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Dr. Srimathi .J School of Computing Science - Associate Professor
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32 views8 pages

Lesson Plan

Uploaded by

Dr. Srimathi .J School of Computing Science - Associate Professor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SN TOPIC PLANNE ACTUA MODE OF DELIVERY DEVIATION

O D DATE L DATE S (IF ANY)

Introduction to Business Url Referred:


Intelligence https://www.tableau.com/lea
rn/articles/business-
intelligence
1 Define business intelligence (BI) Book1--ppt
and its significance in modern
organizations.
2 Discuss the functions, https://
processes, and services of BI. www.geeksforgeeks.org/
what-is-business-intelligence/
3 Introduce key BI tools and
technologies.
Data Warehousing
Architecture
5 Explain the concept of data
warehousing and its role in BI.
6 Describe the architecture of a
corporate data warehouse.
7 Differentiate between OLAP
(Online Analytical Processing) and
OLTP (Online Transaction
Processing).
ETL Process

8 Define ETL (Extract, Transform,


Load) process and its importance
in data warehousing.
9 Discuss the stages involved in the
ETL process.
10 Provide examples of ETL tools used
in industry.

Data Mining and KDD Process


(15 mins)
11 Introduce data mining and its
applications in business.
12 Explain the Knowledge Discovery
in Databases (KDD) process.
13 Discuss various data mining
techniques and algorithms.
Unit 2
Introduction to Data Mining
Applications (15 mins)
1 Define data mining and its
relevance in business contexts.
2 Explain the objective of the lesson:
to explore practical applications of
data mining techniques.
CRM (Customer Relationship
Management) (20 mins)
3 Define CRM and its significance in
business.
4 Discuss how data mining
techniques are applied in CRM to
analyze customer behavior,
preferences, and trends.
5 Present case studies
demonstrating successful CRM
implementations using data
mining.
Text Mining (15 mins)

6 Introduce text mining and its


applications in analyzing
unstructured textual data.
7 Explain how text mining
techniques are used for sentiment
analysis, topic modeling, and
information extraction.
Web Mining and E-commerce
Data Mining (20 mins)
8 Define web mining and e-
commerce data mining.
9 Discuss how web mining
techniques are used to extract
valuable insights from web data,
including user behavior, website
optimization, and market analysis.
10 Present case studies illustrating
the use of web mining and e-
commerce data mining in online
retail, advertising, and digital
marketing.
Enterprise Information
Management (EIM) and
Executive Information
Systems (EIS) (20 mins)
11 Explain the concept of Enterprise
Information Management (EIM)
and its role in managing
organizational data assets.
12 Discuss how data mining
techniques contribute to EIM by
facilitating data integration, quality
management, and governance.
13 Introduce Executive Information
Systems (EIS) and their use in
providing executives with
actionable insights for strategic
decision-making.
Unit3

Introduction to Business
Intelligence
1 Define business intelligence (BI)
and its importance in modern
organizations.
2 Discuss the objectives of BI and its
role in decision-making processes.
3 Introduce key concepts such as
data analysis, reporting, and
visualization.
Functions and Processes of
Business Intelligence
4 Explain the core functions of BI,
including data collection, analysis,
reporting, and decision support.
5 Describe the processes involved in
BI, such as data integration, data
warehousing, and data mining.
Services and Tools in Business
Intelligence (20 mins)
6 Discuss the various services
offered by BI systems, such as ad-
hoc querying, online analytical
processing (OLAP), and predictive
analytics.
7 Introduce common BI tools and
platforms, including Tableau,
Power BI, and QlikView.
8 Highlight the features and
capabilities of these tools and their
suitability for different BI tasks.
Application of Business
Intelligence Across Different
Domains (20 mins)
9 Explore how BI is used in various
industries and business functions,
such as finance, marketing, sales,
and operations.
10 Present case studies
demonstrating successful BI
implementations in different
domains.
11 Discuss the benefits and
challenges of using BI in different
contexts.
Operational Business
Intelligence (15 mins)
12 Define operational BI and its
significance in real-time decision-
making.
13 Explain how operational BI
systems differ from traditional BI
systems.
14 Discuss the technologies and
techniques used to enable
operational BI, such as event
processing and streaming
analytics.
Customizing BI Solutions (15
mins)
15 Discuss the importance of
customizing BI solutions to meet
the specific needs of an
organization.
16 Explain how BI systems can be
tailored to different user roles,
departments, and business
processes.
17 Highlight the role of data
visualization and dashboard design
in customizing BI solutions.
Managing BI Projects (20
mins)
18 Compare and contrast BI projects
with traditional information
systems (IS) projects.
Discuss the key challenges in
managing BI projects, such as data
quality issues, stakeholder
alignment, and change
management.
Unit 4

Introduction to Knowledge
Management (20 mins)
Define knowledge management
(KM) and its significance in
modern organizations.
Discuss the difference between
data, information, and knowledge.
Introduce the objectives of KM
and its role in organizational
learning and innovation.
Key Principles of Knowledge
Management (15 mins)
Present the ten key principles of
KM, including knowledge sharing,
organizational culture, and
continuous learning.
Discuss the importance of
leadership support and employee
engagement in KM initiatives.
Knowledge Management
Architecture (20 mins)
Explain the architecture of a
knowledge management system,
including knowledge repositories,
collaboration tools, and search
mechanisms.
Discuss the role of technology in
supporting KM activities, such as
content management systems and
social intranets.
Approaches to Knowledge
Management (15 mins)
Introduce different approaches to
knowledge management, such as
codification vs. personalization and
explicit vs. tacit knowledge.
Discuss the benefits and
limitations of each approach in
different organizational contexts.
Tools and Infrastructure for
Knowledge Management (20
mins)
Present common KM tools and
technologies, including knowledge
bases, document management
systems, and collaboration
platforms.
Discuss the infrastructure
requirements for effective
knowledge management, such as
information architecture and IT
support.
Models of Knowledge
Management (15 mins)
Introduce popular KM models,
such as the SECI model
(Socialization, Externalization,
Combination, Internalization) and
the DIKW hierarchy (Data,
Information, Knowledge, Wisdom).
Discuss how these models can be
applied to facilitate knowledge
creation, sharing, and utilization.
Strategies for Effective
Knowledge Management (15
mins)
Discuss best practices and
strategies for implementing KM
initiatives within organizations.
Highlight the importance of
knowledge capture, storage,
dissemination, and reuse in driving
organizational performance.
Unit 5

Introduction to Analytics (15


mins)
Define analytics and its importance
in modern business operations.
Discuss the objectives of the
lesson: to explore practical
applications of analytics in web
analytics, eCRM, and real-world
case studies.
Web Analytics and Business
Intelligence (20 mins)
Define web analytics and its role in
analyzing website traffic, user
behavior, and performance
metrics.
Discuss how web analytics tools
integrate with business
intelligence systems to provide
actionable insights.
Present examples of key web
analytics metrics and their
interpretation.
eCRM (Electronic Customer
Relationship Management)
(15 mins)
Introduce eCRM and its
significance in managing customer
relationships through digital
channels.
Discuss how eCRM systems
leverage analytics to personalize
customer interactions, optimize
marketing campaigns, and
improve customer satisfaction.
Present case studies illustrating
successful eCRM implementations
in various industries.
Case Study: Web Trends (20
mins)
Present the Web Trends case
study, focusing on how the
company leveraged web analytics
to improve website performance,
user experience, and conversion
rates.
Analyse key strategies and tactics
used by Web Trends to achieve
their goals.
Discuss the lessons learned and
best practices applicable to other
organizations.
Case Study: Boeing (20 mins)

Present the Boeing case study,


highlighting how the company
utilized analytics to optimize
manufacturing processes, supply
chain management, and product
development.
Case Study: EverBank (20
mins)
Present the EverBank case study,
focusing on how the bank
implemented analytics to enhance
customer segmentation, risk
management, and profitability.
Analyze the key initiatives
undertaken by EverBank to
leverage analytics for competitive
advantage.
Discuss the implications of the
EverBank case study for other
financial institutions and
businesses.

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