SNDT Women’s University, Mumbai

Bachelor of Commerce In
Advertising and Sales Promotion

as per NEP-2020

Syllabus

(w.e.f. 2024-25)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Under graduate Programme
Effective from 2024-25
Terminologies

Abbreviatio Full-form Remarks Related to

n Major and
Minor Courses

Major (Core) Main Discipline

Major Elective Options related to the

(Elective) Major Discipline

Minor Other Disciplines (Inter/ either from the

Stream Multidisciplinary) not same Faculty or any
related to the Major other faculty

OEC Open Elective Courses/ Not Related to

Generic the Major and
Minor

VSEC Vocational and Skill

Enhancement Courses

VSC Vocational Skill Courses Related to the

Major and Minor

SEC Skill Enhancement Not Related to

Courses the Major and
Minor

AEC Ability Enhancement Communication Not Related to

Courses skills, critical the Major and
reading, academic Minor
writing, etc.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
VEC Value Education Courses Understanding Not Related to
India, the Major and
Environmental Minor
science/education,
Digital and
technological
solutions, Health &
Wellness, Yoga
education, sports,
and fitness

IKS Indian Knowledge I. Generic IKS Subject Specific

System Course: basic IKS related to
knowledge of the Major
IKS

II. Subject Specific

IKS Courses:
advanced
information

pertaining to the
subject: part of the
major credit.

VAC Value-Added Courses Not Related to

the Major and
Minor

OJT On-Job Training corresponding to the Related to the

(Internship/Apprenticesh Major Subject Major
ip)

FP Field projects corresponding to the Related to the

Major Subject Major

CC Co-curricular Courses Health and Not Related to

Wellness, Yoga the Major and
education sports, Minor
and fitness, Cultural
Activities, NSS/NCC
and Fine/

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Applied/Visual/
Performing Arts

CE Community Engagement Not Related to

and service the Major and
Minor

RP Research Project corresponding to the Related to the

Major Subject Major

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Programme Template:

Programme Bachelor in Commerce (B.Com)

Degree

e.g.

B.A./B.Com./B.Sc./
B.M.S., etc.

Parenthesis if any Advertising and Sales Promotion

(Specialization)e.g.
History, Human
Development, English,
etc.

Preamble (Brief A Four- Year Bachelor in Commerce (B.Com

Introduction to the withHonors) degree programs that include
programme) research components. A Bachelor of Commerce
(B.Com) degree is an undergraduate degree
program. B.Com is the foundation upon which
subsequent studies can be constructed.The Four-
Year B.COM course with a Research degree will
allow students to get an opportunity to experience
the full range of holistic and multidisciplinary
education.Candidates can pursue B.com with
Honours who wish to have in-depth knowledge in
the Commerce stream. The honours course is
designed to offer knowledge in specialised subjects
under the umbrella of commerce stream. This
degree Program is divided into 8 semesters.
Students will also have wide variety of elective
subjects from the baskets created in some of the
semesters. It is a flexible degree that builds skills
and expertise in one or more areas of business,
such as commerce, economics, business law,
accountancy, taxation, financing along with
research, Specializations and skilled based papers/
subjects offered. This program, B.Com in
Advertising and Sales Promotion is designed
to provide students with a wide range of Sales
promotion and Advertising skills which would help
stake holders to develop a comprehensive

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 advertising campaign for a real or imaginary
product and to use promotional tools to sale
products and services.

Programme Specific After completing this programme, Learner will

Outcomes (PSOs)
1. To Avail broad over view of accounting areas,
Banking Sectors, Auditing, Company
Secretaryship, Teaching, Professor, Stock Agents,
Government Employment etc.
Action Verbs demonstrating
(Major) discipline-related 2. Eligible to appear for different Professional
knowledge acquisition, mastery Entrance Examinations like Banking, CA, CS, CAT,
over cognitive and professional, GRE, CMA, MPSC, UPSC, SSC, NET, etc.
vocational skills are to be used
3. Further move towards research in the field of
e.g. demonstrate sound
understanding of.., analyse, Commerce.
compare, create, design, etc…
4. Demonstrate Progressive learning of various tax
(minimum 5) issues and tax forms related to individuals and
businessmen and setting up their own business
startup.

5. Pursue higher studies in Masters in Commerce

(M.COM), Masters in Business Administration
(MBA), Masters in Financial market (MFM),
Chartered Accountant (C.A.), Cost Works
Accountancy (CWA), Company Secretary (CS)

6. Augmented with the opportunities to explore many

career options in various fields like Investment and
Portfolio Management, Stock Market, Security
Analysis, Mutual Fund and Capital Market Analysis,
Accounting Field, Financial Field, Banking Sectors,
etc.

Eligibility Criteria for XII or equivalent from any steam with required
Programme bridge course (if any)

Intake # Decided by University

(For SNDT WU
Departments and
Conducted Colleges)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Structure with Course Title – B.Com with Advertising and Sales Promotion
(Options related to our area of study to be provided with “OR” for baskets of
different types)
First Year
SN Courses Type of Credits Marks Int Ext
Course
Semester I
10120111 Financial Accounting Paper I Major 4 100 50 50
(Core)
10120112 Commerce I - Principles of Major 2 50 - 50
Management (Core)
10420111/ Business Environment/ Business OEC 4 100 50 50
10420112 Mathematics

10620401 Specialized Course- Advertising VSC 2 50 50 -

and Sales Promotion (Paper I)
10720101 Financial Literacy I- Financial SEC 2 50 50 -
Planning
10820111/ Business English -I / Hindi / AEC 2 50 - 50
10820112/ Marathi / Gujarati / Sanskrit / Any
10820113/ of Foreign Language
10820114/
10820115/
10820116
..
11020111/ Business Ethics in India / History IKS 2 50 - 50
11020112 of Indian Economic Thought
11120101/ English for Soft Skill VAC 2 50 50 -
11120102/ Development / Fundamentals of
Codes Computers/ Courses from
from SWAYAM / CHETNA
SWAYAM/
CHETNA
11420101/ Sports / Yoga / NSS / NCC / CC 2 50 50 -
11420102/ Performing Arts / Cultural
11420103/ Activities
11420104/
11420105/
11420106
22 550 300 250

Semester II

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 20120111 Commerce II – Human Resource Major 4 100 50 50
Management (Core)
20120112 Financial Accounting Paper II Major 2 50 - 50
(Core)
20120113 Micro Economics -I Minor 2 50 - 50
Stream
20420111/ Environmental Studies/ Business OEC 4 100 50 50
20420112 Statistics
20620411 Specialized Course- Advertising VSC 2 50 - 50
and Sales Promotion (Paper II)
20720101/ Courses from SWAYAM / CHETNA / SEC 2 50 50 -
20720102/ Financial Literacy II – Investment
Codes from Planning / Advance Excel
SWAYAM /
CHETNA

20820101/ Business English -II AEC 2 50 50 -

20820102/ / Digital Skills / Emotional
20820103/ Intelligence at Workplace / Any of
20820104 Foreign Languages*
..
21120111/ Fundamentals of Corporate Social VAC 2 50 - 50
21120112 Responsibility in India /
Introduction to Environmental
Economics
21420101/ Sports / Yoga / NSS / NCC / CC 2 50 50 -
21420102/ Performing Arts / Cultural Activities
21420103/
21420104/
21420105/
21420106
22 550 250 300

Exit with UG Certificate with 10 extra credits (44 + 10 credits)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Second Year
SN Courses Type of Credits Marks Int Ext
Course
Semester III
30120111 Commerce III – Introduction to Major 4 100 50 50
Marketing and CRM (Core)
30120112 Corporate Accountancy Paper I Major 4 100 50 50
(Core)
30320111/ Macro Economics / Business Minor 4 100 50 50
30320112 Law I Stream
30420111/ Introduction to Advertising/ OEC 2 50 - 50
30420112/ Export Marketing-I/ Industrial
30420113/ Psychology-I/ Marketing
30420114/ Management-I/ Co-operative
30420115/ Management-I / Treasury & Risk
30420116/ Management-I/ Economic
30420117 System-I
30620401 Specialized Course - Advertising VSC 2 50 50 -
and Sales Promotion (Paper III)
30820111/ Business English III / Hindi / AEC 2 50 - 50
30820112/ Marathi / Gujarati / Sanskrit / Any
30820113/ of Foreign Language
30820114/
30820115..
31320401 Project related to specialization FP 2 50 50 -
course and major core
31420101/ Sports / Yoga / NSS / NCC / CC 2 50 50 -
31420102/ Performing Arts / Cultural
31420103/ Activities
31420104/
31420105/
31420106
22 550 300 250

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Semester IV

40120111 Commerce IV – Fundamentals of Major 4 100 50 50

Banking and Business (Core)
Compliances

40120112 Corporate Accountancy Paper II Major 4 100 50 50

(Core)

40320111 International Economics / Minor 4 100 50 50

Business Law II Stream

40420111/ Techniques of Advertising/ Export OEC 2 50 - 50

40420112/ Marketing-II / Industrial
40420113/ Psychology-II/ Marketing
40420114/ Management-II/ Co-operative
40420115/ Management-II/ Treasury & Risk
40420116/ Management-II/ Economic System
40420117 -II

40620411 Specialized Course - Advertising VSC 2 50 - 50

and Sales Promotion (Paper IV)

40820111/ Business English- IV / Hindi / AEC 2 50 - 50

40820112/ Marathi / Gujarati / Sanskrit / Any
40820113/ of Foreign Language
40820114/
40820115/
40820116..

41420101/ Sports / Yoga / NSS / NCC / CC 2 50 50 -

41420102/ Performing Arts / Cultural
41420103/ Activities
41420104/
41420105/
41420106

41720101/ Extension Activities / Institutional CEP 2 50 50 -

41720102 Social Responsibility towards
community engagement

22 550 250 300

Exit with UG Diploma with 10 extra credits (44 + 10 credits)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Third Year
SN Courses Type of Credits Marks Int Ext
Course
Semester V
50120111 Commerce V – Modern Finance Major 4 100 50 50
(Core)
50120411 Specialized Course - Major 4 100 50 50
Advertising and Sales (Core)
Promotion (Paper V)
50120112 Entrepreneurship Development Major 2 50 - 50
(Core)
50220411 Specialized Course - Major 4 100 50 50
Advertising and Sales (Elective)
Promotion (Paper VI)
50320111/ Economics- Public Finance/ Minor 4 100 50 50
50320112 Information Technology in Stream
Accountancy
50620401 Specialized Course - VSC 2 50 50 -
Advertising and Sales
Promotion (Paper VII)
51720101/ Extension Activities/ Institutional CEP 2 50 50 -
51720102 Social Responsibility towards
community engagement
22 550 300 250

Semester VI
60120111 Commerce VI – Financial Major 4 100 50 50
Markets (Core)
60120411 Specialized Course - Major 4 100 50 50
Advertising and Sales (Core)
Promotion (Paper VIII)
60120412 Specialized Course - Major 2 50 - 50
Advertising and Sales (Core)
Promotion (Paper IX)
60220411 Specialized Course - Major 4 100 50 50
Advertising and Sales (Elective)
Promotion (Paper X)
60320111 Indian Economy Minor 4 100 50 50
Stream
61220131 Internship/live Project/Project OJT 4 100 50 50
spl code? Assignment-Industry based
separate project (Major core)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 codes?
22 550 250 300
Exit with UG Degree (3-year)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
4-Year Degree with Honors

SN Courses Type of Credits Marks Int Ext

Course

Semester VII

70120411 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XI) (Core)

70120412 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XII) (Core)

70120413 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XIII) (Core)

70120101/ Organizational Behavior/ Business Major 2 50 50 -

70120102/ Ethics/ Application of Statistical (Core)
70120103/ tools in Research/ Digital Marketing/
70120104/ Economics and Business
70120105 Environment

70220111 Consumer Behavior Major 4 100 50 50

(Elective)

70320111 Research Methodology Minor 4 100 50 50

Stream
(RM)

22 550 300 250

Semester VIII

80120411 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XIV) (Core)

80120412 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XV) (Core)

80120413 Specialized Course - Advertising Major 4 100 50 50

and Sales Promotion (Paper XIV) (Core)

80120111/ Retail Management/ Digitalization of Major 2 50 - 50

80120112/ Business / Economics and Business (Core)
…. Policy/ Any other approved course

80220111 Financial Services Major 4 100 50 50

(Elective)

81220131 Internship OJT 4 100 50 50

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
spl?

22 550 250 300

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
4-Year Degree with Research

SN Courses Type of Credits Marks Int Ext

Course
Semester VII
70120411 Advertising and Sales Promotion - Major 4 100 50 50
A/B/C/D/E/F/G/H/I/J (Paper XI) (Core)
70120412 Advertising and Sales Promotion - Major 4 100 50 50
A/B/C/D/E/F/G/H/I/J (Paper XII) (Core)
70120101/ Organizational Behavior/ Business Major 2 50 - 50
70120102/ Ethics/ Application of Statistical (Core)
70120103/ tools in Research/ Digital Marketing/
70120104/ Economics and Business
70120105
Environment
why ext?
70220111 Consumer Behavior Major 4 100 50 50
(Elective)
70320111 Research Methodology Minor 4 100 50 50
Stream
(RM)
7__20101 Research I Research 4 100 100 -
spl?
22 550 300 250

Semester VIII
80120411 Advertising and Sales Promotion - Major 4 100 50 50
A/B/C/D/E/F/G/H/I/J (Paper XIV) (Core)
80120412 Advertising and Sales Promotion - Major 4 100 50 50
A/B/C/D/E/F/G/H/I/J (Paper XV) (Core)
80120111/ Retail Management/ Digitalization of Major 2 50 - 50
80120112/ Business / Economics and Business (Core)
…. Policy / Any other approved course
80220111 Financial Services Major 4 100 50 50
(Elective)
8__20131 Research II Research 8 200 100 100
spl?
22 550 250 300

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 B.COM In Advertising and Sales Promotion
Semester I
Academic Year: 2024-25
Course Syllabus

Semester I

1.1 Major (Core)

Course Title Financial Accounting Paper I

Course Credits 4

Course Outcomes After going through the course, learners will be able to

1. To get through the basic Concepts, Conventions and

accounting process.
2. To make understand the students, the concept of
different methods of valuation of stock.
3. To enlighten the students about the working of Branches
and its accounting procedures
4. To enable the students to prepare financial statements
in accordance with appropriate accounting standards.
Module 1 (Credit 1)
Concepts of Capital and Revenue and Accounting standards, Concepts and
Conventions:
Learning After learning the module, learners will be able to
Outcomes
1. To make students familiar with the classification of
expenditure into Capital, Revenue and Deferred Revenue
Expenditure & Receipts.
2. To understand the linkage of such distinction with the
preparation of Final accounts.
3. To acquaint the students about the basic accounting
concepts, conventions and accounting standards in
preparation of accounts.
4. To enable the learner to understand and relate the
theories with practical along with the standards laid down.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline  Theory: Meaning of Receipts & Expenditures and
Capital & Revenue & Deferred Revenue.
 Types of Receipts and Expenditures.
 Concepts, benefits, procedures for issue of accounting
standards
 Elementary Acquaintance with Compulsory
Accounting Standard issued by Institute of Chartered
Accountants of India
 AS – 1: Disclosure of Accounting Policies (a) Purpose.
(b) Areas of Policies. (c) Disclosure of Policies. (d)
Disclosure of Change in Policies.
 AS – 2: Valuation of Inventories (Stock) (a) Meaning,
Definition. (b) Applicability. (c) Measurement of
Inventory. (d) Disclosure in Final Account.
 AS – 9: Revenue Recognition (a) Meaning and Scope.
(b) Transactions excluded. (c) Sale of Goods. (d)
Rendering of Services. (e) Effects of Uncertainties. (f)
Disclosure.
 Problems on: Classification of Items of Receipts, and
Expenditure.
Module 2 (Credit 1)
Valuation of Stock
Learning After learning the module, learners will be able to
Outcomes
1. To have clear and complete idea of the term Inventory
and its types.
2. To know the objectives and advantages of valuation of
stock.
3. To learn the methods of valuation of stock.
Content Outline  Theory: Types of Inventories, Inventories valuation
techniques.
 Problems on:
FIFO, Simple Average & Weighted Average Methods.
Module 3 (Credit 1)
Branch Accounting
Learning After learning the module, learners will be able to

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Outcomes 1. To make aware the students about the basic concept of
preparation of Branch Accounts.
2. To learn the accounting procedures.
3.To understand the evaluation process of the performance
of depended Branch.
Content Outline  Theory: Meaning and types of Branch, Methods of
Branch Accounting, Goods sent at Cost, Goods sent at
invoice price.
 Problems on: Branch Account including Stock and
Debtors Method (With and without Load).
Module 4 (Credit 1)
Final Accounts of Manufacturing Entities
Learning After learning the module, learners will be able to
Outcomes
1.To understand the purpose of preparing the Manufacturing
Account
2.To learn the items to be included in the manufacturing
Account
3.To draw the final Accounts of the manufacturing Entities
(Sole traders)
Content Outline  Theory: Introduction, purpose of Final Accounts of
Manufacturing Entities, Manufacturing cost, Overhead
Expenses.
 Problems on: Final Accounts of Sole Trading
Concerns including Manufacturing Account.
Assignments/Activities towards Comprehensive Continuous Evaluation
(CCE)

Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
External – 50 Marks

References :
 Ainapure, 2011, Advance Accounting, Manan Prakashan -Mumbai
 Choudhary, 2011, Corporate Accounting, Sheth Publishers, - Mumbai
 Kishnadwala, 2008, Financial Accountancy & Management, Vipul Prakashan,
Mumbai.
 R.L.Gupta, 2014, Advance Accountancy, Sultan Chand & Sons - Delhi
 Shukla & Grewal, 2018, Advance Accountancy, S. Chand & Co – Delhi

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester I

1.2 Major (Core)

Course Title Commerce I - Principles of Management

Course Credits 2 Credits

Course Outcomes After going through the course, learners will be able to

1. Get acquainted with managerial concepts and

developments.
2. Gain insights on role, importance and functions of
management.

Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Analyze the role, functions and principles of Management
(Specific related to
the module. 2. Understand the contributions made by management
e.g. Define, thinkers.
Differentiate, Carry
out, Design, etc.)
Content Outline Nature, Evolution and Function of Management
 Management - Concept, Nature, Significance, Role and
Skill.
 Evolution of Management Thoughts - Scientific,
Administrative, Human Relations, Quantitative,
Behavioural and Contingency Approach.
 Planning: Meaning, Importance, Process, Management
by Objectives.

Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Examine the importance of various functions of
(Specific related to management.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
the module. 2. Analyze the applicability of management functions.
e.g. Define,
Differentiate, Carry
out, Design, etc.)

Content Outline Functions of Management

 Organizing: Concept, Principles, Types of
Organizational Structure, Span of Control, Centralization
and Decentralization, Delegation.
 Decision Making: Concept, Importance, Steps of
rational decision making, Techniques of decision making.
 Directing: Concept, Elements and Principles.
 Controlling: Concept, Characteristics, Process,
Techniques of effective control system.

Internal: There will be no internal for this subject

Only external – 50 marks

References:

1. Robbins, Stephen P.& Coulter Mary A., Management, Pearson Education.

2. Koontz, H. & Weihrich, H., Essentials of Management, Tata McGraw-Hill
Education Pvt. Ltd.
3. Prasad, L. M., Principles and Practice of Management, Sultan Chand and Sons,
New Delhi.
4. Gupta, C. B., Management Theory and Practice, Sultan Chand and Sons, New
Delhi.
5. Tripathi, P.C. & Reddy P.N., “Principles of Management”, Tata McGraw-Hill
Education Pvt. Ltd.
6. Drucker Peter F: Management Challenges for 21st Century; Butterworth
Heinmann, Oxford.
7. Hampton, David R: Modern Management; McGraw Hill, New York.
8. Fred Luthans, Organizational Behaviour, McGraw Hill, New York.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Note: Latest edition of Books may be referred.

Course Syllabus
Semester I
1.3 OEC
Course Title Business Environment

Course Credits 4
Course Outcomes After going through the course, learners will be able to

3. Understand internal and external factors that influence

business.
4. Understand organizational culture, organizational
structure and management structure.
5. Create awareness about values, norms and customs of
organization
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
(Specific related to 3. Develop deep insight into constituents of the business
the module.. environment
e.g. Define, 4. Understand the interrelationship between Business and
Differentiate, Carry Environment
out, Design, etc. )
Content Outline ● Business Environment: Concept, Importance,
Interrelationship between Business and environment
● Constituents of the business environment: Internal and
External environment, Educational environment and its
impact, International environment ( Current trends in
world, International trading environment, WTO and
Trade blocks and their impact)
Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
3. Understand the Procedure for setting up a business unit

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
(Specific related to 4. Know business promotion and government procedure
the module..
e.g. Define,
Differentiate, Carry
out, Design, etc. )
Content Outline ● Project Planning: (concept, importance and Planning
process, steps i setting business objective, Feaibility
study, Project report, Business size and location
decision, Factors considered for new business.
● Business Promotion: Concept, Stages, Government role,
statutory requirement (Licensing, Registration,
procedure, document requirement and legal provision.
Module 3 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Gain knowledge of the tourism industry
(Specific related to
the module.. 2. Analyze contemporary issues in tourism
e.g. Define,
Differentiate, Carry
out, Design, etc. )
Content Outline ● Tourism: Meaning, concept, Importance, Geographical
factors influence, Types and Forms
● Trends an Contemporary issues in tourism: Tourist
transport, Travel agency and tourism business
Module 4 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
(Specific related to 1. Have awareness about entrepreneurial opportunities
the module..
2.Understand and evaluate various entrepreneurial
e.g. Define,
programs
Differentiate, Carry
out, Design, etc.)
Content Outline 5. Entrepreneurship: Concept, Importance, Growth factors,
Entrepreneur and Manager, Entrepreneur and
Intrapreneur
6. Entrepreneur: Types, Competencies, Entrepreneurship

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Development program, Incentives to Entrepreneurs in
India.
7. Women Entrepreneurs: Problems and Promotion

Assignments/Activities towards Comprehensive Continuous Evaluation

(CCE)
Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks
External – 50 Marks
References
1. Cherunilam F., (2014), Business Environment, Text and Cases, Himalaya
Publication House
2. CherunilamF., (2011), Business Environment and Sustainable Development,
Himalaya, Publishing House, New Delhi
3. Aswathappa K., (2016), Essentials of Business Environment, (13th Edition),
Himalaya, Publishing House, New Delhi.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus

Semester I

1.3 OEC
Course Title Business Mathematics
Course Credits 4
Course Outcomes After going through the course, learners will be able to
1) Practice mathematical expressions, formulas, equations,
and relationships in a range of situations.
2) demonstrate mathematical skills required in
mathematically intensive areas in Economics and business.
3) Analyze the role of LPP in formulating the problems and
graphical solutions to LPP
4) Calculate nominal and effective rates of interest
5) Solve the problems relating to permutations and
combinations
Module 1 (Credit 1) Matrices and Determinants
Learning After learning the module, learners will be able to
Outcomes
1. Comprehend various business mathematics concepts
(Specific related to
the module. e.g. 2. Apply the knowledge of Matrix Algebra and Inverse of
Define, Matrix to solve the business problems
Differentiate, Carry
out, Design, etc.)
Content Outline  Algebra of matrices. The inverse of a matrix, Matrix
Operation – Business Application
 Solution of system of linear equations (having a unique
solution and involving not more than three variables) using
matrix inversion Method
 Crammer’s Rule.
Module 2 (Credit 1) Commercial Mathematics and Finance
Learning After learning the module, learners will be able to

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Outcomes 1) Compute Ratio, Profit, and Loss etc.
(Specific related to 2) Estimate simple and compound interest, annuities, etc
the module
e.g.Define,Differenti
ate, Carryout,
Design, etc.)
Content Outline Commercial Mathematics and Finance
 Ratio and percentages, commission, brokerage, trade,
and cash discount, cost price, selling price, profit or loss
on cost price/ selling price.
 Rates of interest-nominal, effective– and their inter-
relationships in different compounding situations.
 Compounding and discounting of a sum using different
types of rates.
Module 3 (Credit 1) Linear Programming
Learning After learning the module, learners will be able to
Outcomes
1. Interpret linear programming problem and its
(Specific related to
formulation
the module.
2. Solve the LPP of maximization and minimization types
e.g. Define,
graphically
Differentiate,
Carry out, Design,
etc.)
Content Outline Linear Programming Problem
 Formulation of Linear programming Problem
(LPP)
 Graphical solution to LPP (For both
maximization and minimization types
 Unbounded solution and infeasibility in LPP
 Cases of unique and multiple solution
Module 4 (Credit 1) Mathematics of finance and permutations and
combinations

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Learning After learning the module, learners will be able to
Outcomes
1. Calculate nominal and effective rates of interest
(Specific related to
2. Explain problems relating to permutation and
the module e.g.
combination
Define,
Differentiate,
Carryout, Design,
etc)
Content Outline  Rate of interest: nominal, effective, and their
interrelationship in different compounding situations
 Compounding and discounting of a sum using
different types of rates
 Permutations and combinations: meaning and
formulae of permutation and combination of simple
problems
Assignments/Activities towards Comprehensive Continuous Evaluation
(CCE):

Internal – 50 Marks

Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

External – 50 Marks

References-

1) Mizrahi and Sullivan (1983) Mathematics for Business and Social Sciences,
Published by Wiley and Sons.
2) Budnick,P (1988) .Applied Mathematics. McGraw Hill Education.
3) R.G.D. Allen, Mathematical Analysis for Economists
4) Dr. S.M. Shukla | (2022 )| Business Mathematics Kindle publication

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
5) Dr. J.K.Sharma (2021) Business Mathematics Dreamtech Press
6) Dr. J.K.Sharma and Dr. Gurmeet Kaur (2019) Business Mathematics,
Sultan Chand & Sons (P) Ltd.
7) Prof. A. V. RAYARIKAR ,Dr. P. G. DIXIT (2019 )Business
Mathematics, Nirali Prakashan
8) A. V. Deshpande & M. L. Vaidya, “Elementary Business
Mathematics” Vipul prakashan

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus: Advertising and Sales Promotion (Paper I)
Semester I

1.4 VSC (Vocational Skill Courses)

Course Tittle Marketing Communication

Course Credits 2
Course Outcomes After going through the course, learners will be able
to-
1. Understand the basics of Marketing
Communication.
2. Understand that effective Communication can
make or break a product.
3. Emphasize on application of Communication
in Marketing.
4. Explain the various elements of Marketing
Communication.
Module 1 (Credit 1)
Learning After learning the module, learners will be able to-
Outcomes- 1. Understand the significance of
Communication.
2. Understand the barriers to Communication.
3. Overcome the barriers to Communication.
Content Outline Marketing Communication:
 Importance of Communication
 Principles of Communication
 Barriers to Communication
 Overcoming the Barriers
Types of Communication:
 Verbal Communication
 Non-verbal Communication
 Written Communication
 Listening
 Visual Communication
Levels of Communication:
 Intrapersonal Communication
 Interpersonal Communication
 Group Communication

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
  Cultural Communication
Module 2 (Credit 1)
Learning After learning the module, learners will be able to-
Outcomes- 1. Understand the Communication Process.
2. Use Communication effectively in Marketing.
3. Understand various elements of Marketing &
its significance.
Content Outline- Communication Mix:
 Communication Process
 Application of Communication in Marketing
 Factors affecting Communication
Marketing Communication/ Promotion Mix:
(Meaning & Significance)
 Advertising
 Personal Selling
 Public Relations
 Sales Promotion
 Publicity
Factors influencing Promotion Mix:
 Budget available
 Type of product
 Target Market
 Consumer preference for Media
 Availability of Media
 Stage in Product Lifecycle
Assignments/Activities towards Comprehensive Continuous Evaluation
(CCE)-
Internal Examination – 50 Marks
Internal testing will be continuous & spread over the semester. The pattern of
internal exam would be as follows-
 Class Test (written exam) - 25 Marks on Module 1
 Class Test (written exam) - 25 Marks on Module 2
 Assignment/ Any Project - 25 Marks
Note: Out of the above three, best two will be considered for internal
Marks.
External Assessment: There will be no external assessment for this course

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
REFERENCES:
1. Kenneth Clown & Donald Bach, Integrated Marketing Communication,
McGrawHill, 2009.
2. Clow Back, Integrated Advertising, Promotion & Marketing Communications,
Pearson Education, 2007.
3. Duncan, Integrated Marketing Communication, Tata McGrawHill, 2009.
4. S.N.Murthy, U. Bhojanna, Advertising-an IMC Perspective, Excel Books,
2007.
5. Belch & Belch, Advertising & Promotions-IMC Perspectives, TataMcGrawHills,
2003.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus

Semester I

1.5 SEC (Skill Enhancement Courses)

Course Title Financial Literacy I- Financial Planning
Course Credits 2
Course Outcomes After going through the course, learners will be able to
1) Familiar with different aspects of financial literacy such as
savings, investment, taxation, and insurance
2) Understand the relevance and process of financial
planning
3) Promote financial well-being
Module 1 (Credit 1) Financial Planning and Financial Products
Learning After learning the module, learners will be able to
Outcomes
1) Develop proficiency for personal and family financial
(Specific related to
planning
the module)
2) Apply the concept of investment planning

Content Outline  Introduction to Saving

 Time value of money
 Management of spending and financial discipline

Module 2 (Credit 1) Banking and Digital Solutions

Learning After learning the module, learners will be able to
Outcomes
1) Understand the relevance and process of financial
(Specific related to planning.
the module) 2) Apply the concept of investment planning

Content Outline  Banking products and services.

 Digitization of financial transactions: Debit Cards
{ATM Cards) and Credit Cards., Net banking and
UPI, digital wallets.
 Security and precautions against Ponzi schemes and
online frauds.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Only Internal – 50 marks

External Assessment: There will be no external assessment for this course

Reference Books:

 Introduction to Financial Planning (4th Edition 2017)- Indian Institute of

Banking & Finance.

 Sinha, Madhu. Financial Planning: A Ready Reckoner July 2017, McGraw

Hill.
 Halan, Monika, Lets Talk Money: You've Worked Hard for It, Now Make
It Work for You, July 2018 Harper Business.
 Pandit, Amar The Only Financial Planning Book that You Will Ever
Need, Network 18 Publications Ltd.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus
Semester I
1.6 Ability Enhancement Skills

Course Title Business English -I

Course Credits 2

Course Outcomes After going through the course, learners will be able
to
1. Have a fair idea of communication and its various
elements
2. Will be able to understand English language
communication patterns for business and professional
settings.

Module 1(Credit 1) Theory of Business Communication

Learning After learning the module, learners will be able to

Outcomes
1. Understand the principles of communication and
have clarity about its various functions.
2. Understand the role of Communication in
Business.

Content Outline Theory of communication

(The models, process, objectives, channels, barriers,
and methods of communication)
Module 2(Credit 1) Effective Principles of Letter Writing

Learning After learning the module, learners will be able to

Outcomes
1. Be clear about the essential elements while
writing a formal business letter.
2. Use language effectively in a business letter.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline  C’s of Effective Letter Writing.
 Business Vocabulary.
 Language Of Business letters. (Business
Jargon, Reader’s point of view)
 Writing Business letters tactfully. (Structure of
a letter, tactful use of language)
INTERNAL: There will be no Internal for this subject
External – 50 Marks

References

1) Business Communication-Urmila Rai and S.M Rai,Himalaya Publishing House

2) Principles and practices of Business Communication,Aspi Doctor and Rhoda
Doctor. Sheth Publishers.
3) Basic Communication Skills. P. Kiranmai and Geetha Rajeevan. Foundation
Books
4) Business Communication by Meenakshi Raman and Prakash Singh.Oxford
University Press.
5) Developing Communication Skills. Mohan Krishna, Meera Banerji. Macmillan
India.
6) Glossary of Business Terms- A to Z. www.theguardian.com

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus
Semester I
1.7 Indian Knowledge System (IKS)
Course Title Business Ethics in India

Course Credits 2 Credits

Course Outcomes After going through the course, learners will be able to

1. Gain insights on Indian Ethos and values.

2. Understand the fundamental ethical principles and

develop skills in identifying and analyzing issues in
business ethics.
3. Comprehend the relevance of business ethics in
contemporary era.
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Understand the importance of ethical behavior in
(Specific related to business with reference to Indian Ethos.
the module
2. Develop and demonstrate ethical abilities.

Business Ethics and Indian Ethos

Content Outline ● Introduction to Business Ethics – Concept,
Characteristics, Scope, Importance, Types of Ethics,
Factors influencing Business Ethics, Sources of Ethics.
Indian Ethos, Ethics and Values.
● Ethics Code and Conduct – Corporate Ethics,
Professional Ethics, Code of Ethics, Ethics Management,
Ethics Committee, Principles of Ethics, Workplace Ethics,
Ethical Behavior.
Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Gain insights on the theories and approaches to
(Specific related to business ethics and practices.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
the module.. 2. Appraise ethical issues and its application in functional
e.g. Define, areas.
Differentiate, Carry
out, Design, etc. …)
Content Outline Business Ethics – Theories and Practices
● Theories and Approaches to Business Ethics -
Theories of Ethics, Approaches to Business Ethics,
Gandhian Approach in Management and Trusteeship,
Gandhian Principles and relevance in Modern Business.
● Indian Ethical Practices – Ethics in Functional Areas -
Marketing, Consumer Protection, Advertising, Finance,
Investment, Accounting, Human Resource, Production,
Information Technology, Patents, Copyrights, Intellectual
Property Rights, Environment.
Internal: There will be no internal for this subject
External – 50 Marks
References
1. Murthy C. S. V., Business Ethics, Himalaya Publishing House
2. Gupta A. D., Business Ethics: Texts and Cases from the Indian Perspective,
Springer.
3. Sekhar R. C., Ethical Choices in Business, SAGE Publications India.
4. Crane A., Matten D., Glozer S., & Spence L., Business Ethics, Oxford University
Press
5. Velasquez M. G., Business Ethics: Concepts and Cases, Pearson, New Delhi.
6. Modh S., Ethical Management: Text and Cases in Business Ethics and Corporate
Governance, Macmillan Publishers, India.
7. Sharma J. P., Corporate Governance – Business Ethics and CSR, ANE Books Pvt.
Ltd, New Delhi.
8. Bhatia S. K., Business Ethics and Corporate Governance, Deep & Deep
Publications Pvt. Ltd., New Delhi.
9. Khanka S. S., Business Ethics and Corporate Governance (Principles and
Practices), S. Chand & Company.
10.Khandelwal N. M., Indian Ethos and Values for Managers, Pragati Prakashan.
11.Vasishth, N. & Rajput N., Corporate Governance Values & Ethics, Taxmann
Publications Private Limited.

Note: Latest edition of Books may be referred.

Course Syllabus

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Semester I

1.7 IKS (Indian Knowledge System)

Course Title History of Indian Economic Thought
Course Credits 2
Course Outcomes After going through the course, learners will be able to

1. comprehend the ancient economic thought

2. illuminate the contributions of leading Indian
economists in the pre-independence era
Module 1(Credit 1) Indian Economic Thought – Kautilya, Thiruvalluvar,
Mahatma Phule, Dadabhai Naoroji, Gopal Krishna Gokhale
Learning After learning the module, learners will be able to
Outcomes
1. summarize the economic ideas prevalent in ancient
India
2. recognize the contribution of Kautilya and
Thiruvalluvar to economics
3. Appreciate the contribution of Pre-Independent
Indian economic thinkers to economics

Content Outline 1.1Views of Kautilya’s Arthashastra - Varta, Agriculture and

Animal Husbandry, Labour, Trade, Population, Private
Poverty, Interest, Welfare State and Public Finance
1.2Views of Thiruvalluvar-Wealth, Poverty, Agriculture, and
Welfare State
1.3 Mahatma Phule's Views on Agriculture and Farmers
1.4 Dadabhai Naoroji's Views on Poverty, Economic Drain
Theory
1.5 Gopal Krishna Gokhale's views on Indian
Finance, Decentralization of power and public
expenditure
Module 2(Credit 1) Economic Thought of Mahatma Gandhi Dr. B. R. Ambedkar,
M.G. Ranade . R.C. Dutt’s
Learning After learning the module, learners will be able to

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Outcomes 1. Evaluate the Gandhian economic thought and its
relevance to modern India.
2. Discover the justifications offered by Dr. B. R.
Ambedkar for addressing India's economic problems.
3. realize the economic issues faced by India during the
Colonial period
Content Outline 2.1 M.K. Gandhi’s Views on -Self-Sufficient Village
Economy, Sarvodaya. Swadeshi. Doctrine of Trusteeship
2.2Dr. B. R. Ambedkar's views on - State Socialism, Public
Finance, Problem of the Rupee
2.3M.G. Ranade’s views on poverty and the agricultural
economy
2.4R. C. Dutt’s views on Land Taxation and Public Finance

Internal: There will be no internal for this subject

External – 50 Marks
References :-
1) Some Economic Aspects of British Rule in India- Iyer, G.S. (1903- Madras:
Swadesamitran Press.
2) Gokhale and Economic Reforms- Kale, Vaman Govind (1916), Arya Bhushan
Press, Poona
3) Gopal Krishna Gokhale and The Impact of The West- D.B. Mathur (1961), The
Indian Journal of Political Science Vol. 22, No. 4 (1961), pp. 301-311 (11
pages), Published By: Indian Political Science Association
4) The Collected Works of Mahatma Gandhi, 90 volumes- Gandhi, M.K. (1958–
84), New Delhi: Publications Division, Government of India.
5) A Preliminary Study of the Growth of National Income in India, 1857–1957,
International Association for Research in Income and Wealth, Asian Studies
in Income and Wealth, Mukherjee, M. (1965).
6) Dadabhai Naoroji and the Mechanism of External Drain’- Ganguli, B.N.
(1965), Indian Economic and Social History Review, vol. 2: 85–102
7) Agriculture: Producer’s Rationality and Technical Change- Dasgupta, S.
(1970), Bombay: Asia Publishing House.
8) The Theory of Economic Drain: The Impact of British Rule on the Indian
Economy, 1840–1900- Mukherjee, T. (1972), University of Michigan Press

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 9) My Days with Gandhi- Bose, N.K. (1974), Bombay: Orient Longman.
10) Dasgupta, A. (1993). A History of Indian Economic Thought. London:
Routledge.
11) Pope, G. U., W. H. Drew, John Lazarus, and F. W. Ellis, translators.
(1958), Thirukkural. Madras: The Saiva Siddhanta Works Publishing Society.
12) Rangarajan, L. N., translator. (1987), Kautilya: The Arthashastra.
London: Penguin.
13) Spengler, J. J. (1971), Indian Economic Thought: A Preface to Its
History. Durham, N.C.: Duke University Press.
14) Sundaram, P. S., translator. (1990) Thiruvalluvar: The Kural. London:
Penguin

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus

Semester I

1.8 Value- Added Course ( VAC )

Course Title Fundamentals of Computers

Course Credits 2

Course After going through the course, learners will be able to:
Outcomes
1. Understand the importance and requirement of
computers in day to day life.
2. Understand latest Computer technology
3. Emphasis the use of computer in the modern world
4. Understand about Operating Systems
5. Work on Word Processor and Spreadsheet
6. Prepare and present PowerPoint presentations

Module 1 (Credit 1) Title of the Module: Fundamentals of Computers

and Windows
Learning After learning the module, learners will be able to
Outcomes
● Identify the different types of computers and their
(Specific related to organization
the module)
● Understand latest Computer technology
● Perform common Windows functions, use Windows
Search, Help, and Automatic Updates
Content Outline FUNDAMENTALS OF COMPUTERS
● The Definition and Characteristics of Computer
● History and Generation of Computers
● Classifications of Computers
● Number System (Decimal, Binary, Octal, Hexa)
● Bit, Byte & Word
● Block Diagram of Computer System
● Input, Output & Storage Devices
● Computer Virus & Precautions against Virus attack.
WINDOWS
● Historical Evaluation of windows (till XP)
● Functions of Mouse
● Choosing a Desktop Theme
● Selecting Wallpaper

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 ● Using Window Explorer
● Managing Files and Folders
● Painting Pictures
● Using Notepad
● Zip and Extract (Unzip)
Module 2 (Credit 1) Title of the Module: Word Processor, Spreadsheet
and PowerPoint
Learning After learning the module, learners will be able to
Outcomes
 Create, edit, save, and print documents to include
(Specific related to documents with lists and tables
the module)  Work with spreadsheets, Construct formulas,
including the use of built-in functions, and relative
and absolute references
 Create, edit, save, add graphics, sound and print
presentations
Content Outline WORD PROCESSOR
 Introduction to Word Processor
 Uses of Word
 Document Concept (Creating, Saving, Opening,
 Closing Document )
 Formatting Document ( Bold, Italic, Underline,
Justification, fonts, Colors of Fonts, Format Painter )
 Three Methods of Copy, Cut & Paste
 Working with Margins and Page Setup
 Inserting and Formatting Clipart and WordArt
 Tables
 Uses of Drawing Toolbar
 Columns
 Goto, Find & Replace
 Header & Footers
 Printing Procedure
 AutoCorrect and AutoText
 Spell Check & Thesaurus

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
  Adding a Chart to the Report
● Mail Merging
SPREADSHEET
 Introduction to Spreadsheet
 Role of Excel in Day to Day Life
 Understanding Excel Sheet
 Inserting, Deleting and Hiding Columns / Rows
 Manipulating Formulas and Mathematical, Statistical and
String Functions
 Statistical Data Analysis (Goal seek, Scenario & Pivot
table)
 Working with Charts
 Printing a Sheet
 Sort & Filter

POWERPOINT
 What is Presentation? Explain its Need.
 Uses of PowerPoint
 Making Presentation
 Different Types of Slide layouts
 Slide View, Slide Sorter View & Slide Show Buttons
 Setup Show
 Applying Design Templates and Backgrounds
 Transition & Custom Animation Effects
 Recording Voice in Presentation
 Electronic Presentations

Internal – 50 Marks
Comprehensive Continuous Evaluation (CCE):
 The internal Assignment and Lab Manuals testing should be continual and
spread over the semester of 25 Marks

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
  Practical Exam of 25 Marks (Answer any 2 question out of 4, each question
will be of 10 marks + Viva of 5 Marks)
External Assessment: There will be no external assessment for this course

References:
A. Essential Reading
 “Computer fundamental” P k Sinha
 “Inside the IBM PC”, Peter Norton, Prentice Hall, 1989.
 “PC Softwarefor Windows”: R.K. Taxali, Tata Mcgraw hill
 “Computer and Common use”: Roer hunt and John Sheely
 “Understanding Computers”: R. Rajgopalan
 “Computer Studies”: Mitchell, Beaglay
 “Inside the personal Computer”: (A pop –up guide )
 “Transparency Masters to Computers”: Larry Long and Nancy long
 “Computer for beginners”: V.K. Jain
 “Basic of Computer Systems”: Jiwani and Copper
 “Introduction to Computers”: Subramanian
B. Additional Reading
 “Computer Science”: Satish Jain
 “Introduction to Computer Science”: Francis Scheid
 “Computer Today”: Sanders
 “Mastering windows 2000, the window bible”: Robertcowart, BPB
Publisher
 “Fundamentals of Informational Technology” : S.K. Bansal, APH Publishing
Corporation.
 “Microsoft Office 2000 Complete” : Amy Romanoff and Sherry bonelli, BPB
Publisher
 ”Advanced Microsoft Office 2000”; Meredith Flynn, Nita Rutkosky, BPB
Publication.
 “PC Softwarefor Windows”: R.K. Taxali, Tata Mcgraw hill
 “Mastering windows 2000, the window bible”: Robertcowart, BPB
Publisher
 “Fundamentals of Informational Technology” : S.K. Bansal, APH Publishing
Corporation.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus

Semester I

1.8 Value- Added Course ( VAC )

Course Title English for Soft Skill Development- Paper I

Course Credits 2

Course After going through the course, learners will be able

Outcomes to:
1.Acquire soft skills for employability purposes by
using English.
2. Develop effective communicative skills,
presentation skills and various other skills for
personality development.
3. Learn the arts of dressing, appearance, etiquettes,
using and understanding non-verbal forms of
communication
4. Develop the skill of negotiations, assertiveness,
time management, leadership qualities, importance
and essential of team work.
5. Use soft skills as lifelong transferable skills.
Module 1(Credit 1) English and Soft Skills by S.P. Dhanaval.

Learning After learning the module, learners will be able to:

Outcomes
1. Acquire various soft skills such as the art of
listening, showing assertion, enhancing emotional
intelligence, solving problems using critical abilities
and handling conflicts to lead them to resolution.
2. 2. Learn to use these skills in day-to-day practical life
at place of work, social set-ups and other places.
3. 3. Learn the art of dressing, etiquettes, appearance
etc. and carry themselves with an air of confidence.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline  Listening Skills
 Teamwork Skills
 Emotional Intelligence Skills
 Assertive Skills
 Problem-Solving Skills

Module 2(Credit 1) Application of Skills Learnt in Module 1

Learning After learning the module, learners will be able to:

Outcomes
1. Apply the skills acquired by way of
performance, role-plays and given hypothetical
situations.
2. Develop self-confidence and high self-esteem so
that they find themselves easily adaptable to
the work place environment.

Content Outline  Role Play

 Mock situations and settings
 Case studies
 Enactments
 Group discussions
 Mock-Trials of Attires and Appearances
 Visits and Tours

Internal – 50 Marks

Assignments/Activities towards Comprehensive Continuous Evaluation (CCE): 50

marks

 Assignment 1– 15 marks -Enactments and Role plays

 Assignment 2 – 15 marks
 Reporting about Visits and Tours
 Assignment 3 - 10 marks
 Group and Panel Discussions
 Assignment 4- Project on a Corporate or Business organisation- 10 marks

External Assessment: There will be no external assessment for this course

References:
1. English and Soft Skills. S.P. Dhanavel. Orient Blackswan

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 2. Effective Communication and Soft Skills: Strategies for Success. .Nitin
Bhatnagar and Mamta Bhatnagar.Pearson- ICFAI University Series, Delhi.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 B.COM In Advertising and Sales Promotion
Semester II
Academic Year: 2024-25
Course Syllabus
Semester II
2.1 Major (Core)
Course Title Commerce II – Human Resource Management

Course Credits 4 Credits

Course Outcomes After going through the course, learners will be able to

1. Understand the role and importance of Human Resource

Management in organizations.
2. Comprehend Job Analysis and procedure of Recruitment
and Selection.
3. Asses the techniques of Performance appraisal, Training
and development.
4. Identify the emerging trends in Human Resource
Management.
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Understand the key terms, concepts and evaluate the
(Specific related to
significance of Human Resource Management.
the module)
2. Comprehend the role of Human Resource Managers in
contemporary era.
Content Outline Introduction to Human Resource Management (HRM)
and Human Resource Planning (HRP)
 Human Resource Management (HRM) - Definition,
Significance, Functions of HRM, Role of HR Managers.
 Human Resource Planning (HRP) – Concept, Importance
and HRP Process.
Module 2 (Credit 1)

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Learning After learning the module, learners will be able to
Outcomes(Specific 1. Understand the concept of Job Design and Job Analysis
related to the and its practical application.
module) 2. Develop insights on effective recruitment and selection
strategies.
Content Outline Job Analysis, Recruitment & Selection:
 Job Analysis - Job Description, Job Specification; Job
Design.
 Recruitment Sources, Selection Procedure
 Placement and Induction
Module 3 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes 1. Evaluate techniques of employee performance appraisal
(Specific related to and design employee training and development
the module) programs.
2. Understand motivation theories and incentives.

Content Outline Performance Appraisal and Development:

 Concept, Significance and Methods of Performance
Appraisal.
 Training and Development- Methods and Techniques of
Training.
 Motivation- Concept, Theories, Characteristics of
Motivation, Monetary and Non-Monetary Incentives
Module 4 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes 1. Assess the role of leadership.

2. Get acquainted with the Emerging Trends in Human

Resource Management.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline Emerging Trends:
 Leadership – Concept and Leadership styles, Theories,
Leadership Qualities.
 Emerging Horizons in Human Resource Management,
Human Resource Information System, Downsizing, VRS,
employee empowerment, workforce diversity.

Assignments/Activities towards Comprehensive Continuous Evaluation

(CCE)
Internal – 50 Marks

Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

External – 50 Marks
References
1. Aswathappa K., Human Resource Management: Text and Cases, McGraw Hill
Education (India) Pvt. Ltd.
2. Mamoria C.B., Human Resource Management Himalaya Publishing House Pvt.
Ltd.
3. Mathis R. L., Jackson J. H. & Valentine S. R., Human Resource Management
South Western College Publishing.
4. Dessler G. & Varrkey B., Human Resource Management, Pearson Education.
5. Pattanayak B., Human Resource Management, PHI Learning.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus
Semester II
2.2 Major (Core)
Course Title Sem II - Financial Accounting Paper II

Course Credits 2

Course Outcomes After going through the course, learners will be able to

1. To handle and maintain accounting statements for

various departments.
2. To introduce the procedure of preparing accounts under
the hire purchase and Installment Sale system.
Module 1 (Credit 1)
Departmental Accounting
Learning After learning the module, learners will be able to
Outcomes
1. To understand the preparation of Departmental Accounts.
2. To enlighten the students about the working of
inter-departmental comparison.
Content Outline  Theory: Introduction to Departmental Accounts and
Inter Departmental Transfer at Cost Price and Invoice
Price Stock Reserve
 Problems on: Departmental Trading and Profit & Loss
Account and Balance Sheet.
Module 2 (Credit 1)
Hire purchase & Instalment sale
Learning After learning the module, learners will be able to
Outcomes
1. To make students familiar with the theoretical concept of
the topic and the terminologies used in hire purchase and
installment sale system.
2. To enable the students to understand the accounting
treatment in the books of accounts under hire purchase and
installment sale system.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline  Hire Purchase/Installment Theory: Distinction
between Hire Purchase & Installment Sale
 Problems on: Hire Purchase/Installment Sale
excluding problems where cash price of the asset is
not given.

Internal: There will be no internal for this subject

External – 50 Marks

References :
Ainapure, 2011, Advance Accounting, Manan Prakashan -Mumbai
Choudhary, 2011, Corporate Accounting, Sheth Publishers, - Mumbai
Kishnadwala, 2008, Financial Accountancy & Management, Vipul Prakashan, Mumbai.
R.L.Gupta, 2014, Advance Accountancy, Sultan Chand & Sons - Delhi
Shukla & Grewal, 2018, Advance Accountancy, S. Chand & Co – Delhi

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus
Semester II
2.3 Minor Stream

Course Title Micro Economics

Course Credits 2
Course Outcomes After going through the course, learners will be able to
1. Interpret the theories of Production functions and
discuss the concept of Economies of Scale.
2. Distinguish the different concepts of Cost and Revenue
3. Understand the applied value of Break -Even Analysis
and cost-revenue calculation through case study
Module 1 (Credit 1) Theory of Production Function
Learning Outcomes After learning the module, learners will be able to
(Specific related to
1. Explain the concept of production function and the
the module)
theories of Production Function
2. Describe the different types of Economies and
Diseconomies of scale
Content Outline  Meaning of production function, meaning of short and
long-run production function
 Law of Variable Proportions
 Laws of Returns to Scale
 Economies and Diseconomies of scale.
Module 2 (Credit 1) Cost And Revenue Analysis
Learning Outcomes After learning the module, learners will be able to
(Specific related to 1. Identify the different concepts of Cost and Revenue
the module)
2. Calculate the Break Even point
3. Recognize the real-world utility of Break-even analysis
through case study

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Content Outline  Concept of Total, Average and Marginal Cost; Social
and Private Costs, Economic and Accounting Costs,
Fixed and Variable Costs, Opportunity Cost, Implicit and
Explicit Cost (only concepts);
 Calculation of Costs with hypothetical numerical
illustrations;
 Concept of revenue, Total Revenue, Average revenue;
TR, AR and MR under Perfect competition and Imperfect
competition;
 Break-even analysis (with the help of graph and
formulae), Case study based on calculation of Break
Even Point & calculation of TC, AC, MC.

Internal: There will be no internal for this subject

External – 50 Marks

Reference Books:
1) Ahuja H. L. (2001), Advanced Economic Theory,S.Chand & Co. Mumbai.
2) Amartya Sen 1990), Micro-Economics Theory Applications -Oxford University
Press
3) Dorbush Rudiger & Fisher stanlay, (2003), Micro-Economics-, TATA Mcgraw
hill, Meerat
4) Koustsavannis A. (1990), Modern Micro-Economic Macmillan Delhi.
5) Mukherjee, Sampat, (2009) ,Principles of Micro-Economics-. New Central
Book Agerey Kolkata
6) Micro-Economics- Sharma N.K, Jaypur Mangal Deep Publication, 1995
7) Mukherjee, Mukarjee, & Ghosh (2003), Micro- Economics, Prentice-Hall of
IndiaPvt. Ltd.New Delhi.
8) Sudhorama K.P.M. & Sudharama (2007) ,Micro-Economics, Sultan Chand &
Sons, E.N.New Delhi.
9) Varian H. R. (2000). Intermediate Micro economics A Modern Approach. East-
West Press. New Delhi

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus
Semester II
2.4 OEC (Open Elective Courses/ Generic)
Course Title Business Statistics
Course Credits 4
Course Outcomes After going through the course, learners will be able to
1. Describe the key terminology, concepts, tools, and
techniques used in business statistical analysis
2. Interpret and evaluate numerical and quantitative
issues in business.
3. Analyze the relationship between two variables
4. Analyze the tabulation and classification of data
5. Represent different types of data through graphs
Module 1 (Credit 1 Introduction to Statistics, Measures of Central
Tendency and Dispersion
Learning After learning the module, learners will be able to
Outcomes
1. Comprehend the basic concepts of Business Statistics
(Specific related and its Significance
to the module)
2. Solve problems associated with different measures of
central tendency and dispersion
Content Outline  Definition of Business Statistics, Importance of business
statistics, Needs of Data Collection and Analysis
 Mean, Median, Mode and its merits and demerits with
practical example
 Measures of dispersion- Range, Mean Deviation,
Standard Deviation, 1.4 Variance, Quartile Deviation
with merits and demerits
Module 2 (Credit 1) Correlation and Regression
Learning After learning the module, learners will be able to
Outcome
1. Imbibe skills needed for quantitative application in
(Specific related business situations.
to the module)
2. Estimate correlation and regression in two variable
analysis

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Content Outline  Correlation merits and demerits,
 Types of Correlation –(simple correlation, coefficients of
Correlation- Karl Pearson and Simple rank Correlation)
 Regression Analysis –Estimation of regression line,
interpretation of regression coefficients with practical
example
Module 3 (Credit 1) Introduction to different types of data
Learning After learning the module, learners will be able to
Outcomes
1. Describe the relevance of data
(Specific related
2. Evaluate the merits of different methods of data
to the module)
collection
Content Outline  Relevance of data in the current scenario
 Types of data : primary and secondary data
 Methods of data collection: Questionnaire method,
Interview method, case study method in brief
 Sources of secondary data collection with merits and
limitations
Module 4 (Credit 1) Presentation and tabulation of data
Learning After learning the module, learners will be able to
Outcome
1. Recognize the data classification and tabulation.
(Specific related
2. Represent the data using different types of graphs
to the module)
Content Outline  Classification of data
 Frequency distribution: Discrete and continuous series
 Tabulation of data
 Graphical representation of data: Bar diagram, pie
diagram, histogram, frequency polygon

Assignments/Activities towards Comprehensive Continuous Evaluation

(CCE)
Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks
External – 50 Marks
References:
1. S. C. Gupta (2016) Fundamentals of Statics by Himalaya Publishing House
2. Field,Andy (2013). IBM SPSS Statistics UK: Sage Publication Pvt.
3. Gupta, S.P. (2012). Statistical Methods New Delhi: Sultan Chand and Son.
4. Patri, Digmabar and Patri, D. N. (2011). Statistical Methods, New Delhi:
Kalayani publisher.
5. Graham, Alan (2010). Statistics: A Complete Introduction ,UK: Teach
Yourself
6. Arora, PN, Arora, Sumeet and Arora, Amit:(2009) “Managerial Statistics”, S.
Chand, Ist Ed., 2009.
7. Bharadwaj, RS: (2008) “Business Statistics” , Excel books, 2nd Ed,
8. Gupta, .S.C &V.K.Kapoor (2007) Fundamentals of Applied Statistics, Delhi: S.
Chand & Sons.
9. Gupta, .S.C & V K. Kapoor (1993) Fundamentals of Applied Statistics, Delhi:
S. Chand & Sons.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus
Semester II
2.4 OEC (Open Elective Courses/ Generic)
Course Title Environmental Studies
Course Credits 4
Course Outcomes After going through the course, learners will be able to

4. Understand the scope of environmental studies.

5. Analyze the factors affecting population explosion and

human health.
6. Create awareness about the over exploitation of forest,
water, food and energy resources.
7. Evaluate the causes for different types of pollutions and
remedies to control pollution.
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
3. Understand environment studies
(Specific related to
the module) 4. Know the effect of population explosion

Content Outline 8. Environment studies: Meaning, Definition, Scope and

Importance.
9. Population explosion: Population growth, Factors
affecting density of population, population explosion,
family welfare programme, Environment and human
health.
Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
3. Understand various natural resources on earth
(Specific related to
the module) 4. Develop awareness in conservation of natural resources

Content Outline 10. Natural Resource: Types- Renewable and Non-

Renewable.
11. Forest resource: Use and over-exploitation,

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Deforestation – Causes and effects, Timber extraction,
Mining, Dams and their effects on forest and Tribal
people.
12. Water resource: use and exploitation of surface and
groundwater, Floods and Droughts, Dams- benefits and
problems, water conservation, Water management.
13. Food resource: World food problem, overgrazing,
Effects of modern agriculture, Fertilizer- pesticide
problem, water -logging, Salinity.
14. Energy resources: Growing need for energy,
Renewable and Non-Renewable energy sources,
hydroelectricity, Role of individual in conservation of
natural resources, Equitable use of resources for a
sustainable lifestyle.
Module 3 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Understand the concept of ecosystem
(Specific related to
the module) 2. Develop awareness towards forest ecosystems,
grassland ecosystems and aquatic ecosystems,
Content Outline 15. Ecosystem: Meaning, concept, structure, function,
producers, consumers, decomposers, food chain, food
webs and ecological pyramids.
16. Introduction, types, characteristic features, structure
and function of the Forest ecosystem.
17. Introduction, types, characteristic features, structure
and function of the Grassland ecosystem
18. Introduction, types, characteristic features, structure
and function of the Aquatic ecosystem (ponds, streams,
lakes, rivers, ocean estuaries).
Module 4 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
(Specific related to 1. Understand different types of pollution
the module)
2. Develop awareness prevention of various pollution

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline 19. Air pollution: Meaning, Definition, types, causes,
effects and control measures.
20. Water pollution: Meaning, Definition, types, causes,
effects and control measures.
21. Soil pollution: Meaning, Definition, types, causes,
effects and control measures.
22. Noise pollution: Meaning, Definition, types, causes,
effects and control measures.
23. Marine pollution: Meaning, Definition, types, causes,
effects and control measures.
24. Disaster Management: Floods, earthquake cyclone
and landslides.
25. Role of individual in prevention of pollution.

Assignments/Activities towards Comprehensive Continuous Evaluation

(CCE)
Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks
External – 50 Marks
References:
1. Rangarajan, C.A.; Perspective in Economics, S.Chand & Sons, New Delhi
2. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya
Publishing House.
3. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House,
New Delhi.
4.Agarwal, K.C., 2008, Environmental Biology, Nidhi Publishers, Bikaner
5. Bharucha Erach, 2006, The Biodiversity of India, Mapin Publishing Pvt. Ltd.
Ahmedabad.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
6. Brunner R.C., Hazardous waste incineration, McGraw Hill Inc
7. Clark R., 2001, Marine Pollution, Oxford University Press
8. Jadhav H.&Bhosale, V.M, 2015, Environment Protection and Laws, Himalaya
Publishing House, Pvt. Ltd., New Delhi
9. Odum E. P., 2004, Fundamentals of Ecology, (5th Revised Edition), Brooks/Cole
10. Mhaskar A.K, Matter Hazardous, Techno-Science Publications (Text Book).
11. Survey of the Environment, The Hindu (Magazine)
12. Trivedi R.K, Goel P.K, Introduction to Air Pollution, Techno-Science Publications
(Text Book).

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus: A - Advertising and Sales Promotion (Paper II)
Semester II

2.5 VSC (Vocational Skill Courses)

Course Tittle Marketing Communication
Course Credits 2
Course Outcomes After going through the course, learners will be
able to-
1. Understand the various options available
in Mass Media.
2. Study the Mass Media in detail.
3. Weigh the pros & cons of available Mass
Media.
4. Will be able to choose the best option
available for different products.
Module 1 (Credit 1)
Learning Outcomes- After learning the module, learners will be able
to-
1. Understand the Print Media-its types,
merits & demerits.
2. Understand the Electronic Media, its
types, merits & demerits.
3. Understand the Outdoor Media, its types,
merits & demerits.
Content Outline Mass Media options:
 Print Media (Newspapers, Magazines)
Merits & Demerits
 Broadcasting Media (TV, Radio) Merits &
Demerits
 Outdoor Media (Posters, Window Display,
Neon Signs) Merits & Demerits
 Other Media (Cinema, Online advertising)
Merits & Demerits
Module 2 (Credit 1)
Learning Outcomes- After learning the module, learners will be able
to-
1. Understand the functions of mass media.
2. Analyze various mass media options.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 3. Understand the effect of mass media on
Society, Culture & Entertainment.
Content Outline- Functions of Mass Media:
 Information
 Interpretation
 Instructive
 Bonding
 Diverse Functions
Effects of Mass Media:
 On Society
 On Entertainment
 On Culture
Social Media as an integral part of Mass
Media:
 Introduction to social media
Assignments/Activities towards Comprehensive Continuous Evaluation
(CCE)-
Internal Assessment: There will be no internal assessment for this course
External Assessment: 50 marks

REFERENCES:
1. Kotlar Phillip, Marketing Management, Prentice Hall, New Delhi, 2007.
2. Etzel MJ, Walker BJ & Stanton William J, Marketing Concept & Cases, Special
Edition, Tata McGrawHill, 13th Edition.
3. Rajeev Batra, John G. Myers & David A. Aaker, Advertising Management,
Himalaya Publishers, 2007.
4. S.A.Chunawalla & K.C.Sethia, Foundations of Advertising theory & Practices,
Himalaya Publishing, 2007.
5. O’Guinn, Allen Semenik, Advertising & Integrated Brand Promotion,
Thomson, 2007.
6. Kenneth Clown & Donald Bach, Integrated Marketing Communication,
McGrawHill, 2009.
7. Clow Back, Integrated Advertising, Promotion & Marketing Communications,
Pearson Education, 2007.
8. Duncan, Integrated Marketing Communication, Tata McGrawHill, 2009.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester II

2.6 SEC (Skill Enhancement Courses)

Course Title Financial Literacy II – Investment Planning

Course Credits 2
Course Outcomes After going through the course, learners will be able to

1) Familiarity with different aspects of financial

literacy such as savings, investment, taxation,
and insurance
2) Understand the relevance and process of financial
planning
3) Promote financial well-being
Module 1 (Credit 1) Investment Planning and Management

Learning After learning the module, learners will be able to

Outcomes
1) Analyse banking and insurance products
(Specific related to 2) Personal tax planning
the module)

Content Outline  Investment opportunity and financial products

 Insurance Planning: Life and non-life including
medical insurance schemes

Module 2 (Credit 1) Personal Tax

Learning After learning the module, learners will be able to

Outcomes
1) Analyse banking and insurance products
(Specific related to 2) Personal tax planning
the module)
Content Outline  Introduction to basic Tax Structure in India for
personal taxation
 Aspects of Personal tax planning
 Exemptions and deductions for individuals
 e-filing ( Note: Some of the theoretical concepts
would be dealt with during practice hours)

Comprehensive Continuous Evaluation (CCE):

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Only Internal – 50 marks

External: There will be no external for this subject

Reference Books:

 Introduction to Financial Planning (4th Edition 2017)-

Indian Institute of Banking & Finance.

 Sinha, Madhu. Financial Planning: A Ready Reckoner July 2017, McGraw

Hill.
 Halan, Monika, Lets Talk Money: You've Worked Hard for It, Now Make
It Work for You, July 2018 Harper Business.
 Pandit, Amar The Only Financial Planning Book that You Will Ever
Need, Network 18 Publications Ltd.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester II

2.7 SEC (Skill Enhancement Courses)

Course Title Advanced Excel

Course Credits 2
Course Outcomes After going through the course, learners will be able to

4) Use Microsoft Excel to create personal and/or

business spreadsheets following current professional
and/or industry standards.
5) Use critical thinking skills to design and create
spreadsheets.
6) Communicate in a business setting using spreadsheet
vocabulary
7) To create dynamic reports by mastering one of the
most popular tools in excels - PivotTables, Pivot
chart, If, Vlookup, Index, and Match etc.
8) Have skills of interpreting the result of data analysis
and understanding limitation and relevance of applied
methods.
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Use advanced functions and productivity tools to
assist in developing worksheets
(Specific related to 2. Manipulate data lists using Outline and Autofilter
the module) 3. Use Consolidation to summarise and report results
from multiple worksheets
4. Record repetitive tasks by creating Macros
5. Use Hyperlinks to move around worksheets
6. Use goal seeking to determine the values required to
reach a desired result
7. Use the macro recorder to create a variety of macros
8. learn how to use different functions in Excel to
perform data analytics tasks, including sorting and
filtering, lookup functions, and conditional formatting

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline Advanced Excel
 Conditional Formatting
 Data Sorting
 Advance Filter
 Data Consolidation
 Data Validation
 Data Table
 Gol Seek
 Scenario Manager
 Text to Column
 Sub Total
 Paste Special
 Protection
 Macros
 Formula Auditing
 Define Name
 Insert Slicer
 Insert Time Line
 Formula Building
 MIS Report
Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
5. Apply Excel tools and formulas to transform and
(Specific related to structure data.
the module)
6. Create pivot tables to slice and dice your data.
7. Visualize data with pivot charts and Excel Charts.
Content Outline Fundamentals of Data Analysis

● Instant Data Analysis

● Sorting Data by Color
● Slicers
● Flash Fill
Powerful Data Analysis-I

● PivotTable Recommendations
● Data Model
● Power Pivot
● External Data Connection
● Pivot Table Tools

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Powerful Data Analysis-II

● Power View
● Visualizations
● Pie Charts
● Additional Features
● Power View in Services
● Format Reports
● Handling Integers
● Templates
● Inquire
● Workbook Analysis
● Manage Passwords
● File Formats
● Discontinued Features

Internal – 50 marks

External: There will be no external for this subject

Comprehensive Continuous Evaluation (CCE):

 The internal Assignment and Lab Manuals testing should be continual and
spread over the semester of 25 Marks
 Practical Exam of 25 Marks (Answer any 2 question out of 4, each question
will be of 10 marks + Viva of 5 Marks)
References:
A. Essential Reading
1. “Microsoft Excel 365 Bible: The Comprehensive Tutorial Resource”: M
Alexander, Wiley
2. “Excel Macros For Dummies”: Michael Alexander, John Wiley & Sons (14
July 2015)
B. Additional Reading
1. “Advanced Excel for Scientific Data Analysis”: Robert De Levie, Oxford
University Press
2. “Advanced Excel Reporting for Management Accountants”: Neale
Blackwood, Wiley

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus
Semester I
2.7 AEC (Ability Enhancement Courses)
Course Title Business English -II

Course Credits 2

Course Outcomes After going through the course, learners will be able
to

1. Write letters of inquiry and letters placing orders.

2. Will have practical knowledge of writing letters of

complaint and replying to them.

Module 1(Credit 1) Letters of Enquiry and Order

Learning After learning the module, learners will be able to

Outcomes
1)Understand Enquiries, their process, and how to
handle them.
2)Understand the process of placing orders and
replying to letters of Orders.

Content Outline  Theory of writing letters of Enquiry, letters of

Order
 Writing letters of Enquiry, replies to Enquiries,
letters placing Orders, and replies to Orders.

Module 2(Credit 1) Letters of Complaint and Adjustment

Learning After learning the module, learners will be able to

Outcomes
1. Understand letters of complaint during day-to-day
business activity.
2. Write letters of Complaint and Adjustment.
Content Outline  Theory of Letters of Complaint and Adjustment.
 Writing letters of Complaint and Adjustment

Assignments/Activities towards Comprehensive Continuous Evaluation (CCE) :

Internal – 50 Marks

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
External: There will be no external for this subject

References
1) Business Communication-Urmila Rai and S.M Rai, Himalaya Publishing House
2) Principles and Practices of Business Communication. Aspi Doctor and Rhoda
Doctor. Sheth Publishers
3) Modern Business Correspondence. Gartside, L.E., McDonald and Evans Ltd.,
Plymouth
4) Business Communication. – Kaul, Prentice Hall, India
5) Communication for Results. Fruchling, Rosemary T. Joan M. Lacombe Delhi:
AITBS Publishers & Distributors.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester II

2.7 AEC (Ability Enhancement Courses)

Course Title Digital Skills

Course Credits 2 Credits

Course Outcomes After going through the course, learners will be able to :
 Build an understanding of the fundamental concepts
of computer networking.
 Understand basic taxonomy and terminology of the
computer networking area.
 Understand advanced networking concepts.
 Gain expertise in some specific areas of networking
such as the design and maintenance of individual
networks
 equips with various skills including threat detection
and analysis, Cyber Security, protect ourselves and
digital assets, and risk management
Module 1 (Credit 1) Title of the Module: Computer Networking and
Cyber Laws and Ethics
Learning After learning the module, learners will be able to
Outcomes
(Specific related to ● Build an understanding of the fundamental concepts
the module.. of computer networking.
e.g. Define, ● Familiarize the student with the basic taxonomy and
Differentiate, Carry terminology of the computer networking area.
out, Design, etc. … ) ● Introduce the student to advanced networking
concepts, preparing the student for entry Advanced
courses in computer networking.
● Allow the student to gain expertise in some specific
areas of networking such as the design and
maintenance of individual networks.
Content Outline COMPUTER NETWORKING
● Networking and its Advantages
● How Data is Transmitted
● Types of Networking (Client Server, Peer to Peer,
Personnel)
● Network and its Advantage

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 ● Classification of Networks
● Components of Network
● Types of Servers
● Workstation
● Advantages and Disadvantages of Client Server
Database
● Netware (Dedicated and Non Dedicated NetWare)
● Login & Logout
● Coaxial Cables, Twisted pair and Fiber Optics
● Different ways of Communication Devices used for
Communication
● LAN, WAN & MAN, SAN, Internet and Intranet
● Bus, Ring, Star Topologies
● Wireless Networking
CYBER LAWS AND ETHICS
● Moral, Ethics and Law
● Ethics Culture and ethics for computer users,
professionals and business
● Need of Cyber Security
● Major Security problems
● Information Service
● Code and guidelines of ethics
● Introduction to cyber laws and IT Act of India 2000
● Digital Signature, Electronic Records
● Security, Privacy and Control
● Intellectual Property Rights

Learning After learning the module, learners will be able to

Outcomes
 Familiarize with internet and how which will help
(Specific related to them in their academics
the module..
 Understand basics of the Internet Programming.
e.g. Define,
 Learn complexity of sending messages over the
Differentiate, Carry
Internet
out, Design, etc. … )
 Learn surfing, browsing, emailing, attaching
document, chatting, downloading attachments and
changing passwords

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
  Understand the importance of E-Commerce
Content Outline INTERNET
 What is Internet ? and its Advantage and
Disadvantages
 Minimum Hardware and Software Requirement for
internet
 Connection
 Role of Modem in Internet
 Websites & ISPN
 Browsing and Surfing
 Downloading Pictures and Text
 E-mailing
 Creating Accounts, Attachments and Changing
Passwords
 Chatting
E-COMMERCE
 Introduction to E-Commerce
 Advantages and Disadvantages of E-Commerce
 E-Commerce Trade Cycle
 E-Commerce Future
 Scope of E-Commerce

Assignments/Activities towards Comprehensive Continuous Evaluation

(CCE)

Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks

External: There will be no external for this subject

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
References

12.Goleman, D. (2000). Working with Emotional Intelligence, Bantam Books, New

York, NY.
13.Goleman, D. (2011). The Brain and Emotional Intelligence: New Insights.
14.Bar-On, R., & Parker, J.D.A. (Eds.) (2010). The Handbook of Emotional
Intelligence. Jossey Bass
15.Goleman, D. (2013). Leadership: The Power of Emotional Intelligence.
16.Goleman, D. & Cherniss, C. (2011). The Emotionally Intelligent Workplace. John
Wiley & Sons Inc.
17.Goleman, D., Boyatzis, R. & McKee, A. (2002). Primal Leadership: Realizing the
Power of Emotional Intelligence. Harvard Business School Pr.
18.Bhattacharya, Mousumi & Sengupta. (2007). Emotional Intelligence – Myth or
Reality, Excel Books, New Delhi.

Note: Latest edition of Books may be referred.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester II

2.7 AEC (Ability Enhancement Courses)

Course Title Emotional Intelligence at Workplace

Course Credits 2 Credits

Course Outcomes After going through the course, learners will be able to

8. Have deep understanding of the concept of emotional

intelligence and its role in managing organizations
effectively.
9. Develop emotional competencies to enhance managerial
skills.
10. Assess and apply techniques of emotional intelligence
at workplace.
Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
9) Define emotional intelligence and identify the
(Specific related to significance of emotional intelligence.
the module)
10) Develop and apply the techniques of emotional
intelligence.
Content Outline Fundamentals of Emotional Intelligence
● Introduction to Emotional Intelligence (EI) –
Concept EI, EQ and IQ, Nature and Scope of Emotional
Intelligence, Importance of Emotional Intelligence,
Emotional Competence Framework - Components of
Emotional Intelligence.
● Models of Emotional Intelligence – Ability based
Model, Trait Model, Mixed Model of Emotional
Intelligence.
Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
8. Gain insights on techniques to assess emotional
(Specific related to intelligence.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
the module) 9. Apply emotional intelligence to foster organizations with
effective leaders and teams.
Content Outline Measurement and Application of Emotional
Intelligence
● Measurement of Emotional Intelligence – Measuring
Emotional Intelligence, Strategies to develop and
enhance Emotional Intelligence.
● Application of Emotional Intelligence at Workplace
- Building EI organization, developing Emotionally
Intelligent Leadership, EI for teams
Assignments/Activities towards Comprehensive Continuous Evaluation
(CCE)

Sr. No Assignments/Activities

1 Written Test/ Assignment / Project Report/ Quiz/Debate

2 Group Discussion / Case Study

3 PPT Presentations/Seminars/Workshop/ Any other

innovative methods

Total – 50 Marks

Internal – 50 Marks

External: There will be no external for this subject

References

19.Goleman, D. (2000). Working with Emotional Intelligence, Bantam Books, New

York, NY.
20.Goleman, D. (2011). The Brain and Emotional Intelligence: New Insights.
21.Bar-On, R., & Parker, J.D.A. (Eds.) (2010). The Handbook of Emotional
Intelligence. Jossey Bass
22.Goleman, D. (2013). Leadership: The Power of Emotional Intelligence.
23.Goleman, D. & Cherniss, C. (2011). The Emotionally Intelligent Workplace. John
Wiley & Sons Inc.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
24.Goleman, D., Boyatzis, R. & McKee, A. (2002). Primal Leadership: Realizing the
Power of Emotional Intelligence. Harvard Business School Pr.
25.Bhattacharya, Mousumi & Sengupta. (2007). Emotional Intelligence – Myth or
Reality, Excel Books, New Delhi.

Note: Latest edition of Books may be referred.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 Course Syllabus

Semester II

2.8 Value-Added Courses (VAC)

Course Title Fundamentals of Corporate Social Responsibility in

India

Course Credits 2 Credits

Course Outcomes After going through the course, learners will be able to

1. Understand the concept of Corporate Social

Responsibility, its significance and importance in India.

2. Take part in philanthropic causes and provide positive

social values.

Module 1 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1) Create a culture built on doing good.
(Specific related to
the module) 2) Understand the legalities pertaining to CSR.

Content Outline ● Corporate Social Responsibility – Concept, Role and

Importance, Scope, Relevance of Corporate Social
Responsibility (CSR) in India.

● Models, Philanthropy, Drivers, Legal Provisions and

Future of CSR, NGOs and Agencies Role, Integrating CSR

Module 2 (Credit 1)

Learning After learning the module, learners will be able to

Outcomes
1. Create a positive impact on society and deliver values,
(Specific related to whether social, environmental or economic.
the module)
2. Take decisions related to business which would not only
maximize profit, but also serve and protect the rights
and interest of other members of society like consumers,
workers and community as a whole.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Content Outline ● Challenges and Impact of CSR on Stakeholders -
Shareholders, Creditors and Financial Institutions,
Government, Consumers, Employees and Workers, Local
Community and Society

● CSR and Environment, CSR and Sustainable

Development and Factors influencing CSR Policy -Triple
Bottom Line - Role of HR Professionals in CSR

Internal: There will be no internal for this subject

External – 50 Marks

References

1. Sharma J.P., Corporate Governance, business ethics and CSR, Ane Books Pvt
Ltd, New Delhi
2. Blowfield M., and Murray A., Corporate Responsibility, Oxford University Press.
3. Kotler P. and Lee N., CSR: doing the most good for Company and your cause,
Wiley.
4. Beeslory, Michel and Evens, CSR , Taylor and Francis.
5. Banerjee S., CSR: the good, the bad and the ugly, Edward Elgar Publishing.
6. Perrini F., Stefano and Tencati A., Developing CSR- A European Perspective,
Edward Elgar Publishing.
7. William B. Werther, Jr. David Chandler, Strategic Corporate Social
Responsibility, stakeholders’ a global environment, Sage Publication.
8. Crane, A. Et al., The Oxford handbook of Corporate Social Responsibility, Oxford
University Press Inc., New York.
9. Crane A., Matten D., Spence L., Corporate Social Responsibility: Readings and
Cases in a Global Context, Routledge.
10. Chakrabarty B., Corporate Social Responsibility in India, Routledge, New Delhi.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
Course Syllabus

Semester II

2.8 Value-Added Courses (VAC)

Course Title Introduction to Environmental Economics

Course Credits 2
Course Outcomes After going through the course, learners will be able to
1. Recognize the key issues related to Environmental
Economics and sustainable development.
2. Elucidate the causes and varieties of pollution.
3. Analyze the environmental regulation policies in India.
4. Comprehend the different issues associated with the
environment
Module 1(Credit 1) Environmental Economics and Sustainable
Development
Learning After learning the module, learners will be able to
Outcomes
1. Recognize the fundamentals of environmental economics
2. Comprehend the principles of Sustainable Economic
Development and SDG goals.
Content Outline Definition, scope, and importance of Environmental
Economics.
 Interrelationship between Environmental
economics and economics.
Public Good, Market failures, and externalities
 Meaning and Concept of Sustainable Development.
Measurement of Sustainable Development,
Environment, and Sustainable Development.
 Sustainable Development Goals (SDG)of the
United Nations with Reference to the Environment.
Module 2(Credit) Environmental Issues and Environmental Policy
Learning After learning the module, learners will be able to
Outcomes
1. Clarify the meaning, source, types, causes, and impact
of Pollution on economy

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25
 2. Analyze the policies involved in meeting the challenges
of climate change.
3. Discuss the different issues pertaining to the
environment.
Content Outline  Climate change and global warming, Green
House Effect, ACID rain, Deforestation and
Environmental problems, Agricultural
Development and Environmental Problems.
 Pollution- Meaning, sources of pollution, types of
pollution, and their status in India Causes of
pollution and its effects on economic decisions.
 Environmental Regulation and policies- central,
state, and local government in India.

Internal: There will be no internal for this subject

External – 50 Marks

References
1) Dodo J. Thampapillai, Matthias Ruth (2019, ) Environmental Economics
Concepts, Methods and Policies By Routledge publication
2) DM Karpagam, Kindle (2019) Environmental Economics: (2019)
3) Sengupta, R. (2013): Ecological Limits and Economic Development: Creating
Space, Oxford University Press, New Delhi.
4) Muthukrishnan, S. (2010): Economics of Environment, PHI Learning Private
Ltd, New Delhi
5) Arrow, K.J., and P. Dasgupta, l.H. Goulder, K.J. Mumford and K. Oleson
(2012): “Sustainability and Measurement of Wealth”, Environment and
Development Economics, 17(3):317-53.
6) Bhattacharya Rabindranath,( 2002 ) Environmental Economics: An Indian
Perspective paperback, , Kindle
7) J. and A.D. Zeeuw (Ed.) (2002): Recent Advances in Environmental
Economics, Edward Elgar, Cheltenham, U.K. 10.

SNDTWU Faculty of Commerce in Advertising and Sales Promotion Syllabus w.e.f. 2024-25