•WHO ARE MY POTENTIAL CUSTOMERS

•WHAT DO THEY EXACTLY WANT IN TERMS OF

QUANTITY, QUALITY, PACKAGING, PRICE
Identifying potential customers for a fashion and beauty e-commerce store involves understanding the
demographics, preferences, and needs of your target audience. Here's a general overview of potential
customer segments and what they might be looking for in terms of quantity, quality, packaging, and
price:

1. **Fashion Enthusiasts:**

- **Demographics:** Varied age groups, particularly millennials and Gen Z.

- **Preferences:**

- **Quantity:** Regular updates with the latest fashion trends.

- **Quality:** On-trend and well-made clothing items.

- **Packaging:** Stylish and environmentally friendly packaging.

- **Price:** Willing to pay for unique or exclusive pieces, but also interested in affordable trendy
items.

2. **Beauty and Skincare Aficionados:**

- **Demographics:** Predominantly females, diverse age ranges.

- **Preferences:**

- **Quantity:** A variety of skincare and beauty products.

- **Quality:** High-quality, cruelty-free, and effective beauty products.

- **Packaging:** Elegant and functional packaging, especially for premium products.

- **Price:** Willing to invest in premium skincare, but also interested in affordable, effective options.

3. **Eco-Conscious Shoppers:**

- **Demographics:** Varied age groups, environmentally conscious.

- **Preferences:**

- **Quantity:** Sustainable and eco-friendly product options.

 - **Quality:** High-quality products with eco-friendly certifications.

- **Packaging:** Minimal and recyclable packaging.

- **Price:** Willing to pay a premium for sustainable and ethical products.

4. **Value Shoppers:**

- **Demographics:** Varied age groups, budget-conscious.

- **Preferences:**

- **Quantity:** Affordable and a wide range of choices.

- **Quality:** Decent quality for the price.

- **Packaging:** Functional and simple packaging.

- **Price:** Emphasis on budget-friendly options.

5. **Luxury Seekers:**

- **Demographics:** Higher-income individuals, looking for premium brands.

- **Preferences:**

- **Quantity:** Limited editions or exclusive items.

- **Quality:** Top-notch quality, often from well-known luxury brands.

- **Packaging:** Luxurious and sophisticated packaging.

- **Price:** Willing to pay a premium for high-end fashion and beauty products.

6. **Men's Grooming and Fashion:**

- **Demographics:** Varied age groups, particularly millennial and Gen Z men.

- **Preferences:**

- **Quantity:** Trendy and classic options for grooming and fashion.

- **Quality:** Quality materials and grooming products that deliver results.

- **Packaging:** Masculine and functional packaging.

- **Price:** Willing to invest in high-quality grooming and fashion items.

Understanding the specific needs and preferences of these potential customer segments will guide your
product selection, marketing strategies, and overall approach to delivering a satisfying shopping
experience on your e-commerce platform. Regularly analyzing customer feedback and market trends
will help you adapt and refine your offerings over time.

Identifying competitors, understanding the quality they offer, their pricing strategies, and their
distribution and advertising tactics is crucial for positioning your fashion and beauty e -commerce store
effectively. Keep in mind that this information might change, and it's important to conduct regular
market research to stay updated. Here's a generalized overview:

### 1. Competitors:

1. **Amazon Fashion and Beauty:**

- **Quality:** Offers a wide range from budget to premium brands.

- **Price:** Diverse pricing, competitive discounts, and often promotional deals.

- **Distribution:** Global reach, fast shipping, and extensive product selection.

- **Advertising:** Utilizes targeted online advertising, email campaigns, and affiliate marketing.

2. **Sephora:**

- **Quality:** Focuses on premium beauty and skincare brands.

- **Price:** Varied pricing, with emphasis on luxury and premium products.

- **Distribution:** Online platform and physical stores.

- **Advertising:** Strong social media presence, influencer collaborations, and exclusive product
launches.

3. **Zara:**

- **Quality:** Trend-focused and relatively affordable fashion.

- **Price:** Mid-range pricing with regular sales and promotions.

- **Distribution:** Global presence with physical stores and e -commerce.

- **Advertising:** Seasonal collections, fast fashion approach, and social media marketing.

4. **SHEIN:**
 - **Quality:** Fast fashion with a wide range of styles.

- **Price:** Very affordable, frequent discounts, and flash sales.

- **Distribution:** Global shipping with a focus on e-commerce.

- **Advertising:** Heavy use of social media marketing, influencer collaborations, and trend -driven
promotions.

5. **Ulta Beauty:**

- **Quality:** Carries a mix of drugstore and high-end beauty brands.

- **Price:** Varied pricing, regular sales, and loyalty programs.

- **Distribution:** Physical stores and an extensive online platform.

- **Advertising:** In-store promotions, loyalty program incentives, and partnerships with beauty
influencers.

### 2. Quality and Pricing:

- **Luxury Competitors (e.g., Net-a-Porter):**

- **Quality:** High-end and designer brands, emphasizing exclusivity.

- **Price:** Premium and luxury pricing with occasional sales.

- **Affordable Competitors (e.g., Fashion Nova):**

- **Quality:** Trendy and affordable fashion.

- **Price:** Budget-friendly with frequent sales and promotions.

### 3. Distribution and Advertising Strategy:

- **Global Brands (e.g., H&M, Zara):**

- **Distribution:** Both physical stores and extensive online platforms.

- **Advertising:** Seasonal collections, fast fashion model, and active social media engagement.
- **Online-Only Retailers (e.g., Boohoo, ASOS):**

- **Distribution:** Primarily online with global shipping.

- **Advertising:** Social media marketing, influencer partnerships, and trend-driven promotions.

- **Beauty Retailers (e.g., Sephora, Ulta):**

- **Distribution:** Mix of physical stores and e-commerce.

- **Advertising:** Strong online presence, influencer collaborations, and exclusive product launches.

Understanding the strategies of your competitors will help you position your e -commerce store
uniquely. Focus on your strengths, whether it's offering a curated selection, emphasizing sustainable
products, or providing a personalized shopping experience. Regularly monitor industry trends and
customer feedback to adapt your strategies accordingly.