CPA ADVANCED LEVEL

BUSINESS DATA ANALYTICS (PRACTICAL PAPER)

THURSDAY: 27 April 2023. Morning Paper. Time allowed: 3 hours.

Answer ALL questions in SECTION I and any THREE (3) questions in SECTION II. SECTION I has twenty (20)
Multiple Choice Questions each carrying two (2) marks. SECTION II has five (5) practical questions each carrying
twenty (20) marks.

Under SECTION II, you are required to create Ms Excel Worksheets with the name of the entity in each question and
input your workings and solutions. You may use the Excel template within the question.

SECTION I (40 MARKS)

Question One
The acronym “CRISP” stands for:
A. Cross-industry standard process for data mining
B. Cross-industry statistical process for data mining
C. Cross-industry standard practice for data mining
D. Cross-industry statistical package for data mining

Question Two
You are given the following formulas for computing variance and standard deviation of a population and sample:
1. =VAR.S( )
2. =VAR.P( )
3. =STDEV.P( )
4. =STDEV.S( )

Which of the following statements in CORRECT?

A. Statements 1 and 3 contain the formulas for variance and standard deviation of a population
B. Statements 2 and 4 contain the formulas for variance and standard deviation of a sample
C. Statements 1 and 4 contain the formulas for variance and standard deviation of a sample
D. Statements 2 and 3 contain the formulas for variance and standard deviation of a sample

Question Three
Which of the following focuses on the discovery of previously unknown properties on the data?
A. Data mining
B. Big data
C. Data wrangling
D. Data archiving

Question Four
A data analyst would like to determine the number of times revenues have exceeded Sh.10 million over the past 10 years. If
the revenues are listed vertically in column A (From Cell A2 to Cell A11) of Excel, which of the following formulas will
provide the correct output? :
A. COUNTIF(A2:A11,“=10”)
B. COUNTIF(A2:A11,“>10”)
C. COUNTIF(A2:J11, “>10”)
D. COUNTIF(“>10”, A2:A11)

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Question Five
“Alteryx” is an example of a____________________________.
A. Data management tool
B. Data cleaning tool
C. Data visualisation tool
D. Data analysis tool

Question Six
Which of the following approaches to data collection will require SIGNIFICANT data cleansing?
A. Online administered questionnaire
B. Email administered questionnaire
C. Physically administered questionnaire
D. All of the above

Question Seven
Which of the following function can be used to find data with unique codes arranged in the top-most row of the dataset in MS
Excel.
A. MATCH
B. HLOOKUP
C. VLOOKUP
D. SET UP

Question Eight
Which of the following reasons will make an organisation AVOID cloud computing as a means for data management?
A. Data Costs
B. Data Scalability
C. Data Integrity
D. Data Safety

Question Nine
Correlation analysis is an example of:
A. Predictive analytics
B. Prescriptive analytics
C. Descriptive analytics
D. Exploratory analytics

Question Ten
The following are the main examples of data visualisation:
1. Comparison
2. Composition
3. Relationship
4. Distribution

Which of the following summarises the order of the examples from simple to complex?
A. Distribution, comparison, composition, relationship
B. Distribution, composition, comparison, relationship
C. Comparison, composition, distribution, relationship
D. Relationship, composition, distribution, comparison

Question Eleven
One or more of the following activities is/are not from Phase 1 of Data Science Life Cycle.
A. Learning the target domain
B. Developing initial hypothesis
C. Visualise initial hypothesis
D. All of the above
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Question Twelve
The following statements relate to the ‘Vs’ of big data:
1. Variability is the evolving nature of data sources
2. Variability is the different types of data structures

Which of the following statements is CORRECT?

A. Only statement 1 is correct
B. Only statement 2 is correct
C. Both statements are correct
D. Both statements are wrong

Question Thirteen
The following is considered by many to be the most important language for Data Science:
A. Ruby
B. R
C. Java
D. MS Excel 2010

Question Fourteen
Which of the following choices best represents the correct flow of data models:
A. Conceptual, logical and physical
B. Physical, logical and conceptual
C. Logical, physical and conceptual
D. None of the above

Question Fifteen
Choose the correct keyword for this definition: A graphical representation of a data set:
A. Data Set
B. Investigative Cycle
C. Visualisation
D. Data Plot

Question Seven

The_____________________ data model gives the data analyst the chance to gain an overview of the system to be analysed
without being concerned with the details of how it will be analysed.

A. Conceptual
B. Logical
C. Physical
D. Rational

Question Seventeen
A bank collected data on visitors' viewing habits at the bank's website. Which technique can be best used to identify pages
commonly viewed during the same visit to the website?
A. Clustering
B. Classification
C. Association rules
D. Panel analysis

Question Eighteen
The following statements apply to data mining:
1. Predictive data mining is a type of analysis that extracts data that may be helpful in determining an outcome.
2. Description data mining is a type of analysis that informs users of that data of a given outcome.

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Which of the following is CORRECT?
A. Only statement 1 is true
B. Only statement 2 is true
C. Both statements 1 and 2 are true
D. Both statements are not true

Question Nineteen
Which of the following steps is performed by a data scientist after collecting the data?
A. Data integration
B. Data replication
C. Data cleansing
D. Data manipulation

Question Twenty
Which of the following best describes the work of a data architect?
A. Utilise large sets of data to gather information that meets their company’s needs
B. Work with businesses to determine the best usage of the information yielded from data
C. Develop data solutions that are optimised for performance and design applications
D. Evaluate data to reach at logical conclusions
……………..……………………………………………………………….

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