Strategies For Problem Solving
Strategies For Problem Solving
Availability Representative
heuristics heuristics
Availability • Availablity heuristics which is based on our estimation of the
heuristics frequency or likelihood of an event based on how easy is it to recall
relevant information from memory or how easy it is for us to think of
related examples
• The availability heuristics impacts our judgement based on how easy is
to bring an example to mind , not the of what we recall
• For example, if you are thinking of flying and suddenly think of a
number of recent airline accidents those examples of air disasters
came to mind so easily, the availability heuristic leads you to think
that plane crashes are more common than they really are.
Representative • Representative heuristics is used for
heuristics categorizing objects and simple assume
that any object or person that share
characteristics with the members of a
particular category is also a member of
that category.