Opportunities:
1. Global expansion
The company has already established a strong presence in its home market of the
Philippines, but there is substantial potential for growth in other markets. Jollibee has
made inroads into the US market and has plans to expand further into other countries
by leveraging its brand strength and product offerings.
2. Innovation
By continuing to develop new and unique products and services, Jollibee can maintain
its competitive edge and attract new customers. The company can also diversify its
menu to cater to changing consumer preferences and appeal to a wider audience.
3. Rising of technology
The rise of online platforms for ordering food and home delivery such as Grab or
Shopee Food has created a new market for Jollibee to explore. By investing in its
online ordering and delivery capabilities, Jollibee can tap into this growing market
and increase its customer base.
4. Lowering product release cost
The company can leverage technology to optimize its supply chain and reduce costs
associated with product development and release. This could involve using data
analytics to identify areas for improvement, exploring new sourcing options for raw
materials, and optimizing production processes. By lowering its product release cost,
Jollibee can improve its margins and remain competitive.
Threats:
1. Economic Issues
The uncertainty in global economy is a significant threat to Jollibee, as its menu items
are perceived as expensive by some customers. The company will have to offer
economic diets or value meals, which will help to attract price-sensitive customers
2. Competition From Huge Brands
The global market for fast food is highly competitive, and Jollibee faces stiff
competition from other international brands such as McDonald’s, KFC, and Burger
King. These companies have vast resources, extensive marketing campaigns, and
established supply chains that allow them to offer similar products at competitive
prices.
3. Call for healthier diets
Consumers are increasingly becoming more health-conscious, and this trend will
likely continue in the future. The call for healthier diets is a significant threat to
Jollibee, as its menu primarily consists of fast food items high in calories, fat, and
sodium.
4. Growing protectionism
Protectionist policies, such as trade barriers and import tariffs, can make it difficult for
Jollibee to import ingredients and raw materials from other countries, which may
increase costs. Additionally, protectionism can limit Jollibee’s ability to expand
globally, affecting its growth prospects.
SO:
1. Increased Revenue and Market Share
Successful implementation of global expansion strategies and appealing menu
innovations will increase revenue and market share.
2. Forming Positive Brand Image
The effectiveness in marketing and attention on positive customer experiences will
result in a positive and enduring brand image.
3. Global Recognition
The business has successfully utilized marketing and advertising techniques to build a
deep emotional connection with customers around the world. The happy bee in a red
and yellow striped blouse that serves as Jollibee’s mascot has come to represent the
brand’s cheerful and welcoming nature.
ST:
1. Introduce a customer retention policy
Jollibee can focus on offering more affordable menu items, such as value meals and
combo deals. The company can also introduce loyalty programs and discounts to
incentivize customers to purchase more items from Jollibee.
2. Dealing with other big brands
Jollibee must differentiate itself from competitors by offering unique menu items,
better customer service, and an exceptional dining experience. Additionally, the
company can look at expanding its offerings to include products that are not available
in its competitors’ menus, which will help to attract new customers and retain existing
ones.
3. Considering carefully when expanding the scale of operations
Jollibee must carefully evaluate the risks of each new market it enters and develop
strategies to overcome any potential obstacles. Jollibee can focus on expanding its
operations in countries with fewer protectionist policies, which will help mitigate
protectionism’s impact on its business.
