0-29% Fail 30-39% Fail 40-49% Satisfactory 50-59% Good 60-69% Very Good 70-79% Excellent 80-100% Exceptional

50-59% Good 60-69% Very Good 70-79% Excellent 80-100% Exceptional weighting
D1 Knowledge - No real attempt to explain the A minimal attempt to explain A fair explanation of the idea A good explanation of the idea A very good explanation of the An excellent explanation of the As with 70-79% but even better!
idea, its source or the value the idea, its source or the value itself, indicating where / how the itself, offering a sound and clear idea itself, offering a succinct, idea itself, offering a succinct,
The idea, source proposition proposition idea arose and including an summary of the origin and the sound and clear summary of the sound and clear summary of
of it, value proposition outline of the value proposition idea itself, indicating where / how origin and the idea itself, the origin and the idea itself,
the idea arose and including a indicating where / how the idea indicating where / how the
clear overview of the value arose and including a idea arose and including a
proposition comprehemsive overview of the comprehensive overview of the
value proposition value proposition

8%
D1 Knowledge No real attempt to explain the A minimal attempt to explain Fair knowledge shown around the Good knowledge shown around A Very good strategy presented An excellent strategy As with 70-79% but even better!
strategy or business model the strategy and and offer the strategy to be employed, an the strategy (good over view, (well structured, meaningful presented (well structured,
Strategy, including Business basics of a business model associated business model and clear elements) to be employed and specific) and a clear & fairly meaningful, specific, entirely
Model the industry of choice and a clear business model linked comprehensive business model feasible, clearly well
to the industry of choice linked to the industry of choice researched) and a clear &
comprehensive business model
linked to the industry of choice

8%
D1 Knowledge No real attempt to explain any A minimal attempt to discuss A fair attempt to discuss some A good overview of marketing A very good overview of An excellent overview of As with 70-79% but even better!
aspects of marketing or the some marketiong approach, marketiong approaches, target approaches, target market marketing approaches including marketing approaches
The Market & Marketing market within which the project vague target market market information is included information and refence to an initial marketing plan,clear including an initial marketing
approach will operate information and refence to competition competition target market information (incl plan,clear target market
segmentation and such) and information (incl segmentation
clear refence to competition and such) and clear refence to
competition

8%
D1 Knowledge Extremely poor numerical and Poor numerical and financial Satisfactory numerical and Good numerical and financial Very good numerical and Excellent numerical and As with 70-79% but even better!
financial content throughout content throughout including financial content throughout content throughout including financial content throughout financial content throughout
The Financials including incomplete, incomplete, inconclusive or including complete, conclusive complete, conclusive and relevant including complete, clearly including complete, clearly
inconclusive or irrelevant cash irrelevant cash flow template and relevant cash flow template cash flow template conclusive and very well conclusive and very well
flow template justified cash flow template justified cash flow template.
Student shows excellent
knowledge of all financial areas
relevant to their project.

8%
D1 Knowledge No mention of supplier Passing mention of supplier Satisfactory mention of supplier Clear explanation of supplier Very clear explanation of Very clear explanation of As with 70-79% but even better!
relationships or start-up partners relationships or start-up relationships or start-up partners relationships or start-up partners supplier relationships or start- supplier relationships or start-
Significant 'others' - Suppliers or mentors and potential partners or mentors and or mentors and potential or mentors and potential up partners or mentors and up partners or mentors and
and partners investors potential investors investors and the important roles investors and the important roles potential investors and the potential investors and the
played by each played by each important roles played by each important roles played by each
with clear depth of thought
apparent for each

8%
D2 Research Very poor engagement with A) Little engagement with good Fair engagement with good Good engagement with good Very good engagement with Excellent engagement with As with 70-79% but even better!
research: 1) Less than 10 secondary sources of data, secondary sources of data, secondary sources of data, well selected secondary sources well selected secondary
Secondary research - references in total 2) no evidence including a few market sources including market sources AND including market sources AND of data, including market sources of information,
breadth / depth / Mintel & of market research relevant to and a few academic sources. No academic sources. AND possible academic sources incidcating sources AND academic sources including market sources AND
industry/market of choice OR No primary research chosen. fair engagement with own good choice which matches needs which match needs of project to academic sources which match
Passport v acad articles. evidence of either primary and B) Only Primary research conducted. of project to check feasibility. check feasibility. AND possible needs of project to check
Primary res - secondary research primary research conudcted but B)Primary AND possible good engagement good engagement with own feasibility. AND possible
quality of survey, data and very poorly carried out. research conudcted fairly well with own Primary research Primary research conducted. excellent Primary research
analysis Minimal secondary research with satisfactory secondary conducted. B)Primary conducted.
done to complement this. research done to complement B)Primary research conducted research conducted very well B)Excellent Primary
this. well (good survey, well applied (good survey, well applied use research conducted (very well
use of data to the body of of data to the body of writing, executed approach to survey,
writing) with appropriately good very good analysis) with use of data and analysis) with
secondary research done to appropriately good secondary appropriately well done
complement this. research done to complement secondary research to
this. complement this.

10%
D3 Evaluation Little evidence of ability to 1) Minimal evidence of ability to Fair evidence of ability to 1) Good evidence of ability to 1) Very clear evidence of ability to Extremely clear evidence of As with 70-79% but even better!
use data to bolster the idea 2) 1) use data to bolster the use data to bolster the business use data to bolster the business 1) use data from research to ability to 1) use data from
1- ability to use and interpret use any recommended business business idea idea 2) use idea 2) use examine and bolster the research to examine and
research frameworks to evaluate the 2) use any recommended recommended business recommended business business idea bolster the business idea
project 3) use business frameworks to frameworks to evaluate the frameworks to evaluate the 2) use recommended 2) use
2- ability to use and numerical content throughout to evaluate the project 3) project project business frameworks to recommended business
evaluate the results of indicate basic business include numerical content 3) include numerical content 3) include numerical content evaluate the project frameworks to evaluate the
business analysis tools such as understanding throughout to indicate throughout to indicate throughout to indicate 3) include project
TOWS, Porter's 5, etc understanding and feasibility of understanding and feasibility of understanding and feasibility of numerical and financial content 3) include numerical and
3- ability to show a broad this as a business project this as a business project this as a business project throughout to indicate financial content throughout
understanding of whether the understanding and feasibility of to indicate understanding and
financials signal real potential this as a business project feasibility of this as a business
for success or not and project
generally use numerical data
throughout

15%
D4 Communication Not a well structured report. An attempt to create a A fair attempt to create a A good attempt to create a A very good attempt to create a An excellent attempt to create As with 70-79% but even better!
Sections do not flow well. Clear structured report. Some structured report. Some Sections structured report. Sections flow structured report. Sections flow a well structured report.
1- create a well structured conclusion not reached 2- Sections flow well. Clear flow well. A Conclusion does well. Good and logical onclusion very well. Very Good and logical Sections flow and link
report with sections which Poor use of all the academic conclusion not reached result from the thought put in. is reached. 2) Good use conclusion is reached. extremely well. Excellent
writing requirements 2- Poor use of all the academic 2) Fair use of key of key academic writing 2) Very good conclusion is reached.
flow well and reach a clear ( paragraphs, well contructed writing requirements academic writing requirements requirements ( paragraphs, well use of key academic writing 2) Excellent use of
conclusion 2- good use of all sentences, good inclusion of ( paragraphs, well contructed ( paragraphs, well contructed contructed sentences, good requirements ( paragraphs, well key academic writing
the academic writing ref/diagrams/ etc) to create a sentences, good inclusion of sentences, good inclusion of inclusion of ref/diagrams/ etc) to contructed sentences, good requirements ( paragraphs,
requirements ( paragraphs, well written and interesting ref/diagrams/ etc) therefore ref/diagrams/ etc) to create a create a well written and inclusion of ref/diagrams/ etc) well contructed sentences,
well contructed sentences, report for the reader not creating a well written and fairly well written and interesting interesting report for the reader to create a very well written and good inclusion of
good inclusion of interesting report for the reader report for the reader interesting report for the reader ref/diagrams/ etc) to create an
ref/diagrams/ etc) to create a extremely well written and
well written and interesting interesting report for the
reader
report for the reader

15%
D5 Referencing Little understanding shown of the Some understanding shown of Fair understanding shown of the Good understanding shown of the Very good understanding shown Excellent understanding shown As with 70-79% but even better!
importance of relevant and broad the importance of relevant and importance of relevant and broad importance of relevant and broad of the importance of relevant of the importance of relevant
Frequency and technical referencing: broad referencing: 1)Fewer referencing: 1) referencing: 1) and broad referencing: and broad referencing: 1)
correctness of referencing 1)Fewer than 10 references than 10 references 2) Reference around 15 references 2) around 20 references 2) 1) around 25 around 25/30 references 2) No
2) Reference list ill constructed list contains some errors Reference list contains some Reference list may contain some references 2) No errors in errors in Reference list 3)
within Harvard system 3) in text and refence list 3) some in- minor errors minor errors 3) few Reference list 3) few in-text possible in-text mistakes
mistakes indicating lack of text and refence list mistakes 3) few in-text and refence list in-text and refence list oversights mistakes allowed, depending on allowed, depending on overall
knowledge as regards the ie. not adhering to the Harvard mistakes allowed, depending on overall overall level of work level of work
Harvard system system requirements level of work

10%
D6 Employability No evidence of self-reflection & Minimal evidence of self- A fair attempt at self-reflection & A good section on self-reflection A very good section on self- An excellent and in-depth As with 70-79% but even better!
self-evaluation- no mention of reflection & self-evaluation- self-evaluation-consideration & self-evaluation-real reflection & self-evaluation-real section on self-reflection &
Self-reflection & self- the student's entrepreneurial minimal mention of the given to the student's consideration given to the consideration given to the self-evaluation-real
evaluation- consideration of mindset, skills and characteristics student's entrepreneurial
. No mention of points such as mindset, skills and
entrepreneurial mindset, skills
and characteristics . Mention of
student's entrepreneurial student's entrepreneurial
mindset, skills and characteristics mindset, skills and
consideration given to the
student's entrepreneurial
your entrepreneurial mindset, self-manageent and / or characteristics . Possible points such as self-manageent . Good mention of points such as characteristics . Clear points mindset, skills and
skills and characteristics . interaction with significant mention of points such as self- and / or interaction with self-management and / or included around self- characteristics . Clear points
Considerations around the others. manageent and / or interaction significant others. interaction with significant management and / or included around self-
management of self and with significant others. others. interaction with significant management and / or
interaction with significant others. interaction with significant
others. others.

10%