No.
1
Ways how the ……… can be used to create a good relationship between the organization and its external
publics.
System Theory
System theory can be used to implement protocols for regular feedback of the organization thereby
aligning it with desires of its public’s in the environment.
System theory can be used in understanding the role of research
System theory asserts the importance of comprehending the complex web of relationships and
interconnections
System theory enables the organization acknowledge the situation as well as interact with the affected
public’s
System theory provides knowledge on how to bring in resource that enhances success of the
organization and deflect threats that compromise their survival .
System theory provides knowledge about organizations in the open system which helps in extending
information energy and material with their environment.
System theory creates exposure about implementation of changes in an open system such as flexibility
in time changes to adjust to the changes in the environment for example the difficult commute traffic.
CO .Orientation
the co-orientation model enables organizations to adjust their goals in response to the expectations of their
strategic constituencies and vice versa. In that way, the co-orientation model serves as a tool for PR
strategy development.
The Co-orientation theory enables the notion of balance to focus attention on the core idea that is internal
balance in both an organization and it’s strategic consistencies that is possible through continuous
research
The Co -orientation theory enables individuals behave towards each other based on their perceptions of
other’s views and intentions regarding the object of manual interest .
Heider with the use of the co-orientation theory proposed the constituency motive that helps people
towards psychological balance..
Through co -orientation theory , people or an object are connected and their relationships can as well be
favorable which as well enables people rationalize and adjust their attitudes or behavior to attain internal
balance .
Since the most effective communication takes place when both parties agree. This therefore enable them
both reach a conclusion of consensus.
Situational Theory
Since this theory elaborates more on how an organization can’t please people all the time therefore
enables it prioritize their efforts and goals which includes its audience that is to say the public themselves
.
Since this theory prioritizes the public , this helps the organization to achieve its goals and missions.
Situational theory helps strategic constituencies segment into active thus perceiving public’s .
Excellence Theory
The theory helps save money through building mutually beneficial relationships with strategic
constituencies thus prevents conflict and problems like further law suits boycotts as well as strikes thus
increasing productivity and quality .
The theory helps to reconcile organizational goals with the expectations of its external public’s since it
assumes and proposes managed communication
Social Marketing Theory
The theory expands the knowledge of consumer purchase of the product since it helps to weigh the cost of
the product against the benefits of having the product .
