BACHELOR OF BUSINESS MANAGEMENT

PATLAPUTRA UNIVERSITY, PATNA.

HONS. 1st YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-I
GROUP – 1 PRINCIPLES & PRACTICES OF MANAGEMENT (75)

1. Definition, Functions and Scope of Management, Process of Management.

2. Development of Management thought, contribution F. W. Taylor, Henry Fayol,
Elton Mayo and Peter Drucker.
3. Process of planning, types of policies, principles of policy making.
4. Definition, elements and functions of organization, types of organization, span of
control, necessary elements of organization.
5. Authority, Types & Delegation. Elements of communication, Elements of effective
communication.
6. Theories of motivation. Elements and techniques of management by objective
(MBO)
7. Types of decision-making.

GROUP-2 QUANTITATIVE METHODS (25)

1. Measure of central tendency Mean, Median and Mode.
2. Measures of dispersion: Mean, Standard and Quartile deviation.
3. Correlation Techniques- Product moment and rank difference Correlation.
Regression, Hypothesis (Significance)
4. Probability, Sampling, Test of T-ratio technique, X2-test, F-test
5. Types of graphs and its utility management.

BOOKS RECOMMENDED
1. Management Analysis: Concepts and cases- Hayes and Massic
2. Principles of Management: Koontz & O’Donnel
3. Management Principles & Practices: Parag Diwan
4. Principles of Management: Shyamlal Mukherjee
5. The process of Management: R.S.Davar
6. Management concepts:B.P.Singh & T.N. Chabbra
7. Essential of Management: W.J. Duncav
8. Business Statistics:S.P.Gupta & M.P.Gupta
9. Fundamental Mathematical statistics: Gupta & Kapoor
10. Fundamental of statistics: D.N. Elhance
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 1st YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-II
GROUP-I MANAGERIAL ECONOMICS (50)
1. Objective and need of Managerial Economics, Related disciplines.
2. Demand Analysis: Significance and concept of Demand, Cardinal Utility,
Indifference Curve technique. Demand Forecasting, Elasticity of demand concept
and uses.
3. Production Functions: Production functions, Laws of return, Return to scale.
4. Cost concepts: Types of cost, short run and long run cost function.
5. Market and pricing: Price determination under different market condition.
Classification of market structure. Perfect competition, concepts of discriminating
Monopoly, Oligopoly, Duopoly and regulation of monopoly.
6. Concepts of capital budgeting, decision making under risk & uncertainty, cost and
benefit analysis.
7. National income: Concepts, classification and accounting.

GROUP-2 BUSINESS ENVIRONMENT (50)

1. Structure of Indian Economy, concepts of planning, Economic liberalization.
2. Industrial Policy, Multinational corp Public enterprise policy under New Economic
policy, SSI policy.
3. Types of business organization, Characteristics & elements of joint stock
company, MRTP, BIFR, Indian companies act, Sales of goods act, Shop and
establishment act, FEMA.
4. Financial sector, Role of R.B.I. Financial & investment institution, Commercial
bank, Reform of financial sector.
5. Poverty eradication measure, NRF, Exit policy, Labour welfare & social security
measures.

BOOKS RECOMMENDED
1. Modern Micro Economics : A. Koutsouyianis
2. Managerial Economics : Mote, Paul and Gupta
3. Managerial Economics : P.L. Mehta
4. Managerial Economics : Varshney and Maheshwari
5. Indian Industries : Q. Ahsan & S.Mukherjee
6. Economic Survey : Govt. of India
7. Public Enterprise : Guru & Q. Ahsan
8. Indian Economy : Mishra & Puri
9. Indian Economy : Alak Ghosh
10. Indian Economy : Vimal Jalan
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

SUBSIDIARY PAPERS. 1st YEAR

Max. Marks: 100 Time: 3 Hrs.

Subsi Paper-1: ENGLISH:

Julius Caesar (William Shakespeare), New Polgrave’s Treasury (Poetry), Love (Gorge
Herbert), On His Blindness (John Miltonb), Ode To a Nightingale (John Keats), Arms
and the Man ( George Gernard Show), A Little Learning (A.Pope), The World Too
Much With Us ( William Shakespeare), Break Break Break (A.L. Tennyson)

Subsi Paper – 2: ECONOMICS:

Full Marks: 100 Time: 3 hrs
Micro & Macro Economics, Utility analysis Law of Demand, Elasticity of demand,
Consumer’s Surplus, Laws of profit, Principles of population, Cost Analysis. Perfect
competition & Monopoly & Price determination. National Income, Social Accounting &
Principles Of distribution. Rent, Interest, Wages, Profit. Planning, Functions of money
in Economics. Principles of Quantitative of Money & Principles of savings cost.
Inflation-consequence, Causes, Remedies, Commercial & Central Bank: functions,
I.M.F. & World Bank: Functions, Law of Taxation, Profits, Salaries, Ability &
Principles. Causes of Public Expenditure: Consequence & Cases, International Trade,
Comparative Cost Principle of International Trade. Free Trade & Production.

Subsi Paper-6: Hindi Composition:

Full Marks: 100 Time: 3 hrs
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 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 2nd YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-III
GROUP-A FINANCIAL MANAGEMENT (50)

1. Objectives, goals and scope of Financial Management, Financial Markets, Time

value of money risk and return analysis. Sources of Industrial & Business finance.
2. Definition and basic elements of financial planning, determination of quantum and
pattern of funds requirements, theories of capitalization.
3. Equity capital, preferences share capital, debenture and terms loans, trade credit
and bank credit.
4. Ratio, Analysis, Time series and Common size analysis, fund flow and cash flow
analysis, Leverages-concept, operating, financial and total average, financial
forecasting-preparation of preforma, Income statement and Balance sheet.

GROUP-B BUSINESS ACCOUNTING (50)

1. Introduction to Accounting, meaning, nature and importance of Accounting,

Generally Accepted Accounting Practices (GAAP), Accounting equation,
Accounting process.
2. Accounting Mechanics, Double entry system, Debit-Credit recording, Transaction
in primary books, journal, cash book, Ledger, Trial Balance & Final Accounts with
adjustment for trading concerns.
3. Rectification of error, Self-Balancing Ledgers, Depreciation Accounting, Important
methods of charging depreciation, accounting from incomplete records.
4. Distinction between capital and revenue income, expenditure account, receipts
and payments accounts.
5. Investment account, Partnership Goodwill valuation, admission, retirement.
6. Accounting standards, general understanding of Indian and International
accounting standards.

RECOMMENDED BOOKS
1. Financial Organisation and Management of Business: Gerstenburg
2. Financial Management: Weston & Brighan
3. Financial Management: S.C. Kuhchal
4. Basic Business Finance: Hunt
5. Financial Management: Kulkarni
6. Corporate Finance: Mohsin
7. Management Accounting: I.M.Pandey
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 2nd YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-IV
GROUP-A MARKETING MANAGEMENT (50)

1. Nature and scope of marketing, marketing and sales, marketing in a developing

economy.
2. Determinant of consumer behaviour, consumer behaviour models.
3. Market segmentation, marketing decision making, planning of marketing mix,
marketing organization, marketing research and its applications.
4. Price policies and practices, marketing communication, adertising and sales
promotion, marketing strategies and policies, channels of distribution, types of
intermediaries.
5. Product life-cycle, different types of produc, Branding and packaging.
6. Social responsibilities of marketing managers, consumerism.

GROUP-B SALES PROMOTION AND ADVERTISING (25)

1. Sales promotion- meaning, purpose and strategy.
2. Publicity objective, selection of publicity, message and vehicles, planning and
managing promotional campaign.
3. Sales promotion at the point of sale and out of shop, promotion modeling.
4. Advertising- its importance, methods and types, advertising as mass
communication, economic effects, social and ethical issues in advertising.
5. Elements of creating message, copy writing print-media and other media.

GROUP-C PROJECT-WORK ON MARKETING, SALES OR ADVERTISING (25)

RECOMMENDED BOOKS
1. Marketing Management: Philip Kotler
2. Marketing: Philips & Duncan
3. Modern Marketing Management: Darvar
4. Basic Marketing: Condiff & Still
5. Cases in Marketing Management: Ralph, Westfall & Harper W. Beyond
6. Marketing Communication: M.M. Anand
7. Brand Positioning: Subrato Sen Gupta
8. Advertising Management: Aaker & Myers
 Subsidiary Papers

Hon’s BBM Part - II

Subsi Paper – 4: ENGLISH:
Full Marks: 100 Time: 3 hrs
An Anthology of English Prose: National Prejudice-Goldsmith, Definition of Gentleman New
man, Knowledge and Wisdom C. Russel, On being a Bore- R Lynd, does Cultare matter?
Foster, The scientific point of View- Haldane, National Education-Gandhi, The Variety and
Unity of India Nehru. Representative Short Stories:- The case oa Amontill ado-Poe, The gift
of the Magihenry, Mr. Know All-Maugham, The Doll,s Mans field, A Raja Rao Animal
Farm-George Orwell, Essay, Grammar (Common error: Idioms and phrases, Pair of world
tens sequence)

Subsi Paper – 5: ECONOMICS:

Full Marks: 100 Time: 3 hrs
Planning. Types of Planning:- Capialism, Socialism, & Mixed Economic Planning.
Characteristics of Indian Economic- Poverty, Unemployment & Their measures. Population-
forms & Development, population policy. Natural Resources- Forest Policy, Energy Policy,
Agriculture- Cause to dawn fall & measures. Land improvement-limitation of ploughing,
determination, joint farming, Chakbandi Co-operative farming. Agriculture-credit, Co-
operative & Commercial Bank, Rural bank (NABARD) New scenario of agriculture
development green revolution. Industrial Policy-1956,1977,1980, Large Industry-Iron,
Cement, Sugar & Jute. Small Scale Industry- Necessity & Problems. Foreign trade of India
forms & Constructive. Indian five year plan special reference in seventh five year plan 9
book.: Economic Planning & Indian Economic system:- L.M. Ram, Indian Economy:-
Rudasadatt & Sundaram.

Subsi Paper-6: Hindi Composition:

Full Marks: 100 Time: 3 hrs
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mes’k pUnz feJ] rkE;s ds dhM+s] nks dykdkj] f’kokth dk lPp Lo:i] ek¡] lq[kh Mkyh] 'ksj’kkgA
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 3rd YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-V
Organizational Behaviour FULL MARKS:100

1. Organizational Behaviour: Meaning, Importance, History of development of OB:

Factors Influencing OB.
2. Understanding Individual: Nature of Man Similarities and difference among
individual personality development and its determinants perception. Factors
influencing perception.
3. Group & Group Dynamics: Meaning of Group and Group dynamics. Reason for
the formation of groups. Characteristics of Groups. Types of Group in
organizations, Group Cohesiveness. Factors affecting Group Cohesiveness.
4. Leadership: Leadership Concept, Leadership emergence theories, Leadership
style. Different functions and its effectiveness.
5. Motivation: Concept and importance. Financial and non-financial motivators.
6. Moral & Job satisfaction: Theories & Factors influencing morale & job satisfaction.
7. Management of Change: Meaning, Importance & Factors contributing to
organizational change.
8. Organizational culture: Concept, Importance & factors influencing organizational
culture.

RECOMMENDED BOOKS
1. Human Behavioral Work: Keith Davis.
2. Organizational Behaviour: Robbins
3. Theories of Organizational Behavior: A.R. Sharma
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 3rd YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-VI
HUMAN RESOURCES DEVELOPMENT PASS MARKS:45

1. Introduction, Planning & organizing the HRD system. HRD Mechanism process &
outcomes, Role of line managers in HRD.
2. Performance & Potential meaning, Need & Importance, Technique of
performance appraisal, Factors influencing performance Appraisal.
3. Motivation and Job satisfaction.
4. Employee compensation, Employee welfare & Social security.
5. Training & Development: Need & Importance, Steps in training, technique of
training, evaluation of training programme.
6. Career Planning & Career development: Meaning, Importance of carrier strategies
in rapidly changing environment. Designing appropriate systems

RECOMMENDED BOOKS
1. Organizational Behaviour: S.P. Robbins
2. Organizational Behaviour: U.J. Arnold & D.C. Feldman
3. Personnel Management: Memoria
4. Industrial Psychology: D.C. Koehar. Mohanty, Blue & Naylor.
5. General Psychology: Raven & Rubbin
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 3rd YEAR

Max. Marks: 100 (Theory - 75 + Practical - 25) Time: 3 Hrs.

PAPER-VII
COMPUTER THEORY: 75 PASS MARKS-45

1. Fundamental of Computers and programming in Qbasic.

2. Introduction to operating system (DOS, Windows)
3. Computers in Business applications. MS-Office (Word, Excel & Power Point).
4. Data Base Management (Fox Pro) and Programming Languages C
5. Introduction to Internet operations.

RECOMMENDED BOOKS
1. Computers Today: Galgotia Publication
2. Mastering Fox Pro: Charles Seagal
3. Programming in
4. PC Software made simple: R.K. Taxsali

COMPUTER PRACTICAL: 25
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 3rd YEAR

Max. Marks: 100 (Theory - 50 + Project - 50) Time: 3 Hrs.

PAPER-VIII
A- INTERNATIONAL BUSINESS
FULL MARKS-50 PASS MARKS-25

1. Introduction: Meaning, Need, Basis. Importance, Gains and Procedure, Balance

of Trade and balance of payments. Tariff and Non-tariff barriers, GATT & Foreign
Exchange control.
2. Financial framework: International Monetary System, SDR, IMF, World Bank
,Asian Development Bank, Euro Mkt International liquidity & Exchange rate
restrictions.
3. International Marketing programme: Exporting, Licensing, Joint ventures,
ownership International competition & characteristics of Multinational Marketing.
4. Decisions: International Business product decisions, pricing decisions, channel
decisions & Advertising Decision in International Business.
5. Export promotion: Export Financing, Planning, Organizing and Controlling
Multinational Marketing Programme.
6. Analysis of India’s International Business: Export trends, Export promotion efforts.
Import substitution and role of Govt. agencies-STC & MMTC.

PAPER-VIII
B- PROJECT WORK & Viva - Voce
FULL MARKS-50 PASS MARKS-25
 BACHELOR OF BUSINESS MANAGEMENT
PATLAPUTRA UNIVERSITY, PATNA.

HONS. 3rd YEAR

Max. Marks: 100 Time: 3 Hrs.

PAPER-IX: GENERAL STUDIES