Title: Exploring Social Media in Higher Education: A Comprehensive Literature Review

In recent years, social media has emerged as a prominent force in higher education, revolutionizing
the way students and educators interact, share information, and collaborate. As the landscape of
education continues to evolve, understanding the role of social media in higher education becomes
increasingly crucial. This comprehensive literature review aims to delve into the various facets of
social media's impact on higher education and outline potential research directions in this dynamic
field.

Navigating through the vast array of academic literature on social media in higher education can be a
daunting task. The sheer volume of research spanning diverse disciplines such as education,
communication, psychology, and sociology presents a challenge for scholars and practitioners alike.
Furthermore, the rapid evolution of social media platforms and technologies necessitates continuous
updates and analyses to stay abreast of current trends and developments.

One of the primary difficulties in writing a literature review on this topic lies in synthesizing
findings from a multitude of studies to discern overarching patterns and themes. The
interdisciplinary nature of research on social media in higher education requires scholars to adopt a
holistic approach, drawing insights from various fields to construct a comprehensive understanding
of the subject matter.

Moreover, the nuanced nature of social media usage in educational contexts necessitates careful
interpretation of research findings to discern the implications for pedagogy, student engagement,
institutional policies, and societal trends. Different studies may present conflicting results or
highlight divergent perspectives, adding another layer of complexity to the synthesis process.

Despite these challenges, conducting a thorough literature review is essential for advancing scholarly
discourse and informing evidence-based practices in higher education. By critically evaluating
existing research, scholars can identify gaps in knowledge, propose novel research questions, and
contribute to the ongoing dialogue surrounding social media's role in academia.

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of social media in higher education and pave the way for future research endeavors.
Sue Beckingham Students' use of social media for academic studies - The connecting bridge be.
From monologue to dialogue - Scaffolding multi-perspective and co-constructed. Students tend to
enjoy the activities using SNS considering it to help improve the interaction, and motivation to
learning. Obtain Information and Understand Trends Relating to Higher Education Social media can
offer institutions insight into the current trends and information related to higher education and the
interests of students. Brown also did a survey and a follow-up more in depth interview with the
faculty members regarding the use of Web 2.0 technologies for learning purposes. But what can
social media do for higher education institutions (HEIs). The rapid use of smart phones among the
students is leads to expose them towards the internet advertisements. Keywords Social media Higher
education Student learning Faculty. Students as partners co creating innovative scholarship -
reflections on achi. Three research questions guided the study and data collected was analysed using
descriptive and inferential statistics. Social Media and Higher Education is essential reading for any
professional working in higher education, including lecturers teaching education courses. Data from
an original study is also presented, which assessed students’ perspectives on integrating social media
into the higher education classroom. However, the growing scale of data demands automatic data
analysis techniques. In addition, students requested more support in managing the amount of
information offered in SNS showing the potential of information overload by using SNS. Therefore,
the actual usage and learning outcome should be addressed and investigated in more depth. Why
educational institutions leverage social media 98 % of students are active on social media. 70 % of
prospects use social media to research potential colleges and universities. 40 % of students base their
school choice on its social media presence. In a recent blog post, YouTube CEO Susan Wojcicki
announced that they are doubling the number of users engaged in producing educational content.
Faculty Concerns. The hesitance of faculty members regarding the use of SNS in classrooms may be
explained by the concerns identified by previous studies. Students were asked to create an account
on the site before the semester started. Preexisting and relevant research is reviewed including
suggested practices, efficacy of use, and data supporting the teaching methods described. Use of
information communication technologies (icts) among library staff in s. The students reported to have
overall enjoyed the experience. Plan of Action: How are business using social media. Although
faculty in higher education often utilizes social networking sites in a professional context, many are
reluctant to use social networking sites for teaching and learning. With technology booming rapidly
from year to year and the younger generations are the ones caught in this rapid change, it is,
therefore, crucial to throw more light on the impact of social media on the academic performance of
students. The sample was seventy (70) fourth year students from the Department of Educational
Management, University of Port Harcourt, Rivers State, Nigeria. Sue Beckingham Modes of
Learning in Higher Education Modes of Learning in Higher Education Sue Beckingham Recognising
the value of interdependence through cooperative active learning Recognising the value of
interdependence through cooperative active learning Sue Beckingham Students as partners co
creating innovative scholarship - reflections on achi. The involution of students experiences reflected
from gregarious media content requires human interpretation. This paper aims to examine different
characteristics of marketer-generated content (MGC) that of which one lead users to eWOM. The
most commonly used social media by marketers are blogs, micro blogs, social networks, podcasts,
discussion forums and RSS feeds.
It is critical to begin to examine if and how higher education institutions are incorporating the use of
SMT. Unleashing the Power of AI Tools for Enhancing Research, International FDP on. The
researchers then distributed pre-test survey after the first two weeks of classes to all first year
students, and a post-test survey after using the site for the semester. Although the empirical study is
extremely limited in gathering objective performance data to showcase the improvement of learning,
the student self-reported data shows promising potential of the effectiveness of SNS use in higher
education. In this paper, we developed a workflow to integrate both qualitative analysis and
astronomically immensescale data mining techniques. The opinion of others influences the consumers
more in deciding to buy a product. This is in an attempt to draw a clear picture of how the utilization
of this new technology is emerging in Saudi higher education. Predicated on these results, we
implemented a multi-label relegation algorithm to classify tweets reflecting student’s quandaries. The
short answer: A lot, especially if HEIs develop and execute the proper strategies in using social
media as a tool for achieving its targets. The platform’s broadcast feature Instagram Live can also be
used to host discussions, and it encourages students to ask questions while watching. It has become
a platform for both the companies and consumers to exchange their views directly through use of
internet. The sample was seventy (70) fourth year students from the Department of Educational
Management, University of Port Harcourt, Rivers State, Nigeria. Tips on engaging students and
increasing enrollment rates Based on research and best practices, this guide will show you.
Unleashing the Power of AI Tools for Enhancing Research, International FDP on. Incorporating
social media to teaching and learning in the digital age. Slide 2. Trivia. Onscreen Content. To manage
the scope and the comprehensiveness of the study, the following criteria were used to determine the
inclusion of the paper for the review. The actual study was conducted at the King Saud University
(KSU). Recommendations were also made, which included among others, adequate training on
Whatsapp skills and the purchase of Internet enabled phones for effective utilization of Whatsapp
instant messaging in teaching and learning process. Social media plays both positive and negative
role in marketing. Sue Beckingham Learning as a Partnership - The Building Blocks of Multimodal
Learning Commun. The expected result will be of interest to policymakers and academicians in the
field of Higher Education in India. The term social media optimization is a new-bee under the wings
of social media marketing, which is catching its pace rapidly with time. Several researchers have
investigated the use of SNS and its effect on students. RELATED PAPERS THE IMPACT OF
WHATSAPP MOBILE SOCIAL LEARNING ON THE ACHIEVEMENT AND ATTITUDES OF
FEMALE STUDENTS COMPARED WITH FACE TO FACE LEARNING IN THE CLASSROOM
Prof. Moreover, educators can teach students how to verify the information they find online,
especially news they read on social media platforms. Source of Distraction Another cause of worry
for many institutions on the role of social media is how it can easily distract students from their
studies. Social Media in a way disseminates information and had created the need for marketers to
be present online to market their products. This study investigated the relationship between Social
Networking Sites and Observational Learning of Senior Secondary School students in Mbaitoli Local
Government Area, Imo State, Nigeria. Several studies have investigated the use of social media in
higher education, many concentrating on the use of Facebook in their courses. Not only they have a
short attention span, they are also subtle in media consumption, indecisive in brand preference, and
simply challenging to engage and entertain. Use of information communication technologies (icts)
among library staff in s.
Sue Beckingham Exploring modality in the context of blended and hybrid education.pptx Exploring
modality in the context of blended and hybrid education.pptx Sue Beckingham Mattering, meaning
making and motivation - Building trust and respect through. The general objective benefits
associated to the use of social media in higher education for learning computing related subjects has
been identified by case studies and survey data. Teacher educators reflecting about their pedagogical
integration of ICT pract. This article studies the evolvement of social media optimization from social
media marketing, in context of which a brief introduction of both social media and optimization has
been provided, along with picturesque representation of social media framework, development cycle,
strategy framework and elements of social media optimization. It was validated with a reliability
index of 0.70 and considered appropriate for the study. Some limitations are discussed, and future
areas of research are proposed. Use of information communication technologies (icts) among library
staff in s. Error: Try Again Ok Sell Watchlist Expand Watch List Loading. Mattering, meaning
making and motivation - Building trust and respect through. This paper aims to examine different
characteristics of marketer-generated content (MGC) that of which one lead users to eWOM.
Download Free PDF View PDF Electronic word of mouth in social media: the common
characteristics of retweeted and favourited marketer-generated content posted on Twitter ISMAIL
ERKAN Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media
sites. The objectives of the study centered on investigating the relationship between four social
networking sites namely: Facebook, Instagram, Twitter and YouTube to observational learning.
Many social media networks have even made initiatives to make their platforms more friendly and
useful to the education sector. Social media has been considerably influencing the various aspects of
society like cultural, spiritual, social, economic, political and religious as well as influencing a
personal level of thinking, feeling and reacting to particular issues. RQ3:: What are the perceived
benefits associated to the use of social media in higher education for learning computing related
subjects. Social Media Enters the Mainstream: Report on the Use of Social Media in Adva. How
should our higher education institutions respond to innovations in new AI. It is critical to begin to
examine if and how higher education institutions are incorporating the use of SMT. While SNS
provide more ways of communication and have the potential of accessing more resources, some
students reported to have lacked the ability to effectively find and categorize content for future
retrieval. Social media use among teens has been growing steadily over the years and is expected to
keep increasing. ALTC09: Connecting Transitions and Independent Learning: developing academic.
There are also some positive insights those are detailed in the paper under study. In addition to the
benefits identified by students, faculty members value the possibility of enhancing distribution of
and access to tutor-selected or generated learning content through the use of SNS. With the rapid
advancement in the virtual industry, many companies have made the Internet as part of their
advertising media mix to take advantage of the online space. The role of social media as a learning
support system in project based learni. The major findings suggest that approximately 88% people
engage in making social comparisons on Facebook and out of the 88%, 98% of the comparisons are
upward social comparisons. IMPLICATIONS. A conceptual model is proposed repositioning tools as
primary actors relative to learners. It attempts to discover major challenges, if any that are
confronting its effective application in teaching and learning. The evidences gathered in this study
are useful and can be served as guidance for SMEs' entrepreneurs and marketers in using social
media in the future. Students' use of social media for academic studies - The connecting bridge be.
The present study discusses the framework developed by the Joint Research Centre, European
Commission that can be applied to assess digital co mpetency of Higher Education Institutions in
India. It is observed that the use of social media and specifically social networking websites does not
always have negative impacts. Students as partners co creating innovative scholarship - reflections
on achi. Therefore, it is suggested that more pedagogical considerations need to be taken when
incorporating SNS to the class environment. This review of existing literature on the use of SMT in
higher education will provide a baseline sense of current uses nationally, providing a descriptive
overview of the phenomenon. The findings present the main eWOM drivers for MGC in social
media. Other best practices for engagement on Instagram for HEIs include using hashtags,
showcasing experiences, sharing stories, and incorporating user-generated content. To browse
Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade
your browser. This is mainly because social media is presently used as a tool by faculty and
administrators to communicate with students inside and outside of the classroom. Social media plays
both positive and negative role in marketing. To browse Academia.edu and the wider internet faster
and more securely, please take a few seconds to upgrade your browser. In addition, we’ll also touch
on the most popular social media for college students so you’ll know where to get started on your
university or college social media strategy. This work, for the first time, presents a methodology and
results that show how informal gregarious media data can provide insights into student’s experiences.
Louis Region Evaluation and management of patients with Dyspepsia.pptx Evaluation and
management of patients with Dyspepsia.pptx Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives The Ministry of Utmost Happiness by Arundhati Roy
The Ministry of Utmost Happiness by Arundhati Roy Using Social Media in Higher Education 1.
Looking into more detail in terms of the relationship between the actual activities and the learning
outcome, the researchers reported that the higher level of wiki-related activities was an indicator for
determining the students improved scores. This paper is to gain insight into the potential use of
social media in the context of higher education and particularly into the teacher use of Facebook in
their teaching. Sue Beckingham Learning as a Partnership - The Building Blocks of Multimodal
Learning Commun. Tecnologia como soporte del aprendizaje colaborativo Tecnologia como soporte
del aprendizaje colaborativo Using a wiki to evaluate individual contribution to a collaborative
learning. Literature review has been done from various books, journals, published papers etc. It also
tried to find out if the aforesaid have enabling phones that are Internet ready to utilize the Whatsapp
software in teaching and learning process. This paper summarizes the scholarly writings as well as
reviews the findings of empirical investigations. Through social media, interested students can easily
ask questions and know more about the school’s offered courses, admission requirements, application
processes and deadlines, fees, on-campus housing, and so on. Does your university have a
centralized social media strategy. By the end of this program, you will learn What is meant by social
media Tools of social media for education Benefits of social media How to implement it for your
institution. Teacher educators reflecting about their pedagogical integration of ICT pract. Students as
partners co creating innovative scholarship - reflections on achi. RQ3:: What are the perceived
benefits associated to the use of social media in higher education for learning computing related
subjects. A Case Study Presented by: Texas State University Team Awesome. A practical approach to
amplifying scholarly practice through digital technol. Mattering, meaning making and motivation -
Building trust and respect through.
It is the best source for attracting consumers, and creating brand awareness and brand loyalty
simultaneously, for the product and service. Data collected were analyzed using mean and standard
deviation to answer research questions and independent t-test was used for the hypotheses. Most
businesses start to use social media to promote brands, goods and services to customers. It is critical
to begin to examine if and how higher education institutions are incorporating the use of SMT.
Personal use of digital technologies for social media communication is one thing; social media use by
professors for communication with students is another. It adopted the two-group post-test only quasi
experimental design. Sue Beckingham Modes of Learning in Higher Education Modes of Learning in
Higher Education Sue Beckingham Recognising the value of interdependence through cooperative
active learning Recognising the value of interdependence through cooperative active learning Sue
Beckingham Students as partners co creating innovative scholarship - reflections on achi.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A. The role of social
media as a learning support system in project based learni. The focus of the search was to gather full-
text articles presenting empirical studies which involve the use of social media in higher education
setting, especially the ones used for computing related subjects. As technology develops, we are sure
to see more initiatives and innovations from different social media platforms. Here’s how HEIs can
benefit from taking advantage of these functions. Most of the existing research on the utility and
effectiveness of social media in the higher education class is limited to self-reported data (e.g.,
surveys, questionnaires) and content analyses. Data from an original study is also presented, which
assessed students’ perspectives on integrating social media into the higher education classroom.
Through social media, interested students can easily ask questions and know more about the school’s
offered courses, admission requirements, application processes and deadlines, fees, on-campus
housing, and so on. The big-name universities are definitely making their impact, but my personal
experiences tell me the mid-level and smaller universities still haven’t completely bought into the
social media craze. How should our higher education institutions respond to innovations in new AI.
Download Free PDF View PDF Students Attitude Towards the Use of Social Media for
Learning.pdf abuelgasim mohammed Download Free PDF View PDF See Full PDF Download PDF
Loading Preview Sorry, preview is currently unavailable. According to data from the Pew Research
Center, the most popular platforms for individuals between the ages of 18-29 in the United States are
Facebook, Instagram, Snapchat, and TikTok. Students as partners co creating innovative scholarship
- reflections on achi. In: Proceedings of the IEEE 12th International Conference on Advanced
Learning Technologies (ICALT), IEEE (2012). The sample was seventy (70) fourth year students
from the Department of Educational Management, University of Port Harcourt, Rivers State,
Nigeria. Literature review has been collected from both within India and outside India.
Endorsements Reviews Metrics Resources Contents Contributors Endorsements An experiment in
form and content, its aim is to be a guide and map of some of the opportunities to develop more
open and networked practices while navigating the potential downsides of social media, including
perceived loss of privacy and amplification of disadvantage and abuse. This is another reason why
it’s advantageous for college admission offices to use social media to recruit students and increase
enrolment rates. A summary has been provided of the five famous rules given by Rohit Bhargava,
along with the profile of top 15 social media agencies in India, and a concluding note on the benefits
derived by companies of future of social media optimization in marketing biz. Social media plays
both positive and negative role in marketing. From monologue to dialogue - Scaffolding multi-
perspective and co-constructed. The responses received from the faculty members indicated that
promoting active student participation, enhancing distribution of and access to tutor-selected or
generated learning content are the potential benefits indicated. The Disadvantages of Social Media in
Higher Education As with other types of online tools, social media has also brought in some
challenges for HEIs and their students. Download Free PDF View PDF International Journal of
Research in Education The Effectiveness and Utilization of Social Media as Academic Medium in
the UNC College of Education Rovilyn Quimada Various literature has seen the potential of Social
media as one of the interventions to distance learning, particularly amidst the global health crisis.
The upward comparisons made using social networking sites have caused people to have lower self-
esteems. In order to test the hypothesis 150 students from institute of business management were
surveyed through questionnaires and interviews. Exploring modality in the context of blended and
hybrid education.pptx Exploring modality in the context of blended and hybrid education.pptx
Mattering, meaning making and motivation - Building trust and respect through. How should our
higher education institutions respond to innovations in new AI. Result revealed that the three
predictor variables correlated with each other in predicting students' academic achievement. TikTok
has a huge potential as a learning platform, and you can find excellent examples of entertaining and
educational accounts such as those of Bill Nye and Neil deGrasse Tyson. It adopted a survey and
interview instrument towards the perspective of students and teachers on social media as a tool for
academic medium. One hour spent on Facebook daily results in a 5.574 decrease in the self-esteem
score of an individual. After further investigation through the survey instrument, they found that the
students were unhappy about editing other students’ work. The objective of this is to indemnity the
influence of internet advertising on the students buying behaviour and also measures the satisfaction
level of the students compared to the previous purchases. Mattering, meaning making and
motivation - Building trust and respect through. No investigation in terms of students’ actual usage
of the site was done. Personal use of digital technologies for social media communication is one
thing; social media use by professors for communication with students is another. But even as social
media has been widely adopted by many users, its use for higher education has also been questioned
by educators. More than half explored highly structured pedagogy in formal. This article studies the
evolvement of social media optimization from social media marketing, in context of which a brief
introduction of both social media and optimization has been provided, along with picturesque
representation of social media framework, development cycle, strategy framework and elements of
social media optimization. When being asked the overall perception of their learning experience,
students responded that although Ning may have the potential to enhance the communication by
using the chat tool, the overuse of chat actually lead to more distraction than to help them learn. One
of the common studied effect was the social support provided by SNS. A Case Study Presented by:
Texas State University Team Awesome. HEIs themselves need to check and recheck any information
they are sharing on social media. The best social media networks for higher education Benefits of
social media for higher education How to select the most suitable channels for your school How you
can use social media effictively What the measurable KPIs are, and how to reach them How to
increase enrollment rates How to engage with your campus. The sample was seventy (70) fourth year
students from the Department of Educational Management, University of Port Harcourt, Rivers
State, Nigeria. In addition to general learning experience and preferences, several studies focused on
the specific elements that may have the potential of affecting students learning by incorporating SNS
to their classes. However, since most social media platforms do not necessarily focus on fact-
checking, or do not have enough resources to do it, false information can also be widespread.
Customers expect surprises and innovative content on social media websites. Results indicate that
the posts which contain pictures, hyperlinks, product or service information, direct answers to
customers and brand centrality are more likely to be retweeted and favourited by users. This work,
for the first time, presents a methodology and results that show how informal gregarious media data
can provide insights into student’s experiences. ALTC09: Connecting Transitions and Independent
Learning: developing academic. Not only they have a short attention span, they are also subtle in
media consumption, indecisive in brand preference, and simply challenging to engage and entertain.
The researchers also employed an in-depth interview method to cover any discrepancy in the
structured questionnaire, which was administered to the lecturers and the students respectively.