INNOVATION and DESIGN THINKING

Course Code 21IDT19/29

MCQ

Module-2 Tools for Design Thinking

Faculty In-charge: Ishwar Chandra

1. Which one of them is not a tools for design thinking

a) Mind mapping
b) Customer co-creation
c) Prototyping
d) MVP
Answer: d

2. Differences between the “left brain” and the “right brain is

a) Jeer is nothing like left or right brain
b) ”The left brain, is analytical and logical—it’s the “business” brain. The right brain
contributes much of what makes us human: emotion and intuition.
c) ”The right brain, is analytical and logical—it’s the “business” brain. The left brain
contributes much of what makes us human: emotion and intuition.
d) None of the above.
Answer: b

3. The idea of a distributed collaboration is to bring the team performance as nearly as possible
to a scenario wherein the users are actually ____________.
a) Collocated.
b) Multi-located
Answer: a

4. Visualization is a
a) Right-brain tool.
b) Left-brain tool.
c) Back -brain tool.
d) Front right-brain tool.
Answer: a

5. Which one is true

a) Journey mapping takes us on an non- empathic journey through our customer’s
current experience, supported by data presentation
b) Innovation works best when it takes customers to change their behaviors in
significant ways.
c) Journey mapping takes us on an empathic journey through our customer’s current
experience, supported by data gathered through observation and interviewing.
d) None of the above
 Answer: c

6. Following (technical) infrastructures enables distributed collaboration over traditional

collaboration:

a) Collaborative software
b) Internet
c) Cloud and document collaboration
d) All the above
Answer: d

7 One of the major goals for distributed collaboration is to facilitate use of shared resources
and communication.
a) money and time
b) shared resources and communication
c) man power and help
d) Non of the above
Answer: b

8 Analysis of the value chain offers important clues about

a) Our partners’ capabilities and intentions
b) firm’s vulnerabilities
c) Firm’s opportunities.
d) All of the above
Answer: d

9 The usual type of collocation is what?

a) Personal chamber
b) Director room
c) Project Room
d) Conference hall
Answer: c

10 Visualization is not about drawing; it’s about visual thinking.

a) True
b) False
Answer: a

11 Visualization is a way of unlocking a different part of our

b) Mood
c) brains that allows us to think nonverbally
d) heart that allows us to think nonverbally
e) Phycology
Answer: b

12 Journey mapping (or experience mapping) is an ethnographic research method that

focuses on tracing the customer’s
 a) Intention
b) Journey
c) Problem
d) Satisfaction
Answer: b

13 Mind mapping is used to represent how_________ or other items are linked to a central
idea and to each other
1. Ideas
2. Plan
3. Concept
4. Products
Answer: a

14 A learning launch is a learning experiment conducted

a. Quickly and inexpensively
b. only quickly
c. quickly but expensive
d. none of the above
Answer: a

15 Storytelling is way to make new _______feel real and compelling

a. Ideas
b. Product
c. MVP
d. None of the above
Answer: a

16 The learning launch it enables an innovator to

a. Identify how the idea can be made.
b. Identify how the idea can be improved or if it should be discarded.
c. Presents an idea
d. All of the above
Answer: b
17 Rapid concept development assists us in generating _________about potential new
business opportunities.
a) Proof of concept
b) Product
c) Answers
d) Hypotheses
Answer: d
18 Customer co-creation is
a. value-enhancing
b. risk-reducing
c. approaches to growth and innovation
d. All of the above
Answer: d
 19 New businesses have to be
a. hard for competitors to copy
b. possible for company to scale;
c. They also need to be something the company can execute with the current
capability set
d. All of the above
e. None of the above.
Answer: d

20 Computer-supported collaboration focuses on technologies that affect

a. Groups
b. Organizations
c. Communities and societies
d. All of the above
Answer: d
21 Analysis of the value chain often yields important clues about
a. Where the attractive places to play are,
b. how to capture our fair share of the value created by the chain,
c. and how to defend against our vulnerabilities and the forces of commoditization.
d. All of the above
Answer: d
22 Document-centric collaboration is the
a. Next step in the evolution of document collaboration.
b. These systems put the document and its contents at the center of the process and
allow users to tag the document and add content specific comments, maintaining a
complete version control and records and storing all comments and activities
associated around a document.
c. Cloud collaboration today is promoted as a tool for collaboration internally
between different departments within a firm.
d. All of the above
Answer: d
23 Which one is false?
a) Primitive document collaboration used email
b) In emails comments would be written in the email body with the document attached.
However, if the email is then forwarded or replied to, the comments can be easily
lost.
c) Emails helps in unlimited data/file storage.
d) Through emails it is hard to keep track of the most recent version of a document
Answer: c
24 Which of the following is not a videoconferencing platform
a) Scribd.om
b) Google meet
c) Cisco Webex
d) Microsoft Teams
e) Answer: a
25 The learning launch principle consists in doing small experiments to test an idea in the real
market.
a. True
b. False
Answer: a
26 What is a mind map?
a. A diagram in which information is represented visually, usually with a central idea
placed in the middle and associated ideas arranged around it.
b. The written text of a play, film, or broadcast.
c. An arrangement of images, materials, pieces of text, etc. intended to evoke or
project a particular style or concept.
Answer: a
27 What is the purpose of a mind map?
a. to quickly generate outline ideas
b. to develop and show links between different thoughts aspects and processes of a
projects.
c. a rough drawing or sketch of what the final static image products to look like
Answer: a and b

28 What are the five primary activities of the value chain model?
a. Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and
Technology Development
b. Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and
Service
c. Inbound logistics, Operations, Infrastructure, HR Management, and Service
d. Inbound logistics, Procurement, Outbound Logistics, Marketing and Sales, and
Service
Answer: b

29 What type of supporting activity is purchasing inputs such as material, supplies, and
equipment?
a. Procurement
b. Inbound Logisitics
c. HR Management
d. Outbound Logisitics
e. Service
Answer: a

30 Which one is true?

a. Computer-mediated communication, such as chat, is considered one of the least rich
mediums of communication, given that it lacks both the visual and auditory cues
found in face-to-face interactions.
b. The lack of visual and auditory cues can be an advantage to conveying complex and
ambiguous information and to developing team cohesion and trust.
c. Audioconferencing is considered a richer communication medium than chat, given
the addition of verbal cues, such as tone of voice. However, there are still some
similar challenges in effective virtual collaboration, such as developing trust among
team members.
d. Videoconferencing is considered the best proxy for face-to-face interaction and
allows for the transmission of both verbal and nonverbal cues.
Answer: b