MANAGING MARKETING
AGENCIES
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
APPLY NOW
Managing Marketing Agencies
Program Overview
The relationship between an organization and its agency is filled with potential
pitfalls. From a vague brief to a lack of strategic direction, there are several
challenges organizations need to address to be able to communicate efficiently
with their agency.
This uniquely crafted program is the first of its kind with a specific focus on the
client-agency relationship essential to build a successful brand. During the
Managing Marketing Agencies program, participants will learn to take a strategic
approach towards building a constructive partnership between the client and the
agency, improving communications, and maximizing output and quality. The
program takes a deep dive into the agency landscape, structure, and its various
departments to ensure participants gain an understanding of client-agency
dynamics and how to work together towards successful marketing campaigns and
initiatives.
Participants will learn the tools for an efficient agency selection and onboarding
process, management and evaluation of deliverables, developing a
comprehensive marketing brief, and providing the agency with constructive
feedback. The program utilizes interactive sessions, engaging assignments,
relevant case studies, group discussions, global study reports, and an immersive
agency visit for a comprehensive understanding of marketing agency operations.
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
Managing Marketing Agencies
Key Benefits
Explore Define Transform
the landscape of agency and client a marketing strategy into
marketing agencies organization structure and a viable marketing
workflow calendar
Develop Apply Develop
a single-minded an agency selection an effective agency
marketing brief process supported by a management process for
comprehensive contract optimal results
Program Highlights
5
WEEKS
8
SESSIONS
6
AGENCY
hour
VISIT
A full schedule will be shared upon registration
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
Managing Marketing Agencies
Program Outline
The Landscape Explore marketing agencies
Session 1 landscape
The Marketing Brief Develop a viable marketing
calendar and a single-minded
Session 2, 3 & 4 marketing brief
Onboarding Agencies Agency selection,
organization structure, and
Session 5 & 6 key procedures
Agency Management Develop an agency
and Evaluation management process for
optimal results
Session 7 & 8
Agency Visit See it in action
Who Should Attend?
Marketing heads, managers, and directors
Brand managers
Agency client servicing/account managers
Agency staff moving to client side
Marketing consultants/executives
Executives making a career shift to marketing
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
Managing Marketing Agencies
Admission Criteria
• Bachelor’s degree
• Proficiency in written and spoken English
• A minimum of 2 years work experience or a degree in business/marketing
Program Fees Certificate
A certificate of attendance from the
• The tuition fee for the program is EGP 9,900 School of Business will be granted to
(includes total tuition costs, materials, and a certificate of completion) participants who complete at least
CLICK HERE for payment options 75% of the program’s total hours.
Managing Marketing Agencies
Date
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
Managing Marketing Agencies
Our Commitment AUC School of Business Executive Education
No matter where you are in your professional journey, at
the AUC School of Business Executive Education, we The AUC School of Business Executive Education was established in 1977
design programs that support you every step of the way. as a center of excellence to provide Egypt and the wider region with
There's always something to learn at every stage of your specialized executive education programs by offering open enrollment
career lifecycle. From the moment you start your journey, programs and business solutions to individuals and corporates.
and throughout your career trajectory, we design our Constant evolution and reinvention is the hallmark of our mission as we
programs to enrich your knowledge and extend the drive ourselves forward to increase our impact, maintain our relevance,
horizons of your vision. At the AUC School of Business and reflect the ever-changing business environment.
Executive Education, our mission is to help you reach your The School of Business has been ranked by the Financial Times (FT) as
growth goals of self-fulfillment and actualization. one of the best business schools worldwide that offer open enrollment
Our programs provide a world-class experiential learning executive education programs since 2013, ranking at 62 in 2023.
experience in a collaborative environment of like-minded The AUC School of Business Executive Education is equipped with a
individuals. You will learn from acclaimed faculty full-fledged business solutions unit, with off-the-shelf and customized
members who deliver uniquely designed programs that training programs, as well as coaching and assessment services.
offer practical solutions to business challenges. Ultimately, The team works to facilitate, enable, and partner with businesses striving
you will emerge with a new perspective that disrupts the to achieve organizational excellence.
status quo and generates creative solutions.
AUC School of Business
Acting as a knowledge bridge between Egypt and the rest of the world, the AUC School of Business boasts an unrivaled reputation as the
top private business school in Egypt and one of the best in Africa and the Arab world. Belonging to the 1% of business schools worldwide
endowed with a “triple-crown” accreditation (AACSB, AMBA, and EQUIS), the School is dedicated to shaping the business leaders,
entrepreneurs, and change agents of tomorrow by harnessing leadership, integrity, ambition, and excellence.
BUILDING A WINNING AGENCY-CLIENT RELATIONSHIP
The American University in Cairo
School of Business, Executive Education
AUC Avenue, P.O. Box 74
New Cairo 11835, Egypt
15592
[email protected] business.aucegypt.edu/execed
