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Saint Gabriel College of Technology Marketing Strategic Plan

Saint Gabriel College of Technology and Assessment Center Inc. is launching a strategic marketing plan to attract economical families of high school students for the 2022-2023 school year. The plan includes initiatives like producing marketing collaterals, utilizing social media, and enhancing digital presence to improve community reputation and engage potential students. Key objectives focus on gaining recognition for academic programs, securing sponsorships for scholarships, and implementing effective online engagement strategies.

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John Isaac Navarro Campos
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23 views4 pages

Saint Gabriel College of Technology Marketing Strategic Plan

Saint Gabriel College of Technology and Assessment Center Inc. is launching a strategic marketing plan to attract economical families of high school students for the 2022-2023 school year. The plan includes initiatives like producing marketing collaterals, utilizing social media, and enhancing digital presence to improve community reputation and engage potential students. Key objectives focus on gaining recognition for academic programs, securing sponsorships for scholarships, and implementing effective online engagement strategies.

Uploaded by

John Isaac Navarro Campos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SAINT GABRIEL COLLEGE OF TECHNOLOGY

AND ASSESSEMENT CENTER INC.

STRATEGIC
MARKETING PLAN

PREPARED BY:

MARIAN NICOLLE T. LLONA


Marketing Officer

August 07 – 12, 2022


EXECUTIVE SUMMARY
Saint Gabriel College of Technology and Assessment Center Inc. will be accepting
enrollees for the School Year 2022-2023. The institute aims to attract economical
families of higher school students who seek quality education for their children. The
college will conduct marketing initiatives and participate in conferences to expand
its reach.

OBJECTIVES
 Great reputation in the community.
 More engaging online programs for the potential students.
 Gain better recognition for academic programs and achievements.
 Obtain sponsors and donors for its scholarship program for students.

EDUCATIONAL PERSONA
 Appropriate families for the school
 Existing channels, tools and technology to leverage high ethical standard
programs.
 Timeline in implementing and executing the plan.
 Financial capacity to support the marketing plan.

TARGET MARKET
The college targets economical families of college students from Lucena City and its
neighboring municipalities. Families of these potential students may benefit from the
school’s low-cost tuition fees and scholarship programs.
STRATEGY

STRATEGY ACTIVITIES TIMELINE SUCCESS CRITERIA

Design marketing
collaterals based on Producing printed
Distribution of the enrollment August 08, 2022 marketing collaterals
Print Collaterals campaign. to that embodies the
August 12, 2022 college’s image and
Produce and distribute engage its audience.
the marketing
collaterals.

Effective virtual Use of social media Spark conversations


manipulation for platforms to connect in August 08, 2022 through social media to
the target a wider scale of to reach wider target
students audience and students August 12, 2022 market.

Inclusion of digital
advertising in the
marketing strategic Competitive reach of
budget and plan. the college’s mission
Operative Digital August 08, 2022 and advocacy that
Marketing Creation of a mobile- to would by far engage
Collaterals friendly website with an August 12, 2022 the target students to
optimized landing be more involve in
page. programs through
digital platforms and
Creation of effective medium.
video promotional
contents.
ACTION PLAN
OBJECTIVE 1.
Great Reputation in the community

ACTION NAME DEADLINE PROGRESS

Coordinate with
the school
principal or
personnel in the Marian Nicolle T. Llona August 12, 2022 Upcoming
recent and past
achievements of
the college

Work with the


creatives team in
creating Marian Nicolle T. Llona August 12, 2022 Upcoming
promotional
posters for the
achievements

OBJECTIVE 2.
More engaging online programs for the potential students.

ACTION NAME DEADLINE PROGRESS

Create effective
visual mediums
to be posted
online through
social media to
increase the Marian Nicolle T. Llona August 12, 2022 In Progress
virtual
engagement of
the students in
terms of social
connectivity

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