MEDIA &
GLOBALIZATION
CONTEMPORARY WORLD
Introduction
Practically no globalization without media &
communications
Globalization – the growing integration of economies &
societies around the world – has been one of the most
hotly-debated topics in international economics over
the past few years.
Information dissemination – fast
MEDIA AND GLOBALIZATION
Media refers to the different means of
communication like radio, television, internet etc. It
plays a very important role in shaping human mind.
Mass media is a section of the media determined to
reach a greater audience.
MEDIA AND GLOBALIZATION
Mostglobalization theorists believe that media has
played an important role in acceleration of
globalization. With the increase in the importance
of economic, cultural and technological integration
between countries, it has a great impact on our
society’s personal lives. It is because of
globalization that today there is an increased
access to a broad range of media
MEDIA AND GLOBALIZATION
Technically speaking, a person’s voice is a
medium. But commentators refer to “media” as the
technologies of mass communication. Print media
includes books, magazines, and newspapers.
Broadcast media involve radio, film, and television.
Currently, digital media cover the internet and
mobile mass communication. Under the category
of the internet includes e-mails, internet sites, social
media, and internet-based audio and video.
MEDIA AND GLOBALIZATION
Globalization entails the spread of various cultures.
When a film is made in Hollywood, it is not only shown
in the United States, but also in different countries of
the world. South Korean bands BTS and Blackpink are
gaining international recognition by having millions of
listeners worldwide even though most fans do not
completely understand their songs.
MEDIA AND GLOBALIZATION
Aside from this, Globalization also involves the
spread of ideas. For example, the notion of rights
of Lesbian, Gay, Bisexual, and Transgender
(LGBT+) communities is spreading across the world
and becoming more widely accepted.
Conversely, the conservative Catholic Church that
opposes some of these rights moves from places
like South America to Korea.
MEDIA AND GLOBALIZATION
People who travel to other places often share the
experiences, beliefs, values, practices with family
members, friends, or even in classrooms. But
today, television programs, social media
websites, posts, and the like have made it easier
for audiences to get to know these information.
Globalization relies on media as an instrument for
the spread of global culture.
MEDIA AND GLOBALIZATION
Televisionis not a simple bearer of messages, it also
shapes the social behavior of users and reorient family
behavior. Since it was introduced in the 1960s, television
has steered people from the dining table where they eat
and tell stories to each other, to the living room where
they silently munch on their food while watching
primetime shows. A similar trend is happening right now,
albeit on a smaller screen-with smartphones headlining
this process of watching videos, reacting to posts and
pictures in social media sites.
MEDIA AND GLOBALIZATION
Different
media both extend and amputate human
senses. Contemporary media expands the reach of
communication, but they dull the user’s
communicative capacities. Look at how smartphones
have altered about behaviour.
MEDIA AND GLOBALIZATION
On one hand, they expand people’s senses because
they provide the capability to talk to more people
instantaneously and simultaneously. On the other
hand, they also limit the senses because they make
users easily distractible and probe to multitasking.
This is not necessarily a bad thing; it is merely change
with a trade-off.
Global Media Systems Global
broadcasting
Radio:
BBC World Service, Voice of America, Radio China
International, Deutsche Welle (“German Wave”), Radio
France International.
Growing rapidly:
Global
news, sports, and music channels (CNNi, CNBC,
BBC World, MTV, ESPNi).
Global Media Systems Sitcoms
Music videos
Music videos
Started in the 1960s (live performance recording).
Exploded in the 1980s as a new media (e.g. MTV):
Dropin radio market share favored a “visualization” of
music.
Essential
part of music industry; virtually all recordings
released with a video.
Replaced by video streaming.
Global Media Systems Media Year
introduced Impact Newspapers 1630s
1945 / 1980
Visual access to the private home. Richer content. Specialization of
channels (cable).
Internet
1990
Global digital information exchange. Media rich environment. Led to video
streaming (1995) and video on demand (1998).
Mobile phone / Smartphone
1983 / 2001
Portable telecommunication / Portable media access.
