Shahid
Shahid
No
1 INTRODUCTION
Geographical coverage
3 BRIEF PROFILE
Employee attrition, or turnover, is a critical issue for companies around the world. Employee
attrition can have a significant impact on an organization, including decreased productivity,
increased costs, and reduced morale. Therefore, many organizations are focusing on
developing effective attrition management strategies to minimize the negative impact of
employee attrition.
One such organization that has developed an effective attrition management system is
Accenture, a multinational consulting and professional services firm. Accenture has over
537,000 employees worldwide, and attrition management is a significant issue for the
company.
The purpose of this study is to examine the attrition management system adopted by
Accenture and evaluate its effectiveness in reducing employee attrition. The study will also
explore the factors that contribute to employee attrition in the company and how the attrition
management system addresses these factors.
The study will be conducted through a mixed-method approach, involving both qualitative
and quantitative data collection and analysis. The study will involve surveys of current and
former employees of Accenture, as well as interviews with HR personnel and managers in
the company.
BACKGROUND OF THE STUDY (BROAD STATEMENT)
Employee attrition is a pervasive issue that affects organizations worldwide, and companies
must implement effective measures to manage it. Attrition is a situation when employees
leave an organization voluntarily or involuntarily, resulting in a significant loss of human
capital, which can adversely affect the company's performance. Employee attrition can be
attributed to various factors such as low job satisfaction, lack of growth opportunities,
inadequate compensation, and a poor work-life balance. The attrition rate can be high in the
IT and consulting sectors due to the industry's nature, long working hours, and high-pressure
work culture. To counteract the high attrition rates, many organizations have implemented
various measures such as employee engagement programs, career development
opportunities, and employee retention strategies. This study focuses on the attrition
management system adopted by Accenture, a multinational consulting and professional
services firm, to manage employee attrition effectively.
Employee attrition is a common issue faced by most organizations. Attrition can be defined
as the rate at which employees leave an organization over a specified period of time. It can
have significant impacts on the organization, including increased costs, decreased
productivity, and reduced morale. Managing attrition is therefore a critical concern for
organizations, and there are several strategies and systems that can be adopted to mitigate it.
This study aims to provide an overview of Accenture's attrition management system, its key
components, and the benefits it has provided to the organization. The study will focus on the
following key areas:
Accenture's attrition management system has had several benefits and outcomes for the
organization, including:
1. Reduced Attrition Rates: Accenture's attrition rates have decreased since the
implementation of the system, indicating that the system has been effective in
mitigating attrition.
2. Improved Employee Retention: The system has also improved employee retention,
as employees are more satisfied with their work environment and have more
opportunities for career development and advancement.
1. Work-life balance: Accenture recognizes that employees have personal lives outside
of work and encourages them to maintain a healthy work-life balance. The company
provides flexible work arrangements, such as telecommuting, flexible schedules, and
part-time work options, to help employees balance their work and personal
commitments.
5. Diversity and inclusion: Accenture recognizes and values diversity and inclusion in
the workplace. The company encourages employees from different backgrounds,
cultures, and experiences to work together, share ideas, and learn from each other.
Accenture has also set a goal to achieve gender parity in its workforce by 2025.
The attrition management system adopted by Accenture has several social implications. Firstly,
it helps to reduce the rate of unemployment by retaining employees in the organization. As a
result, employees can continue to contribute to the economy, and the organization can
maintain its competitiveness and growth. Secondly, the system promotes work-life balance,
which is essential for employees' physical and mental well-being. Employees who have a
healthy work- life balance are more productive, engaged, and satisfied with their jobs, which
ultimately benefits the organization. Thirdly, the system promotes diversity and inclusion,
which is essential for building a more equitable and just society. Accenture's commitment to
achieving gender parity in its workforce sets an example for other organizations to follow
and contributes to the broader social goal of gender equality.
CHAPTER II
PROJECT/RESEARCH
METHODOLOGY
PURPOSE/OBJECTIVES OF THE STUDY
The primary purpose of this study is to understand the attrition management system adopted
by Accenture and identify the best practices that can be adopted by other companies to
manage employee attrition effectively. The study aims to achieve the following objectives:
1. To assess the overall satisfaction level of employees with the attrition management
system at Accenture.
4. To evaluate the extent to which the attrition management system promotes a positive
and inclusive work environment at Accenture.
Base Case:
The base case for attrition management is built around the high cost of employee turnover
for an organization. According to a study conducted by the Center for American Progress,
the cost of replacing an employee ranges from 16% to 213% of the employee's annual salary,
depending on the level of the position. In addition to the financial cost, there is also a loss of
organizational knowledge, which can impact productivity and innovation. The base case for
attrition management involves identifying the causes of attrition and implementing measures
to mitigate them.
Causes of Attrition:
2. Insufficient compensation
Career Growth Opportunities: Accenture provides its employees with opportunities for
career growth and development. The company has a robust performance management system
that provides feedback and guidance to employees on their career paths. Additionally,
Accenture offers training and development programs to help employees build their skills and
competencies
Learning Objectives:
Data Collection:
For this study, both primary and secondary data were collected to gain a comprehensive
understanding of the attrition management system adopted by Accenture.
1. Primary Data Collection:
Primary data was collected through a survey of Accenture employees who have been
a part of the attrition management system. A sample size of 50 employees was
selected using a simple random sampling method. The survey questionnaire included
both open- ended and closed-ended questions that aimed to gather information on the
employees' perception of the system, its effectiveness, and its impact on their
retention.
2. Secondary Data Collection:
Secondary data was collected through a review of the existing literature on attrition
management, employee retention, and best practices for managing attrition. The
sources of secondary data included academic journals, books, reports, and online
articles. The secondary data helped in gaining insights into the best practices for
managing attrition and evaluating the effectiveness of the system adopted by
Accenture.
Data Analysis:
The data collected through the survey was analyzed using descriptive statistics such as
frequencies, percentages, and means. The qualitative data collected through the closed-ended
questions were analyzed using content analysis to identify common themes and patterns. The
data analysis helped in understanding the employees' perception of the attrition management
system adopted by Accenture and evaluating its effectiveness in managing attrition.
Likert scale survey: The data was collected using a Likert scale survey, and the sample size
was 50 employees of Accenture. The following sections explain the data collection, sample
size, and sampling methods in detail.
Sampling Method:
A sample size of 50 employees was selected using a simple random sampling method. This
sampling method was chosen as it provides an equal chance of selection for each employee,
reducing the bias in the sample. The sample size of 50 was chosen as it was deemed
sufficient to provide a representative view of the employees' perception of the system.
Limitations:
Background
The open topic chosen for this study is the attrition management system adopted by
Accenture. Attrition is a major challenge faced by organizations across industries and
geographies. It refers to the phenomenon of employees leaving an organization voluntarily,
which can have a significant impact on the organization's productivity, profitability, and
competitiveness. Therefore, effective management of attrition is crucial for organizations to
achieve their business objectives and retain their top talent.
Accenture is a global professional services company that offers consulting, technology, and
outsourcing services to clients in various industries. With more than 500,000 employees in
over 120 countries, managing attrition is a critical task for the company to maintain its
position as a leader in the industry. Accenture has adopted a comprehensive attrition
management system that is designed to identify and address the underlying causes of attrition
and retain its high- performing employees.
RELEVANT HISTORY OF THE TOPIC CHOSEN AND JUSTIFICATION OF
SELECTION:
Attrition management has been a significant concern for organizations for several decades.
Historically, attrition was viewed as an inevitable part of the employment cycle, and
organizations did not have a systematic approach to managing it. However, with the
changing business environment and the growing competition for talent, organizations have
realized the importance of retaining their employees and have started investing in attrition
management.
In recent years, attrition has become an even more pressing issue due to the changing
demographics of the workforce. Younger generations of employees have different
expectations and priorities than previous generations, and organizations must adapt to these
changes to retain their top talent. Additionally, the COVID-19 pandemic has brought about
significant changes in the way people work, which has further increased the importance of
effective attrition management.
The selection of this topic is justified by its relevance to the MBA program's curriculum and
its practical significance for organizations. Attrition management is a critical component of
human resource management, and MBA graduates must be equipped with the knowledge and
skills to manage attrition effectively. Additionally, as future managers and leaders, MBA
graduates must be aware of the challenges and opportunities presented by attrition
management and be able to develop strategies to retain their top talent.
Accenture's attrition management system is designed to create a positive and engaging work
environment that attracts and retains top talent. The company's focus on employee
engagement, career development, flexible work arrangements, competitive compensation
and benefits,
CHAPTER IV
DATA ANALYSIS
Table 4.1: Gender:
No of Respondents
36%
Male
Female
64%
No of Respondents
4%4%
10% Full-time
Part-time
8%
Contractual
Self-employed
74% Unemployed
The majority of the respondents (74%) are employed full-time, while a smaller percentage
work part-time (8%) or are self-employed (4%). There are also a few respondents who are
unemployed (4%) or working on a contractual basis (10%). These results suggest that the
majority of the respondents have stable and secure employment, while a smaller percentage
have more flexible or uncertain work arrangements. It would be interesting to further explore
the reasons behind these different employment statuses and how they may affect the
respondents' job satisfaction, financial stability, and overall well-being.
Table 4.3: Satisfaction with the current attrition management system at Accenture:
Chart 4.3: Satisfaction with the current attrition management system at Accenture:
No of Respondents
6%
Very satisfied
16% 26%
Somewhat satisfied
Neutral
12%
Somewhat dissatisfied
Very dissatisfied
40%
The table above represents the results of a survey on the satisfaction of Accenture's current
attrition management system. The survey had 50 respondents. The majority of respondents
(40%) reported being somewhat satisfied with the current system, followed by 26% of
respondents who were very satisfied. Around one-third of the respondents (28%) expressed
some level of dissatisfaction, with 16% reporting somewhat dissatisfied and 6% very
dissatisfied. Additionally, 12% of respondents were neutral towards the system. Overall, the
results suggest that while the majority of respondents are satisfied with the current attrition
management system at Accenture, there is still room for improvement to address the
concerns of those who are dissatisfied or neutral.
Table 4.4: Perceived extent to which the attrition management system meets employees'
needs:
Chart 4.4: Perceived extent to which the attrition management system meets
employees' needs:
No of Respondents
The survey presents the opinions of 50 respondents on a certain topic. The majority of the
respondents (68%) either strongly agree or agree with the statement, while only 14%
disagree or strongly disagree. A significant portion of respondents (18%) have a neutral
stance.
The data suggests that a significant majority of respondents are in favor of the statement,
while only a small percentage are opposed to it. However, it is worth noting that a non-
negligible portion of respondents did not have a clear stance on the issue. Therefore, further
research may be necessary to fully understand the opinions of the population on the topic.
Table 4.5: Communication of company values and culture by the attrition management
system:
Chart 4.5: Communication of company values and culture by the attrition management
system:
No. of Respondents
Very well
4
12% Somewhat well
% 28%
Neutral
Somewhat poorly
40%
Very poorly
From the table, we can observe that a majority of respondents, around 68% (very well and
somewhat well combined), believe that the attrition management system is doing a good job
of communicating company values and culture. However, there are some respondents who
feel that the system is not performing well in this regard, with 16% being neutral and 16%
(somewhat poorly and very poorly combined) feeling that the communication is inadequate.
The results suggest that while the attrition management system is generally effective in
communicating company values and culture, there is still room for improvement. The
organization may consider conducting employee surveys or feedback sessions to gain
insights into the areas where the system can be improved to better align with the company's
values and culture.
No. of Respondents
The table shows the results of a survey on the effectiveness of an attrition management
system in retaining employees. Out of the 50 respondents, the majority (44%) found the
system to be moderately effective, while 14% found it to be extremely effective. A
significant number of respondents (20%) were neutral in their response. However, 18% of
the respondents found the system to be slightly ineffective, while only 4% found it to be
extremely ineffective.
The survey results suggest that the attrition management system is somewhat effective in
retaining employees. However, there is room for improvement as a considerable number of
respondents found it to be either slightly or extremely ineffective. Companies may use these
findings to identify areas for improvement in their attrition management strategies and take
corrective measures to address the concerns of employees.
Table 4.7: Perceived fairness and equity of the attrition management system's
treatment of employees:
Chart 4.7: Perceived fairness and equity of the attrition management system's
treatment of employees:
No of Respondents
Strongly agree
10%4% Agree
26% Neutral
16%
Disagree
Strongly disagree
The table shows the results of the survey conducted to assess employees' perception of the
fairness and equity of the attrition management system. Of the 50 respondents, 26% strongly
agree, and 44% agree that the system's treatment of employees is fair and equitable. Only
10% disagree or strongly disagree with this statement. However, 16% of the respondents
have a neutral opinion on this matter.
Most workers seem pleased with the system's handling of them, suggesting a good view of
the company's human resources methods. However, neutral answers may indicate that some
workers doubt the system's justice and parity. Management must take these answers carefully
and find areas for development to ensure that all workers view the system as fair and
equitable.
Table 4.8: Satisfaction with the support and resources provided for career development
by the attrition management system:
Chart 4.8: Satisfaction with the support and resources provided for career
development by the attrition management system:
No. of Respondents
6%
20% Very satisfied
14%
Somewhat satisfied
Neutral
22% Somewhat dissatisfied
The chart shows 50 people's happiness with the turnover management system's job
advancement tools. 64% were happy with help and tools, with 22% very satisfied and 42%
somewhat satisfied. 24% were neutral, 15% somewhat unhappy, and 7% very unsatisfied.
The turnover management system's job growth help and tools satisfy most respondents.
However, 22% cited discontent. This implies that help and resources could be improved,
especially for those who are somewhat or very unhappy.
No of Respondents
Extremely effective
8% 10%
14% Moderately effective
Neutral
24% 44% Slightly ineffective
Extremely ineffective
The Business Model Canvas is a tool that helps organizations to visually map out their
business model. It is a strategic management and entrepreneurial tool that helps
organizations to understand their value proposition, target customers, channels of
distribution, revenue streams, and key resources and activities. The canvas is divided into
9 blocks, each representing a key aspect of the business model.
1. Customer Segments: This block represents the different groups of customers that
the organization serves. It helps to identify the target market, and the specific needs
and wants of each customer segment.
2. Value Proposition: This block represents the unique value that the organization
provides to its customers. It helps to understand the key benefits that customers
receive from the product or service.
3. Channels: This block represents the different ways that the organization reaches its
customers. It helps to understand how the organization communicates and delivers
its value proposition to customers.
4. Customer Relationships: This block represents the different types of relationships
that the organization has with its customers. It helps to understand how the
organization interacts with customers, and how it builds and maintains relationships
with them.
5. Revenue Streams: This block represents the different ways that the organization
generates revenue. It helps to understand the different pricing strategies and revenue
models used by the organization.
6. Key Resources: This block represents the key resources that the organization needs
to deliver its value proposition. It helps to understand the physical, intellectual, and
human resources required to deliver the product or service.
7. Key Activities: This block represents the key activities that the organization must
perform to deliver its value proposition. It helps to understand the key processes and
operations required to deliver the product or service.
8. Key Partners: This block represents the key partners that the organization needs to
deliver its value proposition. It helps to understand the key suppliers, distributors,
and other partners that the organization relies on to deliver the product or service.
9. Cost Structure: This block represents the costs associated with delivering the value
proposition. It helps to understand the key cost drivers and the overall cost structure
of the organization.
The Business Model Canvas tool is a useful tool for organizations to understand their
business model, and to identify potential areas for improvement. It is a flexible tool that
can be used for both new and existing businesses, and it can be easily adapted to suit the
specific needs of the organization.
Key Resources
Channels
Cost Structure
Revenue Streams
Accenture's cost structure includes salaries and Accenture generates revenue through
benefits for its employees, technology project-based fees and recurring
infrastructure, and marketing and sales expenses. revenue streams from long-term service
contracts.
CHAPTER V
DISCUSSION AND
CONCLUSION
IMPLICATIONS FROM THE STUDY
1. The majority of respondents are male (32) and employed full-time (37).
2. Respondents are mostly in the age range of 25-34 (18), followed by 18-24 (10).
3. The majority of respondents are either very satisfied (13) or somewhat satisfied (20)
with the current attrition management system at Accenture.
4. A higher number of respondents are likely to recommend Accenture to a friend or
colleague (22 very likely, 18 somewhat likely) than those who are unlikely to do so
(3 somewhat unlikely, 1 very unlikely).
5. A majority of respondents agree (23) or strongly agree (11) that the attrition
management system meets employees' needs.
6. The communication of company values and culture by the attrition management
system is perceived to be somewhat well (20) or very well (14) by most respondents.
7. The attrition management system is perceived to be moderately effective (22) in
retaining employees.
8. Respondents mostly agree (22) or strongly agree (13) that the attrition management
system's treatment of employees is fair and equitable.
9. A higher number of respondents are somewhat satisfied (19) or very satisfied (10)
with the support and resources provided for career development than those who are
dissatisfied (7 somewhat dissatisfied, 3 very dissatisfied).
10. The addressing and resolution of employee concerns and issues related to retention
by the attrition management system is perceived to be somewhat well (19) or very
well
(12) by most respondents.
11. Respondents generally agree (20) or strongly agree (8) that the attrition management
system supports work-life balance for employees.
12. The attrition management system is perceived to be moderately effective (22) in
identifying and addressing potential causes of attrition.
13. Most respondents agree (21) or strongly agree (10) that the attrition management
system promotes a positive and inclusive work environment.
14. A higher number of respondents are very satisfied (16) with the communication and
transparency of the attrition management system regarding retention strategies and
initiatives than those who are dissatisfied (3 somewhat dissatisfied, 3 very
dissatisfied).
15. There is a relatively low number of respondents who are very dissatisfied or strongly
disagree with any of the questions asked, indicating that the attrition management
system at Accenture is generally perceived positively by employees.
SUGGESTIONS
Based on the survey results, here are some suggestions for Accenture to improve its attrition
management system:
1. Increase communication and transparency about retention strategies and initiatives.
3. Address and resolve employee concerns and issues related to retention more
effectively.
CONCLUSION
Based on the survey results, it appears that Accenture's attrition management system is
generally effective, with a majority of employees reporting satisfaction with the system and
its ability to meet their needs. The system also appears to effectively communicate company
values and culture, promote a positive and inclusive work environment, and address
employee concerns related to retention.
However, there is room for improvement in certain areas, such as providing more support
and resources for career development, improving work-life balance, and enhancing the
system's effectiveness in identifying and addressing potential causes of attrition.
Additionally, some employees expressed dissatisfaction with the transparency and
communication of the system regarding retention strategies and initiatives.
The results suggest that Accenture's attrition management system is effective in retaining
employees, but there are opportunities for the company to further improve and meet the
evolving needs and expectations of its workforce.
BIBLIOGRAPHY
Books:
Articles:
2. Groysberg, B., & Abrahams, R. (2014). Managing talent retention: An ROI approach.
Harvard Business Review, 92(3), 68-77.
3. Huselid, M. A., & Becker, B. E. (2011). Bridging micro and macro domains:
Workforce differentiation and strategic human resource management. Journal of
Management, 37(2), 421-428.
Websites:
1. https://www.accenture.com/us-en/about/company/purpose-values-code-business-
ethics
2. https://www.accenture.com/us-en/careers
3. https://www.shrm.org/resourcesandtools/hr-topics/employee-
relations/pages/retention.aspx
4. https://www.forbes.com/sites/joshbersin/2019/07/29/employee-retention-now-a-big-
issue-why-the-tide-has-turned/?sh=689daa2a13d5
5. https://www.cipd.co.uk/knowledge/fundamentals/emp-law/employees/retention-
turnover
ANNEXURES
QUESTIONNAIRE
Male
Female
Full-time
Part-time
Contractual
Self-employed
Unemployed
3. How satisfied are you with the current attrition management system at Accenture?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
5. How well does the attrition management system at Accenture communicate
the company's values and culture to employees?
Very well
Somewhat well
Neutral
Somewhat poorly
Very poorly
Extremely effective
Moderately effective
Neutral
Slightly ineffective
Extremely ineffective
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
8. How satisfied are you with the support and resources provided by the
attrition management system at Accenture for career development?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
10. How satisfied are you with the communication and transparency of the attrition
management system at Accenture regarding the company's retention strategies
and initiatives?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied