H I STO RY
1878 1886 1892 1901 1905 1908 1940 1962
Manchester Coca-Cola General The Gillette E = mc2 Model T McDonalds Walmart
United Electric Company first sold
2
M O ST SU C C E SS FU L P R E M I E R LEAG U E C LU B
11 20 3
FA English League European
Cups Titles Cups
3
I N V E STM E NT H I G H LI G HTS
Value of content is Football is The most watched Commercial
rising - sport is the the world’s Club with the revenues driven by
“must-have” content No.1 sport biggest fanbase a truly global brand
4
VALU E O F C O NTE NT I S R I S I N G
New deals command significant premium
% change over prior rights deal
187%
107%
72%
53%
48%
Olympics World Cup NFL MLB NBA
5
P R E M I E R LEAG U E I S TH E B I G G E ST LEAG U E
EPL is the biggest league Premier League Value EPL rights USA
(yearly values £Bn) (yearly values £Bn) (US$ million)
1.72
1.7
x
250
6
1.
3x
1.05
0.8
0.6
0.5 0.5 80
EPL Serie A La Liga Ligue 1Bundesliga 2011-13 2014-16 2011-13 2014-16
New UCL deal for 2015-2018 and EPL for 2016-2019 to be announced next year
6
FO OTBALL I S TH E N O.1 S P O RT
Which sports do you follow? Indexed to football = 100
100
69
63
47 47
Football Basketball Tennis Formula 1 Athletics
1.556 billion followers of football globally
Continuous exposure 365 days a year
7 Source: Kantar Sport 2012
TH E M O ST WATC H E D C LU B
In 2013/14, Manchester United’s global audience was 3 billion
The 2013 NBC’s Sunday Night Best episode Top match in
American Idol finale Football 2013 opener in 2013 2013/14
14.7m 18.7m 26.2m 82.1m
Manchester United commands more than 51% of the Premier League's entire global TV audience
Matches watched in over 200 countries worldwide
8 Source: EuroData TV worldwide, BBC; Nielsen Media Research
AU D I E N C E I N TH E USA
• USA fastest growing Premier League TV
audience market in the world
• World Cup 2014 most widely streamed live
event ever in US history
• NBC up 3x vs Fox
• US Michigan Tour game attendance record,
of 109,318
• 2014 opening weekend streaming up +56%
Manchester United is the most
watched FAPL Club in the USA
9
S O C IAL M E D IA FO LLO W E R S W O R LD W I D E
60 MILLION
Facebook followers
Over Over
3.6m 6.5m
8.4 MILLION New York Yankees followers followers
7.7 MILLION Dallas Cowboys
Over Over
1.9m 5.1m
67 MILLION
Monthly manutd.com page views
followers followers
10
MAN C H E STE R U N ITE D FAN S AR E M O R E E N GAG E D
2.40
Most talked about Sports
Club in 2013 with weekly
PTA of 1.3m
Weekly PTA (m)
2.5x the next EPL club
1.30 1.30 3x for the Lakers
1.10
0.63
0.54
0.39 0.36
0.15 0.11 0.08
Source: Facebook;
11 Note: as of 28th October '14
N O.1 I N FAN E N GAG E M E NT
264 Tweets per minute
380,000 per day
12 million social media posts per month
144 million per year
1 160 13,550
Article Other articles Social media posts
Source: Radian6
12
659 M I LLI O N FO LLO W E R S W O R LD W I D E
EUROPE
N. AMERICA 90M ASIA
34M 325M
MIDDLE EAST
25M
AFRICA
S. AMERICA
37M 147M
13 Source: Kantar Sport 2012
W E HAV E C O V E R E D TH E W O R LD - TO U R S
14
W E HAV E C O V E R E D TH E W O R LD
15
W E HAV E C O V E R E D TH E W O R LD
16
W E HAV E C O V E R E D TH E W O R LD
17
W E HAV E C O V E R E D TH E W O R LD
18
W E HAV E C O V E R E D TH E W O R LD
19
W E HAV E C O V E R E D TH E W O R LD
20
W E HAV E C O V E R E D TH E W O R LD - PARTN E R S
21
W E HAV E C O V E R E D TH E W O R LD - TV
22
O LD TRAFFO R D TH EATR E O F D R EAM S
Largest Club Stadium in the UK • 3.6 million total footfall in 2012/13
Premier League home games sold out since 1992
23 Data Source: Barclays Global fans report 2008.
Survey of 26,000 fans in 170 countries.
28% voted for Old Trafford
M U LTI FAC ETE D B US I N E SS M O D E L
MATCHDAY
£108 million - 25%
CAGR 0.2%
MATCHDAY
£107 million COMMERCIAL
42% £61 million
24%
COMMERCIAL
BROADCASTING £189 million - 44%
BROADCASTING £136 million - 31% CAGR 20.8%
£88 million CAGR 7.4%
34%
24 £256m
2008 Revenue
£433m
2014 Revenue
N O.1 MAR KETI N G P LATFO R M
We enable our partners to amplify the marketing & growth of their businesses
Brand affinity & Global reach & Unique access to players Marketing Support &
association with media visibility & Aon Training Complex / Global Activations
success Old Trafford
25
S I N G HA CAS E STU DY
1 MILLION
co-branded cans sold in 6 week promotion,
delivering 3:1 sales uplift for Singha vs non branded
cans
70%
record market share in Thailand, up from 62% at the
start of the partnership
NO.1
beer brand in Thailand as a result of the partnership
3 YEAR RENEWAL
in January 2012
26
C H E V R O LET - LAR G E ST S H I RT S P O N S O R S H I P D EAL
Shirt Sponsor 14/15
2x 2x
3x
5x
MANCHESTER UNITED BARCELONA REAL MADRID CHELSEA JUVENTUS
Starting at $70 million p.a. - $559 million total through 2021
27
R E C O R D B R EAKI N G KIT D EAL W ITH AD I DAS
£750 million minimum guarantee - 10 year contract expires 2025
£ million per year
75 *
+ Retail
+ E-commerce
+ Mono brand products
+Soccer schools
30 30
27 26 24 23
12
Manchester United Arsenal Chelsea Barcelona Real Madrid Liverpool Bayern Munich Manchester City
Largest kit manufacturer or sponsorship deal in sports
28 *Represents the average payment of the £750 million minimum guarantee over the 10 year term subject to adjustments
O U R D I G ITAL M E D IA O P P O RTU N ITY
Content Licensing &
Syndication Subscription Content
& Membership
Social Media
Platforms New Digital
Media Platform Sponsorship
& Advertising
Mobile Apps
E-commerce
29
MAN C H E STE R U N ITE D I N N U M B E R S
659m 3bn 60m 38m
FOLLOWERS WORLDWIDE GLOBAL CUMULATIVE TV REACH FACEBOOK CONNECTIONS CRM FAN RECORDS
5.6m +67m 70%
MONTHLY UNIQUE VISITORS PAGE IMPRESSIONS INTERNATIONAL VISITORS ON
30 ON MANUTD.COM PER MONTH MANUTD.COM
