Scribd
Upload
35 views4 pages

Cold Calling Script A David Style

The document provides a cold calling script for social media marketing companies to use. It includes sample dialogs for different scenarios that may occur, such as not knowing the decision maker's name or if they are unavailable. It also provides techniques for effective openings, closing proposals, and explaining the types of services offered in under a minute.

Uploaded by

rzbackup1426
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
35 views4 pages

Cold Calling Script A David Style

The document provides a cold calling script for social media marketing companies to use. It includes sample dialogs for different scenarios that may occur, such as not knowing the decision maker's name or if they are unavailable. It also provides techniques for effective openings, closing proposals, and explaining the types of services offered in under a minute.

Uploaded by

rzbackup1426
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Cold Calling Script A

COLD CALL SCRIPT

Gatekeeper: Hello, XYZ Company. How can I help you?

If you don’t know the Decision-Maker’s name

You: Hi this is ______, I had a question and was wondering if you could help me out.
Who runs social media for the business?

Gatekeeper: It’s _____.

You: Ok great, I’ll hold while you put me through.

If they don’t know who runs the social media:

Gatekeeper: I’m not sure, what is this about?

You: Noticed an issue with the FB page and wanted to bring it to your attention. Who should I speak
with about this?

Gatekeeper: (Typically they will either give you a name of who runs it, or will find out). If they do not
know, still ask if the owner is available. If they aren’t in, Ask “When will they be in?”
(try back then).

Effective Openers For The Decision-Maker

You: Hi ________? This is _________ from [YOUR COMPANY NAME]. Look I know you’re busy, but I
noticed that ___________ on your FB page. This is an issue because ___________.

My company specializes in helping businesses acquire new customers by leveraging social media. I
had a few Ideas and suggestions to run by that have worked really well for other _____.

Do you have a minute to talk?


If they say no:

You: Totally understand, when available for about 15 minutes to talk? I ran a social media audit and
have some insights to share with you.

If they say yes:


Great! I actually ran an audit on your facebook and website before this call, so I have a few insights to
share with you. One of the things that popped out as I put this together.

Let them answer: Jump into the client meeting guide. Healthy balance of open ended questions and
insights along with the checklist.

GOAL IS TO GET THEM TO OPEN UP, ASK OPEN ENDED QUESTIONS ON THE GUIDE AND LOCK DOWN
THE PROPOSAL MEETING!!!

If they still push back:


You: Look I know you’re busy, but the reason I’m pushing is I saw several things on your facebook page
that with a few small changes, could have a major impact on your business. I’m not charging for this
audit, just want to share with you some things that are working well for other businesses in the area.
When are you available this week for 15 minutes?

If it’s still a no:


Move on, there’s plenty of businesses out there that know social media can help them, but have no
clue how to implement any of this.

Effective Proposal Meeting Closing Techniques

Great. It sounds like your business is doing a lot of the right things and with a few social media
marketing campaigns, could really make a large impact on [INSERT THEIR GOALS] (more clients,
revenue, profits, ect.).

I’d like to take this information back to the team and craft a social media marketing blueprint for the
next 90 days. I’ll dig into what your competitors are doing, the types of ads they are running, full audit
of your current strategy, and roadmap to hit the goals we talked about.

When are you available in the next two days to go over this? There’s no charge for this. The goal is,
whether you decide to work with us or not, that you walk away from this with a better understanding
of social media and how you can drive new business from it. Sound good?

When are you available? (pull up the calendar and lock it down on the call).
If they say a certain day that works, give them two specific times that work for you. Don’t say the whole
day is open. Say “how does 10am or 1pm work for you?”

If they say give you a time:


Schedule the meeting.

If they are still unsure or say no:

You: Is there something you're still not sure about?

(customer response)

You: Well, in our experience customer’s walk away from our social blueprint call armed with a ton of
data and actionable steps to get more clients.

Do you think a no obligation strategic meeting like this could at least help you understand social media
better and get more clients?

Great, what time are you available in the next two days to go over this?

What Type Of Service Do You Offer?

Explain briefly what you offer in 60-seconds or less tying everything back to the benefits. i.e. We do
Facebook Ads and email marketing to generate hundreds of leads each week for our clients – but we
need to do a free audit/analysis/etc to better analyze your situation/business to determine how to
achieve [INSERT THEIR GOALS]

You might also like