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Digital Marketing Course

This document outlines the modules and weeks of a digital marketing course. The course covers foundational digital marketing topics in the first month, advanced strategies in the second month, and strategic planning in the third month. Key topics include SEO, social media marketing, content marketing, email marketing, PPC advertising, analytics, and emerging trends.

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sexyme0909
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31 views14 pages

Digital Marketing Course

This document outlines the modules and weeks of a digital marketing course. The course covers foundational digital marketing topics in the first month, advanced strategies in the second month, and strategic planning in the third month. Key topics include SEO, social media marketing, content marketing, email marketing, PPC advertising, analytics, and emerging trends.

Uploaded by

sexyme0909
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing

Course
"The Best Solution For Growing Your Business”

Join Us

www.dpca.info
“Marketers need to
build digital
relationships and
reputation before
closing a sale.”

Chris Brogan
Course Duration

Month 1: Foundation of Digital


Marketing
Month 2: Advanced Digital
Marketing Strategies
Month 3: Strategic Planning
and Application

www.dpca.info
Module -I
Foundation of Digital Marketing

Week 1-2:
Introduction to Digital Marketing

Understanding digital
marketing fundamentals.
Overview of digital marketing
channels and their
importance.

www.dpca.info
Week 1-2:
Introduction to Digital Marketing

Understanding digital
marketing fundamentals.

Overview of digital marketing


channels and their
importance.

www.dpca.info
Week 3-4:
Website Optimization and SEO

Basics of website design and


usability.
Introduction to search engine
optimization (SEO) techniques.

www.dpca.info
Week 5-6:
Content Marketing

Creating compelling content


for digital platforms.
Developing a content strategy
aligned with business goals.

www.dpca.info
Module-II
Advanced Digital Marketing
Strategies

Week 7-8:
Social Media Marketing

Leveraging social media


platforms for marketing
purposes.
Creating effective social
media marketing campaigns.

www.dpca.info
Week 9-10:
Email Marketing and Automation

Building and nurturing email


subscriber lists.
Designing and automating email
marketing campaigns.

www.dpca.info
Week 11-12:
Pay-Per-Click (PPC) Advertising
and Analytics

Introduction to PPC advertising


platforms (Google Ads,
Facebook Ads, etc.).

Setting up and optimizing PPC


campaigns.

Introduction to web analytics


tools and tracking campaign
performance.

8882505290
www.dpca.info
Module- III
Strategic Planning and Application

Week 13-14:
Digital Marketing Strategy
Development

Developing comprehensive
digital marketing strategies.

Setting measurable goals and


objectives.

8882505290
www.dpca.info
Week 15-16:
Advanced Analytics and Data
Interpretation

Analyzing and interpreting


data to make informed
marketing decisions.

A/B testing and optimization


strategies.

8882505290
www.dpca.info
Week 17-18:
Emerging Trends in Digital
Marketing

Exploring the latest trends and


innovations in digital
marketing.
Preparing for the future of
digital marketing.

8882505290
www.dpca.info
That’s All!
“In times of change,
we need to be less
afraid of creativity and
more open to
innovation.”

8882505290
www.dpca.info

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