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The document outlines a case study of a plan to sell 5000 Android mobile phones in Satara City within three months. Key strategies included utilizing multiple payment options, marketing and discounts, and good customer service. Alternatives evaluated were understanding customers, analyzing competitors, exploring new markets, optimizing sales, and innovating offerings. The plan was successfully implemented and exceeded sales projections.

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ajinkya jagtap
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24 views4 pages

Report 1

The document outlines a case study of a plan to sell 5000 Android mobile phones in Satara City within three months. Key strategies included utilizing multiple payment options, marketing and discounts, and good customer service. Alternatives evaluated were understanding customers, analyzing competitors, exploring new markets, optimizing sales, and innovating offerings. The plan was successfully implemented and exceeded sales projections.

Uploaded by

ajinkya jagtap
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Android Mobile Production Planning Case STUDY

OBJECTIVE - To sell 5000 units of Android mobiles within three months in Satara City.

INTRODUCTION -

An Android phone is powerful high tech smartphone that runs on the Android
operating system developed by Google & is used variety of mobile phone
manufacturers.

Android phone make up over 70% of all phones bought across the world while Apples
iPhones only account for 27 %.

There are nearly 1300 brands that have produced over 24000 distinct Android devices.
Google play offers over 1 million apps for Android devices from developers all over the
world.

The First android phone launched in India was the HTC Dream. It was released in India in
early 2009. India had 1.2 billion mobile subscribers of which about 75 crores are
smartphone users. 5G smartphone contributed 29% of overall shipments. Samsung led
the 5G smart Cphone segment with a 25 %share, Followed by vivo & one plus.

India Smart phone Shipments Market data (Q-1 FY22 – Q-2 FY 23 )

Brands Q-2 2023

Samsung 18%

Vivo 17%

One Plus 15 %

Other 50 %

Selection of brands to sell 5000 units consider top three brands of Samsung, Vivo &
One plus of Android mobile.

IV. Developing Planning Premises


The planning process is based on projections about the future. A planning premise is a
set of assumptions that are derived from forecasting the future.
Following are the strategies-
1) Give a variety of payment option
2)Utilizing marketing & advertising
3)Offering discount
4)Provide good customer service & retain customer
5)Utilize social media

Identifying & Evaluating Alternative Courses (Step 3 & 4)


1) Understand your customer better -what are their need, use method to gather
customer insights, such as surveys, feedback analytics & social media. You can Segment
them into different groups & offering to each segment
2) Analyze your competitors – What are their products, prices features & benefit. You
can use SWOT analysis, competitor matrix & benchmarking to compare & contrast your
competitors & identify gaps & advantages in the market. You can find ways to
outperform way
3) Explore new markets – Not only Satara city, explore new markets in nearby places.
Market research & analysis & market penetration to access the potential & feasibility of
new market & develop a market entry strategy. By exploring new market you can
increase your customer base, diversify your revenue streams.
4) Optimize your sales funnel – Using tools of social selling, advertisement campaign
in satara & enhance your sale. You can generate more leads, close more deals & retain
more customer.
5) Leverage your referrals –Leverage your referrals & word to mouth marketing. You
can do this to satisfied customers to recommend you to their network, offering reward
for referrals. By leveraging your referrals, you can tap into the trust & loyalty of existing
customers & attract new customer.
6) Innovate your offerings – Adding new features, services to your existing android
phones. You can use tools of customer feedback, market trend , brainstorming to
generate test new ideas and validate their demand & viability. By innovating your
offerings you can differentiate yourself from you competitors, increase your customer
satisfaction & android mobile phone.
7)100 % Loan facility to purchase Android
8) Two your warranty & service Free
Selecting an Alternative (Step 5)

After careful evaluation, the decision was made to proceed & implement all alternative
courses for increasing sale of 5000 Android mobiles in Satara city in decided timeframe.

VIII. Implementing the Plan (Step 6)

 A comprehensive marketing strategy was executed, encompassing both online and


offline campaigns.
 Distribution channels were established, including partnerships with local retailers.
 Ensure that your shop shows up in online research results.
 Provide discount coupons.
 Offer to purchase android phones on EMI at no cost without credit card
 One year service free

IX. Follow-Up Action (Step 7)

 Daily sales were closely monitored to ensure adherence to the plan.


 Weekly performance meetings were held to address any issues and make necessary
adjustments in marketing and production.

X. Challenges Faced

Several challenges were encountered during the process:

 Trained people retention


 Initial slow sales due to strong competition but we overcame it as planned
 Availability of specific Android model. We overcame by understand customer
requirement & improve supply chain

XI. Results and Achievements

 Within three months, 5000 units of Android mobile phones were and sold in Satara City.
 Revenue generated exceeded the initial projections by 20%.
 Customer feedback indicated a high satisfaction rate, with an average rating of 4.6 out
of 5.

XII. Lessons Learned

 A responsive and flexible supply chain is vital to manage disruptions effectively.


 A multi-channel marketing approach can mitigate initial sales challenges.
 Rigorous quality control processes must be established from the outset.

XIII. Conclusion

This case study showcases the successful production and sale of 5000 units of Android
mobile phones in Satara City. In-house production ensured quality control and met the
objectives, despite initial challenges.

XIV. Recommendations

 Continue with in-house production for quality control.


 Further diversify marketing strategies to reach a wider audience.
 Strengthen the supply chain to mitigate future disruptions.

XV. Appendices

 Production and sales data.


 Marketing campaign materials.
 Customer feedback summaries.

XVI. References

 List of sources and references used throughout the case study.

XVII. Acknowledgments

 Acknowledgment of the contributions from the production and sales teams, market
analysts, and marketing personnel.

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