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Checklist of Startup India Registration Pitch Deck

The document provides a checklist of points to be covered in a startup pitch deck, including a cover slide, team, problem statement, product overview, business model, market size, traction, competition, financials, funding details, equity structure and exit options.

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Rohit Pandey
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25 views2 pages

Checklist of Startup India Registration Pitch Deck

The document provides a checklist of points to be covered in a startup pitch deck, including a cover slide, team, problem statement, product overview, business model, market size, traction, competition, financials, funding details, equity structure and exit options.

Uploaded by

Rohit Pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CHECKLIST OF STARTUP INDIA REGISTRATION PITCH DECK

The initial pitch presentation (this could be a PPT or a PDF document) should not be more than 12
- 15 slides, covering the points mentioned below.

1. Cover Slide
Company name and logo
Contact details (city, e-mail, mobile)
URL
One line that clearly describes the concept/product/service

2. Team
Highlight what each member of the team does/will do in the venture, and why he/she is
best suited for the role
Indicate if the person is a co-founder or founding team member or an employee against
–

each indicate the % of equity held (currently or planned if not yet distributed)

3. The Issue or Pain Point That Your Product/Solution Addresses


Explain why your customers need your solution
Mention what they are currently doing and how your product/service is a better solution

4. Product/Technology Overview
Highlight the uniqueness of the product or service or technology and NOT the technical
details for each feature in the product/solution/service

5. Business Model
This is about how you will make money from this business opportunity
This is NOT the excel sheet, in simple terms, this is about who will pay how much and to
whom for your product

6. Size of the Market Opportunity


Be clear about where and who is going to buy your product/service and how much would
they pay for it
Mention the size of the opportunity in the markets you are planning to address (e.g. In
India, there are ____ number of parents who will buy our service at Rs/$_____ per
year. This translates into a market potential of Rs/$_____ per year. In year 3, we plan to
tap US and Canada, and the size of the opportunity there is Rs/$ (No. of parents
______ x Price per year_____)
This section is NOT about what your plans are, but about what the size of the market
is. This section should therefore give a sense about how many customers are there in
your target market and at what price are you selling your product to them, what is the
revenue potential if all of them were to buy (not that they will, but this is to give an
indication of what the size of the market is)
7. Current Traction
What have you achieved so far product, customers, revenues, etc.
–

Include photographs, if possible (e.g. if you have physical stores or products that you
manufacture or office pictures)

8. Competitive Landscape
Who are currently or in future likely to compete against your product/service and what is
your plan to win this battle?
Explain why are you better than your competitors (a comparison chart is usually not seen
seriously by investors because all presentations tend to show a comparison chart
that will be favorable to your solutions/product)

9. Financials Current and Projections


Summary of your business plan excel sheet for 3 years (Note: the detailed excel sheet is
NOT required. Just key figures at annual level for 3 years are sufficient for the preliminary
evaluation. If there is sufficient interest from investors in the venture, then we will
evaluate your excel sheet and business case in detail)
Break-up of your costs into CAPEX and OPEX (In OPEX, highlight major cost
components salaries, marketing, etc.)
–

Cover the unit economics, i.e. how much revenue do you get per
transaction/customer, how much does it cost you to service that customer/order

10. Funding Needs, Use of Funds & Proposed Valuation


Describe how much money you want to raise and its planned usage
Mention if there are other co-investors (or others who have already committed)
Clearly indicate how long will these funds last and what you will be able to achieve with it
(e.g. this investment of $ ___________ will last us for _____ months. With this,
We will be able to get to _______ customers and ________ in revenues)
Clearly mention if you are going to require follow-on capital, and if so, how much (e.g.
post this we will raise a Series A round of $ )
The valuation you are seeking for this round

11. Current Equity Structure, Fundraising History and Investors


Table of current equity holding (cap table)
How much money have you invested?
Mention previous investment history, including year, amount and investors

12. Exit Options


How do you think the investors can exit (i.e. who will buy their equity or do you feel
that this can be an IPO)
If you can, give examples of exits in your industry (or comparable examples)

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