Health & Wellness. Anytime, anywhere.
Massage therapy is a cultural treatment
reduce pain & stress
enhance nutrient delivery
shorten surgical healing time
Officer workers Pregnant women Patients with
chronic conditions
Problem
Access to
professional health & wellness services
is frustrating and is technologically outdated
for clients seeking health & wellness.
Solution A mobile app that let massage
providers:
Connect
with wellness seekers
Prove
professionalism
Earn More
Stop opportunity loss of $2,140
per therapist
$16.50 (380k) X 4 massage X 26 days
Why Now?
Key drivers that make now the ideal
time to launch Zen and disrupt the
health and wellness industry.
74% $4.22018B
2021
400 M
smartphone users
health
90%
69% $7.52025
B
internet connected
35%
wellness increase use of health apps
Post-COVID-19: Increased focus Growing demand for health and Increasing adoption of mobile
on health and wellness. wellness services. health and wellness solutions.
(Source: Ipsos) (Source: Frost & Sullivan) (Source: Flurry Analytics)
Products & Services With Artificial
Intelligence & Machine
Learning Zen App can:
Massage Therapists Blood Testing Monitor
Physical Therapists Urine Testing Prevent
Physical Trainor STD Testing Detect
Yoga Instructor AIDS Testing Predict
Wellness Sleep Therapist
Psychiatrist
Covid-19 Testing
DNA Testing
Manage
Treat
AIDS Monitoring
Chiropractor AI
PrEP Distribution
&
Doctors
ML Medical
Health Nurses
Midwife Sick Care Giver
Ambulance Child Care Service
Hospital/Clinical Elderly Care
Services Midwifery
Integrate Data from Care
Vital iOS Wearables
Android Wearables
Market Target Market: 25 - 54 year olds
Southeast Asia
+$60B $20B $2B
TAM SAM SOM
1 of 3 are health & 10% share
Adults book 12 wellness conscious
massages annually
Market
Target Market: 25 - 54 year olds
Vietnam
$290M
SOM
$2.9B
+$8.7B SAM 10% share
plus
TAM
$89M $280M
1 of 3 are health & Tourism Pregnancy
wellness conscious
Adults book 12
massages annually $660M
combined
Business Model
1
Vital Data from wearables
Health Blood tests
Medical Doctors / nurses
On-demand Marketplace
Zen Lite
Zen Pro
Wellness Giving Platform
B2B2C
Corporate / Anywhere wellness package
Traction As of March 15, 2023
2 1 online booking
platform
260+ professional therapists
available
281
February 22 - 28, 2023 (7 days)
40
bookings using the
app since MVP launch
bookings in 7 days
15,606,500d in revenue
March 1 - 29, 2023 (29 days)
13 average daily
Facebook inquiries
179 71,928,500d
bookings in 29 days in revenue
640 subscribed in our
landing pages
Partnerships 4 Star Hotels in District 1
Ngoc Anh Chain of Spas
For contract signing:
In negotiations:
Massage Academy & Training Center
60 Therapists
240 bookings/day
November 2022
06
Competitors
$100M $200M
$500M
Locally
Massage centers
Freelance therapists Current valuation
09
Value Proposition
Convenience: Clients can easily book a massage at a time that is convenient
for them, without the need to travel to a massage studio or spa.
Quality: Ensures that clients receive high-quality massages from
trained and experienced practitioners.
Variety: May offer a range of massage styles and techniques
Customization: May allow clients to customize their massage experience by
selecting the therapist, duration, and location of the massage.
Health benefits: Massage has been shown to have a variety of health benefits,
including reduced stress and anxiety, improved sleep, and
reduced muscle tension.
Flexibility: Allows customers to book massages on short notice or
schedule them in advance, giving them the flexibility to fit
massage appointments into their busy schedules.
By offering competitive pricing and the ability to pay through
Affordability: the app, Zen makes it easy for customers to afford the health
benefits of regular massage.
Founding Team
Poppet Celdran Truong Thi Ngoc Anh
CEO CWO Đõ Nguyên Khánh
20+ years as a director, producer and 20+ years of experience in the
DOP in the media & entertainment massage industry CGO
industry, advertising, Instrumental in the training programs 6+ years of experience in digital
communications, branding and
marketing
Nguyễn Anh Tuấn with the Vietnamese Vocational
Colleges
marketing, branding and
communications strategies
Co-Founder of Mazik Space CTO certified with Japan Shiatsu University adepth in growth, business
Serial entrepreneur with 3 e- 10 years as Software Developer and the World Massage University development, community building
commerce & internet businesses 5 years as Lead Engineer office in Denmark. experienced in development
University of the Philippines MS Dev. 2 years as Mobile Advisor with Member of JEPPE TENGBJERG, World startegic planning and execution of
Communication Finance, Crypto Wallet, Social, and Massage Association and the Korean social media marketing
Blockchain Massage Association
Founder of ATG - IT services CEO of Ngoc Anh Massage brand with
various branches across Vietnam
Roadmap
2023
1. Partnerships with hotels, cafes, maternity centers
2. Rollout to the 10 other major cities in Vietnam
3. Product development: include Sports therapy massage,
Yoga, Pilates, Physical training, Fitness Coaching
2024
4. Integrate Zen Vital, Zen Health & Zen Medical
5. Rollout to SEA: starting with Cambodia & Philippines
2025 - Health & Wellness as a service
6. Own the physical layer of healthtech
ZEN Wellness
Vietnam Market
Expand to 10 major cities
Timeline
Complete system ZEN Health
Loyalty ZEN Medical
Chat bot AI & ML
Expand SEA: Cambodia Launch ZEN for Enterprise
Expand SEA: Korea, Japan
2024 2026
Discount packages
Head count (Tech): 5
2023 Super App
ZEN Care
2025 ZEN Beauty
Expand to the market
ZEN Vital with the US, Australia,
Meal plans, exercise routines, and Canada, Spain &
mental health beyond
Expand customer base
Expand SEA: Thailand, Philippines,
Singapore
Head count (Tech): 8
Fund Raising
with this money we will hit all our milestones for our next round
$500k
Raising
16%
Equity
Use of Funds
48% 28% 24%
Development Marketing Operations
(Mobile & Web App) (Community/Brand Awareness) (Partnerships)
Appendix
Data That Matter
References:
https://www.vir.com.vn/more-citizens-see-fitness-benefits-68830.html | https://www.euromonitor.com/health-and-wellness-in-vietnam/report | Cimigo April 2020 Report
https://www.cekindo.vn/blog/business-ideas-vietnam-fitness | indexmundi.com/vietnam/demographics_profile.html | Decision Lab Report - Vietnam E-Commerce And Digital Economy Agency
Pre-Natal Market Survey
92% express interest in
pre-natal massage app
Most common reason:
67% received pre-natal massage
during their pregnancies
63%
muscle tension
76% 51%
preferred to use app to easily
book and pay with the ability to
choose the therapist
reduce stress & anxiety
83%
willing to pay between
350,000d to 500,000d
for a 60-Minute pre-natal massage
Downloads: 898
March 1, 2022 to present March 1 to May 29, 2022 Nov. 1 2022 to May 29, 2023
iOS - 524 Downloads Android - 374 Downloads
User Reviews
TripAdvisor Facebook Pregnant Women
Relaxation. Anytime, anywhere.
Core Team
Vietnam health & Wellness Market
Average Annual Income of US$2,100
In SEA, VN has highest percentage of household GDP spent annually on health &
fitness. Contributor is rapidly increasing urban middle class with average annual
income of US$2,100
30%
VN fitness facilities market values up to 30% of the 6 major ASEAN markets
$60 million in 2019
Revenue was estimated to amount $60 million in 2019 and expects an
annual growth rate of 7.4 per cent, resulting in a market volume of $80
million by 2023 (driven by wearables with volume of $49 million in 2019)
5% of GDP Growth
Approximately 5% of economic growth comes from the fitness industry which contributes to
US$200 billion of Vietnam’s economy. By 2035, this industry is expected to grow by trillion
dollars with more than 50% of the country’s population joining some sort of fitness activities
Culture & Trends
29% are Fitness & Wellness Fanatics
Nearly 1 in 3 Vietnamese identify as fitness fanatics, which places the
country as the most health-conscious in the world. 29% of HCM and HN
markets consider themselves sports person (driven by jogging & walking)
Fitness Promoted Among People
Public parks and playgrounds are equipped with exercise machines manifesting
general importance of fitness promoted among people. Informal centers dominate
the fitness service market, contributing to over half of the market revenue in 2018.
Consumption of Fitness & Wellness Products Increasing
Meanwhile, formal centers hold a smaller share but are nonetheless growing as urban
consumers demand upgraded offers like boxing, kickboxing, UFC-style classes,
competitive cycling and Zumba.
Massage Part of Wellness Repertoire
Massage is less often mentioned as part of modern/mainstream wellness repertoire but has been largely
grounded in VN traditional health culture. Massage & deep tissue treatment, commonly in the form of
cupping is a medicine technique believed to rejuvenate, assist tissue repair, blood flow and detoxify.
Elevating massage as one of the regular health regimens is yet to be mass commercialized – creating a
demand surpassing notions of it being only for tourists or for the affluent spa-goers.
The Industry X Mobile Apps
2nd Largest E-commerce Market in SEA
By 2019, VN is 2nd most valuable e-commerce market (8.6B) in SEA after Indonesia
(9.5B) which population is thrice its size. Biggest Asian e-commerce players invested
heavily in VN as well as traditional supermarket brands moved in online stores.
US$ 12 Billion Internet Economy / 38% by Online Shopping
In 2020, internet economy is at 12B or 4.2% of GDP, driven by online shopping
(38%). It is conducted primarily in mobile apps, followed by website and Facebook.
Heightened Health Awareness
Heightened health awareness, social distancing & local lockdowns further
triggered e-commerce growth and online specialized shops.
Total Adderessable Market
Urban Dwellers
TAM for Zen app targets urban dwellers who are at economically active ages.
37.3% Reside in Urban Areas
Total opulation of Vietnam is at 98.7 mill of which 37.3% resides in urban
areas. HN population is at 4.7 mill while Ho Chi Minh is at 8.6 mill. Total
population is projected for a 0.84% growth rate, and at 2.98% annual urban
rate.
Target Population at 45.7%
Economically independent segment can be set at 25-54yo which
constitute 45.7% of the opulation; a larger 15-64yo comprise 70.47%.
3.9 Million Target Users
Modest assumption of current massage service users can be estimated at:
1% or 39,000 people having massage at least once a month with total value of VND 14.8
billion monthly at Zen average price of VND 380,000 per session.
GO-TO-MARKET 776,000+
STRATEGY
Therapists & Users in FaceBook
Massage Groups
Strat 1 Strat 2 Strat 3
Online/Offline Social Media, Collaboration with
Marketing & Education & Posts. Influencers &
Advertsing Focus on Facebook, Brands and
Instagram, Linkedin alternative financial
& Tiktok. and communication
platforms.
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