BMGT 29: BUSINESS RESEARCH database - .

is a collection of raw data arranged logically and

organized in a form that can be stored and processed by a
Definition of terms computer.
Data - Facts or recorded measures of certain phenomena Data warehousing - . is the process allowing important day-to-
(things). day operational data to be stored and organized for simplified
access.
Information - Data formatted (structured) to support decision
making or define the relationship between two facts. Empirical testing - means that something has been examined
against reality usaing data.
Business intelligence - The subset of data and information that
actually has some explanatory power enabling effective Moral standards - Principles that reflect beliefs about what is
decisions to be made. ethical and what is unethical.
Knowledge management - is the process of creating an Ethical dilemma - Refers to a situation in which one chooses
inclusive, comprehensive, easily accessible organizational from alternative courses of actions, each with different ethical
memory, which can be called the organization’s intellectual implications.
capital.
Data Analysis - is the application of reasoning to understand
Relevance - is the characteristics of data reflecting how the data that have been gathered.
pertinent these particular facts are to the situation at hand. Put
another way, the facts are logically connected to the situation. Problem Complexity - the quality of business research in
improving business decisions is limited by the quality of the
Timeliness - Business is a dynamic field in which out-of-date problem definition stage
information can lead to poor decisions. Business information
must be timely—that is, provided at the right time. Qualitative business research - is research that addresses
business objectives through techniques that allow the
Global Information Systems - An organized collection of researcher to provide elaborate interpretations of market
computer hardware, software, data, and personnel designed to phenomena without depending on numerical measurement.
capture, store, update, manipulate, analyze, and immediately
display information about worldwide business activity. Exploratory research - is conducted to clarify ambiguous
situations ordiscover potential business opportunities.
Scanner data - refers to the accumulated records resulting
from point-of-sale data recordings Causal research - seeks to identify cause and-effect
relationships. When something causes an effect, it means it
Statistical databases - contain numerical data for analysis and brings it about or makes
forecasting

Inductive reasoning - the logical process of establishing a

general proposition on the basis of observation of particular
facts.

Business ethics - The application of morals to behavior related

to the exchange environment.

Confidentiality - The information involved in a research study

will not be shared with others.

Decision statement - is a written expression of the key

question(s) that a research user wishes to answ’er.

Research questions - . express the research objectives in

terms of questions that can be addressed by research.

Quantitative business research - can be defined as business

research that addresses research objectives through empirical
assessments that involve numerical measurement and
analysis approaches.

Information completeness - refers to having the right amount of

information. Managers must have sufficient information about
all aspects of their decisions.

decision support system - is a system that helps decision

makers confront problems through direct interaction with
computerized databases and analytical software programs.