Question Bank

MBA I Year Semester I

Subject Name: Introduction to Business Analytics and Data Science

Subject Code: KMBA-106

Unit-1

1. Define business analytics and explain its significance in decision-making processes.

2. Describe the main components of business analytics.
3. Discuss how business analytics can add value to organizations.
4. Trace the evolution of data analysis from its early origins to modern times.
5. Highlight key milestones or developments in the history of data analysis.
6. Explain how advancements in technology have influenced the practice of data analysis
over time.
7. Differentiate between the roles of a data scientist, data engineer, and business analyst.
8. Discuss the skills and expertise required for each role.
9. Provide examples of tasks or responsibilities specific to each role.
10. Outline potential career paths within the field of business analytics.
11. Discuss the job market demand and growth prospects for business analytics professionals.
12. Identify industries or sectors where business analytics skills are particularly sought after.
13. Define data science and explain its interdisciplinary nature.
14. Discuss the primary objectives of data science and its role in extracting insights from
data.
15. Describe the main stages of the data science workflow.
16. Explain the importance of data science in today's digital age.
17. Discuss how data science can drive innovation and competitive advantage for businesses.
18. Provide examples of real-world applications where data science has made a significant
impact.
19. Explore various domains and industries where data science techniques are applied.
20. Provide specific examples of data science applications in areas such as healthcare,
finance, marketing, etc.
21. Discuss the potential benefits and challenges associated with implementing data science
solutions in different contexts.
22. Outline the typical responsibilities of a data scientist within an organization.
23. Discuss the skills and expertise required to excel in a data scientist role.
24. Explain how data scientists collaborate with other stakeholders to solve business
problems using data.
 Unit-2

1. Explain the process of data collection and its importance in data-driven decision making.
2. Discuss various methods and techniques used for data collection, including surveys,
interviews, and sensors.
3. Provide examples of real-world scenarios where data collection is essential for business
analytics.
4. Define data management and its role in ensuring data quality, security, and accessibility.
5. Discuss common challenges associated with data management and strategies for
overcoming them.
6. Explain the importance of data governance and compliance in effective data management
practices.
7. Define big data and discuss its characteristics, including volume, velocity, and variety.
8. Explain the challenges of managing and analyzing big data.
9. Discuss technologies and tools used for big data management, such as Hadoop, Spark,
and NoSQL databases.
10. Describe the different sources of data available to organizations, including internal and
external sources.
11. Discuss the importance of data integration and data blending for combining data from
multiple sources.
12. Provide examples of common data sources used in business analytics, such as CRM
systems, social media platforms, and IoT devices.
13. Explain why data quality is crucial for the success of business analytics initiatives.
14. Discuss the characteristics of high-quality data, including accuracy, completeness,
consistency, and timeliness.
15. Describe the potential consequences of poor data quality on decision making and
business performance.
16. Discuss strategies for handling missing or incomplete data, such as data imputation and
deletion.
17. Explain the potential biases introduced by missing data and how to mitigate them.
18. Provide examples of techniques used to assess and address data quality issues in real-
world datasets.
19. Define data visualization and explain its role in exploring and communicating insights
from data.
20. Discuss principles of effective data visualization design, including clarity, simplicity, and
relevance.
21. Provide examples of data visualization techniques and tools used in business analytics,
such as charts, graphs, and dashboards.
22. Explain the concept of data classification and its importance in organizing and analyzing
data.
23. Discuss different approaches to data classification, including supervised and
unsupervised learning methods.
24. Provide examples of applications where data classification is used, such as customer
segmentation and image recognition.
25. Discuss the importance of understanding business requirements for data science projects.
26. Explain how to identify and prioritize business objectives and stakeholders' needs.
27. Provide examples of how business requirements drive the selection of data science
techniques and methodologies.
28. Describe the process of acquiring data for a data science project, including data sources
and collection methods.
29. Discuss considerations for data privacy, security, and compliance during data acquisition.
30. Provide examples of challenges encountered during data acquisition and strategies for
overcoming them.
31. Explain the importance of data preparation in the data science project life cycle.
32. Discuss tasks involved in data preparation, such as cleaning, transforming, and
integrating data.
33. Provide examples of techniques and tools used for data preparation, such as data
wrangling and feature engineering.
34. Define hypothesis testing and its role in the data science process.
35. Discuss different types of models used in data science, such as regression, Classification,
and clustering.
36. Provide examples of how hypotheses are formulated and tested using statistical methods
and machine learning algorithms.
37. Explain how to evaluate the performance of models in a data science project.
38. Discuss metrics and techniques used for model evaluation, such as accuracy, precision,
recall, and ROC curves.
39. Provide examples of how to interpret and communicate the results of data science models
to stakeholders.
40. Describe the process of deploying data science solutions into production environments.
41. Discuss considerations for scalability, reliability, and maintainability during deployment.
42. Provide examples of deployment strategies and technologies used in data science
projects, such as containerization and cloud computing.
43. Explain the importance of monitoring and maintaining data science solutions in
operational environments.
44. Discuss strategies for troubleshooting and optimizing data science models and pipelines.
45. Provide examples of tools and techniques used for operationalizing data science projects,
such as logging, alerting, and automation.
46. Discuss the iterative nature of the data science project life cycle and the importance of
continuous improvement.
47. Explain how feedback loops and performance monitoring inform optimization efforts.
48. Provide examples of strategies for optimizing data science models, algorithms, and
processes over time.
49. Provide examples of common data sources used in business analytics, such as CRM
systems, social media platforms, and IoT devices.
50. Explain why data quality is crucial for the success of business analytics initiatives.
51. Discuss the characteristics of high-quality data, including accuracy, completeness,
consistency, and timeliness.
52. Describe the potential consequences of poor data quality on decision making and
business performance.
53. Discuss strategies for handling missing or incomplete data, such as data imputation and
deletion.
54. Explain the potential biases introduced by missing data and how to mitigate them.
55. Provide examples of techniques used to assess and address data quality issues in real-
world datasets.
56. Discuss principles of effective data visualization design, including clarity, simplicity, and
relevance.
57. Provide examples of data visualization techniques and tools used in business analytics,
such as charts, graphs, and dashboards.
58. Explain the concept of data classification and its importance in organizing and analyzing
data.
59. Discuss different approaches to data classification, including supervised and
unsupervised learning methods.
60. Provide examples of applications where data classification is used, such as customer
segmentation and image recognition.

Unit-3

1. Define data mining and explain its significance in extracting valuable insights from large
datasets.
2. Discuss the main objectives of data mining and its applications in various industries.
3. Explain the key steps involved in the data mining process, from data preparation to model
evaluation.
4. Trace the historical development of data mining from its origins to modern times.
5. Discuss early pioneers and influential researchers in the field of data mining.
6. Describe key advancements in technology and methodologies that have shaped the
evolution of data mining.
7. Explain the main data mining tasks, including classification, regression, clustering, and
association analysis.
8. Discuss the differences between supervised and unsupervised learning algorithms in data
mining.
9. Provide examples of real-world applications for each data mining task.
10. Define OLAP (Online Analytical Processing) and explain its role in multidimensional
data analysis.
11. Discuss the basic concepts of multidimensional data modeling, including dimensions,
measures, and hierarchies.
12. Describe OLAP operations such as slice, dice, drill-down, and roll-up, and how they
facilitate interactive data analysis.
13. Define association analysis and explain its purpose in identifying relationships between
variables in a dataset.
14. Discuss the Apriori algorithm and its role in association rule mining.
15. Provide examples of association analysis in retail, market basket analysis, and
recommendation systems.
16. Define cluster analysis and explain its role in grouping similar objects or data points
together.
17. Discuss different types of clustering algorithms, including K-means, hierarchical
clustering, and density-based clustering.
18. Provide examples of cluster analysis applications in customer segmentation, image
segmentation, and anomaly detection.
 Unit-4

1. Describe the historical development of machine learning from its origins to modern
times.
2. Discuss key milestones and breakthroughs in the evolution of machine learning
algorithms and methodologies.
3. Explain how advancements in technology and access to large datasets have influenced the
growth of machine learning.
4. Trace the evolution of artificial intelligence (AI) from its inception to contemporary AI
systems.
5. Discuss the different approaches to AI, including symbolic AI, connectionist AI, and
modern machine learning-based AI.
6. Explain how AI technologies have evolved alongside advancements in computing power,
algorithms, and data availability.
7. Differentiate between statistics, data mining, data analytics, and data science in terms of
their objectives, methodologies, and applications.
8. Discuss the roles and responsibilities of professionals working in each field.
9. Provide examples of real-world scenarios where each discipline is applied to solve
problems and extract insights from data.
10. Differentiate between Supervised and Unsupervised Learning Algorithm.
11. Define supervised learning and explain its basic principles.
12. Discuss common supervised learning algorithms, such as linear regression, logistic
regression, decision trees, and support vector machines.
13. Provide examples of supervised learning applications, such as classification and
regression tasks in healthcare, finance, and marketing.
14. Define unsupervised learning and explain its objectives.
15. Discuss common unsupervised learning algorithms, such as K-means clustering,
hierarchical clustering, and principal component analysis (PCA).
16. Provide examples of unsupervised learning applications, such as customer segmentation,
anomaly detection, and dimensionality reduction.
17. Define reinforcement learning and explain its basic concepts, including agents,
environments, actions, and rewards.
18. Discuss common reinforcement learning algorithms, such as Q-learning, deep Q-
networks (DQN), and policy gradients.
19. Provide examples of reinforcement learning applications, such as game playing, robotics,
and autonomous systems.
20. Frameworks for Building Machine Learning Systems:
21. Discuss popular machine learning frameworks and libraries, such as TensorFlow,
PyTorch, scikit-learn, and Keras.
22. Explain the advantages and disadvantages of different frameworks in terms of ease of
use, performance, and scalability.
23. Provide examples of real-world projects built using machine learning frameworks and
discuss their impact and significance.
 Unit-5

1. How can retail analytics help in optimizing product assortment and inventory
management?
2. Discuss the role of predictive analytics in understanding customer behavior and
preferences in retail.
3. How can retail analytics aid in identifying trends and forecasting sales for different
product categories?
4. Explain the importance of customer segmentation in retail analytics and provide
examples of segmentation criteria.
5. Discuss the use of data visualization techniques in retail analytics for presenting insights
to stakeholders.
6. How can marketing analytics contribute to understanding the effectiveness of different
marketing channels?
7. Discuss the role of A/B testing in marketing analytics and provide examples of its
application.
8. Explain the concept of customer lifetime value (CLV) and its significance in marketing
analytics.
9. How can sentiment analysis be used in marketing analytics to gauge customer feedback
and brand perception?
10. Discuss the challenges and ethical considerations associated with data privacy in
marketing analytics.
11. Explain the importance of financial forecasting in financial analytics and discuss different
forecasting techniques.
12. How can financial analytics help in detecting and preventing fraudulent activities within
financial transactions?
13. Discuss the role of risk analytics in financial institutions for assessing credit risk and
market risk.
14. Explain the concept of portfolio optimization in financial analytics and its relevance to
investment management.
15. Discuss the impact of regulatory compliance requirements on financial analytics in
banking and finance.
16. How can healthcare analytics be used to improve patient outcomes and reduce healthcare
costs?
17. Discuss the role of predictive modeling in healthcare analytics for early disease detection
and intervention.
18. Explain the concept of population health management and its application in healthcare
analytics.
19. How can healthcare analytics help in optimizing hospital operations and resource
allocation?
20. Discuss the ethical considerations surrounding the use of patient data in healthcare
analytics.
21. Explain the importance of supply chain visibility in supply chain analytics and discuss
technologies used for achieving it.
22. How can supply chain analytics help in demand forecasting and inventory optimization?
23. Discuss the role of predictive maintenance in supply chain analytics for enhancing
equipment reliability and reducing downtime.
24. Explain the concept of supplier risk management in supply chain analytics and strategies
for mitigating risks.
25. Discuss the impact of globalization and geopolitical factors on supply chain analytics and
decision-making.