E102.d 2019edp7055
E102.d 2019edp7055
12 DECEMBER 2019
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PAPER
Trust, Perceived Useful, Attitude and Continuance Intention to Use
E-Government Service: An Empirical Study in Taiwan
Hau-Dong TSUI†a) , Member
SUMMARY According to the official TDOAS 2009∼2017 survey, the first step towards wider and more meaningful government
penetration rate of social media in Taiwan has reached a record 96.8%, services. While, in continuance use behavior, trust is even
while the Internet access rate is as high as 99.7%. However, people us-
more important since e-government service delivery have
ing government online services access to relevant information has con-
tinued to decline over the years, from 50.8% in 2009 to 35.4% in 2017. an exclusive and irreplaceable status. Assuming that cit-
At the same time, the proportion of e-transaction users has also dropped izens lack of basic trust on government portals, users are
simultaneously from 30.3% to 27.7%. In particular, only 1.1% of them more likely to adopt informal channels such as social me-
are interested in government online forums, while the remaining 97.2% dia or even traditional means to obtain incorrect or falsifi-
are more willing to engage in social media as a source of personal refer-
ence. The study aims to explore why are users not interested in accessing
cation data. Therefore, there is no doubt that trust is one
e-government services? Are they affected by the popularity of social net- of the main factors for the success of e-government initia-
working applications? What are the key factors for users to continue to use tives [50], [70]. The next step is not only to ensure that all
e-government service? The research framework was adapted from expec- stakeholders are able to apply these tools, but its success
tation confirmation theory and model (ECT/ECM), technology acceptance
also depends on citizen satisfaction and the continued use of
model (TAM) with trust theories, in validating attitude measures for a bet-
ter understanding of continuance intention of using e-government service. these government online services.
In terms of measurement, the assessment used the structural equation mod- Taiwan National Development Council (TNDC) con-
eling method (SEM) to explore the views and preferences of 400 college ducts “Digital Opportunity Annual Survey (TDOAS)” since
students on e-government service. The study results identified that per- 2009 [79]. We have noticed from TDOAS report that
ceived usefulness not only plays a full mediating role, it is expected to be
the most important ex-post factor influencing user’s intention to continue
as early as 2009, the preliminary e-government informa-
using e-government service. It also clarifies that the intent to continue to tion and e-transaction access rate have reached a medium
use e-government services is not related to use any alternative means such level of 50.8% and 30.3% respectively. In the same year,
as social media application. Taiwan also ranked 8th in the Waseda - IAC International e-
key words: ECT, ECM, SEM, E-government, social media
Government Rankings Survey in Japan. However, these ba-
sic functions can be attributed to passive e-government ser-
1. Introduction vices, which should be regularly compared to other proac-
tive applications or services (such as social media penetra-
E-government initiative shall responsible for supporting tion and e-commerce adoption) to achieve a broader per-
transformation towards a sustainable and resilient society. spective and progress. Therefore, in addition to the ini-
For the past two decades, developing, engaging and retain- tial user acquisition, another key issue that arises here is
ing citizens in using e-government online services is being whether they (adopters) continue to use e-government ser-
recognized as a effectively means for reshaping governance vices. From the perspective of the national information in-
in the areas of public sector, such as transparency, efficiency, frastructure (NII) and customer (citizen) services orienta-
accountability, and civic engagement. This has driven most tion, users’ continuance behavior is the best guarantee for
governments to continue to use new IS and IT to create un- the success of e-government development.
precedented communication channels and expand interac- In essence, e-government service provision has exclu-
tion with the public [63]. The UN’s 2018 e-government sur- sively nature with non-substitutability, which drives our re-
vey also disclosed this developing trend continues to grow search interests to explore, why the most basic and irre-
globally, and it can be attributed to the large increase in gov- placeable e-government service access rate continue to drop
ernment open data and effective online delivery channels, sharply from 50.8% in 2009 to 35.4% in 2017? Why G2C
especially through social media networks [56]. e-transaction services without accompanied by the booming
The purpose of an e-government is to provide good of e-commerce, but also continues to drop from 30.3% in
public service and credible information to citizens, deploy 2009 to 27.7% in 2017? Why are users not interested in
those dedicated online deliberation instruments is only the accessing e-government services? Are they affected by the
Manuscript received January 18, 2019. popularity of social media applications? What are the key
Manuscript revised July 3, 2019. factors for users to continue to use e-government service? In
Manuscript publicized September 24, 2019. the same scenario, social media penetration rate has reached
†
The author is with the Department of Information Manage-
ment, Chinese Culture University, Taipei, 11114 Taiwan. a record 96.8% (please see Appendix A.2).
a) E-mail: chd2@faculty.pccu.edu.tw
DOI: 10.1587/transinf.2019EDP7055
Copyright
c 2019 The Institute of Electronics, Information and Communication Engineers
TSUI: TRUST, PERCEIVED USEFUL, ATTITUDE AND CONTINUANCE INTENTION TO USE E-GOVERNMENT SERVICE: AN EMPIRICAL STUDY IN TAIWAN
2525
and post acceptance stages of IS use, while perceived ease and contradictory concept of satisfaction, leading some au-
of use is non-significant associated with attitude specifically thors to regard satisfaction as a synonym for attitude. Satis-
in post stage [12], [58]. Dillon and Morris (1996) pointed faction is a short-term impact of specific experience, and at-
out that ease of use could have a direct impact on perceived titude is a relatively more lasting impact beyond all previous
usefulness, if two systems offering the same features, a user experience. In addition, ECT’s framework proposes a vague
will find more useful the one that he finds easier to use [15]. concept of expectation construct and therefore some studies
Summarizing the preceding discussion, we hypothesize: define expectation with pre-consumption beliefs, while oth-
ers define expectations as the individual beliefs or a sum-
H2: The perceived usefulness of an e-government service is
mary of these beliefs [58].
positively associated with the attitude towards users’ inten-
In this context, the following Bhattacherjee’s expec-
tion to continue using that service.
tation confirmation model (ECM) was mainly drawn upon
H3: The user’s attitude towards e-government service is ECT, the technology acceptance model (TAM), and the the-
positively associated with the intention to continue using ory of planned behavior (TPB) [1], [12], [21]. Until now,
that service. ECM is broadly applied to examine the continuance inten-
tion of IS users rather than just to explain satisfaction [60].
Opposite to TAM, TRA is mainly used to predict and
In ECM, satisfaction measures the individual’s psycholog-
understand human behavior, whereas TAM is applied in the
ical or affective state which is caused by previous cogni-
field of ICTs boundary seeks to explain and predict the crit-
tive assessments. It focuses on three main variables in-
ical factors that influence personal attitude to accept new
clude expectation, satisfaction, and confirmation in deter-
system [34], [39], [42]. TAM also provides a complete the-
mining continued usage intention. Confirmation indicates a
oretical framework to understand how the external variables
cognitive belief of an individual’s initial expectation about
to shape one’s cognitive beliefs, the attitude of use, be-
the performance of a specific system is being confirmed af-
havioral intention and other constructs that affect personal
ter having use experience, then form a level of satisfaction
behavior [20], [46]. However, TRA and TAM both have
based on their degree of confirmation and expectation, the
strong behavioral elements exist, assume that when some-
pre-consumption expectation in ECT is replaced by ECM’s
one forms an intention to act that they will be free to act
post-consumption expectations. The ex-post expectation is
without any limitation [43]. But in the real world may exist
represented by perceived usefulness, since perceived useful-
many constraints of subjective normative and exterior influ-
ness is a cognitive belief salient to IS use, which is believed
ences, which limited personal freedom to act [4].
to contribute a more meaningful dimension to explore at-
titude toward satisfaction and intention to continue using a
2.3 Expectation Confirmation Theory and Model specific product or service. Theoretically, expectations con-
struct may contain other beliefs, while perceived usefulness
The expectation confirmation theory (ECT) is a theory based in the IS continuance context is the only belief in TAM,
on cognitive dissonance theory, which being widely used in which continues to influence user’s intention [12], [58], [68].
the consumer marketing and behavior research [33], [69]. It Although ECM was mainly drawn upon ECT, ECM’s
seeks to identify what determines the individual consumer’s framework is distinct from ECT and others technology ac-
satisfaction and whether they will repurchase the product or ceptance models, since initial adoption does not automati-
service [57]. ECT model proposes a five-stage of decision- cally result in continued use behavior. Bhattacherjee sup-
making process for consumer repurchase intention, it as- plements that perceived usefulness just as the cognitive be-
suming that expectations and perceived performance will lief in IS acceptance contexts, those continuance contexts
lead to post-purchase satisfaction, which is mediated by of confirmation and perceived usefulness may also be re-
positive or negative disconfirmation between expectations lated [58]. From the cognitive dissonance theory, confirma-
and perceived performance [76]. Individual’s comparison tion will tend to promote users’ perceived usefulness and
of previous expectations of a certain commodity, such as disconfirmation will decrease such perceptions [58], [69];
a specific product or service with subsequent perceived per- which imply those two arguments are essentially consistent
formance will reflect his or her satisfaction after purchase, with each other. Stone and Baker adapted ECM to exam e-
and eventually forms a positive or negative disconfirmation book users’ continuance intentions [59]. The research find-
of beliefs. Oliver (1980) pointed out, positive disconfirma- ing shows confirmation is positively associated with per-
tion will lead to a high degree of satisfaction, while negative ceived usefulness and satisfaction, while satisfaction and
disconfirmation will lead to consumer’s dissatisfaction [57]. continued intention to use e-book are both positively related
Compared to the initial adoption of behavioral patterns to perceived usefulness. Hence, the context of preceding
such as TAM or TPB, the framework of ECT can be re- discussion leads to the following hypotheses:
garded as a dynamic process model for post-action research.
H4: The level of confirmation with an e-government service
However, Bhattacherjee argued that ECT mainly ignores po-
is positively associated with perceived usefulness of using
tential changes in consumers’ expectations after using new
that service.
products, and the impact of these changes on subsequent
cognitive processes. In essence, ECT presents a different H5: The level of confirmation with an e-government service
TSUI: TRUST, PERCEIVED USEFUL, ATTITUDE AND CONTINUANCE INTENTION TO USE E-GOVERNMENT SERVICE: AN EMPIRICAL STUDY IN TAIWAN
2527
is positively associated with users’ satisfaction toward that are coded as a five-point Likert scale from “strongly dis-
service. agree” to “strong agree”. According to the research proce-
dure, the study firstly conducted pre-test on the question-
Limayem and Cheung expanded the ECM framework
naire through two professors and three graduate students to
by adding a moderator of habit to IS continuance intention
check whether the questionnaire items were clear and easy
and IS continued use. The results have a strong support to
to understand without any unclear wording or ambiguity, to
ECM and moderator, both satisfaction and prior cognitive
ensure the measurement variables’ reliability and validity.
attitude to perceived usefulness were found to have posi-
After removing 3 low reliability items from 27 questions in
tively associated with IS continuance intention [53], [61].
total, the analysis showed that the total Cronbach’s Alpha
Teo, Srivastava and Jiang in 2008 conducted an empirical
value exceeded the standard 0.7 [80]. It indicates the hy-
study of trust and e-government success. The authors indi-
pothesis model has a parsimonious framework and is con-
cate that the intention to continue using e-government web
sistent with the previous research context; the measurement
site is similar to a user’s revisit specific commercial web
of the scale is applicable to the next phase of formal survey.
site. Especially, in the post-adoption stage, user’s inten-
The sample allocation of formal survey was conducted
tion to continue using a web site follows a repeat behav-
by stratified proportional sampling method based on the
ior and is influenced by the feedback mechanism. Through
2018 demographic data of the Ministry of Interior (MOI)
the e-government service feedback mechanism, satisfaction
Taiwan [81] (Please see Appendix A.1). The survey se-
as an affective state formed from prior experience, which
lected 400 PCCU business college students based on their
will influence user’s intention to continue using [61]. Ex-
trapolating from these arguments, we propose the following
research hypotheses: Table 1 Questionnaires items and sources.
3. Method
tent variable are less than the square root of the correspond- found to be significantly associated with attitude, which ex-
ing AVE. It indicates the discriminant validity was satisfied plaining R2 = 0.44 of citizen’s perceptions. H2 is supported
for every variable of the proposed model [22]–[24], [26]. (path = 0.69, t = 9.11, p < 0.001).
However, perceived usefulness is also found to be sig-
5. The Structural Model nificantly associated with the intention of continue using e-
government service. H7 is supported (path = 0.34, t = 4.75,
After proposing the modification process of the model, Ta- p < 0.001, R2 = 0.17). The other five paths were not found
ble 4 shows three fit indices including the absolute fit in- to be significant: trust to attitude, perceived usefulness to
dices, incremental fit indices, and parsimonious fit indices, satisfaction, confirmation to satisfaction, satisfaction to in-
all meet the recommended thresholds [32]. The following tention, and attitude to intention.
causal path analysis in Fig. 2, using SEM maximum like- As for the research question Q1 mentioned, whether
lihood estimation to exam the path coefficients of the pro- the low access rate of e-government service is affected by
posed model [30]. The estimates of regression weights indi- the popularity of social media application? The estimate
cate the level of confirmation with an e-government service of regression weights show that intention in the prediction
is significantly associated with perceived usefulness of using of questionnaires items ICU2 and ICU3, both were signif-
that service. Hence, H4 is supported (path = 0.27, t = 4.53, icantly different from zero at the 0.001 level (p < 0.001).
p < 0.001, R2 = 0.07). Further, perceived usefulness is It clarifies that the intent to continue to use e-government
services is not related to use any alternative means such as
social media application.
Table 4 The model fit and criteria of structural model. In addition, we also compare Bhattacherjee’s Expecta-
tion Confirmation Model (ECM) by removing the trust and
attitude constructs from the proposed model. The results in-
dicate that the level of confirmation with an e-government
service is significantly associated with perceived usefulness
of using that service (path = 0.30, t = 5.32, p < 0.001).
While, perceived usefulness is also found to be signifi-
cantly associated with the intention of continue using e-
government service (path = 0.41, t = 7.45, p < 0.001).
From the perspective of cognitive dissonance theory, posi-
tive confirmation will lead to a high degree of cognitive be-
lief about the usefulness of e-government service and con-
tinue to use in the future, while disconfirmation will de-
crease such perceptions. This finding is consistent with
Bhattacherjee’s research, that perceived usefulness just as
the cognitive belief in IS acceptance contexts, those in IS
contexts of confirmation and perceived usefulness may also
be related.
Fig. 2 Path coefficients and hypotheses test. Fig. 3 Expectation confirmation model (ECM) test.
IEICE TRANS. INF. & SYST., VOL.E102–D, NO.12 DECEMBER 2019
2530
nient alternatives and delivery channels. Perhaps in Taiwan, government service is not related to the personal adoption
e-government services may regard as a symbol of digital au- of social media application nor any alternative means. Per-
thoritarian with mandatory and exclusive nature, for most ceived usefulness plays a full mediating role that directly
users this probably the only alternative to use [61]. catalyzes users’ intention to continue to use e-government
service.
6.3 Implications for Policy Although the survey data was collected from college
young respondents to meet the outline of the TDOAS sur-
Through this empirical study, we find that perceived use- vey [79], to prevent potential biases from providing a lively
fulness not only serves as a full mediating role, but is also and effective scale for our research; however, the ques-
expected to be the most important ex-post factor affect- tionnaire items may not be comprehensive enough to mea-
ing user’s intention to continue using e-government ser- sure their cognitive beliefs. The future research (if) could
vice. Overall, we still need to emphasize the success of take some other constructs into account, such as by adding
e-government initiatives is contingent upon citizen’s sat- certain facilitating conditions, self-efficacy or adapt per-
isfaction, willingness and continued usage of such gov- ceived risk issues to deepen the scale of measurement.
ernment online service, rather than simply establishing It’s obviously will getting more public concerns, especially
unique choices and irreplaceable service delivery in the at the critical moment of sustainable development of e-
bureaucracy. government services.
From a policy perspective, it clearly demonstrates the
importance of citizen perception, which focus on usefulness References
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