Syllabus For

BBA Program

Department of Business Administration

School of Business
 Bachelor of Business Administration (BBA)

Overview of the Program:

The School of Business is devoted to develop leaders and teach fundamental business concepts. The
department seeks to equip students with the necessary technical skills for the business world and
provide conceptual, technical, interpersonal and communication skills that are required in the business
environment. The courses are generally designed to achieve the following objectives:

1. To generate competent business graduates imbued with moral values for public and private
organizations at lower or middle or top management level.
2. To equip graduates with strong conceptual, technical, analytical, interpersonal and
communication skills that is required in the business environment.
3. To effectuate graduates with a broad education in business within the areas of management,
finance, marketing, information technology and international business.

Over the course of BBA at --------, students will be provided with a range of option units and specialist
focus areas and they will be guided to tailor the -------- MBA to their goals – from completing an
idiosyncratic leadership development program to attending high- ranking networking events and
accepting rigorous experimental industry projects.
Students graduating with a Bachelor of Business Administration at --------- have broad career prospects
in the fields of Insurance, Stock Broking, Banks and other related fields. These include careers as
Assistant Managers, Operations Executives, Claims Executives, Evaluators, Investment Analysts,
Financial Analysts, Remisiers, Corporate Banking Executives, Corporate Finance Executives, Money-
market Executives, Retailing Executives, Academicians, etc.

Career with BBA Degree:

The BBA program prepares students for executive career in business and other organizations. The
BBA degree is many a times referred to as the golden passport, since it gives its holder an edge in the
job market by opening more doors of opportunity. The degree helps the graduate to fulfill potential for
high earnings, increased responsibility, and greater personal development. The present decade has been
labeled as the era of business, business administration and business graduates.

Admission Requirements for BBA Program:

A candidate must fulfill any of the following requirements for admission to BBA Program at -----------:
• S/he must have at least 2nd division or a minimum GPA of 2.5 or an equivalent grade separately in
SSC and HSC or equivalent public examinations. However, if the candidate has a minimum GPA of
2.0 in either of these examinations, his/her cumulative GPA of the two examinations must be at least
6.0.

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• S/he must have passed at least 5 subjects in the 0-Level and at least 2 subjects in the A-Level
examinations. In these two examinations, the candidate must have a minimum GPA of 4.0 or grade `B'
in 4 of the 7 subjects and a GPA of at least 3.5 or grade 'C' in the rest.
• A ward of freedom fighter(s) will be considered eligible for admission if s/he has a total GPA of 5.0
in SSC and HSC or equivalent public examinations.

Program Structure:
Bachelor of Business Administration (BBA) degree requires completing 42 courses (42x3=126
credits), Internship of 4 credits and Viva Voce 1 credit. A student usually completes these credits in 8
semesters. Any student willing to do a double major must complete at least 131 credits and take at least
five courses (15 credits) from the second major area. To do a minor in any area, a student must take at
least three courses (9 credits) from the minor area within the total credit requirements of the program.
The course structure of BBA program for a single major is given as under:
Categories of Courses No. of Courses Credits
General Education Courses 9 27
Core Courses 22 66
Concentration Courses 07 21
Open Elective Courses 04 12
Total Courses 42 126
Internship -- 04
Viva Voce -- 01
Grand Total 42 131

The program structure as mentioned above is subject to change, if required. A student may be required
to take 02 non-credit courses such as Fundamentals of English and Fundamentals of Mathematics.

Evaluation System:

Attendance 10%
Class test, Assignment 10%
Case study and presentation 10%
Mid-Term Examination 30%
Final Examination 40%
Total 100%

Grading System (UGC approved)

Department of Business Administration follows University Grants Commission (UGC) approved
grading system. This grading system is also used by the other departments of ------------------------------
---------------------------------------------. The performance of the students in the course work is evaluated
by letter grading systems as described below:

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 Marks Range Grade Grade point Interpretation
80% and above A+ 4.00 Outstanding
75% to below 80% A 3.75 Excellent
70%to below 75 % A- 3.50 Very Good
65% to below 70% B+ 3.25 Good
60% to below 65% B 3.00 Satisfactory
55% to below 60% B- 2.75 Above Averaqe
50% to below 55% C+ 2.50 Average
45% to below 50% C 2.25 Below Average
40% to below 45% D 2.00 Pass
Less than 40% F 0.00 Fail
I 0.00 Incomplete

List of Courses and Distribution of Courses in Different Semesters

General Education Courses

Code Course Title Credit Code Prerequisite
ENG 1101 Basic English Language 03 - -
ICT 1101 Fundamentals of Computer 03 - -
MAT 1101 Basic Mathematics 03 - -
ENG 1201 Functional English 03 - -
BDS 1201 Bangladesh Studies 03 - -
STA 2101 Introduction to Statistics 03 - -

Open Elective 1: A student will take one course from the following
Code Course Title Credit Code Prerequisite
SOC 2101 Introduction to Sociology 03 - -
SOC 2102 Introduction to Psychology 03 - -
SOC 2103 Introduction to Philosophy 03 - -

Open Elective 2: A student will take two courses from the following
Code Course Title Credit Code Prerequisite
SCI 2201 Introduction to Basic Sciences 03 - -
SCI 2202 Environmental Science and 03 - -
Business Management
SOC 2201 World History 03 - -
SOC 2202 World Geography 03 - -
SOC 2203 Comparative Government 03 - -

4
 Core Courses:
Code Course Title Credit Code Prerequisite
BUS 1101 Introduction to Business 03 - -
MGT 1101 Principles of Management 03 - -
ACC 1101 Principles of Accounting 03 - -
ECO 1201 Microeconomics 03 - -
FIN 1201 Principles of Finance 03 - -
MAT 1201 Business Mathematics 03 MAT 1101 Basic Mathematics
MKT 1201 Principles of Marketing 03 - -
ECO 2101 Macroeconomics 03 ECO 1201 Microeconomics
BUS 2101 Business Communications 03 ENG 1101 Basic English Language
ENG 1201 Functional English
STA 2201 Business Statistics 03 STA 2101 Introduction to Statistics
FIN 2101 Financial Management 03 FIN 1201 Principles of Finance
MKT 2101 Marketing Management 03 MKT 1201 Principles of Marketing
MGT 2201 Organizational Behavior 03 MGT 1101 Principles of Management
BUS 2201 Legal Environment in Business 03 BUS 1101 Introduction to Business
HRM 2201 Human Resource Management 03 MGT 1101 Principles of Management
MIS 3101 Management Information Systems 03 ICT 1101 Fundamentals of Computer
MGT 1101 Principles of Management
MGT 3101 Entrepreneurship Development 03 BUS 1101 Introduction to Business
MGT 3102 Production and Operations 03 MGT 1101 Principles of Management
Management MAT 1201 Business Mathematics
FIN 3101 Insurance and Risk Management 03 FIN 2101 Financial Management
BUS 3101 Research Methodology 03 STA 2201 Business Statistics
ACC 3101 Cost Accounting 03 ACC 1101 Principles of Accounting
MGT 3201 Introduction to Strategic 03 MGT 1101 Principles of Management
Management

Following Courses are Considered as Open Elective 3, 4, 5 & 6 (4 Courses)

Code Course Title Credit Code Prerequisite
ACC 3201 Intermediate Accounting 03 ACC 1101 Principles of Accounting
ACC 3202 Auditing & Taxation 03 BUS 1101 Introduction to Business
BUS 3201 Introduction to Import/Export 03 BUS 1101 Introduction to Business
BUS 3202 Business Ethics 03 BUS 1101 Introduction to Business
ECO 3201 International Economics 03 ECO 2101 Macroeconomics
ECO 3202 Development Studies 03 ECO 2101 Macroeconomics
MAT 3201 Quantitative Techniques in Business 03 MAT 1201 Business Mathematics
STA 2201 Business Statistics
FIN 3201 Fundamentals of Banking 03 FIN 1201 Principles of Finance
FIN 3202 Money & Banking 03 ECO 2101 Macroeconomics

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 Major In Finance: Concentration Courses
Code Course Title Credit
FIN-4101 Introduction to Financial Institution and Markets 03
FIN-4102 Corporate Finance 03
FIN-4103 Investment Analysis and Portfolio Management 03
FIN-4104 International Finance 03
FIN-4105 Working Capital Management 03
FIN-4106 Financial Analysis and Control 03
FIN-4107 Bank Fund Management 03
FIN-4108 Introduction to Investment and Merchant Banking 03
FIN-4109 Introduction to derivatives 03
FIN-4110 Management of Financial Institutions 03
FIN-4201 Risk Management of Financial Institutions 03
FIN-4202 Public Finance 03
FIN-4203 Project Appraisals and Management 03
FIN-4204 Foreign Exchange Management and International Banking 03
FIN-4205 Micro Finance 03

Major In Marketing: Concentration Courses

Code Course Title Credit

MKT-4101 Consumer Behavior 03
MKT-4102 International Marketing 03
MKT-4103 Integrated Marketing Communications 03
MKT-4104 Brand Management 03
MKT-4105 Strategic Marketing 03
MKT-4106 Marketing Research 03
MKT-4107 Services Marketing 03
MKT-4108 Customer Relationship Management 03
MKT-4109 Introduction to E- Marketing 03
MKT-4110 Sales Management 03
MKT-4201 Retail Management 03
MKT-4202 Business-to-Business Marketing 03
MKT-4203 Supply Chain Management 03
MKT-4204 Rural Marketing 03
MKT-4205 Agricultural Marketing 03

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 Major In Management: Concentration Courses
Code Course Title Credit
MGT-4101 International Management 03
MGT-4102 International Business 03
MGT-4103 Management of Industrial Relations 03
MGT-4104 Project Management 03
MGT-4105 Total Quality Management 03
MGT-4106 Comparative Management 03
MGT-4107 Logistics Management 03
MGT-4108 Management of Small Business 03
MGT-4109 Management of Multinational Enterprises 03
MGT-4110 Environmental Management 03
MGT-4201 Corporate Governance 03
MGT-4202 Management of Change 03
MGT-4203 Organizational Development 03
MGT-4204 Managing Globalization 03
MGT-4205 Management Practices in Bangladesh 03

Major In Human Resource Management: Concentration Courses

Code Course Title Credit

HRM-4101 Strategic Human Resource Planning 03
HRM-4102 Job Analysis and Performance Appraisal 03
HRM-4103 Human Resource Training and Development 03
HRM-4104 Management of Industrial Relations 03
HRM-4105 Compensation Theory and Practice 03
HRM-4106 Strategic Human Resource Management 03
HRM-4107 Conflict Management 03
HRM-4108 International Human Resource Management 03
HRM-4109 Labor Laws of Bangladesh 03
HRM-4110 Organizational Development 03
HRM-4201 Career Planning and Development 03
HRM-4202 Human Resource Recruitment and Selection 03
HRM-4203 HRM Practice in Bangladesh 03
HRM-4204 Human Resource Information Systems 03
HRM-4205 Negotiation and Dispute Resolution 03

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 Major In Accounting & Information Systems: Concentration Courses

Code Course Title Credit

ACC-4101 Accounting Information Systems 03
ACC-4102 Advance Accounting-I 03
ACC-4103 Advance Accounting-II 03
ACC-4104 Advance Cost Accounting 03
ACC-4105 Financial Reporting 03
ACC-4106 Strategic Management Accounting 03
ACC-4107 Financial Analysis & Control 03
ACC-4108 Tax Accounting 03
ACC-4109 Auditing 03
ACC-4110 Investment Analysis and Portfolio Management 03
ACC-4201 Cost & Management Audit 03
ACC-4202 Introduction to Accounting Standards 03
ACC-4203 Introduction to Governmental Accounting 03
ACC-4204 Bank and Insurance Accounts 03
ACC-4205 Contemporary Issues in Accounting 03

TENTATIVE COURSE OFFERING IN DIFFERENT SEMESTERS

Year-1 Semester-1
Course Course Title Credit Prerequisite
Code Course Code Course Title
BUS 1101 Introduction to Business 03 None -
ENG 1101 Basic English Language 03 None -
ICT 1101 Fundamentals of Computer 03 None -
MAT 1101 Basic Mathematics 03 - -
ACC 1101 Principles of Accounting 03 None -
MGT 1101 Principles of Management 03 - -

Year-1 Semester-II
Course Course Title Credit Prerequisite
Code Course Code Course Title
ENG 1201 Functional English 03 ENG 1101 Basic English Language
MAT 1201 Business Mathematics 03 MAT 1101 Basic Mathematics
ECO 1201 Microeconomics 03 - -
BDS 1201 Bangladesh Studies 03 - -
MKT 1201 Principles of Marketing 03 - -
FIN 1201 Principles of Finance 03 - -

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 Year-2 Semester-I
Course Course Title Credit Prerequisite
Code Course Code Course Title
BUS 2101 Business Communications 03 ENG 1101 Basic English Language
ENG 1201 Functional English
STA 2101 Introduction to Statistics 03 - -
SOC Open Elective 1 03 - -
ECO 2101 Macroeconomics 03 ECO 1201 Microeconomics
MKT 2101 Marketing Management 03 MKT 1201 Principles of Marketing
FIN 2101 Financial Management 03 FIN 1201 Principles of Finance

Year-2 Semester-II
Course Course Title Credit Prerequisite
Code Course Code Course Title

SCI/SOC Open Elective 2 (any two) 03+03=06 - -

MGT 2201 Organizational Behavior 03 MGT 1101 Principles of
Management
STA 2201 Business Statistics 03 STA 2101 Introduction to Statistics
BUS 2201 Legal Environment in 03 BUS 1101 Introduction to Business
Business
HRM 2201 Human Resource 03 MGT 1101 Principles of
Management Management

Year-3 Semester-I
Course Course Title Credit Prerequisite
Code Course Course Title
Code
MIS 3101 Management Information System 03 ICT 1101 Fundamentals of Computer
MGT 1101 Principles of Management
MGT 3101 Entrepreneurship Development 03 BUS 1101 Introduction to Business
MGT 3102 Production and Operations 03 MGT 1101 Principles of Management
Management MAT 1201 Business Mathematics
FIN 3101 Insurance and Risk Management 03 FIN 2101 Financial Management
BUS 3101 Research Methodology 03 STA 2201 Business Statistics
ACC 3101 Cost Accounting 03 ACC 1101 Principles of Accounting

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 Year-3 Semester-II

Course Code Course Title Credit Prerequisite

Course Code Course Title
MGT 3201 Introduction to Strategic 03 MGT 1101 Principles of Management
Management
ACC 3201/ACC 3202 Open Elective-3 03 - -
BUS 3201/BUS 3202 Open Elective-4 03 - -
MAT 3201/ Open Elective-5 03 - -
ECO 3201/ECO 3202
FIN 3201/FIN 3202 Open Elective-6 03 - -

Year-4 Semester-I

Course Course Title Credit Prerequisite

Code Course Code Course Title
Concentration 1 03 - -
Concentration 2 03 - -
Concentration 3 03 - -
Concentration 4 03 - -
Concentration 5 03 - -

Year-4 Semester-II

Course Course Title Credit Prerequisite

Code Course Code Course Title
Concentration 6 03 - -
Concentration 7 03 - -
Internship/ Dissertation/ Project Paper + Defense of Thesis 4 Credits + 01 Credit

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 Department of Business Administration
School of Business
General Education Courses

ENG 1101: Basic English Language

Course Objectives:
The course seeks to provide training in the four basic skills of English: listening, speaking, reading and
writing. It also includes contextual grammar with a learner focus. The grammatical components will be
covered in an integrative and holistic way and addressed basically through reading, writing, and
speaking, with meaning-focused activities.

Course Contents:
Basic grammar components are: tenses, articles, prepositions, clauses, grammatical errors, sentence
variety and style, conditionals, transformation, word transcription, intonation and stress. Reading Skill:
strategies of reading, scanning, skimming, predicting, inference, generating ideas through purposive
reading, and reading for fluency. Writing skills: Principles of effective writing; organization, planning
and development of writing; paragraph writing of various types. Listening Skills: listening to various
types for main idea, specific information, understanding announcements, understanding instructions,
identifying intonations, and identifying minimal sound differences. Speaking skills: introducing,
greetings, thanking, apologizing, giving directions, practicing dialogue.

Text Books and References:

1. Woolard, George C., Grammar with Laughter, (latest edition). Language Teaching Publication,
2. Raymond and Murphy, English Grammar in USE, (latest edition), Cambridge University Press,
3. Strauch, Ann 0., Bridges to Academic Writing, (latest edition),Cambridge University Press,

ICT 1101: Fundamentals of Computer

Course Objectives:
This course is a broad introduction to the use of computers as tools for creativity, communications, and
organizing information. We do not assume that you have any previous computer experience, but even
those students who are already advanced computer users will find activities to challenge them. In
addition to learning the technical fundamentals of computer use, it will build skills in researching
information, making appropriate ethical choices about the use of computers, and using technology.

Course Contents:
Topics to be covered in this course are: Introduction to Computer System, Number System & Coding,
Operating System, Input & Output Devices, File & File Processing, Business Data Processing,
Database Management System, Information Technology, The Internet, E-Business & E-Commerce in
Details, Data Communication & Computer Network, The Multimedia, and Application Software
Packages.

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Text Books and References:
1. Computer & Information Systems by S.E.Hutchinson & S.C.Sawyer,( latest edition). McGraw Hill
Inc. 2. Computer Architecture: A Quantitative Approach by J.L. Hannessy, (latest edition).
Amazon.Com.

MAT 1101: Basic Mathematics

Course Objectives:
This is an introductory course on mathematics which introduces basic tools and techniques of
mathematics to the students to solve business connected problems.

Course Contents:
Topics to be included are: Review of the Basic Algebra, Real Number System, Indices and Surds,
Cartesian Co-ordinate System, Exponential and Logarithmic Functions and Their Applications in
Simple and Compound Interest, Functions and Graphs, Linear Equations and Functions, Non-Linear
Equations and Functions, System of Linear Equations, Theory of Set, Permutation and Combination,
Binomial Theorem.

Textbook:
1.Applied Mathematics: For Business, Economics and the Social Sciences by Ann. J. Hughes, (latest
edition), Richard D. Irwin, Inc,. America.
References:
1.Mathematics with Application in Management and Economics by Prichett & Saber, (latest edition),
Irwin, Sydney, Australia.
2. Business Mathematics by Sancheti DC, Kapoor VK, latest edition, Sultan Chand & Sons.

ENG 1201: Functional English

Course Objectives:
The course emphasizes the practice of pronunciation, speed-reading, and effective writing and
listening. This course provides a study on the skills in English i.e. reading, writing, listening and
speaking. The course emphasizes the practice of pronunciation, speed-reading, and effective writing
and listening.

Course Contents:
The course content also includes the grammar parts -revision of tenses, use of idioms, modals, use of
linking words, use of suffixes and prefixes, synonyms and antonyms, words with multi names. Reading
parts include the skills in skimming, scanning, selecting information. Speaking includes sharing ideas,
practicing dialogue; story telling; effective oral presentation. Writing parts include planning, outlining,
organizing ideas, topic sentences, paragraph writing, writing compositions, job applications, CVs. It
also stresses on correction of spelling, grammar and usage.

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Textbooks and References:
1. Woolard, George C., Grammar with Laughter, (latest edition) Language Teaching Publication,
2. Raymond and Murphy, English Grammar in USE, (latest edition), Cambridge University Press, UK
3. Hall, Nick and Shepheard, John, The Anti-Grammar Grammar Book, Longman,
4. Reid, Joy M., Basic Writing, Prentice Hall Regents.
5. Azar, Betty Schrampfer, Understanding and Using English Grammar, Prentice Hall Regents.
6. Fry, Ronald W., Improve Your Reading, Delmar Cengage Learning, 5 edition.

BDS 1201: Bangladesh Studies

Course Objectives:
This course covers a picture of the origin, culture & heritage of Bangladesh. Students will get a proper
knowledge about the prosperous history of civilization, rich literary heritage, social structure, inherent
culture and basic concept of its political and economic affairs.

Course Contents:
Topics included are: Introduction to Bangladesh Studies, History of Bangladesh, Climate &Seasons,
Topography, Rivers of Bangladesh, Environment, Social Structure, and Bangladesh Economics,
Foreign Relationship &Politics, Foreign Aids & International Cooperation, Agriculture of Bangladesh,
Cultural Heritage of Bangladesh, Archeological Heritage, Ethnic Groups in Bangladesh, Tourism in
Bangladesh, Constitution of Bangladesh.

Textbooks and References:

1. Bangladesh Studies &Culture by Sumon Das, M.N. Mohabbat, (latest edition), Rodela Prokashani.
2. Various publications of Bangladesh Bureau of Statistics, GoB, other govt. agencies.
3.Bangladesh Studies by Md.Shamsul Kabir Khan &Dr. Daulatunnaher Khan, Chaity Chayon
Prokashani.

STA 2101: Introduction to Statistics

Course Objectives:
This is an introductory course on statistics which introduces basic tools and techniques of statistics to
the students to solve business connected problems.

Course Contents:
Introduction to Statistics-What and Why, Collection of Data, Presentation of Data, Measures of Central
Tendency, Measures of Variability, Measure of Moments, Skewness ,and Kurtosis, Correlation and
Regression Analysis, Time Series· Analysis, Basic Probability Theory, Probability Distribution,
Sampling, Test of Hypothesis, Statistical Quality Control.

Textbook:
Statistical Techniques in Business and Economics by Mason, R.D., Lind, D.A. and Marchal, W.G.,
(latest edition), McGraw-Hill Publishing Co. Ltd.
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Reference Books:
1. Statistics for Management by Richard I. Levin & David S. Rubin, (latest edition), McGraw-Hill
Publishing Co. Ltd.
2. Statistics for Business and Economics by David, R. Anderson, Dennis J. Sweeney'and Thomas A.
Williams, (latest edition), South-Western, A Division of Thomson Learning.

Open Elective 1
SOC 2101: Introduction to Sociology
Course Objectives:
The goal of this course is to familiarize students with some essential sociological concepts. This course
is an introduction to sociology as a way of understanding the world. Sociology is a field of study that
explains social, political, and economic phenomena in terms of social structures, social forces, and
group relations.

Course Contents:
Topics to be covered are: Introduction to Course, Groups and Relationships, Sociology as a Discipline
and Perspective, Concepts for Social and Cultural Theories, Culture and Society, Fraternity Hazing,
Socialization and Social Roles, Socialization and Micro sociology, Social Control and Inequality,
Deviance and Social Control, Crime and Deviance, Social Control, Stratification, Concepts and
Theories of Stratification, Racial and Class Inequality, Racial and Ethnic Inequality, Gender
Inequality, Inequality in the World System, Social Change: Development and Global Inequality, The
Family and Religion, Organization.

Textbooks and References:

1. Sociology: A Brief Introduction by Schaefer, (latest edition), McGraw-Hill
2. Introduction to Sociology by Henry L. Tischler, (latest edition), Wadsworth Publishing.
3. Introduction to Sociology by Ed Basirico, (latest edition),
4. The Real World: An Introduction to Sociology by Kerry Ferris and Jill Stein, (latest edition), W. W.
Norton & Company.

SOC 2102: Introduction to Psychology

Course Objectives:
The purpose of the course is to provide an overview of several areas of the study of human thought and
behavior. The course is not intended to make the student an expert in psychology, rather its purpose is
to provide an insight into the contribution which psychology plays in the role of management.

Course Contents:
Topics to be covered in this course are: Different Approaches to Studying Psychology, Psychology as a
Scientific and Humanistic Endeavor, Theories of Learning, Personality, Perception, Memory,
Forgetting, •Causation in Behavior, Psychology of Attitudes, Frustration, Emotional Growth,
Motivation and Leadership Issues, Attitudes, Conflict and Adjustment.
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Textbook:
Introduction to Psychology by E.R. Hilgard, R.C. Atkinson, and R.L. Atkinson, (latest edition), Oxford
and IBH Publishing Co. Pvt. Ltd.

Reference Books:
1. Industrial Psychology by B.M. Gilmer, Latest edition, McGraw Hill Book Company, New
York, USA.
2. Psychology in Industry by N.R.F Maire, Latest edition, Houghten Miffin, Boston.

SOC 2103: Introduction to Philosophy

Course Objectives:
The objective of this course is to give students an initial grasp of the subject of philosophy and to
develop students' critical skills, both in the close reading of argumentative texts, and in the writing of
the same.

Course Contents:
This course will mainly cover: What is Philosophy?-The Activity of Philosophy, Philosophy's History,
Philosophy and the Examined Life, Thinking about Thinking-The Life of Reason, Strategies for
Philosophical Argument, Metaphysics-Introduction to Metaphysics, Materialism, Idealism,
Epistemology-Introduction to Epistemology-Appearance and Reality, The Quest for Certainty, Trust
Your Senses, A Compromise, Ethics-Introduction to Ethical Reasoning, The Need for Morality,
Philosophy of Religion-Religion and Life's Meaning, Arguments for God's Existence, The Problem of
Evil, Social and Political Philosophy- The Libertarian View of the State, The Individual and the State,
Individual Happiness and Social Responsibility, Minority Group Rights, Eastern Thought- Philosophy
East and West, Eastern Thought: Theories of Human Nature, Eastern Thought: The Individual and the
Collective.

Text Book:
The Philosophical Journey: An Interactive Approach by William Lawhead, (latest edition), McGraw-
Hill.
Reference Books:
1. The Philosopher's Way by John Chaffee, (latest edition), Prentice Hall
2. Fundamentals of Philosophy by Stewart & Blocker, (latest edition), Prentice Hall
3. Philosophy: The Power of Ideas by Moore & Bruder, (latest edition), McGraw-Hill.

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Open Elective 2
SCI 2201: Introduction to Basic Science
Course Objectives:
The main objective of this course is to enlarge and clarify the basic knowledge concerning the general
Science and Technology that are related to our daily life.

Course Contents:
Topics covered in this course are: Science, Scientist, states of matter, Fundamental Units, Application
of Science, Production of Sound, Hearing Mechanism, Tap Recorder, Microphone, Loud speaker,
Echo of Sound, Pollution of Sound, Colors of Light and Wavelength, Prism, Spectrum, Rainbow, U.V,
I.R, Visibility in Light, Mirror, Lens, TV, Laser, Deficiency, Infection, Antiseptic, Antibiotics, Virus,
and Bacteria, Stroke, Heart beat, Heart attack, Hypertension, Basic Concepts of Cancer, AIDS,
Hepatitis, Nutrition, Components of Food, Balance food, Function of food, Sources of Different
Components, Deficiency of food, Current , Cell, Battery, Transformer, AC and DC current, Generator,
Light Bulb, Iron, Heater, Electrical and electronics Technology, Magnet, Satellite, Echo System,
Computer Generation, Software, Hardware, Cosmetics, Talcum Powder, Cream, Tooth Powder, Ozone
layer, Biosphere, Role of Oxygen, Green House Effect, Role of Carbon Dioxide and Nitrogen, air
Pollution, Acid Rain, Water Pollution, Water Purification.

Textbook:
Basic Electronics, B.L. Theresa and Secondary General Science, NTCB.

SCI 2202: Environmental Science and Business Management

Course Objectives:
This course is designed to help students understand the causes of environmental crises and offer ideas
for reforms that will bring about sustainable environmental system's. The learning in this course will
help students acquire a basic understanding of earth 'systems, draw on both the natural and social
sciences to make right business decisions related to sustainability and various contemporary
environmental issues. This course will also cover recommendations and possible solutions to current
resource and environmental problems in Bangladesh.

Course Contents:
The course will include: Global Environmental Issues, Problems of Development and Production, the
Need for Sustainable Development and Actions for Environment Protection, Environmental
Management Tools & Environmental Assessment, Economic Assessment of Environmental
Consequences, Environment Pollution Management, Progress in Environmental Science, International
Environment Laws, Ecosystem: Science, Policy and Management.

Textbook:
Environmental Science: Creating a Sustainable Future by Daniel D. Chiras, (latest edition), Jones &
Bartlett Publishers.

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Reference Books:
1. A Text Book of Environmental Science by Bakshi, D.N.G. Sen and Banerjee, Latest edition, S.S.K.
2000, Calcutta Book House Pvt. Ltd.
2. The course demands all current conference papers and global decisions with instant flexibility.

SOC 2201: World History

Course Objectives:
This course will provide an analysis of the evolutionary development of civilizations, of global
historical interactions and interrelationships, to provide a framework for understanding the modern
world.

Course Contents:
Democracy & The Growth of Europe-The Ancient Roots of Democracy, Middle Ages, Renaissance
and Reformation, Age of Exploration, The Age of Revolution-The Enlightenment, Revolution in
England, The French Revolution, Worldwide effects of the English, American and French Revolutions,
The Industrial Revolution, Effects of the Industrial Revolution, Imperialism-Imperialism in Africa &
Asia, The World Wars-World War I, Causes and course of World War I, Effects of the First World
War, The Rise of Totalitarian States after World War I, World War II, Causes and consequences of
World War II, The Cold War, International developments in the post World War II, Nation building in
the Middle East, Africa, Mexico, Latin America, China, Integration of countries into the world
economy and technological age.

Textbook:
A World History by William H. McNeil, (latest edition), Oxford University Press
Reference Books:
1. World History by Wayne King and Marcel Lewinski, Latest Edition, AGS
2. The World's History by Howard Spodek, (latest edition), Prentice Hall

SOC 2202: World Geography

Course Objectives:
This course promotes an understanding and appreciation of how major physical, climatic, biotic, and
cultural features of the earth are inter-connected with an importance placed on how we, as part of this
world, interact with and are affected by these major features.

Course Contents:
Introduction to Geography-What is Geography?, Five Themes of Geography, Maps and Geographic
Skills, Physical Geography-Forces within the Earth, Forces on the Surface of the Earth, Factors that
Control Weather and Climate, Climate Regions, Natural Resources, Human (Cultural) Geography-
Culture, Population, Regions, Economics, Africa- North Africa, West and Central Africa, East and
Southern Africa, Asia-Southwest Asia (Middle East), Indian Subcontinent, Southeast Asia (Far East),

17
The Americas-United States and Canada, Central America and the Caribbean, South America, Europe
& Russia-Western Europe, Eastern Europe.

Textbook:
Student Atlas of World Geography by John Allen, (latest edition), McGraw-Hill
Reference Book:
Why Geography Matters: More Than Ever by Harm de Blij, (latest edition), Oxford University Press.

SOC 2203: Comparative Government

Course Objectives:
This course introduces students to fundamental concepts used by political scientists to study the
processes and outcomes of politics in a variety of country settings. The course aims to illustrate the
rich diversity of political life, to show available institutional alternatives, to explain, differences in
processes and policy outcomes, and to communicate the importance of global political and economic
changes.

Course Contents:
The nature of the study of Comparative Government, Theory and approaches of the field,
Classification of political systems, institutions, political processes and political functions, What Is
Democracy?, Types of Democratic Government, Conditions for Democracy, Highly industrialized
democracies, Liberalism, Islam, Fascism, Socialism, Communist and Post-communist systems, "Third
World" or less developed nations, Furictional comparison-analysis and contrast of governments,
People and Politics, Political Culture, Political Economy, Politics of Development.

Textbook:
Comparative Politics: A Global Introduction by Michael J. Sodaro, (latest edition), McGraw-Hill.
Reference Book:
Introduction to Comparative Politics by Mark Kesselman, Joel Krieger and William A. Joseph, ( latest
edition), Wadsworth Publishing.

Core Courses
BUS 1101: Introduction to Business
Course Contents:
This course introduces the students with the concept of business, how it operates, and how it is
managed as they can identify the forms of ownership and processes used in production and marketing,
finance, personnel and management in business operations.

Course Contents:
Foundation of Business and Economics, Forms of business ownership, Environment of Business,
Business Law and Government, International Business, Fundamental of Organizing, Management,
Marketing, Accounting and Finance, Technology in Business.
18
Textbooks and References:
1. Business for the 21st Century by Steven J. Skinner& John M. Ivancevich, Latest edition, Irwin, INC.
2. Introduction to Business by Joseph T. Straub& Raymond F. Attner, Latest edition, Kent publishing
company ltd.

MGT 1101: Principles of Management

Course Contents:
This course presents a systematic disclosure of management theory and practice. It focuses on the basic
roles, skills and functions of management with special attention to managerial responsibilities
pinpointing the social and ethical issues for effective and efficient achievement of goals in present-day
organizations.

Course Contents:
Management as Science-Theory and Practice, The Evolution of Management Thought and the Patterns
of Management Analysis, Functions of Management: Planning-Organizing-Leading-Controlling-
Decision Making-Motivating, Management-By-Objectives, Management and Society-The External
Environment-Social Responsibility and Ethics-Global and Comparative Management-The Basis of
Global Management.

Textbook:
1. Management by James A. F. Stoner, R. Edward Freeman and Gilbert Daniel, (latest edition), Great
Books Deal.
2. Fundamentals of Management by Mike Smith, (latest edition), McGraw-Hill Higher Education.
3. Essentials of Management by Harold Koontz and Heinz Weirich, Latest edition, Tata McGraw-Hill.

ACC 1101: Principles of Accounting

Course Contents:
The objective of this course is to develop students' understanding of accounting process and
application of conceptual framework for the same, in order to create their abilities to apply such
concepts and principles in preparing accounts and relevant financial accounting statements.

Course Contents:
Accounting in Action; Accounting Principles; The Recording Process; Adjusting the Accounts;
Completing the Accounting Cycle; Accounting for Merchandising Operations; Inventories;
Accounting Information Systems; Fraud, Internal Control & Cash; Accounting for Receivables;
Current Liabilities & Payroll Accounting; Long- Term Liabilities; Plant assets, Natural Resources, and
Intangible Assets

Textbook:
Accounting Principles by Weygandt, Kimmel, & Kieso, (latest edition), John Wiliy & Sons, Inc.
Reference Books:
1. ICAB Manual for Accounting- Knowledge Level

19
2. Fundamentals of Accounting: Basic Accounting Principles Simplified for Accounting Students,
Donatila Agtarap-San Juan, 3/E(or latest edition ),Author House
3. Cost Accounting- Concepts and Applications for Managerial Decision Making, Ralph S. Polimeni,
Frank J. Fabozzi, Arthur H. Adelberg, 3/E( or latest edition), Tata McGraw Hill.

ECO 1201: Microeconomics

Course Objectives:
The objective of this course is to acquaint students with the basic structure of Microeconomic Theory.
The approach to the study of the subject will be rigorous, and all main principles of microeconomics
will be studied within appropriate mathematical models.

Course Contents:
Demand and Supply Analyses, Measurement of Elasticity, Theory of Consumer Behavior, Theory of
Production, Cost of Production, Market Structure, etc.

Textbook:
Economics by Paul A. Samuelson, William D. Nordhaus , (latest edition), McGraw-Hill.
Reference Books:
1. "Economics"by Begg, D., S. Fisher and R. Dornbusch, (latest edition), McGraw- Hill.
2. "Economics"by Lipsey, R.G.and K.A. Chrystal, 11th/E (latest edition), Oxford University Press.

FIN 1201: Principles of Finance

Course Objectives:
This is the introductory course in finance and it covers the basic concepts, theories, tools, and
techniques of making financial decisions which ensure shareholders' wealth maximization. As an
introductory course in finance, this course familiarizes students with business environment in which
financial managers operate.
Course Contents:
Finance and Business Finance-Conceptual Framework, Finance and Other Related Disciplines, Goal of
a Firm, Agency Issues, Time Value of Money: Present Value and Future Value, Annuity, Perpetuity,
Effective and Nominal Interest Rate, Cash Flow Analysis, Concepts of Risk and Return, Sources of
Business Finance, Spontaneous Sources: Trade Credit, Accruals, Negotiated Sources, Term Financing,
Long Term Financing, Lease Finance.

Textbook:
Fundamentals of Financial Management by Van Horne and John M Wachowicz, (latest edition),
Prentice Hall.

Reference Books:
1. Financial Management— Theory and Practice by Eugene F. Brigham & Michael C. Erhardt, (latest
edition), South-Western College Publication.
2. Principles of Managerial Finance by Lawrence J. Gitman, latest edition), Prentice Hall.
3. Fundamentals of Finance by Prof. M. Shahjahan Mina, (latest edition), S.N. Publications, Dhaka.
20
 MAT 1201: Business Mathematics
Course Objectives:
This is the second course on mathematics which is planned to set up more advanced tools, techniques,
and models to the students to solve business problems that executives meet every day. The knowledge
of this course is likely to help business executives take right decisions based on proper mathematical
analysis.

Course Contents:
Topics to be covered in this course are: Concept of Compound Interest & Future Value of Money,
Problems of Annuity, Break-Even Analysis, Break-Even Sales Volume, Mark-up & Margin,
Consumers' & Producers' Surplus, Accounting for Fixed Component, Concepts and Application of
Matrix, Linear Programming Model, Introduction to Differential Calculus, Applications of Differential
Calculus Including Maxima & Minima for Both One and Two Independent Variables, Introduction to
Integral Calculus, Applications of Integral Calculus Including Area Calculation, Goal Programming,
Application of Math Lab.

Textbook:
Mathematics with Application in Management and Economics by Prichett & Saber, 7/E (or latest
Edition), Irwin, Sydney, Australia.

Reference Books:
1. Applied Mathematics: For Business, Economics and the Social Sciences by Ann. J. Hughes, 6/E (or
latest edition), Richard D. Irwin, Inc,. America
2. Business Mathematics by Sancheti DC, Kapoor VK, Latest edition, Sultan Chand & Sons.

MKT 1201: Principles of Marketing

Course Objectives:
This course is designed to acquaint the students with the basic concepts like principles and problems of
marketing of goods and services and to furnish the needs of marketing industries.

Course Contents:
This course primarily focuses on Marketing concepts, Company and Marketing Strategy, Marketing
Environment, Consumer Buyer Behavior, Business Buyer Behavior, Segmentation, Targeting and
Positioning, New-Product Development and Product Life-Cycle Strategy, Pricing Strategy, Channel
Strategy, Integrated Marketing Communications Strategy and Marketing Ethics.

Textbook:
Principles of Marketing, A South Asian Perspective by Philip Kotler and Gray Armstrong, 14/E (or
latest edition), Prentice Hall.

Reference Book:
Basic Marketing: A Marketing Strategy and Planning Approach by W. D. Perreault Jr., J. P. Cannon,
and E. J. McCarthy, 17/E (or latest edition), Irwin/McGraw-Hill.
21
 ECO 2101: Macroeconomics
Course Objectives:
The objective of macroeconomic policies is to maximize the level of national income, providing
economic growth to raise the utility and standard of living of participants in the economy. There are
also a number of secondary objectives which are held to lead to the maximization of income over the
long run.

Course Contents:
The basic Tools and Instruments of Macroeconomics: e.g. The Concepts of the National Income
Accounting, Theory of Consumption. Savings and Investment, The Aggregate Demand and Supply
Model and Multiplier, Fiscal and Monetary Policy, Inflation, Unemployment and The basic Theory of
Economic Development.

Textbook:
Macroeconomics by Mankiw, (latest edition), McGraw-Hill

Reference Books:
1. Macroeconomics by Dornbusch, Fischer, Startz, (latest edition), McGraw-Hill.
2. "Economics" by Begg, D., S. Fischer and R. Dornbusch, (latest edition), McGrawHill.
3. "Economics" by Lipsey, R.G. and K.A. Chrystal, (latest edition), Oxford University
Press. .

BUS 2101: Business Communications

Course Objectives:
The objectives of this course are to give the students ideas about how to provide the right messages
to the right persons, coordinate different departments, manage sound industrial relations, and develop
communication skills in spoken and written English. This course is expected to be of immense help
to the one who is willing to work at an administrative, managerial or secretarial position, which
demands good communication and business English skills.

Course Contents:
The course will encompass issues like: The concept of Communication and Miscommunication in
the Workplace, Fundamentals of Business Writings, Introduction to Messages and the Writing
Process, Basics of Report Writing, Importance of Technology in Communication Tasks, Strategies in
the Job Search Process, Writing for Effect, Public Speaking and Oral reporting, Techniques of Cross-
Cultural Communication.

Textbook:
Business Communication: Making Connections in a Digital World by Lesikar, Flatley, Rentz &
Pande, (latest edition), Irwin McGraw Hill.

22
Reference Book:
Basic Business Communication by Raymond V. Lesikar, John D. Pettit, Jr., & Marie E. Flateley,
(latest edition), Irwin McGraw Hill.

STA 2201: Business Statistics

Course Objectives:
This is the second course on statistics which is planned to set up more advanced tools, techniques, and
models to the students to solve business problems that executives meet every day. The knowledge of
this course is likely to help business executives take right decisions based on proper statistical analysis.

Course Contents:
Introduction to Probability, Basic Probability Theory, Probability Laws, Bayes Theorem, Random
Variable, Probability Distributions, Binomial Distribution, Poisson Distribution, Normal distribution,
Descriptive and Inferential Statistics. Its Concept and Application, Sampling and Sampling
Distributions, Estimation of Parameters, Inferential Tests for Difference of Means (Z-tests), Inferential
Parametric Tests for Significance (F-tests, t-tests, ANOVA, Regression), Inferential Nonparametric
Tests for Significance (Chi-square, Mann-Whitney, Kruskal-Wallis), Index number and Time Series
Analysis, Business Application of SPSS and E-Views.

Textbook:
Statistics for Management by Richard I. Levin & David S. Rubin, (latest edition), McGraw-Hill
Publishing Co. Ltd.

Reference Books:
1. Essentials of Statistics for Business and Economics by Anderson, Sweeney and Williams. Thomson
South-Western, (latest edition)
2. Statistical Techniques in Business and Economics by Mason, R.D., Lind, D.A. and Marchal, W.G.,
(latest edition), McGraw-Hill Publishing Co. Ltd.

FIN 2101: Financial Management

Course Objectives:
The main objectives of this course are to develop an understanding of the tools that are used to value
investment projects and companies, to understand the basic issues involved in how firms should raise
funds for their real investments, and to evaluate how investment and financing decisions are related.

Course Contents:
An overview of Financial Management and the Financial Environment, Time Value of Money,
Financial Statements, Cash Flow, and Taxes, Risk and Return: The Basics, Risk and Return: Portfolio
Theory and Asset Pricing Model, Bonds and Their Valuation, Stocks and Their Valuation, Financial
Options and Their Valuation, The Cost of Capital, The Basics of Capital Budgeting: Evaluating Cash
Flows, Cash Flow Estimation and Risk Analysis, Real Options, Analysis of Financial Statements,

23
Financial Planning and Forecasting Pro Forma Financial Statements, Corporate Valuation, Value-
Based Management, and Corporate Governance, Capital Structure Decisions, Optimum Capital
Structure, Dividend Theory and Policy, Lease Financing, Working Capital Management.

Textbook:
Financial Management: Theory and Practice by Eugene F. Brigham & Michael C. Ehrhardt, (latest
edition), South-Western College Publication
Reference Books:
1. Corporate Finance by Stephen A. Ross, Randolph W Westerfield and Jeffrey Jaffe,(latest edition).
2. Principles of Managerial Finance by Lawrence J. Gitman, (latest edition), Prentice Hall.
3. Fundamentals of Financial Management by Van Home and John M Wachowicz, (latest edition),
Prentice Hall.

MKT 2101: Marketing Management

Course Objectives:
The overall goal for this course is to help the students better understand the process of formulating and
managing marketing strategy for a given market entry.

Course Contents:
Overview of Marketing Management, Customer Satisfaction & Strategic Planning, Market Research &
the Market Environment, Consumer Behavior Business Buying Behavior, Competition, Segmentation,
Targeting and Positioning, Global Marketing, Products, Brands & Services, Pricing, Marketing
Channels, Retailing & Wholesaling, IMC & Advertising, Sales Promotion & PR, Direct Marketing &
Online Marketing.

Textbook:
Marketing Management by Kotler, Philip and Kevin Lane Keller, (latest edition), Prentice Hall.
Reference Book:
Marketing Strategy: A Decision-Focused Approach, by Orville C. Walker, Harper W. Boyd, Jr., John
Mullins, and Jean-Claude Larreche, (latest edition) Irwin McGraw-Hill.

MGT 2201: Organizational Behavior

Course Objectives:
This course will contextualize issues of multidiscipline like psychology, sociology, social psychology,
anthropology, political science and so on. The multidisciplinary nature of the study will facilitate the
learners to grow an insight to exhibit the appropriate code of conduct in an organizational setting.

Course Contents:
The course will cover issues like: Multidisciplinary Nature of OB, Challenges and Opportunities, for
OB, Individual Behavior & Attitude, Job Satisfaction, Perception & Individual Decision Making,

24
Motivation Concepts & Applications, Group Process, Leadership Decision, Power & Politics, Conflict
& Negotiation, Organizational Culture, and Organizational Change & Stress Management.

Textbook:
Organizational Behavior by Stephen P. Robbins and Timothy A. Judge, (latest edition), Prentice-Hall,
Inc.
Reference Books:
1. Organizational Behavior: Human Behavior at Work by Keith A. Davis and John W. Newstrom,
(latest Edition), Irwin McGraw-Hill, Inc.
2. Organizational Behavior by Robert Kreitner and Angelo Kinicki, (latest Edition), Irwin McGraw-
Hill, Inc.

BUS 2201: Legal Environment in Business

Course Objectives:
At the conclusion of this course, students should have attained a general knowledge of the legal
environment of business, and the application of basic legal principles in business relationships, and
should be able to express themselves both orally and in writing concerning these matters.

Course Contents:
Nature and Formation of Business; Introduction to Law, Civil Dispute Resolution, Constitutional Law,
Administrative Law, Environmental Law, Criminal Law, Intentional Torts, Intentional Torts,
Negligence and Strict Liability, Business Ethics, Introduction to Contracts, Mutual Assent, Conduct
Invalidating Assent, Consideration, Illegal Bargains, Contractual Capacity, Contracts in Writing,.
Third Patties to Contracts, Performance, Breach and Discharge, Contract Remedies, Relationship of
Principal and Agent, Relationship with Third Parties, Employment Law, International Business Law,
Bankruptcy, Property Law

Textbook:
Business: Its Legal, Ethical and Global Environment by Jennings, (latest edition), McGraw-hill
Reference book:
Essentials of Business Law and the Legal Environment by Mann and Roberts, (latest edition), Pearson

HRM 2201: Human Resource Management

Course Objectives:
The course aims to make students familiar with the basic HR concepts, key functions, and strategies.
People have always been central to organizations; they are now increasingly becoming a critical tool in
building the organizations' competitive advantage. The knowledge of this course will help students to
form an overview how to find right person at the right time and at the right place.

Course Contents:
The course will cover issues like: Redefining Human Resource Management, Management approaches
to HRM, Challenges to HRM in the Contemporary Era of Globalization, HR Management Functions
25
and Processes, Emphasizing Only Basic Principles, i.e. the Definition, Rationale and Challenges of:
HR Planning and Work Design, Recruitment and Selection, Performance Management, Employee
Motivation, Training and Development, Compensation and Benefits Management, Employee Relations
and Discipline.

Textbook:
Human Resource* Management by Raymond Noe, John Hollenbeck, Barry Gerhart, and Patrick
Wright, (latest edition), McGraw-Hill/Irwin.
Reference Books:
1. Human Resource Management by Lloyd Byars and Leslie Rue, (latest edition), McGraw-Hill/Irwin.
2. Human Resource Management by R. Wayne Mondy, (latest edition), Prentice Hall.

MIS 3101: Management Information Systems

Course Objectives:
Undergraduate teaching and learning goals for undergraduate MIS students are designed to provide
students with sufficient technical and professional knowledge as well as skills to form the foundation
for a successful career.

Course Contents:
Information Systems in Global Business Today; Global E-Business and Collaboration; Information
Systems, Organizations, and Strategy; Ethical and Social Issues in Information Systems; IT
Infrastructure and Emerging Technologies; Foundations of Business Intelligence: Databases and
Information Management; Telecommunications, the Internet, and Wireless Technology; Securing
Information Systems; Achieving Operational Excellence and Customer Intimacy: Enterprise
application; E-Commerce: Digital Markets, Digital Goods; Building Information Systems.

Textbook:
Management Information Systems:Managing the Digital Firm by Kenneth C. Laudon& Jane P.
Laudon, (latest edition), Prentice Hall

Reference Books:
1. Management information systems by O'Brien & Marakas, (latest edition),McGRAW-Hill 2. IT
Knowledge-study manual-ca professional stage knowledge level, the institute of chartered accountants
of Bangladesh

MGT 3101: Entrepreneurship Development

Course Objectives:
The objective of this course is to provide an understanding of entrepreneurship, its development
process, business environment and current scenario in Bangladesh. It also enables the students to learn
about project formulation and implementation by applying theoretical knowledge.

26
Course Contents:
It mainly focuses on: Concept of Entrepreneur & Entrepreneurship, Institutions for Entrepreneurial
Development, Concept of project and classification of project identification project formulation, Small
Enterprises, Financing and Managing the New Venture.

Textbook:
Entrepreneurship by Robert D. Hisrich, Michael P. Peters, and Dean A' Shepherd, (latest edition),
McGraw-Hill.
Reference Books:
1. Entrepreneurial Development by S.S.Khanka, Latest edition, S.Chand & Co. Ltd. Ram Nagar New
Delhi.
2. Entrepreneurship-Principles and practices by Kurakto, (latest edition), Thomson publication.

MGT 3102: Production and Operations Management

Course Objectives:
This course addresses the management of operations in manufacturing and service organizations. As a
key element in the improvement in productivity in businesses, Operations Management familiarizes
students with the latest and important issues faced by the modern operations managers as well as the
basic tools and techniques operations managers use.

Course Contents: Introduction to Operations Management, Product Design and Competitive Priorities,
Process Design, Ergonomics, Work Measurement, Capacity Decision, Location Analysis, Layout
Analysis, Inventory Management, Improving Quality through TQM.

Textbook:
Operations Management: Processes and Supply Chains by Lee J. Krajewski, Larry P. Ritzman, and
Manoj K. Malhotra, (latest edition), Prentice Hall Inc.

Reference Books:
1. Operations Management for Competitive Advantage by Richard B. Chase and (latest edition),
Nicholas J. Aquilano, (latest edition), McGraw-Hill/Irwin Series.
2. Modern Production/ Operations Management by Elwood S. Buffa, Willey Eastern Limited.

FIN 3101: Insurance and Risk Management

Course Objectives:
This course is a study of the risk management process, with an emphasis' on insurance. This course
will provide a general view relating to insurance business in Bangladesh, the major activities of
insurance business and the legal framework in which the business operates.

Course Contents:
Issues to be covered in the course are: Definition of Risk, Peril, Hazard, Types of Pure Risk, Personal,
Burden of risk on society, Different methods of handling risk, Meaning of Risk Management,

27
Objective of Risk Management, Pre loss Objective, Post loss objectives, Steps in the Risk Management
Process, Benefits of Risk Management, Definition of insurance, Define Insured, Insurer, Insured Sum,
Premium and Insurance Policy, Basic Characteristics of Insurance, Requirements of an insurable risk,
Adverse Selection & Insurance, Insurance and Gambling Compared, Cost of insurance to the society,
Benefits of insurance to the society, History and Development of Insurance, History of Marine, Fire,
Life and Accident Insurance, Basic Principles of Insurance, Over insurance & Underinsurance, Double
insurance & Re-insurance, Contents of policy condition, Loss Forecasting by using Probability
Analysis , Life Insurance, Marine Insurance, Accident Insurance, Fire Insurance, Insurance Business in
Bangladesh, Mathematical Problems and Solutions

Textbook:
Principles of Risk Management & Insurance: George E. Rejda

Reference Books:
1. Elements of Insurance, Bangladesh Insurance Academy, Azizul Huq Chaudhuri
2. Fundamental of Risk & Insurance, Emmet J. Vaughan,
3. Insurance- Principle & Insurance, M.N. Mishra

BUS 3101: Research Methodology

Course Objectives:
The course focuses on the analysis of business problems and the use of scientific research as a
problem-solving tool which encompasses the understanding and application of appropriate research
designs, research statistics, and use of the computer for data analyses, and report writing and
presentation.

Course Contents:
Concepts of Research, Hypothesis, Deduction and Induction Methods, Observation and Experiment,
Inference, Explanation, Concepts, Constructs, Variable and Definitions, Measurement and Scaling
Techniques, Problem Generalization, Research and Theory Building, Formulation of Research,
Research Design, Data Collection and Data Analysis, Research.

Textbook:
Research Methodology, Methods and Techniques by C.R Kothari, Latest edition, Vishwa Prakashan,
New Delhi.
Reference Books:
1. Biostatistical Analysis by H. Zar Jerrold, Latest edition, Pearson education

ACC 3101: Cost Accounting

Course Objectives:
Cost accounting course concerns with fundamental cost concepts, behavior, and analysis and the use of
cost information to develop superior decision making process and outputs. This course introduces the

28
production, communication, and the use of accounting information within the context of business
activities.

Course Contents:
Introduction to Cost Accounting; Cost concepts and classifications and statement; Costing and Control
of Materials; Costing and Control of Labor; Costing and Control of Overhead; Cost Accounting
Records; Job order Costing System; Batch Costing System; Contract Costing System; Introduction to
Standard Costing System; Introduction to Process Costing System; Cost control and cost reduction;
Responsibility accounting

Textbook:
Cost Accounting- Concepts and Applications for Managerial Decision Making by Ralph S. Polimeni,
Frank J. Fabozzi, Arthur H. Adelberg, (latest edition) , Tata McGraw Hill.
Reference Books:
1. Cost Accounting -Planning and Control by Matz A., and Usry F. (latest edition), South-Western
Publishing Co.
2. Managerial Accounting by Garrison & Noreen, (latest edition),John Willey & Sons Inc
3. Principles & Application of Cost Accounting (vol.1) by Jayanta Mitra & Tarun Kanti Ghosh, (latest
edition), Tata McGraw Hill.
4. Cost Accounting- Principles and Practice by S P Iyengar, (latest edition), Tata McGraw Hill.
5. ICAB Manual- Management Information- Knowledge Level

MGT 3201: Introduction to Strategic Management

Course Objectives:
The objective of this course is to make the students able to: Compare conceptual models of strategic
management, explain levels of strategic management, appreciate critiques of strategic management,
describe the resource management cycle in implementing strategy.

Course Contents:
Introduction to Strategic Management, Industry Analysis: External Analysis, Internal Analysis, and
Competitive Advantage, Competitive Positioning: Cost Advantage, Competitive Positioning:
Differentiation, Competitive Dynamics, Expanding the Scope of the Firm Through Innovation,
Expanding the Scope of the Firm Through Vertical Integration, Diversification
Strategies/Organizational Issues, Functional-Level Strategy, Business-Level Strategy, Corporate-Level
Strategy, Strategy Implementation, Organizational Limits to Firm Scope, Strategy in a Global Context,
Corporate Transformation & Conclusions.
Textbook:
Strategic Management: Concepts and Cases by Fred R. David, 12/ E (or latest edition), Prentice- Hall.
Reference Books:
1. Strategic Management: Formulation, Implementation, and Control by Pearce and Robinson , (latest
edition), McGraw-Hill
29
2. Crafting and Executing Strategy: The Quest For Competitive Advantage: Concepts and Cases by
Thompson, (latest edition), McGraw-Hill.

Open Elective 3, 4, 5 & 6

ACC 3201: Intermediate Accounting
Course Objectives:
The study covers accounting concepts & techniques that are necessary for financial reporting purposes,
and that will enable students to critically analyze current account issues in local & international, and
will develop students' skill in interpreting & communicating financial information to user groups.

Course Contents:
Financial Accounting and Accounting Standards, Conceptual Framework Underlying Financial
Accounting, The Accounting Information System, The Accounting Cycle, Cash-Basis Accounting
versus Accrual-Basis Accounting, Income Statement and Related Information, Balance Sheet,
Statement of Cash Flows, Ratio Analysis, Accounting and the Time Value of Money, Cash,
Receivables, Valuation of Inventories, Acquisition and Disposition of Property, Plant, and Equipment,
Depreciation, Impairments, and Depletion.
Textbook:
Intermediate Accounting by D.E. Kieso, J.J.Weygandt, and T.D.Warfield, (latest edition). Amaion.
Corn.

Reference Book:
Intermediate Accounting by Spiceland, Sepe, Tomassini, (latest edition). McGraw-Hill Inc.

ACC 3202: Auditing & Taxation

Course Objectives:
The course is designed in a way so that the students would be able to know about the philosophy and
environment of auditing and high level of Income Tax problems and other taxes.

Course Contents:
Auditing: Introduction to Auditing; Audit Responsibilities and Objectives; Audit Reports, Audit
Evidence, Internal Control Systems, Audit Plan, Professional Ethics. Taxation: Introduction to
Taxation, Income Tax Authority, Computation of Total Income, Computation of Income Tax,
Procedure of Income Tax .

Textbook:
Auditing-An Integrated Approach by A. A. Arens & K. Loebbecke, 8/E (or latest edition), Prentice
Hall International Inc. Taxation- Bangladesh Income Tax- Theory and Practice by Nikhil Chandra Shil
(Latest Edition)
30
Reference Book:
1. Auditing & Assurance Services: Understanding the Integrated Audit by K.L. Hooks, 1/E (or latest
edition), Wiley Publishers.
2. Income Tax Ordinance, 1984; Study Manual of Taxation of 'CAB; The Value Added Tax Act and
Rules by Mohammad Mahabubur Rahman, FCA

BUS 3201: Introduction to Import/Export

Course Objectives:
In this course, students will learn the basics of importing and exporting and will be introduced to the
intricacies of how import/export deals function. The primary focus of this course is to identify an
international trade opportuneity and bring that opportunity to fruition.

Course Contents:
Topics captured in this course are: The Outlook for Export and Import, Locating Products to
Import/Export Matching Product to Market, Help for the New Importer/Exporter, Distributing Product
Overseas, Pricing for Foreign Markets, How to Get Paid, Export Financing, Preparing Goods for
Foreign Shipment, Export Licensing and Document Processing, Country Group and Commodity
Controls, Import Organizations, Financing Imports, Transporting- Imports, Shipping Documents, The
Entry Process, Marketing, Government Import Restriction.

Textbook:
Import/Export: How to Get Started in International Trade by Carl A. Nelson, (latest edition). McGraw-
Hill Professional.

Reference Books:
1. Introduction to the import/export business by Becky Alexander, (Latest edition), Serra Cooperative
Library System.
2. Import/Export, A Guide to Growth, Profits, and Market Share by Howard R. Goldsmith, (Latest
edition), Prentice Hall, Englewood Cliffs, New Jersey.

BUS-3202: Business Ethics

Course Objectives:
The objective of this course is to introduce students with the concepts and practices of current business
ethics, focusing on the solution of real world ethical dilemmas present in everyday life.

Course Contents:
Introduction to Business Ethics; Ethical Issues and the Institutionalization of Business Ethics; The
Decision-making Process; Implementing Business Ethics in a Global Economy; Case Study on

31
Business Ethics; Foundational Concepts in Understanding the Ethical Dimensions in Business
Organizations.

Textbook:
Business Ethics: Ethical Decision Making and Cases by 0. C. Ferrell, John Fraedrich, Linda Ferrell,
(latest edition), Cengage Learning
Reference book:
Ethics in Practice by Kenneth Andrews, 1/E (or latest edition), Harvard Business Review Press.

ECO 3201: International Economics

Course Objectives:
The goal of this course is to let students understand the concepts of international economics. A student
will be able to discuss the major economic theories of international trade, and to analyze the economic
implications of alternative trade.

Course Contents:
The Theory of Exchange, Monetary Equilibrium and Adjustment Process, Disequilibrium and
Economic Policy, Transfers, Productivity, and Taxes, Generalization of the classical model, Tariff
preferences and the Terms of Trade, A Geometry of transport costs in international trade theory,
International Trade and Factor mobility, The Monetary Dynamics of international adjustment under
Fixed and Flexible Exchange Rates and Capital Mobility and Stabilization policy under Fixed and
Flexible Exchange Rates.

Textbook:
International Economics: Trade Theory and Policy by Dennis Appleyard, Alfred Field Jr, latest edition,
McGraw Hill.
Reference Books:
1. The World Economy by Anthony R. Desouza, Friedrick P. Stutz, (latest edition), Pearson Education.
2. International Trade and the world Economy by Stephen Schueller, latest edition, Oxford University
press, 2002.

ECO 3202: Development Studies

Course Objectives:
The course builds a broad overview to the global development issues and to the regional differences in
development. It aims at giving a critical insight into development thinking and how it has been and can
be translated into practices with Project Management.

Course Contents:
Topics to be covered are: Concept of Development, GDP, GNP, Growth, Economic Development,
Sustainable Development, Planning, Globalization, Millennium Development Goals (MDGs), Gender

32
and Development, Environment and Development, Project cycle, Project Appraisal, Derivation of
Cash flow, Discounting Techniques, Financial Appraisal, Economic Appraisal, Technical Appraisal,
Project Monitoring, Project Evaluation.

Textbook:
Economic Development by Michael P.Todaro & Stephen C. Smith, (latest edition), Pearson Education
ptc. Ltd.
Reference Books:
1. Economics of growth Development and Planning by Shrivastava,O.S., latest edition, New Delhi,
2002.
2. Project Management by Harvey Maylor, latest edition, Pearson Education Limited.

MAT 3201: Quantitative Techniques in Business

Course Objectives:
This course is intended to provide students with basic knowledge of analyzing data using various
statistical techniques whose final goal is to enable better reporting for decision making. It emphasizes
the application of a wide variety of quantitative techniques to solve the business and economic
problems.

Course Contents:
Theories of Management Science which include The Scientific Approach — Characteristics &
Process — Definition & Classification of Problems — Modeling (Formulation) — Solving the Model
— Model Validation & Sensitivity Analysis, Linear Programming Model as a Decision Making
Technique, The Distribution Model which includes The Transportation Problem — Characteristics &
Assumptions — The Transportation Method & Application - Degeneracy, Project Scheduling by
PERT and CPM.

Textbook:
Quantitative Methods for Business by David R. Anderson, Dennis J. Sweeney), and Thomas A.
Williams, (latest Edition), South Western Educational Publishing.

Reference Books:
1. Operations Research: An Introduction by Hamdy A. Taha, (latest Edition), Prentice-Hall, Inc.
2. Quantitative Analysis for Management by Barry Render and Ralph M. Stair, Jr. (latest Edition),
Prentice-Hall International, Inc.

FIN 3201: Fundamentals of Banking

Course Objectives:
This course covers the fundamentals of bank functions in a descriptive fashion. Topics include banks
and the monetary system, the relationship of banks to depositors, the payment functions, bank loans

33
and accounting, regulations, and examinations. Upon completion, students should be able to
demonstrate an understanding of the business of banking from a broad perspective.

Course Contents:
Overview of Banks and their Organizational Structure, Customer's Accounts with Banker, Banker-
Customer Relationship, Financial Statements of Bank. Negotiable Instruments, Investment in
Securities, Cheques: Crossing and Payments, Bank's Assets, Loans & Advances, Securities and
Guarantees, Foreign Trade Finance, Risks of Banks, Electronic Banking, Commercial Banking,
Central Banking Practices, Banking in Bangladesh.

Textbook: Essentials of Banking, Deborah K. Dilley, (latest edition), Wiley.

Reference Books:
1. Banking Law and Practice by Syed Ashraf Ali & R.A, Howlader Revised Edition, Mowla Brothers.
2. Banking Law and Practice by P.N. Varshney, (latest edition), Sultan Chand & Sons.

FIN 3202: Money and Banking

Course Objectives:
This course will present a basic and practical understanding of money, banking and other financial
institutions and markets; the overall relationship between the workings of the Federal Reserve System
and monetary policy and the resulting impacts on the economy are examined. Some attention is paid to
the relationship between money and the international economy.

Course Contents:
Topics to be covered are: Nature and Function of Money, kinds of Money, Significance of Money, the
Supply of and Demand for Money, Value of Money, Index number, The Quantity Theory of Money,
The Money Market, Monetary Management and Financial System in Bangladesh, Inflation and
Deflation, Commercial Banking and Central Banking.

Textbook:
Money, Banking and International Trade by T.T.sethi, (latest edition),S. Chand & Company Ltd.

Reference Books:
1. Economics of Money, Banking, and Financial Markets by Friederic' s. Mishkin, (latest edition),
prentice Hall.
2. Money, Banking, and the Financial System by R.Hubbard, Anthony O'Brien, International Edition.

34
 Finance Major: Concentration Courses

FIN 4101: Introduction to Financial Institutions and Markets

Course Objectives:
This course aims to provide a profound understanding of the financial markets, institutions and the
instruments used in the markets. Students are also exposed to the financial institutions network and the
mechanisms of operation of the whole financial system. This course also focuses on financial
institutions' management, performance, regulatory aspects, use of financial markets, and sources and
uses of funds.

Course Contents:
Classical Lemons Problem, Role of Financial Intermediation, Revolution of Financial Institutions and
Market, Generic Regulations in the Financial System, Depository and Non-depository Institutions,
Development Activities of Bangladesh Bank, Term Structure of Interest Rate, Bangladesh NBFI
Sector, Mispricing Scenario in Bangladesh Mutual Fund Industry, Credit Rating Process, Derivatives
Market, Money Market, Mortgage Market, Bond Market, IPO Underpricing & Issue Management—
Bangladesh Experience, Organized & Unorganized Exchanges, Secondary Market Operation, Stock
Market Efficiency & Anomalies— DSE Experience, Recent Trends in the Financial World, Global
Financial Crisis.

Textbook:
Financial Markets and Institutions by Jeff Madura, (latest edition), Thomson.
Reference Book:
The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin, (latest edition),
Addison-Wesley.

FIN-4102: Corporate Finance

Course Objectives:
As a major course in finance, this course introduces students to the most important concepts,
principles, and key issues relating to the financing of capital investment, decisions regarding capital
structure, investment dividend, etc-using a clear and logical framework for study.

Course Contents:
Major topics included in the course are: Corporate Firm and Goals of Corporate Firm, Capital Market,
Review of Capital Structure, Issue of Corporate Securities, Hybrid Financing, Financial Planning,
Forecasting Financial Statements, Mergers and Acquisitions, Financial Distress: Bankruptcy,
Liquidation and Reorganization, Corporate Restructuring.

Textbook:
Corporate Finance by Stephen A. Ross, Randolph W. Westerfield, and Jeffrey Jaffe, (latest edition),
McGraw Hill, Inc.

35
Reference Books:
1.Principles of Corporate Finance by Stewart D. Hodges, Richard A. Brealey, Stewart C. Myers, &
Charles A. D’Ambrosio, Latest edition, McGraw-Hill.
2.Financial Management: Theory and Practice by Eugene F. Brigham & Michael C.
Ehrhardt, (latest edition), South-Western College Publication.

FIN-4103: Investment Analysis and Portfolio Management

Course Objectives:
The objective of this course is to familiarize the student with basic concepts of Securities Analysis and
Portfolio Management as well as to introduce its various tools and techniques to _ the managers in
managing their portfolio. This course is highly recommended for students intending to pursue a career
in portfolio management.

Course Contents:
Investment Fundamentals, Introduction to Portfolio, Measurement of Portfolio Risk and Return,
Diversification, Optimum Portfolio, Efficient Set, Mean-Variance Portfolio, Building and Selecting
Portfolio, Active and Passive Strategies, Bond Portfolio Management: Bullet and Barb trategy,
Modem Portfolio Theory, Single Index Model, Multi-Index M ,ortfolio Construction, Performance
Measurement, Performance Analysis and Performance Attribution: Sharpe, Treynor and Jensen Index,
Stock Market in Bangladesh.

Textbook:
Investments Analysis and Portfolio Management by Frank K. Reilly & Keith C.Brown, (latest
edition), South-Western.

Reference Books:
1.Modem Portfolio Theory and Investment Analysis by Edwin J. Elton, Martin 1.
Gruber, Stephen J. Brown, & William N. Goetzmann, (latest edition), John Wiley & Sons.
2.Security Analysis and Portfolio Management by S. Kevin, Latest edition.
3.Security Analysis and Portfolio Management by Donald E. Fischer & Ronald J.
Jordan, Latest edition, Prentice Hall.

FIN-4104: International Finance

Course Objectives:
This course aims to provide a profound understanding of financial management concerns in
international surroundings. It also aims to help students develop analytical tools that incorporate key
international considerations into fundamental financial decisions.

Course Contents:
An Overview of Multinational Financial Environment, Marginalization, International Monetary
Bodies, The Origin of Exchange Rates, International Trade Theory, International Flow of Funds,
International Financial Markets, Balance of Payment, International Trade Issues, Factors Affecting
International Trade Flows, Direct Foreign Investment (DFI), International Financial Markets, Foreign
Exchange Transaction, Quotations, International Credit Market, Demand and Supply Scenario of a
Currency, Currency Derivatives, How MNC,S Use Forward Contract, International Arbitrage and
Interest Rate Parity, Using PPP to Estimate Exchange Rate Effects, International Fisher Effect,
36
International Diversification. -

Textbook:
International Financial Management by Jeff Madura, (latest edition), Thomson.

Reference Book:
The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin, (latest edition),
Pearson.

FIN-4105: Working Capital Management

Course Objectives:
Working Capital Management helps the students to understand the techniques of managing the current
assets and current liabilities, individually and in aggregate. This course will be quite handy for
business graduates for apprehending the facades and fabrics of working capital management both from
an academic and practical aspect.

Course Contents:
Basics of Working Capital Management, Management of Cash Flows, Cash Forecasting, and Models
for the Management of Cash and Temporary Investment, Accounts Receivables Management,
Inventory Management - Certainty Approach, Measures of Aggregate Liquidity, Estimating Working
Capital Requirements, Working Capital Policy, Short-Term Liability Management, Banks as a source
of working capital needs.

Textbook:
Modern Working Capital Management-Text and Cases by Frederick C. Scherr, Latest edition
(International edition), Prentice Hall.

Reference Book:
Financial Management by LM. Pandey, (latest edition), Vikas Publication House Pvt. Ltd.

FIN-4106: Financial Analysis and Control

Course Objectives:
The study of financial analysis and control emphasizes mechanisms used to determine the overall
financial health of private, public and non-profit organizations. After completion of this course
students will be able to interpret and analyze financial statements effectively in order to- make
important investment decisions.
Course Contents:
What is Financial Statement Analysis, Overview of Financial Reporting, Common Size Statements
and Percentage Changes, Statement of Cash Flows, Profitability Analysis, Risk Analysis-Using Ratios
and Comparisons among Statements, Revenue Recognition and Related Expenses, Liability
Recognition and Related Expenses, Forecasting, Dividend Based Valuation, Earnings-based

37
Valuations, Cash-flow based Valuations, Management of financial statements, Ethics in financial
reporting.

Textbook:
Financial Statement Analysis- A Practitioner's Guide by Martin S. Fridson and Fernando Alvarez,
(latest edition), John Wiley & Sons, Inc.
Reference Books:
1. Analysis of Financial Statement by Leopold A. Bernstein and John J. Wild, (latest edition),
McGraw-Hill.
2.Financial Statement Analysis: The Investor's Self-Study Guide to Interpreting & Analyzing
Financial Statements by Charles J. Woelfel, (latest edition), McGraw-Hill Professional.

FIN -4107: Bank Fund Management

Course Objectives:
The objective of this course is to give the students ideas about how to utilize the bank's fund optimally
in money market or capital market. The course will provide an understanding of various issues
regarding bank management and facilitate effective and efficient decision making so as to maximize
profits for the organization.
Course Contents:
The study will encompass issues like: Overview of Banks and Their Services, Banks Regulatory
Environment, Factors Affecting Banks and Market Shares, Sources and Uses of Bank Fund, Analysis
of Financial Statements, Techniques of Assets/Liabilities Management - Future Options & Swaps,
Investment-Lending-Liquidity Management, Measuring and Evaluating Bank Performance,
Electronic Banking.

Textbook:
Commercial Banking: The Management of Risk by James W. Kolari and Benton E. Gup, (latest
edition), Wiley and Sons.

Reference Books:
1.Commercial Bank Management by Peter S. Rose, (latest edition), McGraw-Hill/Irwin.
2.Bank Management by Timothy W. Koch and S. Scott MacDonald, (latest edition), South-Western
College Pub.

FIN-4108: Introduction to Investment and Merchant Banking

Course Objectives:
This is a major course which will provide students a comprehensive overview of the essentials of
investment and merchant banking that embrace issue management, portfolio management, fund
management, underwriting, and other financial services.

Course Contents:
Topics to be included are: Investment Fundamentals, Financial Instruments, Securities Market:
38
Types, Intermediaries, Margin Trading, Short Selling, Index Construction, Risk and Return from
Investing, Capital Allocation between the Risky and Risk Free Assets, Optimal Risky Portfolio,
Equity and Bond Valuation, Security Analysis, Efficient Market Hypothesis, Bonds and Other Fixed
Investment Fundamentals, Mutual Fund & Other Investment Companies, Options and Futures, Stock
Market in Bangladesh.

Textbook:
Essentials of Investments by Zvi Bodie, Alex Kane, and Alan J. Marcus, (latest edition),
McGraw-Hill/Irwin.

Reference Books:
1. Investments Analysis and Portfolio Management by Frank K. Reilly & Keith C. Brown, (latest
edition), South-Western.
2. Investment Banking & Brokerage: the New Rules of the Game by J.F. Marshall & M. E. Ellis,
(Nov. 1, 1993 or latest edition) McGraw-Hill Companies.

FIN-4109: Introduction to derivatives

Course Objectives:
This is a major course which is designed to acquaint-the students with the basic concept, practical
knowledge, skills and abilities required to develop both theoretical and practical application in
business.

Course Contents:
Topics to be included are: Introduction to Derivative Securities and Market, Mechanics of Futures
Markets, Hedging Strategies Using Futures, Theories of Interest Rates, Determination of Forward and
Futures Prices, Interest Rate Futures, Swaps, Mechanics of Option Markets, Properties of Stock
Options, Trading Strategies Involving Options, The Balck-Scholes-Merton Model, Options on Stock
Indices, Currencies, and Futures, Volatility Smiles, Basic Numerical Procedures, Value at Risk,
Estimating Volatilities and Correlation, Credit Risk, Credit Derivative, Insurance Derivatives, Interest
Rate Derivatives: The Standard Market Models, Interest Rate Derivatives: Model of The Short Rate,
Swaps Revisited, Real Option.
Textbook:
Options, Futures, and other derivatives by John C. Hull, (latest edition), Prentice Hall.

Reference Book:
Financial Derivatives in Theory and Practice by P. J. Hurt and J.E. Kennedy, Latest edition, Wilely
Series in Probability and Statistical.

FIN-4110: Management of Financial Institutions

Course Objectives:
This course is designed to provide students with a conceptual framework necessary for analyzing and
comprehending the risk management of financial institutions with a critical examination of theoretical,
strategic, practical and regulatory approaches.

39
Course Contents:
Introduction to Financial Institutions (FIs), Role of different FIs, Measuring Interest Rate Risk - The
Repricing Model, Maturity Model and Duration Model, Measuring Market Risk- The Risk Metrics
Model, Credit Risk - Individual Loan Risk and Loan Portfolio Risk, Technology Risk, Foreign
Exchange Risk, Sovereign Risk, Liquidity Risk, Managing Risks, Deposit Insurance, Capital
Adequacy, Product Diversification, Geographic Diversification, Futures, Forwards, Options, Swaps,
Securitization.
Textbook:
Risk Management and Financial Institution by John C. Hull, 2/E (or latest edition), Prentice Hall.
Reference Books:
1.Financial Institutions Management- A Risk Management Approach by Anthony Saunders & Marcia
Millon Cornett, (latest edition), Irwin Mcfiraw Hill.
2.Risk Management and Value Creation in Financial Institutions by Gerhard Schroeck, Latest edition,
John Wiley & Sons, Inc.

FIN-4201: Risk Management of Financial Institutions

Course Objectives:
This is a major course which introduces to the concept of risk including changes and emerging issues
of the risk management of financial institutions, and a critical examination Of theoretical, strategic,
practical and regulatory approaches to the management of risks by financial institutions.

Course Contents:
Topics to be included are: Introduction, Risk and Risk Management, Basic Types of Risk, Systematic
and Unsystematic Risk, Objectives of Risk Management, Risk Measurement and Pooling, Total Loss
Distribution, Pooling and Diversification, Ruin Probability, Analysis Tools, Risk Management and
Shareholders, Demand for Risk Management, Demand for Risk Management (Utility Theory),
Introduction to Financial Institutions (FIs), Regulations in the Financial System, Liability and
Liquidity Management, Deposit Insurance, Capital Adequacy, Product Diversification, Geographic
Diversification, Futures, Forwards, Options, Swaps, Securitization, Recent Trends in the Financial
World, Global Financial Crisis.

Textbook:
Risk Management and Financial Institution by John C. Hull, 2/E (or latest edition), Prentice Hall.
Reference Books:
1.Risk Management and Value Creation in Financial Institutions by Gerhard Schroeck, Latest edition,
John Wiley & Sons, Inc.
2.Financial Markets and Institutions by Jeff Madura, (latest edition), Thomson.

FIN-4202: Public Finance

Course Objectives:
Public finance is the branch of economics that analyzes the public sector or the role, rationale,
objectives, and consequences of government intervention in the economy. This course will apply the
40
tools of economics to analyze what the government does and what it ought to do.

Course Contents:
Introduction, Tools of Positive and Normative Analysis, Public Goods, Externalities, Political
economy 1.,.Environment and Education, Cost Benefit Analysis, Health Care Market, Social
Insurance,· Income Distribution, Incidence of Taxation: Partial Equilibrium Models, General
Equilibrium Models, Taxation and Efficiency: Excess Burden, Excess Burden Measure with Demand
Curves, Differential Taxation of Inputs, Does Efficient Taxation Matter?, Efficient and Equitable
Taxation, Budgetary Systems of Bangladesh, Government Borrowing and Debt: The nature of debt,
The Burden of the Debt.

Textbook:
Public Finance by Harvey S Rosen, (latest Edition), McGraw-Hill/Irwin.
Reference Books:
1.Public Finance by Dr. H. L. Bhatia, (latest edition), Vikas.
2.Public Finance in Theory and Practice by R. A. Musgrave & P. B. Musgrave, 5/E (or latest
edition), McGraw-Hill College.

FIN-4203: Project Appraisals and Management

Course Objectives:
This is a specialized course on appraising and management of financial and' capital projects. In this
course students will study the characteristics of project and project management, look at how to
define, organize, plan, implement, trace, control, and how to terminate and post-evaluate a project.

Course Contents:
Basic Concepts of Project and Project Management, Project Selection, Project Organization Structure,
Team Building, Communication and Conflict Management, Project Planning Methods and
Techniques, Resource Allocation, Project Monitoring and Control, Project Termination, Derivation of
Cash Flow, Discounting Techniques, Market Feasibility Study, Technical Appraisal, Financial
Appraisal; Economic and Social Appraisal, Environmental Impact and Assessment, Types and
Measures of Project Risk, Analysis Under Uncertainty, Sensitivity Analysis, Scenario Analysis,
Monte Carlo Simulation, Decision Tree Analysis and Project Implementation, Use of CPM and PERT
as Implementation Tools, and Project Review & Administrative Aspect.
Textbook:
1. Project Appraisal and Planning for Developing Countries by I. Little M. D. & J., A.
Mirrlees, Latest Edition, Basic Books.
2. Project Management, A Managerial Approach by Jack R. Meredith & Samuel J.
Mantel.Latest Edition, Wiley. '
Reference Books:
1.Projects: Planning, Analysis, Selection, Implementation & Review by Prasanna Chandra, Latest
edition, Tata McGraw Hill.

41
2. The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin, Latest Edition,
Prentice Hall.
3. Project Management: The Managerial Process by C. F. Gray & E. W. Larson, Latest Edition,
McGraw-Hill/Irwin.

FIN-4204: Foreign Exchange Management and International Banking

Course Objectives:
This is a major course which deals with the exchange rate determination among different currencies of
the world along with the contribution of banks in trade finance, which offers a comprehensive thought
about the exchange rate and associated risks, balance of payment, export-import financing, control of
international currency markets, and international banking system.

Course Contents:
Foreign Exchange, Exchange Market, Statutory Basis of Foreign Exchange, Evolution of Exchange
Control, Outline of Exchange Rate and Types, Import Export Introduction to Exchange Rate
Mechanism, Deriving the Actual Exchange Rate, Guarantees in Trade, External Commercial
Borrowings, Exchange Rate, Interest Rate, Interest Rate Parity, Foreign Exchange Risk, Exchange
Rate Determination; Export Import Financing, Letter' of Credit Opening and Operational Procedure,
Foreign Exchange Scenario in Bangladesh; Role of Bangladesh Bank and Government Budget, Role of
International Organizations.
Textbook:
International Money and Finance by Michael Melvin, (latest edition), Addison-Wesley.
Reference Books:
l. Money, Interest and Banking in Economic Development by Fry J. Maxwell, John Hopkins,
University Press, latest edition
2. Foreign Exchange - Principle & Practice by K.K. Andley, latest edition

FIN-4205: Micro Finance

Course Objectives:
This course provides students with the scenario of contribution of microfinance in the development of
rural areas of a country. It is a major course towards specializing in Finance in the undergraduate
program. This course sets sights on to provide the students with a systematic understanding of the
Microfinance and implementing the Microfinance activities along with needed for effective
management of finance.

Course Contents: The Emergence of Microfinance in Bangladesh, Financial Inclusion and Exclusion
and the Range of Delivery Models, Sustainability and Reaching the Poor , Operations of a
Microfinance Institution-Disbursement & Collections, MIS Systems, Setting Interest Rates, Planning
for Growth, Microfinance
Impacts: Household and Macro Level, Funding Microfinance: Donors, Governments, Social Investors
and the Private Commercial Sector, the Future of Microfinance, Case Study.

42
Text book:
The Microfinance revolution: Sustainable Finance for the Poor by Marguerite S. Robinson, Latest
edition.

Reference Book:
Fighting Poverty with Micro-Credit, Experiences in Bangladesh by S.R. Khondaker, Latest edition.

Marketing Major: Concentration Courses

MKT -4101: Consumer Behavior

Course Objectives:
This course is designed to develop an understanding of people’s consumption-related behaviors and to
develop and to evaluate marketing strategies intended to influence those behaviors. It consists of
cognitive, affective, and behavioral responses of consumers to products and services.

Course Contents:
Topics covered are: Consumer Behavior: Consumer Behavior Analysis, Market Segmentation,
Consumer Motivation, Personality and Consumer Behavior, Consumer Perception, Consumer
Learning, Consumer Attitude Formation and Change, Communication 'and Consumer Behavior,
Reference Group and, Family Influences, Social Class, Culture and Consumer Behavior, Consumer
Influence and the Diffusion of Innovations, Consumer Decision Making.

Textbook:
Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk, (latest edition), Prentice Hall.

Reference Books:
Consumer Behavior: Building Marketing Strategy by Delbert 1. Hawkins, Roger J.
Best, and Kenneth Coney, (latest edition), Tata McGraw-Hill.
2.Consumer Behavior: Concepts and Strategies by Harold W. Berkman, and Christopher Gilson, Latest
edition, South-Western Educational Publishing.

MKT -4102: International Marketing

Course Objectives:
This course will have an extensive study on the inception, survival and growth of these multinational
companies. However, it will emphasize particularly the global companies.
Course Contents:
Topics included in this course are: Standardization and Customization of marketing The Scope and
Challenge of International Marketing, Relationships among International, Multinational and Global
43
Marketing, The Dynamic Environment of International Trade, Cultural Dynamics in Assessing Global
Market, Cultural, Management Style, and Business Systems, the Political Environment, Global
Marketing Management, Products and Services for Consumers" International Marketing Channel,
Exporting and Logistics: Special Issues for Business, Pricing for International Markets, International
IMC. '

Textbook:
International Marketing by Cateora, Gilly, and Graham, (latest edition), the McGraw-Hill
Reference Books:
1.Global Marketing by Keegan Warren J, (latest edition), Pearson Education India.
2.International Marketing by Michael R. Czinkota and ILkka A. Ronkainen., (latest edition), the
McGraw-Hill.

MKT -4103: Integrated Marketing Communications

Course Objectives:
This course is designed to provide students with an in-depth understanding of integrated marketing
concepts including: advertising, direct marketing, public relations, sales promotions, personal selling
and internet marketing for developing them as effective decision makers.

Course Contents:
Important topics are: Integrated Marketing Communications, Ethics : and Social Responsibility in
Marketing Communications, Promotions Opportunity Analysis, Corporate Image and Brand
Management, Consumer Buyer Behaviors, Business to Business Buyer Behaviors, Advertising
Management, Media Selection, Message Strategies, Trade and Consumer Promotions, Personal
Selling, Public Relations, Direct Marketing, Internet Marketing.

Textbook:
IMC - The Next Generation by Don Schultz and Heidi Schultz, (latest edition, McGraw Hill.

Reference Books:
1.Integrated Advertising, Promotion and Marketing Communications, by Kenneth E.
Clow and Donald Baack, (latest edition), Pearson Education India.
2.Advertising & Promotion by George E. Belch and A. Belch, Latest Edition, Irwin McGraw Hill.
3.Canadian Advertising in Action by Keith J. Tuckwell, (latest edition), Pearson Education Canada.

MKT -4104: Brand Management

Course Objectives:
The purpose of this course is to give the students a fundamental understanding of how to build,
measure, and manage a brand. It focuses on the basic concepts of branding, theories and principles,
their exposure to branding applications, and contemporary issues in branding.

44
Course Contents:
Topics covered include: Basics of Brand Management, Brand Positioning, and Choosing Brand
Elements to build Brand Equity, Designing Marketing Programs to Build Brand Equity, Leveraging
Secondary Brand Associations to Build Brand Equity, Developing a Brand Equity Measurement and
Management System, Ethics and Branding.

Textbook:
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane
Keller, (latest edition), Prentice Hall.

Reference Books:
1. Marketing and Brand Management by Andy Kantor, Latest Edition, New Age.
2. Building Strong Brand by David A. Aaker,(latest edition), ' ,
3. Managing Brand Equity by David A. Aaker, (latest edition), Free Press.

MKT -4105: Strategic Marketing

Course Objectives:
Strategic marketing uses a decision process perspective to examine the key concepts and issues
involved in selecting strategies. In the present world, it is necessary to develop strategies that extend
beyond the traditional management focus on the marketing mix. The course is designed around the
marketing strategy process with a clear emphasis on analysis, planning and implementation. So this
course is considered to be an essential course to understand the interrelationship between the business
strategy and success of the organization in the market scenario: This course will definitely develop
marketing skills, decision making capacity and expertise of the students.
Course Contents:
Basics of Market-Driven Strategy, Markets and Competitive Space, Strategic Market Segmentation,
Strategic CRM, Capabilities for Learning about Customers, Market Targeting and Strategic
Positioning, Strategic Relationships, Innovation and New Product Strategy, Strategic Brand
Management, Value Chain Strategy, Pricing Strategy, Promotion, Advertising and Sales Promotion
Strategies, Implementing and Managing Market-Driven Strategies.

Textbook:
Strategic Marketing by David Cravens, Nigel Piercy, (latest edition), McGraw-Hill Companies.

Reference Book:
Marketing Strategy: A Decision Focused Approach by Orville Walker, John Mullins, Jr., and Harper
Boyd, (latest edition), McGraw-Hill/Irwin.

45
 MKT -4106: Marketing Research

Course Objectives:
The primary objective of this course is to understand how marketing research aids managerial
decision making. Accordingly, it is assumed that students taking this class will 'become users of
research results, rather than marketing researchers. However, for the latter group, this class will serve
as a first course in this sub field of marketing.

Course Contents:
Tools for Survey and Observation Research, Basics of Marketing Research, Defining the Marketing
Research Problem, Developing a Research Approach, Research Design, Measurement and Scaling,
Questionnaire and Form Design, Sampling Design and Procedures, Data Collection, Preparation and
Analysis, Frequency Distribution Cross-Tabulation and Hypothesis, Testing, Report. Preparation and
Presentation, Applications of SPSS for Data Analysis. '

Textbook:
Marketing Research: Measurement and Method. By Donald S. Tull and Dell. Hawkins. (latest
edition), Prentice-Hall. USA
Marketing Research- An Applied Orientation by By Naresh K. Malhotra, 6IE (or latest edition),
Prentice Hall Inc.

Reference Book:
Marketing Research in a Digital Information Environment by Jr., Joseph Hair, Robert Bush, and
David Ortinau, 4/E (or latest edition), McGrow-Hill Higher Education.

MKT-4107: Services Marketing

Course Objectives:
The course focuses on the unique challenges of marketing and managing services and delivering
quality service to customers. The attraction, retention, and building of strong customer relationships
through quality services are at the heart of the course content.

Course Contents:
The basic concepts covered in the course include: the difference between marketing services versus
products; the role of the service encounter; the key drivers of service quality; the customer's role in
service creation; service design and innovation; going beyond service to create customer experiences.

Textbook:
Services Marketing: Integrating Customer Focus across the Finn by Valarie A. Zeithrnal, Mary Jo
Bitner, and Dwayne D. Gremler, (latest edition), McGraw-Hill.

46
Reference Book:
Services Marketing People, Technology, Strategy by Lovelock and Wirtz, (latest edition), Prentice
Hall.

MKT -4108: Customer Relationship Management

Course Objectives:
In today's highly competitive business environment, managing customer relationships and effectively
interacting with your customers are critical to an organization's success. By enhancing the customer
experience, organizations can develop a strong relationship between the customer and the organization.
If sustained over time, organizations can strengthen their competitive position and increase its
profitability. The CRM course is designed to introduce students to both CRM fundamentals and the
utilization of technology in managing customers. The curriculum will introduce students to CRM
concepts and functionality for professionals whose organizations utilize CRM or want to gain an
understanding of the role of CRM in service management. Through lectures and presentations,
scholarly whitepaper and article readings, class discussion, participants will gain a firm understanding
of the key factors that impact CRM success.

Course Contents:
The Importance of CRM Database Technology, Fundamentals of Customer Relationship Management
(CRM), Types of Consumers and the Relationship Styles, Loyalty as a Basis for Segmentation,
Consumer Value: Concept and Characteristics, Motivating People and Building Effective Customer
Teams, Customer Lifetime Value (CLTV), Customer Value Management, Contact Center Technology,
CRM Information Technology, Key Principles of Relationship Management, Experiential Relationship
Framework, Marketing Research "to Understand Customer Expectation, Planning and CRM
Implementation, Customer Metrics, Customer Centered Composite Indices, Customer Portfolio
Management (CPM), Managing Networks for Customer Relationship, Organizational Management
and CRM.

Textbooks:
1. Customer Relationship Management: Concepts and Technologies, by Francis Buttle., Latest Edition
Elsevier ltd.
2.Principles of Customer Relationship Management, by" Roger Baran, Robert Galka, Daniel Strunk,
Latest Edition, Thomson learning .inc.

Reference Books:
1.Customer Relationship Management Essentials by Jo1m W. Gosney and Thomas P.
Boehm, Latest Edition, Prentice Hall, India.
2. The. Handbook of Key Customer Relationship Management by Ken Burnett, Latest Edition. "

47
 MKT -4109: Introduction to E-Marketing

Course Objectives:
Students will be exposed to emerging technologies and their application to the marketing process in
order to review existing strategies and tactics at the same time developing new ones of their own.

Course Contents:
This course covers the following issues: Basics of E-Marketing, Strategic E-Marketing, Consultative
Nature of Marketing and Use of Internet-Based E-Marketing Plan, Customer Characteristics and
Behavior, Targeting Market Segmentation and Communities, Differentiation, Integrated Marketing
Mix, Integrated Communication Mix, Customer Relationship Management, E-Marketing and
Economics.

Textbook:
E-Marketing by Judy Strauss, Raymond Frosts, and Adel I. EI-Ansary, (latest edition), Prentice Hall.

Reference Books:
1.Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns. by
H.G.Lewis, Latest Edition, Amacom.
2.Marketing with E-Mail by Shannon Kinnard, Latest Edition, Maximum Press.
3.Permission Based E-Mail Marketing That Works by Kim MacPhrson, Latest Edition, Dearborn
Trade.com.

MKT-4110: Sales Management

Course Objectives:
The course focuses on what it takes to be successful in managing the sales function in a personal,
direct sales environment. It asks the student to put himself/herself in the position of being 'a
prospective sales manager. This context helps the student better relate to the realities of the
environment and how the concepts of the course can be applied to practical sales management
situations, and management performance requirements. The course will provide the student with a
systematic framework for understanding how sales is distinguished from marketing, and what it takes
to effectively manage the sales function. .
Course Contents:
Basics of Sales Management, Salesmanship and Themes of Selling, Sales Promotion, Salesmen-
Recruitment, Personal Selling, Retailing, Cooperative Selling, The Sales Organization, Marketing
Strategy in Personal-Selling, Sales and Other Departments, The Sales Manager, The Sales Force
Management, Training in Sales, Remuneration of Sales Personnel, Motivation by Sales Management,
Sales Field, Territories, Quotas and Marketing Policies, Market Measurement, Sales Forecasting and
Sales Budgets, Psychology of Sales, Techniques of Selling, Sales Talks, Sales Records.

Textbook:
Sales Management by C. L. Tyagi, and Arun Kumar, Hardcover Edition (or latest edition), Atlantic.

48
Reference Books:
1.Strategic Retail Management by Danny R. Arnold, Garry D. Smith, and Louis M.
Capella, Addison-Wesley.
2.Sales Management by Edward W. Cundiff, Norman A.P. Govoni, arid Richard R. Still, Prentice-
Hall.
MKT 4201: Retail Management
Course Objectives:
This course deals with the root level of marketing distribution systems, i.e. the operational relations
between the end users and seller of different products and services. Students will be able to gain
valuable insights into the retail industry, which will be very useful as retailing is evolving into a global,
hi-tech business.

Course Contents:
Topics included are: Introduction to Retailing, Types of Retailers, Global Retailing, Consumer Buying
Behavior in Retailing, Retail Marketing, Retail Marketing Strategy, Financial Strategy, Retail Location
Strategy, Retail Site Location Strategy, Product Category Structure and Management, Merchandise
Management, Merchandise Planning Systems, Buying Merchandise, Retail Pricing, Distribution,
Multi-Channel Retailing, Supply Chain Management and Information Systems, Retail Communication
Mix, Customer Relationship Management, Store Layout, Design, and Visual Merchandising, Customer
Service.

Textbook:
Retailing Management by Levy, M and B Weitz, (latest edition), New York: McGrawHill Irwin,
2007.

Reference Book:
Retail Marketing Management by David Gilbert, (latest edition), Pearson, 2011.

MKT 4202: Business-to- Business Marketing

Course Objectives:
This course develops students' understanding of the various marketing concepts involved in
organizational buying. It helps students to comprehend the buying process of business markets.
Concepts including strategic alliance, networking, supply chain management, outsourcing, and issues
and impacts of globalization, will be introduced. With value created and delivered in the marketplace
as its cornerstone, this course equips students with the necessary marketing tools to deal with issues
related to business markets. Business ethics is emphasized in the course and integrated into the topics.

Course Contents:
Contents covered in this course are: Market Opportunities in B2B Characteristics of B2B Marketing,
The Underlying Principles Relationship, Types of Goods, Services and Customers, Understanding
Value and Supply Chain, Current B2B Applications, Future Directions for B I S, B2B Market
segmentation and Positioning, Understanding Business Values (Products, Services and Pricing), Inter-

49
organizational Relationships, Buying Behaviors of Business, Buyers Power, Conflict and Building
Relationships, Channel Flows and Structures, Supply Chain Management, Networks, Electronic and
Internet trains channels, A model of B2B Marketing Communication, Planning B2B Communication,
Activities Relationship based marketing, Communications Agency/client Relationship, Advertising,
Public Relations in B2B, Direct Marketing, Use of Channel, Incentives, Sales Promotion and B2B
Communications, Personal Selling and Managing Relationships, Multiple Channel Selling, Key
Account Management.

Textbook:
Business-to-Business Marketing by Ross Brennan, Louise Canning & Raymond McDowell (2010),
(latest edition), London: Sage Publications Ltd,

Reference Book:
Business-to-Business Marketing by Ross Brennan, Louise Canning & Raymond McDowell, Latest
Edition, Sage Publications 2007.

MKT4203: Supply Chain Management

Course Objectives:
A comprehensive study of the concepts, processes, and strategies is used in the development and
management of supply chains. Supply-chain management (SCM) is a systems approach to managing
the entire flow of information, materials, and services from raw material suppliers through factories
and warehouses to the final end-customer. Specific topics include global supply chain management,
procurement, electronic commerce, and information technologies and logistics activities. SCM
represents a philosophy of doing business that stresses processes and integration. This course will be
taught through the use of textbook materials, outside readings, and case analysis.

Course Contents:
Supply Chain Drivers and Metrics Basics of Marketing Channels, Structure and Functions, Analytical
Framework for Channel Design and Implementation, Segmentation for Marketing Channel Design:
Service Outputs, Gap Analysis, Vertical Integration: Owning the Channel, Channel Power, Managing
Conflicts, Reatiling, Wholesaling, Franchising, Ethical Issues with Channels.
Textbook:
Marketing Channel by Anne T. Coughlan, Erin Anderson, and Louis W. Stem, (latest edition), Adell.
EI-Ansary.
Reference Books:
1.Supply Chain Management by Chopra and Meindl, (latest edition), Prentice Hall.
2.Operations and Supply Chain Management by F. Robert Jacobs, and Richard B.
Chase, (latest edition), McGraw-Hill.

50
 MKT4204: Rural Marketing
Course Objectives:
An important segment that marketers now-a-days cannot ignore is the 'bottom of the pyramid' -
consumers living in rural areas. Rural markets with their vast size and demand base offers a huge
opportunity for business entities. To expand their market base, more and more companies are foraying
into rural markets. There is no denying that rural consumers want to access brands, if only they offer
value for money and a promise of' quality. The challenges marketers face in trying to address these
consumers are high and risky due to the fragmented nature of the rural market and the low margins of
this trade. 'Rural Marketing course', offered for the first time in Bangladesh, has an extensive study on
the importance of rural markets in developing economies. It makes students aware of the rural
marketing environment, the special needs in rural marketing research and study of consumer behavior
in the rural segment. The students learn that companies are already facing saturation in established
urban markets. And by targeting the world's poor-an untapped yet potentially thriving new market;
students get ready for the fastest growing market in the world. Furthermore, the course analyzes the
economics of cost involved in' rural distribution coverage, rural product and pricing strategy, rural
marketing challenges, rural innovation, rural consumer behavior which provides students with
knowledge, understanding and techniques related to undertaking marketing in a rural environment. The
primary objective of the course is to provide conceptual understanding on the rural marketing and
develop skills required to planning of rural marketing mix through examining rural environment as it is
a huge source of untapped potentials.

Course Contents:
Call of Rural Marketing, Nature and Patterns of Rural Consumer Behavior, Rural Marketing
Environment, Researching Rural Market, Rural Production and Products, Rural Marketing Strategies,
Distribution Strategy, Communication Strategy, the Future of Rural Marketing. .

Textbooks:
1.The Rural Marketing Book (WNcd) (Text & Practical), by Pradeep Kashyap & Siddhartha Raut,
(latest edition), Dreamtech Press.
2.Rural Marketing by T.P. Gopal Swamy, (latest edition), Vikas Publishing House.

Reference Books:
1.Rural Marketing: Targeting the Non-Urban Consumer by Sanal Kumar Velayudhan,
(latest edition), Sage Publications Pvt. Ltd.
2.Rural Marketing in India: Strategies and Challenges by Ruchika Ramakrishnan, Latest Edition, New
Century Publications.
3.Rural Marketing: Text and Cases by Mathur, U, C, Latest Edition, Excel Books. Prentice-Hall.

51
 MKT 4205: Agricultural Marketing

Course Objectives:
The primary objective is to foster development and understanding of key agricultural marketing issues
and concerns, equip you with analytical skills that may be utilized to evaluate different marketing
problems and programs from both the industry and firm perspective. This course will provide you with
an understanding of economic concepts that will be employed for analyzing issues in agricultural
marketing.

Course Contents:
Topics covered: Introduction to Food Marketing, Analyzing Agricultural & Food Markets,
Agricultural Production & Marketing, Risk Management and the Futures Market, Price Analysis and
the Exchange Function, Demand, Supply, and Elasticity, Price Discovery, Models of Market Behavior,
Derived Demand, Derived Supply, and Marketing Margins, Storage Decisions in the Marketing of
Agricultural and Food Products, Local Markets and Interregional Trade,

Textbook:
Marketing of Agricultural Products by Joseph N. Uhl, Richard L. Kohls (latest edition)

Reference Books:
1. Agricultural Marketing - System, Coordination, Cash and Future Prices by Wage Purcell(latest
Edition)
2. Marketing of Agricultural Products by Kohls & Uhl (latest Edition)

Management Major: Concentration Courses

MGT 4101: International Management

Course Objectives:
This course will equip the students with the rising level .of involvement and competitiveness which is
of the essence in today's globalized marketplace. The course will help the students develop the
indispensable skills demanded by up growing cross-national interactions and daily operations in
foreign subsidiaries.

Course Contents:
The Elements of International Business Environments, the Art and Practice of International Strategy,
Central Challenge of Global Strategy, Managing Risk in International Operations, International
Alliance Strategy and Managing International JV s, Licensing and Franchising Arrangements,
International Distribution and Global Supply Chain Management, Regional and Global Strategies of
Multinational Companies. .

52
Textbook:
International Management: Managing Across Borders and Cultures by Helen Deresky, (latest edition),
Prentice Hall.

Reference Books:
1.International Management: Culture, Strategy and Behavior by· Fred Luthans and Jonathan P. Doh,
(latest edition), McGraw Hill Higher Education.
2.International Management by Richard Mead and Tim G. Andrews, (latest edition), Wiley-Blackwell.

MGT 4102: International Business

Course Objectives:
This course offers students the opportunity to explore the risks and rewards of an international
approach to business from a theoretical point of view, to explore some of the cultural and ethical
issues involved in international business, and to research the experience of a range of firms who
operate globally.

Course Contents:
Globalization, National Differences in Political Economy, Differences in Culture, International Trade
Theory, The Political Economy of FDI, The Foreign Exchange Market, The Strategy of International
Business, Entry Strategy and Strategic Alliances, Exporting and Importing, Global Market and R&D,
Global HRM, Accounting in International Business.

Textbook:
International Business by John Daniels, Lee Radebaugh, and Daniel Sullivan, (latest edition),
Prentice Hall.

Reference Books:
1.International Business: Competing in the Global Marketplace by Charles W. L. Hill, and Arun K.
Jain, (latest edition), TATA McGraw Hill.
2.International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary
Knight, and John Riesenberger, (latest 'edition), Prentice Hall.

MGT 4103: Management of Industrial Relations

Course Objectives:
This course prepares the students to grasp and apply the principles of IR and develop an awareness of
the causes and intricacies of various labor relations, conflicts, and the techniques and resolutions
circulated by law.

Course Contents:
Industrial Relations Concepts and Scopes, Conflict Model, Collaboration Model, Globalization
Impacts on Industrial Relations, Legal Framework of Industrial Relations, Trade Unions: History and

53
Structure of Trade Unions, Emerging Changes in Trade Unions, Discipline and Disputes, Disputes
Resolution Techniques, Disciplinary Procedures & Grievance Management Machineries, Bargaining
and Gain Sharing; Employee Empowerment and Worker Participation in Management and Their
Impact on Quality of Work Life & Industrial Relations.

Textbook:
Industrial Relations: Theory and Practice by Michael Salamon, (latest edition), Financial Times
Management.

Reference Books:
1.The Management of Industrial Relations by George F. Thomason, Latest edition, University College
Cardiff Press.
2.Labor Relations by John A: Fossum, (latest edition), Pearson. McGraw-Hill/Irwin.

MGT 4104: Project Management

Course Objectives:
This course addresses the critical nature of managing projects. The course will prepare the students in
defining, organizing,' planning, implementing, tracing, controlling, terminating, and conducting post-
evaluation of a project.

Course Contents:
Fundamental Concepts of Project and Project Management, Project Selection, Project Organization
Structure, Team Building, Project Planning Methods and Techniques, Resource Allocation, Project
Monitoring and Control, Project Appraisal, Market Feasibility Study, Environmental Impact and
Assessment, Types and Measures of Project Risk, Analysis Under Uncertainty, Different Methods of
Analyses, Project Implementation, Use of CPM and PERT as Implementation Tools, Project Review
and Project Termination,.

Textbook:
Project Management, A Managerial Approach by Jack R. Meredith & Samuel 1. Mantel, (latest
edition), Wiley.

Reference Books:
1.Projects: Planning, Analysis, Selection, Implementation & Review. by Prasanna Chandra, Latest
Edition, Tata McGraw Hill.
2.A Guide to the Project Management Body of Knowledge by Project Management Institute, (latest
edition), Project Management Inst.

54
 MGT 4105: Total Quality Management
Course Objectives:
This course introduces students to several quality improvement (QI) approaches that are increasingly
used by contemporary managers in effective quality planning, controlling and improving. TQM
provides the overall QI concept and serves as the backdrop to understanding reengineering, the
learning organization and different quality standards.

Course Contents:
Concepts, Dimensions of Quality, Scope, Importance of TQM,) Core Concept of TQM, Functions of
TQM, Learning from Quality Gurus, Benchmarking, Quality of Design, Quality of Organizational
Structure and Design, Quality Leadership Concept and Theory, HRM for TQM, Group and TQM,
TQM & Culture and Change Management, Quality Control: Six Sigma, Quality Economics, Quality
Standards: ISO 9000, ISO 14000, ISO 22000, Quality Audit.

Textbook:
Quality Management for Organizational Excellence: Introduction to Total Quality by David L.
Goetsch and Stanley Davis, (the latest edition), Prentice Hall.

Reference Books:
1.Total, Quality Management: An Executive Guide to Continuous Improvement by Hubert K.
Rampersad, (latest edition), Springer.
2.The Essence of TQM by John Bank, Latest edition, New York: Prentice-Hall.
3.Total Quality Management by D.H. Besterfield, and c. Besterfield, (latest edition),
Prentice Hall, India.

MGT 4106: Comparative Management

Course Objectives:
This course aims to study management in a global perspective. It examines and compares management
practices of different types of organizations, across countries and cultures. The course considers
management functions and manager skills including similarities and differences between domestic and
international management.

Course Contents:
Concepts of Comparative Management, Comparing Cultures, Convergence and Divergence Forces,
Universality and Transferability of Management, Managerial Behavior and Leadership Styles,
Decision Making Styles, An Overview of the Management Style of USA, UK, and Japan;
Management Scenario in Developing Countries, Management Styles in Bangladesh.

Textbook:
Global Comparative Management: A Functional Approach by Ralph B. Edfelt, Latest edition, Sage
Publications, Inc.

55
Reference Books:
1.Comparative and Multinational Management by S. Ronen, (latest edition), John Wiley and Sons,
New York, USA.
2.Management System in Bangladesh and Japan: A Comparative Study by K. B. Hoque, (latest
edition), Institute of Development Economics, Tokyo, Japan.
3.Contemporary Scholarly Articles.

MGT 4107: Logistics Management

Course Objectives:
The course focuses on the aspects of logistics management, from theories to strategies and operational
guidelines in the changing competitive business environment. The course will assist students to make
the best use of time and to create efficiency. It further introduces students to distribution structures,
functions and information systems.

Course Contents:
Overview and Introduction to Logistics Management, Logistics Management Trends, the Varying
Nature of Logistics Chain and Value Adding Activities, Logistics Management Functions, Elements of
Logistics and Distribution, Logistics Distribution Structures, Importance of Distribution to the
Economy of a country. Integrated Logistics and Distribution Systems, Methods of Selecting Transport
Modes, Use of Information Technology in Logistics, Third Party and Fourth Party Logistics,
Packaging, Security and Safety in Distribution, Distribution Requirements Planning (DRP), Lot Sizing
and Cost of Deliveries.

Textbooks:
I.Fundamentals of Logistics Management by Lisa Ellram, European ed edition (or the latest edition),
Higher Education.
2.Logistics and Supply Chain Management by Martin Christopher, (latest edition), FT Press.
Reference Books:
1.Logistics Management by R.P. Singh and S. C. Ailawadi, (latest edition), PHI Learning.
2.The Handbook of Logistics and Distribution Management by Alan Rushton, Phil Croucher, and
Peter Baker, (latest edition), Kogan Page.

MGT 4108: Management of Small Business

Course Objectives:
The course introduces students to areas of business management most critical to small businesses. It
provides a wealth of information and resources for learners to develop essential managerial skills
required to keep a small business running smoothly and further take it to the next level.

Course Contents:
Small Business Context (Small Business in the Economy, the Entrepreneur and Owner-Manager,
Small Business Environmental Analysis, Globalization and Small Business, Marketing for Small
Business), Small Business Forms/Types (Business Start Ups and Franchises, Buying an Existing

56
Business, Small Business Legal Frame-Work, Growth of Small Firms, Family Business, Succession
Planning in Small Business), Small Business in Practice (Successful Small Business Strategies,
Management of Resources, Financing Small Business), Small Business Environment, Corporate Social
Responsibility, Networking and Financial Management.
Textbook:
Effective Small Business Management by Norman M. Scarborough, (latest edition), Prentice Hall.

Reference Books:
l.Small Business Management by Justin G. Longenecker, J. William Petty, Leslie E. Palich, and
Carlos'N. Moore, (latest edition), South-Western College Pub.
2.Small Business Management Principles by Stanely R. Sonde, (latest edition), Business Publication
Inc.

MGT 4109: Management of Multinational Enterprises

Course Objectives:
The course is designed to provide students with the ability to carry out a comparative analysis of
management styles of multinational firm operations. Students will also study international joint
ventures, aspects of import-export management and problems of multinationals. I

Course Contents:
Comparative Analysis of Management type, Variations in the Organization Structure of MNEs,
MNEs Design and Process, Local and Cultural Influences of Management Styles, Foreign Investment
Strategies, International Joint Ventures, Impact of Government Relations on Multinationals, Aspects
of Import Export Management, Problems of Multinationals under the Same Growth Bracket,
Solutions to Those Problems.

Textbook:
Multinational Management by John B. Cullen and K. Praveen Parboteeah, (latest edition), South-
Western College Pub.
Reference Books:
1.Strategic Knowledge Management in Multinational Organizations by Kevin O'Sullivan, (latest
edition).
2.Communicating in Multinational Organizations by Richard L. Wiseman and Robert Shuter, (latest
edition).

MGT 4110: Environmental Management

Course Objectives:
This course provides an overview of environmental management systems (EMS) and how EMS can
support environmental improvements at facilities that are subject to environmental regulations. This
course will also cover recommendations and possible solutions to contemporary resource and
environmental problems in Bangladesh.

57
Course Contents:
Topics covered in this course are: Global - Environmental Issues, Problems of Development and
Production, the Need for Sustainable Development and Actions for Environment Protection,
Environmental Management Tools- Environmental Assessment, Economic Assessment of
Environmental Consequences, Environment Pollution Management, Progress in Environmental
Science, International Environment Laws, Ecosystem: Science, Policy and Management.
Textbooks:
1.Environmental Science- -Creating a Sustainable Future by Daniel D. Chiras, (latest edition), Jones
& Bartlett Publishers.
2.Introduction to Environmental Management by Mary K. Theodore and Louis· Theodore, (latest
edition), CRC Press.

Reference Books:
A Text Book of Environmental Science by Bakshi, D.N.G. Sen and Banerjee, Latest edition, S.S.K.
2000, Calcutta Book House Pvt. Ltd.

MGT 4201: Corporate Governance

Course Objectives:
This course examines the nature of corporate governance from several perspectives including
economics, law, accounting, ethics, and moral reasoning. The course studies the evolution of
corporate governance mechanisms from the theoretical and practical view point, the concepts of
corporate governance, mechanisms of corporate governance and accountability.

Course Contents:
Defining Corporate Governance, Corporate Governance Mechanism, Common Failures in the
Corporate Governance Process and Impact on Corporate Operations, Corporate Governance Reforms,
and Changes in Regulatory Oversight (macro reforms), Globalization and Corporate Governance
Convergence, Corporate Governance Reform in Bangladesh.

Textbook:
Corporate Governance by Robert A. G. Monks and Nell Minow, (latest edition), Wiley.

Reference Books:
1.Corporate Governance: Principles, Policies and Practices by Bob Tricker, (la est edition), Oxford
University Press, USA.
2.Corporate Governance: A Synthesis of Theory, Research, and Practice by H. Kent Baker and Ronald
Anderson, (latest edition), Wiley.

58
 MGT 4202: Management of Change

Course Objectives:
The course examines the notion of organizational renewal and considers the consequences of changes
in terms of the volume, momentum, and complexity that it may mean for human behaviour in
organisations and the human resource practices that support them.

Course Contents:
Key topics include: Change Management Theory, Sources of Change, Types of Change, the Change
Process, Resistance to Change Power, Politics and Change; Organisational Culture and Change,
Leading Change and Change Agents', Features of Organisation Design, Types and Phases of Change,
Nonlinear Dynamics, Managerial and Organisational Cognition, Interpretative Systems and Sense-
Making, Techniques for Process Change, the Role of Entrepreneurship, Creativity, Leadership and
Managerialism; Organizational Learning, Development and Change.

Textbooks:
l.How to Change the World: Change Management by Jurgen Appelo, (latest edition), Jojo Ventures
BV.
2.Management of Change by Erik De Graaff and Anette Kolmos, (latest edition), Sense Publishers.
Reference Books:
1.Change Management by Jeffrey Hiatt and Timothy Creasey, (latest edition), Prosci Research.
2.Guidelines for the Management of Change for Process Safety by Center for Chemical Process Safety
(CCPS), (latest edition), Wiley-AIChE.

MGT 4203: Organizational Development

Course Objectives:
This course treats the modern theory and practice of organization development which offers insights
and applications relevant to organizations around the world. The course examines the organization
development process, including intercession strategies, and the role of organization development in
creating the changes that improve individuals, teams, and organizations.

Course Contents: Introduction to Organization Development, Theory and Management of

Organization Development, Organizational Development Interventions, Key considerations &
Issues, 'Ramification, Issues in Consultant- Client Relationship, Mechanistic, Organic &
Contingency Approach, Power and Politics, Research on Organization Development, and Future
of Organizational Development.
Textbook:
Organization Development: Strategies for Changing Environnient by Robert D. Smither, John M.
Houston and Sandra A. McIntire, (latest edition), Pearson Education, New Delhi, Asia.
Reference Books:
1. Organization Development: The Process of Leading Organizational Change by Donald L.
Anderson, (latest edition), Sage Publications, Inc.

59
 2. Organization Development by Wendell 1. French and Cecil H. Bell, (latest edition), NJ:
Prentice- Hall.

MGT 4204: Managing Globalization .

Course Objectives:
The course aims to let the learners know how to develop international strategies for firm wishing to
expand globally. The course emphasizes analyzing opportunities and the threats in international
decision-making and operational zing global strategies, including managing strategic alliances and
networks.

Course Contents:
Topics covered in this course are: Globalization and Governance, Globalization and Economic
Management, Globalization and Entrepreneurship, Trade and Investment, WTO: the Challenges
for Developing Countries, Managing Banking and Financial Crises, Globalization and Culture,
Globalization and Health Services, Globalization and Labor/Employment Practices.

Textbook:
Managing Globalization in Developing Countries and Transition Economies: Building Capacities
for a Changing World by Moses Kiggundu, (latest edition), Praeger.
Reference Books:
1. Managing Globalization in the Age of Interdependence by George C. Lodge, (latest edition),
Jossey-Bass.
2. Organizing and Managing in the Era of Globalization by Pritam Singh and Subir Verma, (latest
edition), Sage Publications Pvt. Ltd.

MGT 4205: Management Practices in Bangladesh

Course Objectives:
This course aims to provide an understanding of general management concerns in Bangladesh within
different organizational paradigms. The course will search into the real life practices of management
principles, functions, and other issues of management by Bangladeshi contemporary organizations.

Course Contents:
Topics to be included are: Introduction to Management, Management-Historical Evaluation, Trend and
Future Development of Management, Planning, Organizing, Leading, Decision" Making,
"Departmentation, Power arid Authority, Motivation, Leadership, Communication in Organizations,
Controlling, Extensive Case Analysis of Managerial Practices in Different Organizations in
Bangladesh.

Textbook:
Fundamentals of Management by Dr. Md. Mainul Islam and Dr. Abdul A wal Khan, (latest edition),
Abir Publications, Dhaka.
Note: The course demands real life case analysis and review of contemporary scholarly articles on
managerial practices in Bangladesh.
60
 Human Resource Management Major: Concentration Courses
HRM 4101: Strategic Human Resource Planning
Course Objectives:
The course emphasizes the strategic importance of the HR planning process in organizations. It
provides knowledge and skills on determining the supply and demand of human resources, developing
appropriate human resources policies and practices by utilizing modern HR management techniques.

Course Contents:
Defining human resource planning, factors affecting HR planning, HR Planning process, forecasting
demand of human resources, assessing supply of human resources, stages of HR planning, mechanism
to eliminate gaps between demand and supply, strategic planning and HR. planning, Human resource
information system(HRIS).

Text Books:
Human Resource Planning by Monica Balcourt and McBey Kenneth J., (latest edition), Thomson
publication, Canada.

Reference Books:
1. Human Resource Planning by Bhattacharya, Dipok K., (latest edition), Excel Books, New Delhi.
2.Human Resource Planning by Waker James W., Latest Edition, McGraw Hill, USA.
3.Manpower Planning and Development of HR by Pattern, Thomson H. JR., (latest edition), McGraw
Hill, USA.
HRM 4102: Job Analysis and Performance Appraisal

Course Objectives:
This course provides the students with an in-depth understanding of job analysis and performance
appraisal system of organization. It focuses on the various tools and techniques of job analysis and
performance appraisal that could be used to enhance employees' contribution to the organization.

Course Contents:
Defining job analysis- job description and specification, steps in job analysis, uses of job analysis.
methods of job analysis data collection, job analysis and employee competencies, job enlargement and
enrichment, Performance Management Process, Performance Management & Reward Systems,
Performance Management & Strategic Planning, Defining Performance & Choosing a Measurement
Approach, Measuring Results and Behavior, Performance Management & Employee Development,
Gathering Performance Information, Implementing a Performance Management System, Performance
Management Skills, and Managing Team Performance.

Textbook:
Performance Management by H. Aguinis, (latest edition), Prentice Hall.
Reference Books:
1.Performance Management by H. Das, Latest Edition, Prentice Hall.
2.Coaching and Mentoring Skills by A. Dubrin, (latest edition), Prentice Hall.
61
 HRM 4103: Human Resource Training and Development

Course Objectives:
This course examines the purpose and application of the training and development functions within
the organizations. It. will provide students with perspectives on the significance of training and
development for improving productivity, efficiency, and overall organizational performance.

Course Contents:
Overview of Training in Organization, Strategic Planning and Training, Training goals, Learning,
Motivation and Performance, Needs Analysis, Training Design, Training Methods, defining
development, approaches to training and development, diagnostic steps in development programs,
Evaluation of Training and development, Key Areas of Organizational Training and Development.

Textbook:
Effective Training: Systems, Strategies, and Practices by P. Nick Blanchard and James W. Thacker,
(latest edition), Pearson Education.
Reference Books:
1.Employee Training and Development by Raymond Andrew Noe, (latest edition), McGraw Hill.
2.Strategic Human Resource Development by Jim Grieves, ISBN: 0761949445, (latest edition), Sage
Publications.

HRM 4104: Management of Industrial Relations

Course Objectives: This course aims at imparting students with an advanced knowledge and skills of
managing employee relations at places of work for effective organizational performance. It also gives
the conceptual framework and practical aspects of industrial relations to the students at micro and
macro levels.

Course Contents:
An Overview of Industrial Relations, Workers and Their unions Employers and Their organizations,
Role of Government, Industrial Conflict, Collective Bargaining, Conciliation Service, Adjudication
Machinery, Employee Discipline and .Grievance Procedure, Participative Management and Industrial
Democracy, Bangladesh and ILO.

Text Book:
Industrial Relations By Arun Manappa, (latest edition), Tata McGraw-Hill Publishing Co.

Reference Books:
1.Employment Relations in Non-Union Firms by T. Dundon and R. Dorek, New York.
2.Industrial Relations towards a Theory of Negotiator Connectedness by 1. Joseph, New Delhi, India.
3.The Global Evolution to Industrial Relations by B. Kaufman, International Labor Office, Geneva.

62
 HRM 4105: Compensation Theory and Practice
Course Objectives:
This course will familiarize students with the concepts of compensation management within the
organizational context and an understanding of the reward management process which includes pay
survey, job evaluation, and the design of pay structure.

Course Contents:
An Overview of Compensation Management, The Legal Framework of Compensation, Motivation &
Compensation, Job Analysis, Job Evaluation: Non-Quantitative Techniques, Job Evaluation:
Quantitative Techniques, Compensation Surveys, Job Pricing, Monetary Compensation, Incentives:
Pay for Performance , The Benefits Determination Process, Benefit Alternatives, Compensation of
Special Groups, Union Role in Wage and Salary Administration, Global Total Compensation,
Government's Role in Compensation, Performance Appraisal Systems, and Compensation of Special
Groups: and Compensation Administration.

Textbook:
Managing Compensation by Caruth and Handlogten, (latest edition), Pearson Education, Boston,
USA.
Reference Book:
Compensation by G. T. Milkovich, and J. M., Newman (latest edition), McGraw-Hill.

HRM 4106: Strategic Human Resource Management

Course Objectives:
The primary objective of this course is to enhance employee, managerial, and' organizational
effectiveness and performance. It will enable students to know the general levels and models of HR
strategies and' evaluate Human resources strategies for selecting the appropriate and qualified
employees.

Course Contents:
Strategic Approach to Human Resource Management, Formulating a Corporate HR Strategy" The
'External and Global Environment for Human Resources: Charge and diversity, Information
Resources and HR Planning, EEO and Managing Diversity, Strategies for Effective Performance
Appraisal System, Strategic Compensation System, improving Productivity, Ethics, Employee Rights
and Employer Responsibilities, Separation, Restructuring and Virtual Organization.

Textbook:
Human Resource Management: A Strategic Approach by William P. Anthony, Pamela L. Perrewe,
and Michele K. Kacmar, (latest edition), The Dryden Press.

Reference Books:
1.Strategic Human Resource Management: A Reader by C. Mabey, G. Salman, and J.
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Storey, (latest edition), Sage, London.
2.Strategic Human Resource Management by, L. Graton, H. V. Halley, P. Stiles, and C.
Truss, (latest edition), Oxford University Press.

HRM 4107: Conflict Management

Course Objectives:
This course will focus on how and when a conflict can be translated into a successful process, when it
should be checked before it spells trouble for the company and how to achieve consensus among
individuals and groups and how to know differing points of Views.

Course Contents:
Basic Issues of Conflict, Nature of Conflict, Levels of Conf1ict, Sources of Conflict, Classifying
Conflict, Effects of Conflict, Types of Conflict, Measurement of Conflict, and Conflict in
Organizations, Conflict Management Design, Ethics and Conflict Management.

Textbook:
Corporate Conflict Management- Concepts and Skills by Eirene Leela Rout & Nelson Omiko, (latest
edition), Prentice Hall of India Private Ltd., New Delhi, India.
Reference Books:
1.Managing Conflict in Organizations by M. Afzalur Rahim, (latest edition), Quorum Books.
2.Essentials of Negotiations by Lewicki, (latest edition), McGraw-Hill.

HRM 4108: International Human Resource Management

Course Objectives:
This course familiarizes students with the trends and challenges in the global work environment and
also the enduring context in which IHRM functions and activities are conducted.

Course Contents:
Introduction to IHRM, Models of IHRM-Matching model, Harvard Model, Contextual Model, 5P
Model European Model, Models of SHRM in Multinational Companies, Organizational dynamics and
IHRM, Strategies for International Growth; Recruitment, Selection and staffing in International
context: IHRM appraisal of expatriate, third and host country employees, Training and development in
international context, International Compensation: International Labor Relations: HRM practices in
different countries- Japan, USA, UK, Turkey, Middle East, India and China.

Textbooks:
1. The Global Challenge- framework for international human resource management, Evans, Pucik,
Barsoux, Tata McGraw-Hill Irwin.
2. International Human Resource Management-Peter J Dowling, Denice E' Welch, Cengage Learning.
Reference Books:

64
1. International Human Resource Management - Monir H Tayeb, Oxford University Press - 2005.
2. International Human Resource Management - Hugh Scullion, Margarel Linehan - Palgrave
McMillan, 2005.
3, International HRM, Anne Wit Harzing & loris Van, Ruysse Veldt, Sage Publication International
HRM, Hugh Scullion, Margaret Linehan, Pal grave, 2004

HRM 4109: Labor Laws of Bangladesh

Course Objectives:
Understanding the labor laws relating to business and trade matters are very important for the smooth
functioning of business enterprises. This course is designed to provide the students with in-depth
information, of labor related matters of business enterprise. Therefore, learning from this course will
provide the students enough knowledge to handle the labor related issues of business favorably and
run the· day to day business activities smoothly.

Course Contents:
Employment conditions, Classification of Workers, Probation Period, Appointment Letter and Identity
Card, Service 'Book, Work Register, Stoppage of Work, Closure of Establishment, Rights of Laid-off
Workers for Compensation, Master Roll of Laid-off Workers, Retrenchment, Re-Employment of
Retrenched Workers, Discharge from Service, Misconduct and Punishment, Procedure for Punishment,
Provisions regarding Fine, Termination of Employment by the Employer otherwise than by Dismissal,
Termination of Employment by Employee, Retirement of a Worker, Provident Fund, Final Dues of
Worker, Certificate of Fitness, Power to require Medical Examination, Maternity Welfare Facilities,
Provisions regarding Health and Hygiene, Provisions regarding Safety, Welfare Measures, Working
Hours, Leave and Holidays, Wages and its Payment, Wage Board, Compensation for Accident, Trade
Unions and Industrial Relations, Settlement and Termination of Industrial Dispute, Strike and Lock
Out, Labor Court And Labor Appellate Tribunal, Workers' Participation in Companies Profits, Safety
and Control of Employment of Dock Workers, Provident Fund, Offences, Penalties and Procedure.
Textbooks:
1.Friedman, The Modem Law of Employment
2.Croren & Grine, Labour law
3.Nirmolendu Dhar, Labour Law
4.Abdul Halim and Masum Saifur Rahman, Bangladesh Labour Code

HRM 4110: Organizational Development

Course Objectives:
This course particularly deals with how an organization is developed, how it works, why it works and
how one can use information to improve the performance of an organization.

Course Contents:
The Field of Organization Development, Values, Assumptions, and Beliefs in OD, Foundations of
Organization Development, Managing the OD Process, Action Research and Organization
Development, an Overview of OD Interventions, Structural Interventions and the Applicability of OD,
Research on Organization Development and Future of Organizational Development.
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Textbook:
Organization Development by Wendell L. French and Cecil H. Bell, (latest edition), NJ: .
Prentice- Hall.

Reference Book:
Organization Development: Strategies for Changing Environment by Robert D. Smither, John M.
Houston and Sandra A. MCIntire, (latest edition), Pearson Education, New Delhi, Asia.

HRM 4201: Career Planning and Development

Course Objectives:
The objective of this course is to teach the students how to plan effectively for their future
incorporating both employment and training goals for success as they begin to manage their career
choices.

Course Contents:
Introduction to the study of career, Model of Career Management, Applications of the Career
Management Model, Applications of the Career Management Model: Career Development,
Occupation Choice, Job-Seeking and Advancement, Career Satisfaction & Transition, Organizational
Entry, Early Career, Remaining Productive, Entrepreneurial Careers.

Textbook
Jeffrey H. Greenhaus & Gerard A. Callanan & Veronick M. Godshalk, "Career Planning", The
Dryden Press-(Forth Edition).
Reference Books:
1. Career Planning and Development: A Comprehensive Approach by Drs. Robert Reardon, Janet
Lenz, James Sampson, and Gary Peterson, (latest edition), Cengage Learning.
2. Career Choice and Development, by Duane Brown (latest edition), San Francisco, USA.

HRM 4202: Human Resource Recruitment and Selection

Course Objectives:
This course will provide students with the appropriate tools needed to recruit and select employees,
identify related competencies, and evaluate the effectiveness of these programs within the context of
our local framework.

Course Contents:
This course will cover: An Introduction to Strategic HRM, Recruitment & Selection, An Overview of
the Recruitment, Selection and Placement (RSP) Process, Preparing for RSP: Understanding the
Environment and HR Planning, Recruitment: Describing the job, Recruitment: Attracting the Right
Person, Selection: The Process, Selection: Methods and Measurement, Selection: Making a Decision,
Placement: Contracts and Induction, Placement: Evaluating RSP, RSP at Different Scales:
International RSP and Small Business RSP, Ethics, Professionalism and Issues in RSP.

66
Textbook:
Effective Recruitment and Selection Practices by R.L.Compton, B. Morrissey, and R. Nankervis,
(latest edition), CCH Australia Limited.

Reference Book:
Strategic Human Resource Management: Contemporary Issues by Mike Millmore, Philip Lewis, Mark
Saunders, Adrian Thornhill, and Trevor Morrow, (latest edition), Pearson Education Limited, England.

HRM 4203: HRM Practice in Bangladesh

Course Objectives:
As a part of Management, this course will provide an understanding of personnel management issues
in Bangladesh, such as recruitment and selection, training and development, compensation,
performance appraisal and grievance.

Course Contents:
An Overview of Manpower Resources in Bangladesh, Strategic Importance of HRM in The Context of
Increasing Globalization of Bangladesh Economy, Equal Employment Opportunities, Legal Aspects of
HRM 'in Bangladesh, HRM in The Public Enterprises, Autonomous and Semi- Autonomous
Organization, HRM in The Multinational Organizations operating in Bangladesh.

Textbooks:
1.Different Journals Published in Bangladesh by the Faculty of Business Studies and the Institute of
Business Administration, University of Dhaka.
2.Different Publications by Bangladesh Institute of Human Resource Management Foundation
(BIHRM) and Other Organizations.

HRM 4204: Human Resource Information Systems

Course Objectives:
This course basically deals with how technology can be useful in collecting information regarding
people and how that information can be used in business. This course will focus on the general concept
and guidelines to develop the HRIS planning, development, implementation, and maintenance.

Course Contents:
Information Technology Systems, Strategic and Competitive Opportunities, Databases and Data
Warehouse, Decision Support and Artificial Intelligence, Networks, Emerging Technologies, Planning
for IT Systems, Developing IT Systems, Managing IT Systems, HRIS Planning: Software for. HRIS,
HRIS· Implementation, HRIS Applications: Applicant & Employment Management, Compensation,
Benefits, Employee and Industrial Relations, Training & Development, and Occupational Health &
Safety.

Textbook:
Human Resource Management System: Strategies, Tactics, and Techniques by V.R. Ceriello and
M.C. Freeman, (latest edition), New York: Lexington Books.
67
Reference Books:
1.Management Information Systems for the Information by Haag, S., Cummings, M. & Dawkins,
J.P., (latest edition), McGraw-Hill Companies, U.S.A.
2.Strategic Human Resource Management by P. Iles, Latest Edition, Oxford: Blackwell Business.

HRM 4205: Negotiation and Dispute Resolution

Course Objectives:
The objective of this course is to introduce students with the strategic decisions regarding disciplining
employees in the organization through negotiation and dispute resolution.

Course Contents:
Defining negotiation in the Employment Relationship, negotiating tactics, steps in collective
bargaining process, content of labor agreement, third party intervention, Principles and Philosophies
that Underlie Resolution of Labor/Management Impasses, Emphasis on Grievance Procedures,
Grievance procedure in unionized and nonunionized situation, Conciliation, Arbitration, Mediation,
and Fact-Finding.

Textbook:
Grievance Arbitration: Issues on the Merits in Discipline, Discharge, and Contract Interpretation
(Emerging Issues in Employee Relations) by Arnold M. Zack, (latest edition), Lexington Book.
Reference Books:
1.Handle Employee Complaints (Brief Article): An Article from: Industrial Management by Eileen L.
Berman, Institute ofIndustrial Engineers, Inc. (lIE) (July 28,2005).
2.Resolving Employee Discipline and Discharge Problems: Seminar Material by Thomas J Savage,
New Jersey Institute for Continuing Legal Education.
3.Arbitrating Discipline and Discharge Cases by Arnold Zack, LRP Publications.

Accounting & Information Systems Major: Concentration Courses

ACC 4101: Accounting Information Systems ,

Course Objectives:
The course is concerned with the way computerized information systems' impact on how accounting
data is captured, processed, and communicated. The course introduces the learner groups with
technology, procedures, and controls that are necessary to conduct internal and external e-business,
with an emphasis on the internal controls over such systems.

Course Contents:
Topics to be covered: Accounting as an Information Systems, Input-Process-Output of AIS, Storage of
AIS (File and Database), Internal Control Systems, AIS Documentation, Revenue and Expenditure
Cycles, HRM, Production, and GL & Reporting cycles, REA Data Model, System development.
68
Textbook:
Accounting Information Systems by M. Romney & P. Steinbart, ( latest edition).Prentice Hall
International, Inc.
Reference Book:
Accounting Information Systems, lW. Wilkinson & M. Cerullo, (latest edition). John Wiley & Sons.

ACC 4102: Advanced Accounting-I

Course Objectives:
This course is designed to prepare students for interpreting and analyzing financial statements
effectively. Special emphasis is put upon specific problems solving in accounting for partnerships,
business combinations and consolidations.

Course Contents:
Partnership Business, Business Combination and Acquisition Methods, Goodwill, Gain from Bargain
Purchase, Impairment of Goodwill, Impairment of Assets & Loss, Consolidation and Consolidated
Financial Statements, Non-controlling Interests and formerly Minority Interests, Foreign Currency
Transactions and Translation of Financial Interests, Fair Value Option, Fair Value Measurement.

Textbook:
Advanced Financial Accounting by R.E.Baker, V.C.Lembke & T.E.King, (latest edition). McGraw-
Hill, Inc.
Reference Book:
Advanced Accounting by F.A.Beams, lH. Anthony, B. Bettinghaus, K. Smith, (latest edition).
Pearson Education.

ACC 4103: Advanced Accounting-II

Course Objectives:
In continuation of Advanced Accounting-I, this course explores III a greater depth financial
reporting topics. Special emphasis is put upon specific problems solving in inter-company
transactions, and other aspects of inter-corporate stock ownership necessary for the preparation of
consolidated financial statements.

Course Contents:
Derivatives and Hedging, Fair Value Hedge, Cash Flow Hedge, Foreign Currency Hedge, Investments
in Debt and Equity Securities, Investments: Equity Method, Accounting for Pension and Other Post-
retirement Benefits, Share-based Payment, Stock Compensation, Other Comprehensive Income,
Financial Statement Analysis, Financial Ratios, Generally Accepted Accounting Principles.

69
Textbook:
Advanced Financial Accounting by R.E.Baker, V.C.Lembke & T.E.King, (latest edition). McGraw-
Hill, Inc.
Reference Book:
Advanced Accounting by F.A.Beams, J.H. Anthony, R.P. Clement, S.H. Lowensohn. (latest edition).
Amazon.Com.

ACC 4104: Advanced Cost Accounting

Course Objectives:
The course is designed to provide the students with an in-depth knowledge of advanced approaches of
Cost Accounting that will enable them to apply costing methods and techniques to assist management
for taking appropriate decisions.

Course Contents:
Process Costing - Weighted-Average and FIFO Method, Joint Product and By-Product Costing,
Standard Costing-General Concept of Standard Costing, and Standard Costing For Material and
Labor, Standard Costing For Overhead, Cost accounting for decision making, Analysis of costs and
profits, Target Costing, Theory of Constraints, Life Cycle Costing and Strategic Cost Management,
Cost Control for Discretionary 'Costs, Service Costing, Quality Costing: Measurement and Control.

Textbook:
Cost Accounting: Using A Cost Management Approach by L.G.Rayburn. (latest edition), Irwin Book
Team.
Reference Books:
1.Cost Accounting, Concepts and Applications for Managerial Decision Making by R.S. Polimeni,
F.J. Fabozzi, A. H. Adelberg, (latest edition).McGraw-Hill, Inc.
2.Cost Accounting: A Managerial Emphasis by C.T. Horngren, S.M.Datar and G.Foster, (latest
edition), Prentice-Hall.

ACC 4105: Financial Reporting

Course Objectives:
The specific aim of this course is to ensure that students can understand the aims, definitions, and
acceptable practices of international financial reporting based on the international financial reporting
standards (IFRS) as they apply to assets, liabilities, income and expenses.

Course Contents:
The fundamentals of financial statements; Cash flow statements and financial measurement systems;
framework for financial reporting; Corporate governance and accountability; Interpreting results:
Financial statement analysis; Fair value accounting and off balance sheet finance; Consolidated
accounts; Measuring Intangibles and Inventories;
70
Textbook:
Financial accounting and reporting by Elliott & Elliott, (latest edition), Harlow: Pearson/Prentice Hall.
Reference Book:
CIMA dictionary of finance and accounting by Chartered Institute of Management Accountants.

ACC 4106: Strategic Management Accounting

Course Objectives:
The objective of this course is to make the students understand the application of modern accounting
methods to process management and strategy implementation, such as Activity Based Management,
Life-cycle Costing and Target Costing, Strategy Maps and Balanced Scorecards.
Course Contents:
Introduction to Strategic management accounting; Strategic performance measurement; The
calculation of costs and prices; Implementation of strategic management performance tools, Activity-
Based Management ; Quality management; Management control systems

Textbook:
Management Control Systems by Anthony & Govindarajan, (latest edition), McGraw-Hill
Reference Book:
Strategic management accounting: Text and Cases by Smith, (latest edition), ButterworthHeinemann

ACC 4107: Financial Analysis & Control

Course Objectives:
The objective of this course is to help students become far more comfortable with analyzing,
proposing and making decisions utilizing financial information.
Course Contents:
Reviewing the Basic of Financial Statement; Broad Guidelines for Financial Statement Analysis;
Techniques of Financial Statement Analysis; Asset Management; Comparative Statements; Time
Series Techniques; Trend Analysis; Structured Approach to Ratio Analysis; Profitability Analysis;
Cash Flow - Its Control and Implications to the Business, Profit Volume Relationships and the
Calculation and Interpretation of Performance Indicators. Budgetary Control Systems and Techniques;
Capital Expenditure Evaluation and Financial Evaluation of Projects; Annual Report and Accounts.
Textbook:
Financial Statement Analysis and Security Valuation, Stephen H. Penman (latest edition),McGraw Hill
Reference Books:
1.Financial Analysis and Control by Alan Birchall, (latest edition), ButterworthHeinemann Ltd
2.Financial Statement Analysis by Bernstein & Wild, (latest edition), MacGraw-HillIrwin

71
 ACC 4108: Tax Accounting

Course Objectives:
The objective of this course is to acquaint students with higher level income tax problems and other
taxes.

Course Contents:
This course will cover: Introduction to Taxation, Income Tax Authority, Tax Planning, Computation
of Total Income, Computation of Income Tax, Procedure of Assessment, Investment Tax Credit and
Tax Rebate, Payment, Refund, and Recovery, Value Added Tax (VAT), Individual Assessment,
Taxation of Partnership Firms, Corporate Taxation, Provident and Super Annotation Funds, Liabilities
in Special Cases, Appeal and References, Miscellaneous Issues.

Textbook:
Bangladesh Income Tax: Theory and Practice by Nikhil Chanrda Shil, (latest edition), Shams
Publication.

Reference Books:
1.Income Tax Ordinance, 1984
2.Study Manual of Taxation of ICAB
3.The Value Added Tax Act and Rules by Mohammad Mahabubur Rahaman, FCA.

ACC 4109: Auditing

Course Objectives:
The course is designed in a way so that the students would be able to know about the philosophy and
environment of auditing. This will include an overview of the public accounting profession with
special attention to auditing standards, professional ethics, the legal liability inherent in the attest
function, the study and evaluation of internal control, the nature of evidence, the growing use of
statistical sampling, the impact of electronic data processing and the basic approach to planning an
audit.

Course Contents:
Introduction to Auditing, The CPA Profession, Audit Reports, Professional Ethics, Professional
Ethics, Audit Responsibilities & Objectives , Audit Evidence and Procedures, Audit Sampling,
Materiality & Risk, Internal Control & Control Risk, Overall Audit Plan & Audit Program.

Textbook:
Auditing-An Integrated Approach by A. A. Arens & K. Loebbecke, (latest edition). Prentice Hall
International Inc.
Reference Book:
Auditing & Assurance Services: Understanding the Integrated Audit by K.L. Hooks, (latest edition).
Wiley Publishers.

72
 ACC 4110: Investment Analysis and Portfolio Management
Course Objectives:
This course intends to introduce students with basic security valuation theories and portfolio
management by focusing on how rational investors select portfolios of securities in an attempt to meet
a predetermined set of goals.

Course Contents:
The Investment Setting; The Asset Allocation Decision; Efficient Capital Market;' An Introduction to
Portfolio Management; In Introduction to Asset Pricing Models; Multifactor Models of Risk and
Return; Analysis of Financial Statements; An Introduction to Security Valuation; Macro-analysis and
Microanalysis of the Stock Market; Industry Analysis, Company Analysis and Stock Valuation,
Technical Analysis, Equity Portfolio Management Strategies; Bond Fundamentals; The Analysis and
Valuation of Bonds; Bond Portfolio Management, Evaluation of Portfolio Management

Textbook:
Investment Analysis and Portfolio Management by Reilly & Brown, (latest edition), South- Western
College

Reference books:
1.Advances in Investment Analysis and Portfolio Management, Volume 8 by ChengFew Lee, (latest
edition), Elsevier.
2.Managing Investment Portfolios, by John L Maginn, Donald L Tuttle, Jerald E Pinto and Dennis W
McLeavey, (latest edition) ,Wiley.
3.Quantitative Investment Analysis, by Richard A DeFusco, D.W. McLeavey, J.E. Pinto, David E
Runkle, and Mark JP Anson (latest edition) ,Wiley

ACC 4201: Cost & Management Audit

Course Objectives:
The course is designed to provide the students an in-depth knowledge of the techniques & methods of
planning & conducting Cost & Management Audit.

Course Contents:
Introduction to Cost Audit, Appointment of Cost Auditor, Cost Audit Report Rules, Cost Accounting
Record Rules, Cost Accounting Standards, Operational Audit & Ethics, Management Audit -
Different Forms & Functions, Various Types of Audit & Their Functions, Fields for Practicing Cost
Accountants, Professional Ethics, Auditing & Assurance Standards.

Textbook:
Bangladesh Standards on Auditing - ICAB
Reference Books:
1.IASB Hand Book
2.Study Manual on Advanced Auditing - lCAB

73
 ACC 4202: Introduction to Accounting Standards

Course Objectives:
The basic objective of this course is to focus on recent debates over some financial accounting issues
in accounting arena to make the students capable to remove variations in the treatment of several
accounting aspects and to bring about standardization in presentation.

Course Contents:
Disclosure of Accounting Policies; International Financial Reporting Standards, Valuation of
Inventories; Cash Flow Statements; Contingencies and Events Occurring after Balance Sheet Date;
Net Profit or Loss for the Period, Prior Period Items and Changes in Accounting Policies;
Depreciation Accounting; Accounting for Construction Contracts; Accounting for Research and
Development; Revenue Recognition; Accounting for Fixed Assets; The Effects of Changes in Foreign
Exchange Rates; Accounting for Government Grants; Accounting for Investments; Accounting for
Amalgamations; Employee Benefits; Borrowing Costs; Segment Reporting; Related Party
Disclosures; Leases; Earning Per Share; Consolidated Financial Statements; Accounting for Taxes on
Income; Accounting for Investments in Associates in Consolidated Financial Statements;
Discontinuing Operations; Interim Financial Reporting; Intangible Assets; Financial Reporting of
Interests in Joint Ventures; Impairment of Assets; Provisions, Contingent Liabilities & Contingent
Assets.

Textbook:
International Accounting Standards Explained, International Accounting Standards Committee, John
Wiley & Sons
Reference Book:
International Accounting Standards: A Practical Guide by Hermie Van Greuning, Marius Koen, (latest
edition), World Bank Publications

ACC 4203: Introduction to Governmental Accounting

Course Objectives:
The objective of this course is to make the students understand how to- Apply the critical elements that
make up governmental accounting and reporting Confidently work with or in the governmental
environment Handle the nuances involved in governmental accounting and reporting

Course Contents:
Topics to be covered: Basic Accounting Theory; The Chart of Accounts; Double Entry Accounting;
Accounting Systems and Records; Fund Accounting; The Basis of Accounting; Payroll and Benefits
Accounting; Accounting for Inter fund Transactions; Adjusting and Closing the General Ledger;
Financial Statements of Position; Operating Statements; Accounting for Encumbrances; Revenue and
Receipt Accounting at the Fund Level; Expenditure .and Disbursement Accounting;
Textbook:
Governmental and Nonprofit Accounting by Freeman & Shoulders, (latest edition), Prentice Hall
College Div.
Reference Book:
Governmental Accounting Made Easy by Warren Ruppel, (latest edition), John Wiley & Sons Inc.
74
 ACC 4204: Bank and Insurance Accounts

Course Objectives:
This course has a coverage of accounting for special purposes and to organizations which are
essentially for insurance and banking companies. Students will learn the application of accounting
tools and techniques regarding bank and insurance accounts.

Course Contents:
This course will cover : Introduction to Banking; Relationship between Banker and Customer; Law
and Procedure Governing Banking Instruments; Management of Assets; Lending Policies; Reserve
Fund; Law Relating to Banking Regulation; Provisions of Bank Companies Act 1991 relating to
Accounts and Audit; Principal and Subsidiary Books; Internal Control and Check; Designing System
of Accounting for a Bank; Principles of Insurance; Laws relating to Insurance Business in Bangladesh;
Preparation of Financial Statements of Different Types of Insurance Accounts.

Textbook:
Bangladesh Bank Companies Act, 1991 Bangladesh
Insurance Act, 2010
Reference books:
1.Banking Theory and Practice by Shekhar , ( latest edition), Tata McGraw-Hill
2.Insurance: Principles & Practices by Mishra, (latest edition), World Press

ACC 4205: Contemporary Issues in Accounting

Course Objectives:
This course is designed to teach' students how to stay current in accounting after graduation as a
process of applied research which will start with identifying a business problem and searching the
accounting literature in order to provide a client or firm with a current, relevant, and accurate solution
which requires judgment, resourcefulness, and critical thinking.

Course Contents: This course will cover: Introduction to Environmental Accounting; Introduction to
Forensic Accounting, Introduction to Fund Accounting, Introduction to Inflation Accounting,
Introduction to Human Resource Management Accounting, introduction to Resource consumption
accounting, Introduction to Social Accounting

Textbooks:
Contemporary Accounting by Mike Bazley & Phil Hancock, (latest edition), Cengage Learning
Australia. Reference Books:
1.Introduction to Fund Accounting by Joan W. Norvelle, (latest edition), Thoth Books.
2.Inflation Accounting: An Introduction to the Debate by Geoffrey Whittington ( latest edition),
SSRC.
3.Contemporary Environmental Accounting: Issues, Concepts and Practice by Stefan Schaltegger &
Roger Burritt, (latest edition), Greenleaf Publishing Limited.
4.Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations by Mark
Nigrini, (latest edition), John Wiley & Sons Inc.

75