1.

Nike – Dream Crazier

Nike's ad video entitled “Dream Crazier” is a 90-second video that features
athletes from different backgrounds and abilities. The ad aims to inspire viewers to push
their limits and strive for greatness. The denotative meaning of the ad is that it is
promoting Nike products and encouraging viewers to pursue their athletic goals. The ad
uses various techniques to convey its message, such as featuring athletes from different
backgrounds and abilities, using emotional appeals, and using music and sound effects to
create a sense of excitement and energy.
The presuppositional meaning of the ad is that Nike products are the best choice
for athletes and that pushing oneself to the limit is the key to success. The ad presupposes
that viewers are interested in pursuing athletic goals and that they are willing to push
themselves to the limit to achieve success. The ad also presupposes that viewers are
familiar with Nike products and that they associate the brand with high performance and
success. The ad uses semiotic and pragmatic principles in advertising to convey its
message, as well as natural language processing applications in content marketing to
analyze and create quality content.
The ad uses several types of presuppositions to convey its message. Specifically,
the ad uses existential presupposition, factive presupposition, non-factive presupposition,
and lexical presupposition. The ad uses existential presupposition when it says "Don't ask
if your dreams are crazy. Ask if they're crazy enough." The ad presupposes that the
viewers have dreams and that they are questioning whether their dreams are crazy or not.
The ad uses factive presupposition when it says "Don't ask if you've got what it takes.
Ask if it's what you want." The ad presupposes that the viewers have what it takes and
that they are questioning whether they want it or not. The ad uses non-factive
presupposition when it says "Don't ask if this is possible. Ask if you're willing to do what
it takes." The ad presupposes that the viewers are questioning whether this is possible or
not, even though it is possible. The ad uses lexical presupposition when it says "Don't ask
if your dreams are crazy. Ask if they're crazy enough." The ad presupposes that the
viewers have dreams and that they are questioning whether their dreams are crazy or not.
The denotative meaning of the ad is related to the presuppositional meaning
because the presuppositions are based on the assumption that Nike products are of high
 quality and that athletes who use them will perform better. This assumption is related to
the denotative meaning because the ad is promoting Nike products and encouraging
viewers to pursue their athletic goals. The presuppositions have an effect on the ad
audience because they create a sense of aspiration and motivation among viewers. The
presuppositions encourage viewers to believe that they can achieve their athletic goals if
they use Nike products and push themselves to the limit.
In conclusion, the Nike ad video in the provided link uses denotative and
presuppositional meanings to convey its message. The ad aims to inspire viewers to push
their limits and strive for greatness. The ad uses various techniques to convey its
message, such as featuring athletes from different backgrounds and abilities, using
emotional appeals, and using music and sound effects to create a sense of excitement and
energy. The ad uses several types of presuppositions to make assumptions about the
viewers and to encourage them to pursue their athletic goals. The use of presuppositions
is an effective way to create a powerful and inspiring message that resonates with the
viewers. The ad is effective in inspiring viewers to push their limits and strive for
greatness.
2. Rebook – Find Your Way – Be More Human
The Reebok ad titled "Find Your Way - Be More Human" is a 2-minute video that
showcases a variety of people engaging in physical activities, such as running, boxing,
and dancing. The ad aims to inspire viewers to embrace their humanity and push
themselves to be the best version of themselves. In this analysis, we will examine the
denotative and presuppositional meanings of the ad and whether it uses existential
presupposition, factive presupposition, non-factive, lexical presupposition, structural
presupposition, or counterfactual presupposition.
Denotative meaning refers to the literal or surface-level meaning of a word or
phrase. In the Reebok ad, the denotative meaning is that physical activity is an essential
part of being human. The ad shows people of all ages, genders, and races engaging in
various physical activities, emphasizing that everyone can be more human by pushing
themselves physically. The ad also highlights the importance of community and
connection, as many of the activities are done in groups.
 Presuppositional meaning refers to the underlying assumptions or beliefs that are
implied by a word or phrase. The Reebok ad uses several presuppositions to convey its
message. One presupposition is that humans are capable of achieving great things
through physical activity. The ad presupposes that viewers believe in the value of
physical activity and that they want to be the best version of themselves. Another
presupposition is that humans are social creatures who thrive in a community. The ad
presupposes that viewers value connection and that they want to be part of a community
of like-minded individuals.
The Reebok ad uses both factive and non-factive presuppositions. Factive
presuppositions are presuppositions that assume the truth of a statement, while non-
factive presuppositions do not assume the truth of a statement. An example of a factive
presupposition in the ad is the statement "We are human". This presupposes that the
statement "We are not human" is false. An example of a non-factive presupposition is the
statement "Find your way". This presupposes that viewers have not yet found their way
and need to do so. Another example of a factive presupposition in the ad is when the
narrator says, "We are not designed to be like anybody else." This presupposes that
humans are designed in a certain way, which is a fact. An another example of a non-
factive presupposition is when the narrator says, "We are not here to be famous, but to be
great." This presupposes that being famous is not the same as being great, which is not
necessarily true.
The ad also uses lexical presuppositions, which are presuppositions that are
implied by the meaning of a word. For example, the word "human" implies that there is a
non-human or inhuman alternative. The ad presupposes that viewers want to be human
and not inhuman.
Structural presuppositions are presuppositions that are implied by the structure of
a sentence. The Reebok ad uses structural presuppositions to emphasize the importance
of physical activity. For example, the sentence "We are not designed to sit", presupposes
that humans have a design and that this design requires physical activity.
In conclusion, the Reebok ad "Find Your Way - Be More Human" uses denotative
and presuppositional meanings to convey its message. The denotative meaning is that
physical activity is an essential part of being human, while the presuppositional meaning
 is that humans are capable of achieving great things through physical activity and that
they thrive in a community. The ad uses factive and non-factive presuppositions, as well
as lexical and structural presuppositions, to emphasize the importance of physical activity
and community. The ad does not use counterfactual presuppositions. The use of
presuppositions in the ad is intended to appeal to viewers who share these beliefs and
values, and to inspire them to embrace their humanity and push themselves to be the best
version of themselves.
3. Find Your Limit – Nike
The Nike ad titled "Find Your Limit" is a short film that showcases the journey
of a young boy who is determined to push his limits and become a better runner. The ad
is filled with both denotative and presuppositional meanings that are aimed at
capturing the attention of the audience and inspiring them to push their limits.
Denotative meanings are the literal meanings of the words and images used in the
ad. In this ad, the denotative meanings include the boy running, the Nike logo, and the
tagline "Find Your Limit." These denotative meanings are straightforward and easy to
understand.
Presuppositional meanings, on the other hand, are the underlying meanings that
are implied in the ad. These meanings are not explicitly stated but are implied through the
use of language, images, and symbols. The presuppositional meanings in this ad include
the idea that anyone can push their limits and become a better runner, the importance of
hard work and dedication, and the idea that Nike is a brand that supports and encourages
athletes to achieve their goals.
Factive presuppositions are statements that are assumed to be true, such as "If you
have a body, you are an athlete." Non-factive presuppositions are statements that are not
necessarily true, but are assumed to be true for the sake of the argument, such as "There is
no finish line." Lexical presuppositions are implied meanings of words, such as
"greatness" implying that there is a standard of excellence. Structural presuppositions are
implied meanings of the structure of the argument, such as "If you have a body, you are
an athlete" implying that everyone has a body. Counterfactual presuppositions are
statements that are assumed to be false, such as "There is no such thing as a bad run."
 Examples of presuppositions in the ad include "If you have a body, you are an
athlete," which is a structural presupposition, and "There is no finish line," which is a
non-factive presupposition. The ad also uses a counterfactual presupposition when it says,
"There is no such thing as a bad run." These presuppositions are used to motivate the
audience to push themselves to their limits and strive for greatness.
The denotative meanings in the ad are related to the presuppositional meanings
because they work together to create a message that inspires the audience to push their
limits and become better athletes. The use of presuppositional meanings helps to create an
emotional connection with the audience and to inspire them to take action.In conclusion,
the Nike ad titled "Find Your Limit" uses both denotative and presuppositional meanings
to inspire the audience to push their limits and become better athletes. The ad uses factive
and non-factive presuppositions, lexical presuppositions, and structural presuppositions to
create a message that is both inspiring and emotional. The denotative meanings in the ad
are related to the presuppositional meanings and work together to create a powerful
message that has an impact on the audience.
4. A NIKE Cinematic Short
The Nike Cinematic Short Film is a powerful advertisement that aims to inspire
and motivate its audience. The ad is a visual masterpiece that tells a story of
perseverance, hard work, and determination. The ad is full of denotative and
presuppositional meanings that are designed to evoke emotions and create a connection
with the audience.
Denotative meanings are the literal meanings of words and phrases used in the ad.
In this ad, the denotative meanings are clear and straightforward. The ad features a young
girl who is training hard to become a professional athlete. She is shown running,
jumping, and practicing her skills. The ad also features a voiceover that talks about the
importance of hard work and dedication. The denotative meanings in this ad are related to
sports, training, and perseverance.
Presuppositional meanings are the underlying assumptions that are implied by the
words and phrases used in the ad. In this ad, there are several presuppositional meanings
that are used to create an emotional connection with the audience. One of the
presuppositional meanings is that hard work and dedication are essential for success. The
ad presupposes that the audience believes in the value of hard work and dedication and
that they are willing to work hard to achieve their goals.
Existential presupposition is a type of presupposition that assumes the existence of
something. In this ad, there is an existential presupposition that assumes the existence of
obstacles and challenges. The ad presupposes that the audience understands that obstacles
and challenges are a part of life and that they must be overcome to achieve success.
Factive presupposition is a type of presupposition that assumes the truth of
something. In this ad, there is a factive presupposition that assumes the truth of the
statement that hard work and dedication are essential for success. The ad presupposes that
the audience believes that hard work and dedication are necessary for success.
Non-factive presupposition is a type of presupposition that does not assume the
truth of something. In this ad, there is a non-factive presupposition that assumes that the
audience is familiar with the concept of perseverance. The ad presupposes that the
audience understands that perseverance is necessary to overcome obstacles and achieve
success.
Lexical presupposition is a type of presupposition that assumes the meaning of a
word or phrase. In this ad, there is a lexical presupposition that assumes the meaning of
the word "victory." The ad presupposes that the audience understands that victory means
achieving a goal or overcoming an obstacle.
Structural presupposition is a type of presupposition that assumes the structure of
a sentence. In this ad, there is a structural presupposition that assumes that the audience
understands the structure of the sentence "If we can be equals in sport, we can be equals
everywhere." The ad presupposes that the audience understands that this sentence is a
conditional statement that implies that equality in sports can lead to equality in other
areas of life.
Counterfactual presupposition is a type of presupposition that assumes the
opposite of something. In this ad, there is a counterfactual presupposition that assumes
the opposite of the statement "If we can be equals in sport, we can be equals
everywhere." The ad presupposes that the audience understands that this statement is not
currently true and that there is still work to be done to achieve equality.
 The denotative meanings in this ad are related to the presuppositional meanings.
The ad uses denotative meanings to convey the message that hard work and dedication
are essential for success. The presuppositional meanings are used to create an emotional
connection with the audience and to assume that the audience shares certain beliefs and
values.
The denotative and presuppositional meanings in this ad have a significant impact
on the audience. The ad is designed to inspire and motivate the audience to work hard
and persevere in the face of obstacles. The denotative meanings create a clear message
that is easy to understand, while the presuppositional meanings create an emotional
connection with the audience.
In conclusion, the Nike Cinematic Short Film is a powerful advertisement that
uses denotative and presuppositional meanings to create an emotional connection with
the audience. The ad uses a combination of existential, factive, non-factive, lexical,
structural, and counterfactual presuppositions to assume certain beliefs and values and to
create a message of perseverance, hard work, and determination. The denotative and
presuppositional meanings in this ad work together to create a powerful message that
inspires and motivates the audience to work hard and achieve their goals.