8.5 CROSS TABULATIONS (ore of the most useful analytical tools is cross-tabulation. Iti d to as contingency table analysis. Itis most commonly used to analyse categorical variables (nominal measurement scale), Cross tabulation is.used when a company wants to conduct a survey analysi 1e results of one or more variables with the results.of another, Cross-tabulations are essentially data tables which display the findings of the whole group of people surveyed in addition to the findings of categories of survey participants. They allow analyst to investigate associations within the data that may not be obvious when only looking at total survey findings. In other words, \a cross-tabulation is a two-dimensional (or more) table that counts the number (frequency) of respondents who have thes] characteristics described in the table’s cells, Cross-tabulation tables can reveal a lot about the relationship between variables. 3s.) (Coss: -tabulation analysis has its own jargon, with terms like “banners,” “stubs,” “Chi-Square Statistic,” and “Expected(Cross tabulation is most common into mutually excl Msi ara} example, a company may wish to introduce & new flavour of chips. Company conducts a survey ina city to learn about the preferences of its customers. The company divides the state into four zones (referred to as categories here): North, South, East, and West. The zone is then subdivided into subcategories such as male and female. Now we can examine the relationships between the data by using the cross tabulation. With this information, the company can determine which flavour of chips female customers prefer and which flavour of chips male customers prefer. This knowledge can assist the company in launching new flavours of chips based on customer taste and preferences. It can also provide insights into how to improve products for male/female customers. nly us ed when information can be divided ‘As an outcome, by combining two variables - gender and product likability - with cross-tabulation, company can obtain a more detailed overview of data sets in order to identify patterns, trends, or other useful information.) (cross-tabulation simplifies data sets and allows you to quickly compare the relationships between them, allowing you to uncover insights faster and apply new strategies as needed. It makes large data sets more manageable at scale. Cyoss-tabulation examines the relationships between one or more categorical jore granular insights} asl ngpeee pees i) v L ; f Assume you want to investigate the relationship between two categorical _ variables, such as age and purchase of electronic devices. Be questions are posed here: (ow old are you? what electronic device are you most likely to purchase in the next six months? Inthis example, users can see the unique connection between one’s age and the purchase of electronic devices. The correlation between the two variables revealed by the data is not surprising, but itis exciting. (Crosstab allows us to deep dive and analyse prospective data in survey iesearch, making it easier to ‘Spot trends and oppo! tunities without ‘becoming ‘overwhelmed by all ofthe data gathered from the responses10.9 TABLEAU R © (Tableau is a popular Data Analysis & Visualization tool that was built in 2003. It helps users perform simple analyses on the raw data in a very easy & tandable format which also helps:numerous professionals at any level of hierarchy identify patterns in the data. Visualizations & Data Analytics in Tableau | arein the form of Dashboards and Reports.)(D)ftabteau Software is an American interactive data visualisation software (D \® ‘company specialising in business intelligence. It was founded in Mountain View, California in 2003 and is now headquartered in Seattle, Washington, Tableau was founded in 2003 as a computer science project at Stanford aimed at improving the flow of analysis and making data more accessible to people through visualisation. \Tableau co-founders Chris Stolte, Pat Hanrahan, and Christian Chabot created and patented VizQL, which visually expresses data by translating drag-and-drop actions into data queries via an intuitive interface (112019 the company was acquired by Salesforce for $15.7 billion) ) [This includes enhancing the utility of machine learning, statistics, natural \anguage processing, and'smart data prep to supplement human creativity in analysis. Today, organisations everywhere—from non-profits to global ‘corporations, and across all industries and departments—are using Tableau to empower their people to drive change with data) (Tableau is an analytics platform that allows people to conveniently explore I aniline ate wel er deooneeend oe ste ie oe aa businesses and the world. Their mission is to assist people, whether they are analysts, data scientists, students, teachers, executives, or business users, in seging and understanding data. As a result, Tableau is the most powerful, secure, and adaptable end-to-end analytics platform available, The Tableau platform is well-known for quickly and easily converting any type of data from any system into actionable insights. All tha - and drop!) (The Tableau Economy is an ecosystem of customers, partners, and individuals Uriving the world’s data transformations, built on the most comprehensive and deep data and analytics platform. It fosters a global community and a thriving partner network, resulting in new jobs, careers, and business revenue, i F economy the Tableau Economy \L-Customers can quickly become data-driven, reducing time to value and increasing ROI. \27 Partners can build a valuable business by providing unique solutions to their clients based on our end-to-end data and analytics platform. A People everywhere can build a competitive career, help their organisations thrive, and become a part of an inspiring community. (Tableau is the r smprehensive and complete data and analytics platform) “Ensure responsible data usage improve business outcomes with fully integrated,vi ( "Some of the key features of Tableau are as follows: \s-Advanced Dashboard : Tableau Dashboards provide an in-depth view of the data using advanced visualizations. Dashboards are considered to be very informative as they support the addition of multiple views and objects. Tableau aiso allows visualization of data in the form of Stories by giving users a variety of layouts and formats to choose from. 2 Memory and Live Data : Tableau ensures seamless connectivity with data extracted from numerous external data sources in the form of In- memory ot live data sources. This gives users the ability to analyze data from various data sources without any restrictions. ‘tractive Visualizations : Tableau gives users the ability to create different types of data visualizations. For example, users can seamlessly create the simplest visualizations such as a Pie Chart or Bar Chart or some of the most complex visualizations such as Bullet Chart, Gantt Chart, Boxplot, etc. Tableau also comes with information on geographical data such as Countries, Cities, Postal Codes, etc. that allows users to build visualizations using informative maps. \- Robust Security ; Tableau implements special measures to ensure user and data security. It houses a security system based on permission and ee mechanisms for user access and data connections. rredictive Analytics : Tableau houses several data modeling capabilities, including forecasting and trending. Users can easily add a trend line or forecast data for any chart, and view details describing the fit e ily.