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Lecture II - Understanding The Digital Media Landscape

The document discusses the rise of digital media and how social media platforms and streaming services have transformed content consumption. It also covers emerging technologies like augmented reality, virtual reality, and challenges around data privacy and the influence of digital media on society.

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46 views

Lecture II - Understanding The Digital Media Landscape

The document discusses the rise of digital media and how social media platforms and streaming services have transformed content consumption. It also covers emerging technologies like augmented reality, virtual reality, and challenges around data privacy and the influence of digital media on society.

Uploaded by

fictionlight30
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SRI KRISHNA ARTS AND SCIENCE COLLEGE

DEPARTMENT OF ENGLISH

Course : English-IV English For Digital Media

Course Code : 22AEC92


Semester : IV
Unit :I
Topic :Understanding the Digital Media Landscape

Lecture :2
CLO Statements Level of Teaching Method Mode of
Taxonomy Assessments
CLO 1 Identify different C2 – Understanding Lecture/Tutorial 1.Rapid fire
types of digital
media content, such
as articles, blogs,
social media posts,
and videos. (C2,
PLO1)
The Rise Of Social Media
• The digital media landscape has undergone a revolutionary transformation, reshaping the
way we consume information, connect with others, and engage with content.
• The advent of social media platforms has been a game-changer in the digital media
landscape.
• Platforms like Facebook, Twitter, Instagram, and TikTok have not only connected people
globally but have also become powerful tools for information dissemination and cultural
exchange.
• The visual nature of these platforms has transformed the way content is consumed,
emphasizing the importance of images and videos.
Streaming Services

• Traditional media consumption has been disrupted by the rise of streaming services like
Netflix, Hulu, and Disney+.
• These platforms offer on-demand content, allowing users to customize their viewing
experiences.
• The shift from cable TV to streaming services has altered advertising strategies and
content creation, with an increased focus on original programming.
Augmented Reality (AR) and Virtual Reality
(VR):
• Advancements in AR and VR technologies have introduced new dimensions to digital
experiences. From immersive gaming environments to virtual tours, these technologies
offer users unprecedented levels of engagement.
• Social media platforms incorporating AR filters further bridge the gap between the
digital and physical realms.
• Amidst the rapid evolution of the digital media landscape, concerns about data privacy
have come to the forefront.
• The increasing personalization of content and targeted advertising raise ethical questions
regarding the use and protection of user data. Striking a balance between customization
and safeguarding privacy has become a critical challenge for the digital media industry.
Future Trends and Challenges
• The influence of the digital media landscape extends far beyond individual preferences. It
has redefined the way we communicate, access information, and perceive the world.
• The immediacy of news dissemination, the prevalence of online communities, and the
omnipresence of digital content have collectively shaped societal norms and behaviors.
• Emerging technologies like artificial intelligence, blockchain, and 5G connectivity are
poised to introduce new possibilities and challenges.
• The industry must grapple with issues of misinformation, algorithmic biases, and the
ethical implications of cutting-edge technologies.
SKASC 10

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