COURSE COMPACT

Course Code: BUS121

Course Title: INTRODUCTION TO BUSINESS II (3 UNITS)

Course Status: Compulsory

Course Duration: Three Hours

Course Venue:

Time:

Course Lecturer: Miss.Bello A.O

Qualifications obtained: Bsc. (Econs), Msc. (International Business), PhD

Department: Business Studies

E-mail: [email protected]

Office location: Room 115, first floor, 2nd College Building

Consultation Hours: Tuesdays 12 – 3 p.m., Friday 12 – 2 p.m

Course Content
The Evolution of Business and Commerce, Business performance and
Economic systems, organizational structure, management theories, evolution
of management thought, principles of management, and nature of
management development, the nature of business, marketing mix, product
life cycle, scales of operations, financing business doing Business in Nigeria,
international business, and recent development in Nigerian Business
Environment

Course Description
It’s focus is on the day-to-day activities of Business Organizations.

Course Justification

The course is aimed at building on what was learnt in the previous semester.
It is focused on the real life or day to day activities of the Business. Its center
focus is to understand the various concepts of doing Business in the dynamic
environment.
Course objectives
On completion of this course, candidates should be able to have
appreciable understanding of the following:
 Evolution and development of business in Nigeria
 Effects of Economic systems on the performance of Business
 Organizational structure
 Modes of financing available to businesses
 Doing business in a foreign market
 Marketing concept
 Business in developed world and doing business in Nigeria
 Nature and development of management thought
 Public Enterprise
 Recent development in business

Course Requirement

The requirement for this course is a prior understanding of Introduction to

Method of Grading
S/N Grading Score (%)
1. Test 10
Assignments and
2. Presentation 20
4. Final Examination 70
Total 100

Course Delivery Strategies

To enjoy maximum delivery of this course, students will be encouraged to

LECTURE CONTENT

WEEK 1
TOPIC Evolution of Business
OBJECTIVE At the end of the lecture, students should be able to
S understand the following:
 Development of Commerce
 Evolution of industry
 Industrial Revolution
 The impact of industrial revolution on Business
Management
 Economic System and Business
 Forms of Economic system
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. Discuss the development of commerce
QUESTION 2. Discuss the evolution of industry and industrial revolution
S 3. Explain the impact of Industrial revolution on Business
management
4. Discuss three forms of Economic systems practiced
around the world
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
(2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0
3. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7

WEEK 2
TOPIC Business Organizational Structure
OBJECTIVE At the end of the lecture, students should be able to understand the following
S  Structuring of an Organization
 Characteristics of Organization
 Structural pattern of an organization
 Centralization and decentralization
 Relationship between authority and responsibility
 Equilibrium Situation in Organizational Management
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. What is organizational structure?
QUESTION 2. Discuss any three types of organizational structure
S 3. What is the equilibrium situation in organizational
management?
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337
 2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2

WEEK 3
TOPIC Nature of Management and Development of management
thought (1)
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Nature of Management
 Evolution of Management
 The approaches of Management
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. What is management
QUESTIONS 2. Discuss the Evolution of Management
READING 1. Olayinka Moses (2010) Understanding Business,
LIST Matchers Publishing LtD ISBN 978-34034-1-7
2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2
4. Robbins.P.R, Coutler.M (2013) Management, Pearson
ISBN 978-0-273-77977-3
5. Cole.G.A, Kelly.P (2004) Management Theory and
Practice, South-Western Cengage Learning ISBN 978-1-
4080-7430-5

WEEK 4
TOPIC Nature of Management and Development of management
thought (11)
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Scientific Management
 Principles of Management
 Other contributions to Management
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. Discuss the principles of management
QUESTIONS 2. Discuss Scientific Management
READING 1. Olayinka Moses (2010) Understanding Business,
LIST Matchers Publishing LtD ISBN 978-34034-1-7
2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2
4. Robbins.P.R, Coutler.M (2013) Management, Pearson
ISBN 978-0-273-77977-3
5. Cole.G.A, Kelly.P (2004) Management Theory and
Practice, South-Western Cengage Learning ISBN 978-1-
4080-7430-5

WEEK 5
TOPIC PUBLIC ENTERPRISE
OBJECTIVE At the end of the lecture, students should be able to
S understand the following
 Definition, principles and characteristics
 Classes Of Public Enterprise in Nigeria
 Functions and Characteristics of Public Enterprise
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. What is a Public Enterprise?
QUESTION 2. Describe the advantages and disadvantages of public
S enterprise
3. Differentiate between a public and private enterprise
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Fela Odueyungbo (2009), Business Management: A
Practical Approach, Nolachild Associates ISBN 978-062-
337
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
WEEK 6
TOPIC Marketing Mix and Marketing Concept
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Marketing and related concepts
 Nature, Scope and Evolution of Marketing
 Importance of Marketing
 Functions of Marketing
 Marketing Mix
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
 This will enable review of study questions.
STUDY 1. What is marketing?
QUESTIONS 2. Discuss various functions of marketing
3. Discuss the principles of marketing
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas
Ventures ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of
Marketing, McGraw-Hill Companies ISBN 978-0-07-
712330-7

WEEK 7
TOPIC Product Lifecycle
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Discuss the concept of New Product Development
 Discuss the life cycle of a typical product
 Categories of New product
 Understand the various stages of a product
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. With the aid of a diagram, describe the lifecycle of a
QUESTIONS product
2. Discuss the various categories of new product
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas
Ventures ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of
Marketing, McGraw-Hill Companies ISBN 978-0-07-
712330-7
 WEEK 8
TOPIC Scales of Business Operations
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Operation and Size of Firm
 Measures of Size
 Types of firm
 Optimum Marketing Unit
 Economics of Management, Production and Marketing
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. What is scale of operation and economics of scale?
QUESTIONS 2. Differentiate between plant, firm and an industry
3. Discuss three types of firms
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
(2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0

WEEK 9
TOPIC The Nigerian Business Environment
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Nigerian Business Environment
 Problems of Nigerian Business Environment
 Effect of Nigerian Economy on Business Development
 Doing Business in Nigeria
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. What has Nigerian government done to help Business
QUESTIONS Development
2. State the documents required to start Business in
Nigeria
READING 1. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
LIST (2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0
2. Fela Odueyungbo (2009), Business Management: A
Practical Approach, Nolachild Associates ISBN 978-062-
337
3. Olayinka Moses (2010) Understanding Business,
 Matchers Publishing LtD ISBN 978-34034-1-7
4. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8

WEEK 10
TOPIC International Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Basic entry decisions
 Regulatory decisions
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. Discuss the basic entry decisions a business must make
QUESTIONS before entering an international business environment
2. Discuss five strategies for entering the international
business environment
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7

WEEK 11
TOPIC Financing Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 The roles and importance of finance to Business
 The responsibilities of a financial manager
 Sources of funding Business
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. What is finance?
QUESTIONS 2. Discuss the various sources available for funding a
Business
3. Discuss the responsibilities of a Financial Manager
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337
2. Olayinka Moses (2010) Understanding Business,
Matchers Publishing LtD ISBN 978-34034-1-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
 Olas Ventures ISBN 978-978-088-194-8

WEEK 12
TOPIC Recent Development in Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
 Business and Information Technology (E-business)
 Business Management Process
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable students practise what was learnt in the
previous session
STUDY The 3 hours of lecture will be focused on the above course
QUESTIONS objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337

WEEK 13
TOPIC REVISION
READIN 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I. (2010)
G LIST Introduction to Business Mangement, Enykon Consult ISBN
978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-07-
131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business, Olas
Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas Ventures
ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of Marketing,
McGraw-Hill Companies ISBN 978-0-07-712330-7
6. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A (2009)
Introduction to Business Organisation- A book of readings,
PRINTMAT Ventures ISBN 978-373-75-7-0
7. S.O.Otokiti Ph.D (2006) Fundamentals Of Business
Management, The Book House Company, Nigeria, Lagos