SEVEN MINDSETS

OF SUCCESS
MEMORIZATION BOOKLET
Sten Morgan

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 WHY YOU NEED TO FILL OUT THIS BOOKLET!

Why you need to fill out this booklet! WHAT YOU WILL LEARN:
Theory is useless compared to action.
 There is no “reality”—there is only how

This booklet is what will separate you from we view reality. Adopting the 7 Mindsets

everyone else. of Success is the best lens you can wear in

order to effectively conquer life’s biggest

The science is unequivocal: Learning Science challenges.
has shown that retention increases dramat-
ically when new information is immediately  In order to accomplish your dreams, you

recalled (verbally or via writing), as well as must
when it is practically applied to your life.
1) Articulate your goals,
2) Remove the possibility of failure,
3) Find mentors and learn from them,
NOW WHAT?
4) Turn your faults into advantages,
5) Revel in discomfort,
Watch the video online or on your USB Flash 6) Accept conflict as a part of the journey, and
Drive. 7) Focus on what matters and avoid the rest.

Pause the video as needed to fill out the book- 3. To best adopt The 7 Mindsets, you must
let. know why you’re adopting them, and this

why should be in honor of someone else,

Don’t worry about finishing all at once. Stop. be it society, family, or the world at large.

Start. Come back. It’s all up to you. Do not focus on yourself. Frame your

WHY in service to others.
Apply the techniques discussed in the booklet
to your life.

Notice the results. Then double down on

what especially works for you. Improve your NOTE
career.
You do NOT need to read The 7
Mindsets of Success to learn and ap-
ply its key points. You should read it,
but you don’t have to.

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 BIG IDEA #1 CHANGING YOUR LENS

BUILD YOUR MINDSET APPLICATION TO LIFE

It’s easy to get excited for a weekend. Go to a sem- What’s a time recently when you “committed” to a
inar, any seminar, and you’ll see journals full of big particular new habit or goal and then stopped halfway
plans and commitments—every attendee ready to through?
conquer the world. And that’s fine, necessary even,
but it’s not the end. I went on a diet a month ago but…well, let’s just put it
this way…I’m not on a diet anymore.
Real success comes when the lights aren’t on—in the
corner of the gym, after everyone else has gone to
bed. It’s not a specific tactic or hack—it’s a mindset.

Or in particular—it’s a series of mindsets. Success

comes from changing the lens with which you view
the world. Some “experts” call this the law of attrac-
tion—but there’s more to it than that. What happened? Why did you stop?

You need to have the right lens. You need to change I committed to the habit, but when it became difficult,
how you think. Change how you view the world. when my motivation faltered…I just stopped. I hadn’t
changed the core of who I am. I didn’t become a new
Think of it this way—you would never walk into a version of myself.
museum and start destroying every piece of artwork,
right? Why not? Because this is not who you are. It’s
not even an option. You are fundamentally not some-
one who would behave this way. You don’t have to
motivate yourself not to deface the Mona Lisa while
on vacation.

Which is why changing who you are is more than mo- What mindset shift would have made it so you were
tivation—it’s about literally changing who you are. still following that “commitment?”

The world is one way—and now it’s another. Perma- Well I could have said “I’m not a person who easts sug-
nently. Forever. No going back. ar” the same way I now say “I’m not a person who eats
dog.” Just make it a part of who I am.

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 BIG IDEA #2 FUTURE SELF

PRINCIPLE APPLICATION TO LIFE

What happened before is unimportant compared to What’s one of your 5 year goals, be it in your per-
what will someday happen. Our lives are affected by sonal or professional life?
our past, but only insofar as we let the past define our
present reality. It all lives in our head. I’d like to be a millionaire for sure.

And once we understand that reality—it’s easier to

consciously choose our future. But what future will
it be? Will your future self be proud of what you’re
doing right now?

A conversation with yourself. Now imagine your future self, who you will be 5 years
from now, sitting across from you, having a conver-
Sten asks that you take yourself out to coffee…imag- sation with current you about what you did today.
ine you and your future self having a little convo.
What would he or she say? How are you doing? Are
Will your future self say: you taking active steps towards reaching that goal?

1.
Thank you for getting me here. I did alright. I went to work and made progress with my
current project. Though I imagine my future self would
Or will he/she say: also say that if I really want to get to the next level, “al-
right” is not good enough. I need to become way better
2.
What were you doing!? than I currently am.

HOW LONG IS TOO LONG?

It’s important to note that imagining too far into the

future is not helpful, nor is focusing too much on the
present moment. The sweet spot, then, is about 5
years from now. It’s close enough that you can feel
yourself making progress—but it’s not so far away
that you can’t even imagine getting there.

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 BIG IDEA #3 REMOVE YOUR SAFETY NET

PRINCIPLE APPLICATION TO LIFE

Sten arrived Nashville too-young, green, and with- What’s your biggest crutch right now? What is stop-
out a single client. Though within three years he was ping you from going all in with your goals?
able to grow a thriving business that he founded.
Well I have a side-business that’s doing alright, but I’ve kept
But how? my full-time job because it brings in more money. Though
if I quit my job it would certainly force me to push myself
Let’s put it this way—if I asked you to go run a mara- harder…
thon right now. Could you do it? You may say that you
can’t—but what if I told you that something terrible
would happen to someone you love if you don’t?
Now could you? I bet you’d do it.

Moral?

Sometimes it takes jumping off the ledge to learn Reminder: Go for it!
how to fly.

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 BIG IDEA #4 FIND PERSPECTIVE

PRINCIPLE APPLICATION TO LIFE

In order to skip steps in your learning process, you Who is a mentor you would like to connect with?
need to be okay with being wrong, and more impor-
tantly—you need to find a mentor who will push you. How could you approach them to create a mentor
relationship? Write a starting email.
You should consciously push your boundaries, read
the right books, talk to experts, listen to the best What are five blogs/articles/books you can read to
podcasts, and pay attention to the best writers. Think gain perspective?
of the quality of this content as nutrition, the building
blocks of the future you. Just like you’d check the nu-
trition label of the food you’re purchasing, make sure 1.
you’re putting quality nutrition into your mind and 2.
heart. Think of it this way – you are what you eat. If
you spend your time with cruddy people and subpar 3.
media, you won’t grow into the best possible version 4.
of yourself. But if you put high quality nutrition in, you
5.
cannot help but get high quality out, in the form of
your best possible future self.

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 BIG IDEA #5 CIRCUMSTANCES

PRINCIPLE APPLICATION TO LIFE

You cannot control anything except for what you can What is your biggest disadvantage in life?
control. Your circumstances are what they are. Wor-
rying about them accomplishes nothing. I have ADHD.

The trick is to use your circumstances to your advan-

tage, no matter what they are.

For example, if you grew up with no money and no

advantages—this is actually a good thing. Struggle is
what defines you. The more adversity you must over- How is this actually an advantage?
come, the better person you will be.
Most people do not have to constantly and consciously
think about what they’re focusing on. For me, though,
the fact that I was aware of my own attention at a very
young age, actually gave me an advantage. Now that
I’m older, in my professional life, I’m often able to quickly
notice when I’m not paying attention. This is extreme
self-awareness, which is obviously valuable.

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 BIG IDEA #6 DISCOMFORT

PRINCIPLE APPLICATION TO LIFE

Discomfort is your friend. You need to consciously, What is something that you are scared of?
almost obsessively even, attack discomfort as if it
were your duty to do so. What makes you uncomfortable?

From discomfort, comes the evolution and expansion Public speaking.

of your comfort zone.

In fact, if you are not pushing your boundaries by

viewing discomfort as a positive, as food for your
growth, you will be left behind by your peers who are
pushing themselves.

Find something that makes you uncomfortable—and ACTIVITY:

do it. This is the way to mastery.

Pick a place/time when you are going to attack this

discomfort. How can you overcome it immediately
by ripping off the bandage of your self-doubt?

NOTE

This could be a massive change or it

could be as simple as a difficult con-
versation that you’ve been putting
off.

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 BIG IDEA #7 MISOGI

PRINCIPLE APPLICATION TO LIFE

Kyle Corver, an NBA basketball star is famous for his What is a Misogi that you can do this year that would
Misogis. Every six months or so, he does something prove to yourself that you can do anything? Remem-
that is very difficult, that has a larger chance of failure ber: it should be difficult, but not impossible.
than success, in order to challenge himself.
I’ve always wanted to sail from Seattle to Portland.

WHY IS THIS VALUABLE?

Doing a Misogi teaches you that you can do anything.

Whenever you’re faced with a difficult challenge, for
the rest of your life, you’ll be able to look back and
say “if I did that—I can do this.”

It’s a tool. Finishing the Misogi is not the goal in of

itself—it should instead be used as a stepping stool.

Examples of Misogis are:

Run a marathon.

Swim a mile.

Bike for 100 miles.

Ask a stranger out on a date. Ask 100 strangers out!

Go on a 50 mile day hike.

Camp out in the middle of nowhere for a weekend.

Don’t go online for an entire week.

Write a novella.

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 BIG IDEA #8 THE INEVITABILITY OF CONFLICT

PRINCIPLE APPLICATION TO LIFE

The more success you have, the more conflict will Rate yourself on your conflict management skills:
arise. This is a fundamental truth of success. The
more you have, the more responsibility you have, the 1 2 3 4 5 6 7 8 9 10
more people are counting on you, the bigger prob-
lems you have—this all equals more conflict. Terrible Incredible

Therefore, just like discomfort, successful people

need to change their perception of conflict. It should Do you avoid or move toward conflict?
not be avoided, but relished over.
1 2 3 4 5 6 7 8 9 10
Conflict = Progress
Avoid Run toward

What’s a big conflict you’ve been avoiding?

Why?

Now go attack it! Get it over with. Pull of the Band-

Aid. You’ll feel much better, we promise

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 BIG IDEA #9 TIME BALANCE

PRINCIPLE APPLICATION TO LIFE

Everyone has the same amount of time in a day—and Make a list of your priorities. What do you want to
yet somehow some people accomplish so much each spend the most time on?
week, month, year—in their lives. But how?
1.
The trick is prioritization. There is more than enough 2.
time to have an incredible relationship with your fam-
3.
ily, your friends, work hard, accomplish a ton, save
money, invest money, play, have time for effective lei- 4.
sure, learn, etc. But you have to make conscious de- 5.
cisions. You cannot let your life happen to you—you
must be in control. ...Family, learning, writing, mediation, physical health...

Make a list of what is working for you and amplify

those wins.

But also make a list of what is not working for you

(read: what you need to cut out) and ruthlessly elim-
inate them from your life.

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BIG IDEA #9 TIME BALANCE

APPLICATION TO LIFE

For each, what can you do every single day to im-

prove and maintain those priorities?

1.
2.
3.
4.
5.

Eat breakfast with my husband every morning, listen to

podcasts on my way to work, write in a gratitude journal
every night before bed, take ten minutes on my lunch
break to search inward, and switch to a standing desk to
promote movement.

What are the five things you need to cut out in order
to have time for your true priorities?

1.
2.
3.
4.
5.

Random television, obsessive social media, reading news

articles, going to happy hour after work, eating junk food.

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 BIG IDEA #10 GENEROSITY

PRINCIPLE APPLICATION TO LIFE

So you’ve changed your mindsets—but why? What is your big WHY? Why are you here? What do
you want to impart?
When the going gets tough (and it will), what will
keep you going? What is your big WHY? My family. My entire goal in life is to take care of my chil-
dren and give them more opportunity than I was given…
Sten argues that the best chance you have of keeping
motivated is to frame your entire life as a chance to
give to others.

How can you incorporate generosity and gratitude

into your daily routine?

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MY OWN NOTES

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MY OWN NOTES

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MY OWN NOTES

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