANALYSIS

We are quite aware that people and businesses have not fully started traveling after the Covid
outbreak, which is why we are following the due process of establishing a business. We know

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that if a proper SWOT analysis is conducted for our business, we will be able to position our
business to maximize our strength, leverage on the opportunities that will be available to us,
mitigate our risks, and be well equipped to confront our threats.

Campnet Camping and hospitality, Thorough SWOT analysis, help us create a business
model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Campnet Camping and
Hospitality;

 Strength:

Our business model focuses more on the persons experience of the stay in which every part of
the country they visit we want to make sure that they take the full knowledge and lifestyle
involvement including exposure to its natural landscape and everything that place is famous
for. We create an environment with our campfires and barbeques which is our main strength

 Weakness:

A major weakness which our company can face is that it would require a lot of time to
establish this type of business web and a lot of experienced people who are experts in their
fields respecting to that particular state. We also experience a low occupancy rate in off
season where tourist do not tend to travel

 Opportunities:

The main opportunity we have as a company is that due to the recent outbreak of covid 19
and lockdown many people were stuck in their households with no connection to the outside
world and thus with our help we can give them the best experience of the place which they
plan on visiting since now the time for the upward movement of tourism industry is about to
start again.

 Threat:

A major threat that may work against us is the fact that people and businesses in India have
not fully embraced drone as a means of delivery. So also, legal and regulatory environment
can stand as a challenge to us. In essence, integrating the technologies into daily life could
take a long time—or it could happen very quickly. New entrants in the market who are
providing similar service can also be threat tour company

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MARKETING SUB PLAN

The service we offer comes under the hospitality sector, where our company treats and cares
for our customers with the available resources. we have unique services provided by
campent. campent is providing hospitality service where people can come and avail of our
service. We offer services of stay where the people can come in and avail tent service, we
also provide various cultural programs, various types of food which are famous and the food
cooked by the locals with their recipes are offered. we can improve our availability to
customers, we can also improve our services in hospitality like treating customers and we can
also improve in facilities provided intents and also food. Our major competitors are Banjara
Camps, Camp Exotica, and Snow Leopard Adventures, these are our major competitors that
offer similar services. But the difference between our service and their service is that we offer
our service in various parts of the country, but our competitors only offer it in certain areas.
Most of our competitors offer in the northeast part of the country, but we offer our services in
major hill stations. not only in south India we are focused on north India as well. We want to
project our hotel as a destination where people can enjoy their traveling with their stay and
also with the food. And also, the chain hotel. We also project that traveling and staying in a
hotel room in a building should only be considered a stay where people will sleep and use
restrooms and other services. But in our service provided by the company, we encourage and
create an environment where people avail our services not only for stay, to experience the
service we provide. We also have some plans to include all the adventure activity directly by
our company in future and there are plans to increase our branches to all hill stations,
beaches, etc. We tend to bring our service all over the country.

India has a huge and one of the largest hospitality services. As per geographical diversity,
India has various tourist spots to be developed, we have world heritage sites that are
recognized by the world heritage centre. Post covid tourism has increased and grown.
according to the national investment promotion and facility agency, in the year 2020, the
travel and tourism industry contribution to GDP was US$121.9 billion and is expected to
reach US$512 billion by 2028and as per Statista reports India’s domestic expenditure on
tourism may expect an increase of US$405.64. which is a tremendous growth

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And as per statista reports the total contribution of travel and tourism industry in India was
estimated to US$512 billion dollars

So, these reports show that India has a huge growth in tourism and travel industry. Our
business is based on the customers who travel from one place to other. our business will
not depend on one customer, our business focuses more on the travelers, tourists. We
target customers of age 20 -40 where people show more intention to travel and experience
the service provided by our company.

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The number of domestic tourists traveling in the country is increasing gradually. The market
for the hospitality sector increases year by year. There is a downfall in the year 2020 as covid
hit the sector. Post covid tourism has expected to increase. We collect feedback from
customers through reception staff, while checking out from our camp, we provide a display
screen where the ratings are displayed and we inform our customers to provide feedback. As
a part of our milestone, we are developing a mobile app for our services, so the customers can
provide feedback and suggestion to improve our service in our mobile application.

We plan to provide our service mainly in hill stations and tourist spots. campent is located in
the places where people can find us. We locate our service on main roads where people often
travel. Like if we take hill station, we will locate our service in the best place where people
can recognize our service. We also have a website, so our customers can get access to the
service offered by us, plans and pricing bookings are included on the website. We are also
planning for various methods of getting the product to the market. We employ a full/part-time
salesman to promote our service in the place where our service is located. We use newspapers
and magazines to advertise and launch our business. We also use social media advertising;
we create accounts and promote our service through the internet. We also have a website,
where customers can browse the website and check out the service offered by our company.
We also contact some of the leading YouTubers in the field of traveling, moto vlogging, and
exploring channels, we promote through them by inviting YouTubers to our camps to stay in
and get to experience our service. we promote our business through their channels,
YouTubers have more reach, and people watch these channels and get to know about our
service and the experience we offer. We also invite some traveling clubs, groups from various
places and promote our service through them. we expect our service to be mouth to mouth
publicity, where people who had good experience promote our product to other people and
share their experience with other people.

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OPERATIONS SUB-PLAN
We are planning to take leases from the above-mentioned places. Leaseholders usually must
pay ground rent and service charges. You can extend the residential rental agreement beyond
3 years. However, most of the time, the rent agreement duration is of 11 months to avoid
stamp duty and other charges. As per the Registration Act, 1908, the registration of a rental
agreement is necessary if the rental period is more than twelve months.
Business locations are
1. Pangong Lake, Ladakh
2. Spiti valley
3. Ananthagiri, Araku, Andhra Pradesh
4. Z point, Chikmagalur
The business premises we have identified are easily accessible for the customers
General Manager and Director of Operations
In most properties, the general manager or hotel manager serves as the head executive.
Division heads. The general manager’s role is to provide strategic leadership and planning to
all departments, so revenue is maximized, employee relations are strong, and guests are
satisfied.
The director of operations is responsible for overseeing the food and beverage and rooms
division. This role is also responsible for guiding department heads to achieve their targets
and for directing the day-to-day operations of their respective departments. The director of
operations also assumes the responsibilities of the general manager when he or she is absent
from the property.
Typically including general maintenance, heating, ventilation, and air conditioning, kitchen
maintenance, carpentry, and electrical and plumbing, the chief engineer is also responsible
for preventive maintenance and resource management programs. The food and beverage
director are responsible for catering and events, in-room dining, and stand-alone restaurants
and bars. The executive chef, the director of banquets, and the assistant managers responsible
for each restaurant report to the director of food and beverage. The director assists with
promotions and sales, the annual food and beverage budget, and all other aspects of food and
beverage operations to continually improve service and maximize profitability.

Human Resources
The human resources department provides guidance and advice on a wide range of
management-related practices including recruitment and selection, training and development,

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employee relations, rewards and recognition, performance management, diversity and
inclusion, and health and safety.
Housekeeping
Reporting to the director of rooms, the executive housekeeper manages and oversees
housekeeping operations and staff including the housekeeping manager, supervisor, house
persons, and room attendants. An executive housekeeper is responsible for implementing the
operating procedures and standards. He or she also plans, coordinates, and schedules the
housekeeping staff. Room audits and inspections are completed regularly to ensure standards
are met
Accounting
The General Manager is responsible for overall accounting and finance-related activities
including accounts receivable, accounts payable, payroll, credit, systems management, cash
management, food, and beverage cost control, receiving, purchasing, food stores, yield
management, and capital planning, and budgeting.

BUDGET
The overall budget is around 95 lakhs to 1 crore
 Tents – 6 lakhs
 Food – 9.6 lakhs
 Labor – 27.6 lakhs
 Administrative costs- 37 lakhs
 Utilities- 50 thousand
 Insurance – 20 lakhs
12% GST on tent tariff
The cost per night to stay in a tent starts from 1500 to 2000 depending on the location of our
services
Operations
A head cook and someone to manage the business, if not yourself, is important in running the
smallest of restaurants. A backup cook available on a part-time basis to handle the busiest
times of the day may also be necessary. Plan to hire one or two waiters to handle orders and
serving. You’ll need to take care of payroll and submit both employee and regular taxes to
federal and state agencies, so hiring an accounting firm may save you time. Check into
obtaining a business license and permits from the city, county, and state agencies.

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Clean Environment
Places in which people dine need to be kept immaculately clean for their comfort and health.
Pay careful attention daily to the cleaning of tables, chairs, floors, the kitchen, and the
restrooms. Start each shift with a thorough run-through to ensure that everything is in
impeccable order. Pay attention to the important details, such as making sure the silverware,
plates, and glasses are spotless. Customers enjoy a pristine environment, so make sure your
restaurant fulfils this need.
Hospitality
patrons should feel valued from the moment they enter your establishment till the moment
they depart.

We will approach banks and apply for loans ,also invest personal funds from our partners and
we would attract investors to invest in our business idea, and we will provide managerial
rights to the investors. We will apply for investments in start-up India, explains our business
plan. We also apply for various start-up funding provided by Indian government such as start-
up India seed fund scheme. We also seek free loans to MSME from government of India.

Legal measures:
Classification for newly operational camping sites must be sought within 3 months of
completion of the approved project. An operating Tented Accommodation may opt for
Classification at any stage. Once a Tented Accommodation applies for classification / re-
classification, it should be ready at all times for inspection by the HRACC. No request for
deferment of inspection will be entertained. Classification will be valid for 5 (Five) years
from the date of issue of an order or in case of reclassification from the date of expiry of the
last classification provided that the application has been received within the stipulated time
mentioned above, along with all valid documents. Incomplete applications will not be
accepted. Tented Accommodation applying for classification must provide the following
documentation.
NOC / Permission / Certificate from District Magistrate of the area for operating the Tented
Accommodation is needed. The Camping Site must be able to convince the Committee that
they are taking sufficient steps to conserve energy and harvest water, segregate of garbage,

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and disposal / recycling as per Pollution Control Board (PCB) norms, and following other
Eco-friendly measures.

MILESTONE SCHEDULE
As our business is in hospitality sector, we have to improve our services as per the meets and
expectations of the customer.
By first six months of establishing our business, we are expecting 65-75% occupancy rate for
our services, and we are developing a mobile application, our customers can use our
application to avail services, information and queries related to service.
By first year we are expecting a 5-10% returns for our companies and we also expand our
business in various areas and new locations.
By three years, we will open our branches at all prime tourist location all over the country
such as tourist place, hill stations, beaches etc and offer more services to customers.
By six years we expand our business to providing caravan camping and parking facilities in
the area of Ladakh, the people who avail these services can stay with their caravan and avail
our services.

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