ANNUAL REPORT 2022-23

HISTORY MADE
A FUTURE DEFINED
MANCHESTER CITY ANNUAL REPORT 2022-23 2
 CHAIRMAN’S STATEMENT 04
CEO’S MESSAGE 06
OUR TEAMS 08
OUR CITYZENS 32
OUR COMMUNITY 49
OUR BUSINESS 64

MANCHESTER CITY ANNUAL REPORT 2022-23 3

 CHAIRMAN'S
STATEMENT
MANCHESTER CITY ANNUAL REPORT 2022-23 4
Khaldoon Al Mubarak, Chairman

The 2022-23 season saw Manchester City scale new heights and set connected through our network of suppliers and partners. They are all part of a now thriving social
and economic ecosystem that sits at the heart of Manchester City’s ability to succeed. At the same
new benchmarks. The reward for hard work, commitment and innovation
time, this enables us to give back to the City of Manchester and play an active role as an engine of
was felt throughout the City family. economic growth in the wider region.

On the field, for our men’s first team, there was a third successive Premier League title, an incredible Since 2008, we have overseen over £700 million of investment into football and entertainment
FA Cup win and, on a thrilling night in Istanbul, a first-ever Champions League title to round off an infrastructure on the Etihad Campus and in East Manchester. Our long-term infrastructure
historic treble. Off the pitch there were new record profits from record revenues of £713 million. investment strategy is now annually contributing significantly to the sustainable football,
commercial, and community outcomes that we are witnessing.
In short, last season saw Manchester City achieve the greatest football and commercial year
of its storied history. Last year, whilst work continued at pace on the Etihad Campus with the building of the Co-op Live
arena, we announced that our infrastructure strategy will be expanded still further through more
The season was the validation of a philosophy and sustained approach that has defined the Club than £300 million of investment into East Manchester via the Club’s entertainment destination,
since His Highness Sheikh Mansour became its custodian in 2008. delivering 2,600 new jobs, prioritised for people from Greater Manchester.
It’s an approach that has always respected, and continuously built upon, the Club’s near 130-year Importantly the work of City in the Community continued with strength and saw engagement
history. It is founded on three key elements: putting in place all of the necessary ingredients to and connection with over 18,000 people in 2022-23, adding to the tens of thousands who have
create football teams that excite, entertain and win silverware; relentlessly strengthening the Club’s benefitted from CITC’s sustained engagement over the decades.
sustainable commercial and financial positions; and maximising its ability to serve the growing
communities of which it sits at the heart. We regard each of these elements as equally important I want to take the opportunity to formally and personally thank Alex Williams who for 33 years has
and completely co-dependent on one another. personified the hard work, dedication and commitment to giving back to the community that CITC
depends upon. Alex retires with the Club’s ongoing gratitude and respect and with our commitment
Behind the first team trophies and financial headlines, and against these three areas of focus, that the Club understands its responsibility to continue to replicate his work to reflect the values
there sit less obvious, but equally important, outcomes. For our Ownership, Board and Executive that Manchester City was founded on.
Leadership these outcomes and their associated metrics demonstrate that the Club has never
been stronger, nor had greater potential to continue to evolve and succeed. To that end, our approach has always been to focus on the way we do things, as much as the
results we want to attain – both on and off the field. The lasting long-term economic and social
For example, in the 2022-23 season, there were sixty-four graduates of the Manchester City benefits being created by the Club for its community are therefore fundamental to how we
Academy playing for teams in the top five European Leagues and the professional English Football view our progress. We understand the significance of the ongoing direct and indirect impact to
Leagues – 13 of them in the Premier League. We are clearly creating players of high quality for the Manchester and North West economies of a business that generates £700 million in annual
our Club and English and European football. In doing so we are delivering important players and revenues, and it is a responsibility that we take incredibly seriously.
sustainable revenues for Manchester City’s broader football ambitions.
The commercial momentum that now underpins the Club has always been built through
We also continue to be a destination of choice for the world’s best young and established male innovation and ambition. The 2022-23 season saw us break new commercial thresholds in
and female footballing talent. There were 16 Manchester City players at the 2022 FIFA World Cup dramatic ways. Retail sales saw 85% year-on-year growth; by the end of the season the Club’s
and 14 at the 2023 FIFA Women’s World Cup, which is a testament to the depth of quality across social media accounts had a total of 132 million followers – with the Club’s main social accounts
our playing staff. facilitating almost 7 billion video views; and significant new commercial partners joined the City
The 2022-23 season saw us generate £120 million from player trading, much of which related family, and existing partners renewed, making our global reach bigger than ever. These are the kind
to academy graduates. Graduates of an academy that delivered the Premier League 2 and U18 of commercial performances that helped Manchester City to be named as the most valuable
league titles for the third successive year. That’s a clean sweep of Premier League titles three years football club brand in the world by the Brand Finance Football 50 report.
in a row – a remarkable record of consistency that underpins our first team results and underlines In the aftermath of the UEFA Champions League win in Turkey and the completion of ‘The Treble’
the work and the commitment I see across our football club every single day. the question I was asked most often, was ‘How do you top that?’
It’s the same record of consistency that has seen us participate in 13 consecutive campaigns in The answer is by doubling down on the proven philosophies and practices that have brought us
the UEFA Champions League, and be in the knock-out stages every single year for the past decade. this success and to challenge ourselves to continue to constantly innovate in order to achieve new
The same consistency that has seen us win five Premier League titles in six seasons and our levels of performance both on and off the field.
Women’s team continuously compete for, and deliver, silverware.
We will continue to question all the industry norms, we will evaluate our successes and learn from
There can be no greater proof of the hard work, dedication, commitment and talent across any failures. We will not be afraid to set new goals and develop new strategies that deliver for our
every aspect of our football club than these records of consistent performance in ever-changing Club, its communities and stakeholders and especially for the fans.
circumstances. It reveals us to be constantly capable of learning from adversity and able to always
challenge ourselves to successfully innovate in all areas of our football operations. Success today simply means further investment for tomorrow. Our financial health and on field
success mean everyone connected to Manchester City can look forward to the future with
Looking away from the field of play, the Club’s work is now delivered by a growing workforce of excitement. Our collective achievements give me huge confidence that together we can accomplish
over 500 people directly employed by Manchester City, with many more people and businesses even more in the years to come.

MANCHESTER CITY ANNUAL REPORT 2022-23 5

 CEO'S
MANCHESTER CITY ANNUAL REPORT 2022-23
STATEMENT 6
Ferran Soriano, CEO

Winning the Treble – the Champions League (for the first time), the
Premier League (the third title in a row) and the FA Cup. Achieving record
revenues and record profits. Winning the Ballon d’Or for best Men’s Club
of the Year and being named the most valuable football club brand in the
world. We can certainly say that the 2022-23 season was the best in
the history of Manchester City.
We usually never stop, but on a moment like this, we paused and took a moment to acknowledge
the achievements and celebrate with our people, in Manchester, and all over the world.
Dreams became reality thanks to the amazing players and coaches we have, led by
Pep Guardiola and Txiki Begiristain, but also thanks to a lot of people working very hard,
and for a long period of time. Consistent results have been obtained thanks to more than
a decade of intense work by everyone at Manchester City.
We always had the support and guidance of His Highness Sheikh Mansour and our shareholders.
These, together with the leadership of our Chairman Khaldoon Al Mubarak and the Board,
the hard work of our staff and the support of our incredible fans, have all contributed to
our achievements.
Manchester City’s success went beyond our men’s first team and their Treble triumph.
The EDS won the Premier League 2 and the U18s won the Premier League National League.
In an incredible and unprecedented achievement, all three of Manchester City men’s teams
from the first team to EDS and the U18s, won their respective leagues for the third year in a row.
Alongside our men’s team, our women’s team continues to develop and grow, and although
the season ended without a trophy, we know that the team is headed in the right direction.
We always strive to offer “beautiful football” to the world, winning and playing in a way that
entertains and inspires. This season, our football attracted more and more fans and helped
us to continue to grow as a Club in every area.
We sold more than one million tickets, seeing our fans fill the Etihad Stadium at nearly every
game. Internationally, the number of Official Cityzens Members grew by 210%, our total
engagements on social media were up 87%, retail sales were up over 85% and our broadcasting
revenue set a new record. Our family of commercial partners continued to grow and play a very
important part in the success we achieved together.
All together, we achieved record revenues of £712.8 million, nearly £100 million more than the
previous season, along with record profits of £80.4 million, that will allow us to continue to invest
and grow.
The great achievements of this season will not make us complacent, that is for sure, but instead
we see them as part of a journey that continues. There are many challenges and opportunities
ahead of us and we are as excited and eager to meet them as ever, creating more memorable
moments for our fans.

MANCHESTER CITY ANNUAL REPORT 2022-23 7

 OUR
MANCHESTER CITY ANNUAL REPORT 2022-23
TEAMS 8
 MEN’S
MANCHESTER CITY ANNUAL REPORT 2022-23
TEAM 9
Men's team
Even by their own high standards 2022-23 was an extraordinary season The Belgian’s tally of 16 assists in the Premier League saw him deservedly win the
for Manchester City’s men’s team – the best season in the Club’s history. Playmaker of the Year award and his total of seven assists in the UEFA Champions
League was the most in the competition.
The team engraved its name in history with the Treble as they won a first UEFA
Champions League, a third successive Premier League title – a fifth in six years – No fewer than seven of Pep Guardiola’s all-conquering side were named in UEFA’s
and a seventh FA Cup. Champions League Team of the Season which featured Kyle Walker, Rúben Dias,
John Stones, De Bruyne, Rodri, Bernardo Silva, and Haaland.
In all, City has now secured 17 trophies in a decade of continuous improvement.
That was almost replicated on the domestic front with Stones, Dias, De Bruyne,
The season yielded a win percentage in excess of 72% in all competitions, no fewer Rodri, and Haaland all listed in the Professional Footballers’ Association (PFA)
than 27 clean sheets, and from February onwards an unbeaten run of 25 games Premier League Team of the Year, and Haaland also winning the PFA Men’s Players’
that led to an era-defining end of season trophy haul. Player of the Year award.
Success was achieved in the style with which City have become synonymous, as In addition, 16 City players featured in the World Cup – more than any other
the team averaged 63.6% ball possession over the near 11-month campaign and Premier League club – and Argentina’s Julian Álvarez emerged a World Cup winner.
scored 151 goals in all competitions, at an average just shy of 2.5 goals per game.
The man leading City, Guardiola, was named Manager of the Year by the
Striker Erling Haaland, in his first season with the Club, was the man responsible League Managers’ Association in England and clinched his own treble by also
for more than one-third of those goals as he marked his arrival with a string of becoming Premier League Manager of the Season and UEFA Men’s Coach
record achievements. of the Year.
The young Norwegian set new bests for the most goals by a Premier League When Phil Foden scored in the 3-0 win over West Ham United in May it was the
player in all competitions in a single season with 52, and the most goals in a single 1,000th City first team goal under Guardiola’s stewardship. The milestone arrived
Premier League campaign with 36. in just 404 games (150 quicker than the previous best) at an average of 2.5 goals
Unsurprisingly, Haaland – whose haul included successive hat-tricks in three home per game.
Premier League games and 12 strikes in the UEFA Champions League – claimed At the end of the historic campaign, with so much to celebrate, there were
the Golden Boot in those respective competitions. some emotional goodbyes with players departing.
His goal against Borussia Dortmund was selected by UEFA’s Technical Observer Captain İlkay Gündoğan, Riyad Mahrez and Aymeric Laporte all left a glorious
Panel as their Champions League Goal of the Season. He was also voted UEFA legacy, helping City to win a whole host of trophies during their time with the
Men’s Player of the Year. Club, etching their names into the history books and the hearts of City fans all
Despite these scoring feats, City’s success was far from a one-man show. over the world.

Haaland himself owed a big thank you to midfielder Kevin De Bruyne, who
registered 28 assists in all competitions, while creating 137 chances in his
appearances over the season.

MANCHESTER CITY ANNUAL REPORT 2022-23 10

CHAMPIONS WINNERS WINNERS QUARTER-FINALISTS 2022–23 At a glance: Men

Manchester City won

the Treble for the first
time in the Club’s history

PREMIER LEAGUE CHAMPIONS LEAGUE FA CUP CARABAO CUP

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 11
Most goals by an English top-flight team in all competitions

Our goals tally this season across all competitions was the third-highest ever
by a top-flight team. Remarkably, the top five rankings are all held by City.

TEAM SEASON GOALS SCORED

MANCHESTER CITY 2018–19 169

MANCHESTER CITY 2013–14 156
MANCHESTER CITY 2022–23 151
MANCHESTER CITY 2021–22 150
MANCHESTER CITY 2019–20 149

Source:

MANCHESTER CITY ANNUAL REPORT 2022-23 12

Player accolades 17,532m covered by successful
passes in open play in the
Premier League The biggest total
distance for any goalkeeper

Premier League and UEFA Champions League Golden

Boot winner

Premier League Player of the Season and Young Player

of the Season

Record 36 goals in a single Premier League campaign

Record 52 goals in all competitions in a single season

by a Premier League player

Ederson
The only Premier League player with an average
of more than one goal for every 90 minutes of play
(min 20 goals)

Six hat-tricks in all competitions As many as

every other Premier League player combined

Football Writers’ Association Footballer

of the Year

PFA Players’ Player of the Year and

Premier League Team of the Year

UEFA Men’s Player of the Year Top speed of 37.31 km/hour

away to Everton The highest
recorded top speed of any player
in the Premier League

Erling Haaland
Source: Premier League, PFA, UEFA, Football Writers’ Association

MANCHESTER CITY ANNUAL REPORT 2022-23

Kyle Walker 13
93.2% pass completion rate Completed 27.4 forward
The second-highest for any player passes per 90 minutes
in the Premier League (min 500 in the Premier League
passes), just behind Manuel Akanji The most of any player

PFA Premier League

Team of the Year

John Stones Nathan Aké

93.3% pass completion rate Scored opening FA Cup final goal for
The highest for any player in Manchester City after 12 seconds
the Premier League to attempt The fastest ever goal scored in an
at least 500 passes FA Cup final, beating Louis Saha's strike
after 25 seconds in 2009

Manuel Akanji
MANCHESTER CITY ANNUAL REPORT 2022-23
İlkay Gündoğan 14
Carried the ball 320m per 90 4,068 passes completed
minutes in the Premier League The most of any Premier League
The most of any player player in all competitions

466 times regained possession

of the ball The most of any Premier
League player in all competitions

PFA Premier League

Team of the Year

Jack Grealish Rodri

28 assists in all competitions Covered 11.8km per 90 minutes
Eight more than any other player in the Premier League The most
from Europe’s top five leagues of any Manchester City player
and the third-highest in the
Premier League Playmaker Premier League amongst players
of the Season With 16 assists, four with at least 2,000 minutes
more than the second-placed player

PFA Premier League

Team of the Year

Kevin De Bruyne
MANCHESTER CITY ANNUAL REPORT 2022-23
Bernardo Silva 15
Made 11.5 off-ball runs into the Applied 21.7 high pressures
opposition penalty area per 90 in the final third per 90
minutes in the Premier League minutes in the Champions
The most of any player who League The most of any
wasn’t used as a centre-forward player in the competition

Phil Foden Julián Álvarez

44.9 successful passes per Made 93 clearances and
90 minutes The most of any 23 blocks in all competitions
winger in the Premier League The highest figures for any
Manchester City player
Scored first ever FA Cup semi-final
hat-trick at Wembley Stadium PFA Premier League
And first in the semi-final of the Team of the Year
competition overall since 1958

Riyad Mahrez
MANCHESTER CITY ANNUAL REPORT 2022-23
Rúben Dias 16
Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 17

 72%
WIN RATIO IN ALL COMPETITIONS
63.6%
BALL POSSESSION ACROSS ALL GAMES
151
GOALS IN ALL COMPETITIONS
WITH 44 WINS IN 61 GAMES

Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 18

 Erling
Haaland
Riyad
27
CLEAN SHEETS IN ALL COMPETITIONS
50 GOALS

FIRST PLAYER TO SCORE 50 GOALS IN

Mahrez
SCORED FIRST FA CUP SEMI-FINAL
ALL COMPETITIONS SINCE 1931 HAT-TRICK SINCE 1958

Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 19

 28
PREMIER LEAGUE WINS
25
CONSECUTIVE GAMES UNBEATEN
32 GOALS

LEADING GOAL SCORERS IN THE

BETWEEN FEBRUARY AND MAY UEFA CHAMPIONS LEAGUE

Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 20

 136 BLOCKS
812 TACKLES
2673
DUELS

WON ACROSS ALL COMPETITIONS

Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 21

 UNBEATEN
IN UEFA CHAMPIONS LEAGUE AND FA CUP

Source: Premier League, UEFA

MANCHESTER CITY ANNUAL REPORT 2022-23 22

 WOMEN’S
MANCHESTER CITY ANNUAL REPORT 2022-23
TEAM 23
Women's team
High amongst the positives during a season of change on the pitch was Six of those players – more than any other Women’s Super League team – were
the sizeable increase in the average attendances for all women’s games in the England squad that reached the final. Alex Greenwood, Lauren Hemp and
at the Joie Stadium. Chloe Kelly all featured in the World Cup final that England narrowly lost 1-0 to
winners Spain.
The figure of 3,555 was up 84% compared to the 2021-22 season and reflected
the continued rise in popularity in the women’s game with City in the vanguard. Back home there were some notable milestones with City’s 100th win at the Joie
Stadium recorded in the 2-0 victory over eventual league champions Chelsea.
The derby against neighbours Manchester United in December 2022 saw 44,259
attend the Etihad Stadium, a rise in excess of 13,000 from the previous meeting Manager Gareth Taylor, who signed a new one-year deal at the end of the campaign,
between the two local rivals at the venue. The crowd figure represented a new also reached a century of matches in charge of the team and celebrated the
Club record. landmark in style with a 3-1 win over Tottenham Hotspur.

City also set a new best for the Club with a total of 1,400 season tickets sold Taylor’s team played an attractive possession-based passing style, showing
for the campaign. composure with the ball, averaging 61.6% possession throughout the season
– the second highest in the league.
There were some outstanding individual milestones recorded over the season,
with fans witnessing a number of sterling performances. Ultimately, though, In terms of individuals, Greenwood completed the most passes of any player
they resulted in a fourth place finish in what was probably the most competitive in the Women’s Super League in 2022-23, finding a teammate 1,441 times from
Barclay’s Women’s Super League on record. 1,676 total pass attempts. She also progressed the ball a total of 2,102 metres
with her carries, the most of any central defender.
City reached the FA Women’s Continental Tyres League Cup semi-finals and the
Vitality Women’s FA Cup quarter-finals. Sadly, they lost out in the UEFA Women’s Greenwood made it into the PFA Women’s Super League Team of the Year
Champions League first qualifying round to Real Madrid. alongside City teammates Yui Hasegawa and Shaw.

After a slow start to the season, City were unbeaten in the Women’s Super League In addition, Shaw pocketed three individual awards, with two Women’s Super
from the end of September through to April, spanning 14 games with 12 wins and League Player of the Month trophies and one PFA Player of the Month award.
two draws. During that spell, the team scored 31 goals and conceded just eight. Laura Coombs, Hemp and Kelly bagged one award each, with Coombs and Hemp
winning PFA Player of the Month and Kelly winning Women’s Super League Player
Leading the way on the pitch was Jamaican star striker Bunny Shaw who of the Month.
became the record goal scorer in a single season for the women’s team with
a prolific 31 goals in 30 appearances in all competitions.

Shaw was one of no fewer than 14 City players called up to represent

their homelands at the FIFA Women’s World Cup in Australia and New Zealand
this summer.

MANCHESTER CITY ANNUAL REPORT 2022-23 24

FOURTH PLACE SEMI-FINALISTS QUARTER-FINALISTS FIRST QUALIFYING 2022–23 At a glance: Women
ROUND
The women’s team reached the
FA Women’s Continental Tyres
League Cup semi-finals and
the Vitality Women’s FA Cup
quarter-finals.

CONTINENTAL
FA WSL TYRES CUP FA CUP CHAMPIONS LEAGUE

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 25
 Completed 89% of passes
Player accolades from 1126 attempts

PFA WSL Team of the Year

31 goals in 30 appearances across

all competitions in a single season
A new Club record

Barclays WSL Player of the Month

for October and March

PFA Player of the Month for January

PFA WSL Team of the Year

Yui Hasegawa
Completed the most
passes of any player finding
a teammate 1,441 times

PFA WSL Team of the Year

Bunny Shaw
Source: Manchester City, Premier League, PFA

MANCHESTER CITY ANNUAL REPORT 2022-23

Alex Greenwood 26
YOUTH
TEAMS
Youth teams Local talent

This season City set new records as the Club won Premier League titles City has firmly and deliberately adopted an approach to its Academy that blends
at first team, Elite Development Squad (EDS) and Under 18s level all in both global and local talent with a particular focus on finding and developing players
the same season for an astonishing third consecutive year. from within the Greater Manchester community.

And, those in the younger age groups had the inspiration of seeing fellow graduates The Club is particularly proud that 67% of its Academy currently comes from
progress into the first team squad and straight into Pep Guardiola’s plans. the Greater Manchester area.

Hot on the heels of Phil Foden was Rico Lewis, who quickly established himself And, it’s not just the football ability that is nurtured, with personal individual
at senior level by scoring a goal in his first UEFA Champions League game. development and academic performance also a high priority for the Club.
That goal saw him break the previous record to become the youngest player City ran a total of 215 personal development sessions for players from the Under 9s
in UEFA Champions League history to score on his first start in the competition, right up to the EDS over the season. Personal development sessions prepare players
at the age of 17 years and 346 days. for life away from the pitch, supporting them to manage a lifestyle that prioritises
optimal performance as well as preparing them for living independently. Sessions
Lewis also became the youngest Englishman – at 18 years and 37 days –
included career mornings for Under 15s and Under 16s.
to start a Premier League game for City since Micah Richards in May 2006.
A ground-breaking alumni programme was also launched this season in the
In completing their hat-trick of titles in Premier League 2, the EDS amassed form of a ten-year care package that provides players with access to support,
18 wins from 26 games and scored 80 goals. expertise and guidance which is made available to Academy players who leave
City post scholarship.
There were triumphs right across the Academy as the Under 18s side won
the Premier League National with a 2-1 extra time victory over West Ham United There are five pillars to the alumni strategy, compromising: training and education,
in the showpiece final at the Etihad Stadium. This added to their Premier League mental health and wellbeing, connections and relationships, football and career
North success. advice, as well as jobs and work experience. The programme has been put in place
to provide guidance and ongoing care and assistance for players, so that they can
The Under 16s were the Premier League National Cup winners, the Under 13s continue to thrive whether they are inside or outside of football.
captured the Premier League Fives and the Under 12s team were treble Premier
League competition winners as they won the National Cup, the Powerplay Futsal
title and the Truce Tournament North.

MANCHESTER CITY ANNUAL REPORT 2022-23 28

2022–23 At a glance: Youth teams

WINNERS WINNERS WINNERS WINNERS WINNERS WINNERS WINNERS WINNERS

EDS U18 U16 U13 U12 U11 U10 U9

PREMIER LEAGUE 2 PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE
DIVISION 1 NORTH LEAGUE NATIONAL CUP FIVES NATIONAL CUP POWERPLAY FUTSAL POWERPLAY FUTSAL POWERPLAY FUTSAL
PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE PREMIER LEAGUE
NATIONAL LEAGUE POWERPLAY FUTSAL FIVES FUTSAL
PREMIER LEAGUE PREMIER LEAGUE
TRUCE TOURNAMENT FUTSAL FINALS
NORTH

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 29
Made in Manchester

Of the 199 players in the Academy in 2022-23 (from U9s up to U23s), 67% are local

21%
Manchester

67% 46%
Greater Manchester

33%
Other UK and International

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 30
School report

Educational achievements of the Academy players

72
Number of boys on the Full
Time Training Model at St
83%
GCSE pass rate across full
cohort of players
100% 14
BTEC results were on or
above the target grades
Players who have
completed their Duke of
Bede’s College and Barlow Edinburgh Bronze Award in
RC High School the last year, with a further
three boys awarded a
certificate of achievement

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 31
 OUR
MANCHESTER CITY ANNUAL REPORT 2022-23
CITYZENS 32
MATCHDAY
Matchday
Innovation and entertainment on the pitch at City was mirrored in the New LED screens and improved PA systems were installed, and fresh on-stage
matchday offering, fired by a determination that every game be treated competitions were devised for City Square. The Man City Kids Fanzone was also
as a memorable event. delivered at every weekend men’s home game.

With an average attendance of 53,249 in the Premier League and more than one Alongside the Fanzone activities, a junior fan was selected at every game to be on
million tickets sold over the 19 home games, there was a huge audience to delight the Blue Carpet as a surprise to make their matchday extra special. These lucky
and engage. fans also had the chance to greet the full squad outside of the dressing room before
kick-off.
As part of its ongoing commitment to enhance the matchday experience for fans,
the Club unveiled a redesigned concourse area in the South Stand of the Etihad For the Club’s semi-final in the UEFA Champions League at home to Real Madrid,
Stadium at the start of the season, creating multiple spaces for fans to meet, eat hand-held flags were placed on every seat across the stadium creating an iconic
and drink prior to kick-off. blue and white display. The Club’s hugely popular light shows returned this season
and took place at mid-week evening games in the UEFA Champions League and
Alongside the concourse area, the Club launched a new bar in Level 2 of the East FA Cup.
Stand. ‘Kits’ offered fans an opportunity to enjoy their matchday in a contemporary
styled sports bar adorned with some of City’s best-known and popular historical Reaching the final of the UEFA Champions League in Istanbul provided the Club with
shirts and has proved to be extremely popular with fans of all ages. an opportunity to create a dedicated screening experience in Manchester at Depot
Mayfield. The event welcomed 6,000 fans who were all able to watch the historic
A number of special moments were created at specific matches throughout moment together.
the season which were recognised by fans in Club surveys, showing that overall
matchday satisfaction improved from 8.4 out of 10 last season to 8.6 out of 10 The Etihad Stadium itself received recognition when it was included in the UK
this season. and Ireland Football Association’s formal bid to host UEFA EURO 2028. Now the
proposals have been approved by UEFA, the Etihad Stadium will be one of ten
stadiums to host the competition and the sole Manchester venue.

MANCHESTER CITY ANNUAL REPORT 2022-23 34

Developing a best-in-class fan experience and year-round
entertainment and leisure destination at the Etihad Stadium

This season the Club announced its intention to develop a best-in-class fan
experience and year-round entertainment and leisure destination at the
Etihad Stadium.

As part of the Club’s fan and community consultation which took place in February
and March, fans were asked for their views and feedback. This feedback then helped
the Club to shape its final plans before submitting a full planning application to
Manchester City Council, which was subsequently approved.

The Club’s plans include several connected all-weather facilities, fully integrated
into the stadium, centred around an expanded North Stand. There will be one larger,
single upper tier above the existing lower tier, increasing capacity to over 60,000.

Above the upper tier there will be a sky bar with views overlooking the pitch as
well as a stadium roof walk experience.

A covered City Square fan zone, with capacity for 3,000 people and a wide variety
of food and drink outlets, a new club shop, museum, workspace and a 400-bed
hotel, will all be constructed as part of the development.

Main construction works will commence on-site towards the end of the calendar
year, which will mean the North Stand itself will be complete and open during
the 2025-26 football season.

The hotel, workspace and public realm works, including City Square,
will subsequently complete by late 2026.

The Club’s development represents over £300 million of investment into

East Manchester and the creation of 2,600 jobs, prioritised for people from
Greater Manchester.

MANCHESTER CITY ANNUAL REPORT 2022-23 35

MANCHESTER CITY ANNUAL REPORT 2022-23 36
Etihad Stadium

53,249 99% 8.6/10

Average Premier League home Occupancy rate for Fans attending games at the
attendance at the Etihad Stadium Premier League games Etihad Stadium rated their
overall matchday

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 37
 MEMBERSHIP
& SUPPORTERS CLUBS
Membership and supporters clubs
Following fantastic performances on the pitch and building on the momentum This season was the first since 2019 that the Trophy Tour returned – following
from previous seasons, the Club saw unprecedented global growth in new a hiatus caused by the global COVID-19 pandemic – and it incorporated visits
Cityzens Official Members. to countries including South Africa, Mexico, France, Norway, Germany and Japan
– bringing the Club closer to its international fans.
The number of members in the scheme, which helps fans access match tickets,
almost doubled, and internationally, City witnessed an exponential rise with City’s first pre-season tour following the pandemic took place in July 2022 in
numbers up 210% over the previous season. the USA and proved one of the Club’s most successful to date with games against
Club America in Houston and Bayern Munich, the latter in front of a sold-out crowd
There was also a 99% renewal rate for Season Ticket Members for the at the iconic Lambeau Field, Green Bay, Wisconsin.
2023-24 season.

In addition to matchday tickets, membership offers fans the chance to get Official Supporters Clubs
closer to the Club they love, and over the season the team at City continued
Away from the Club’s other membership offerings, the Official Supporters Club
to find even more ways to create memorable moments.
(OSC) grew considerably this season. The OSC now has more than 350 branches
Competition winners enjoyed meet and greets with stars Jack Grealish, Erling worldwide, with year-on-year member growth standing at 33%.
Haaland and a host of other first team players. For the Treble celebrations in
The past season saw 34 new OSC branches formed around the world from 21
Manchester, one lucky family arrived at the parade on the local Metrolink tram
different territories, 12 of which are countries new to the OSC including Cuba,
with Pep Guardiola, the team and the trophies. Other winning members joined
Germany, and Peru. City fans also re-established branches in Indonesia and Thailand.
the celebrations on one of City’s open top buses which journeyed through the
packed streets. Locally, City hosted a special season opener event for UK-based OSC members,
at which over 100 long-standing City fans were invited to the City Football Academy
For those members further afield, there were a whole host of opportunities for a pre-match hospitality event.
to engage with the Club too.
To mark the Club’s appearance in the Champions League final all OSC branches
In the build-up to the triumphant Treble-winning weeks of May and June, millions received a commemorative branch pack. Alongside the gift, a Champions League
of fans engaged with the Club, with record numbers entering competitions and digital map was created so that OSC branches could post details of their events
creating unique personalised content, such as trophy selfie photos, social media to connect with fellow fans, with 146 branches choosing to do so.
celebration pictures and virtual tickets for the Champions League final.

MANCHESTER CITY ANNUAL REPORT 2022-23 39

Membership growth and renewal

88% 89% 99%

Growth in Official Growth in Junior Season Ticket
Cityzens Membership Membership Membership renewal rate

Source: Manchester City 40

Manchester City Official Supporters Clubs around the world

350 +
OFFICIAL SUPPORTERS CLUBS
76
COUNTRIES

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 41
MEDIA
Media Growth on social media

Entertaining fans across the world through digital channels is a core part of the City achieved impressive numbers with a widening of audiences on every platform.
Club’s approach to fan engagement. This season, with the introduction of City
Studios, a unique, world-class content hub at the heart of City Football Academy, Total engagements (measured as likes, shares, comments) across the four main
the Club broadened its output through video via social media, its website and app. platforms –Instagram, Facebook, X (formerly Twitter) and TikTok – were up by 87%
on the previous season.
Focusing on creativity and production expertise, City Studios’ purpose-built content
hub, Studio 1, has revolutionised the way video is produced at the Club, leading to The standout highlight was Instagram Reels, which drew the highest number of
improvements in the quality of output with long-form video and live programming engagements with 372 million (up 156% year-on-year), followed by TikTok, with
boosting viewing figures. 257 million (up 226% year-on-year) and X, with 158 million (up 69% year-on-year).

City’s Matchday Live shows have continued to evolve and progress, with top guest At the end of the season, City’s main social media accounts had a total of 132 million
pundits employed for every men’s first team game along with live commentary. followers, enabling fans around the world to keep up to date with the latest news
and content from their Club.
Games regularly draw 1.4 million views with the Club’s show for the UEFA
Champions League final against Inter Milan in Istanbul attracting 6.2 million. In terms of followers, Instagram was the most popular social platform with
46.3 million (up 41%), followed by Facebook 42.9 million (up 5%), TikTok
In addition, the number of subscribers being added after each game was double 20.1 million (up 147%), and X 16.4 million (up 28%). YouTube subscribers grew
the previous year’s tally. Again showing the ongoing and growing interest from to 6.4 million (up 43%).
fans in engaging with the Club’s content.
Video views on Manchester City’s main social accounts increased to 6.9 billion
More widely, the Club had almost 25 million average monthly active users, (up 107% year-on-year).
the highest of all major European football teams on YouTube this season.

Long-form content has enjoyed a boom with a steady stream of well-crafted

TV broadcast
documentaries coming out of City Studios.
Growing global interest in City was reflected in another best-ever year for TV
viewing figures, with City the most watched team in Europe when including both
A wide variety of subjects were covered during the season, including: Together
domestic and European games.
Champions Again (a seven part series); Rehab to the World Cup: Our Three Lions;
Laporte ABC; The Riyad Mahrez Story; and Feed the Goat, a documentary on Across all competitions, City’s total audience reached a new club record of 786
former striker Shaun Goater. million, 28% higher than in the 2021-22 season, with the women’s team contributing
5 million viewers towards this total.
As the Club’s popularity has continued to grow, so too has the interest in
Manchester City’s Official App with downloads almost doubling compared No fewer than five of the six most viewed Premier League games in the past
to the previous season. four seasons have now featured Pep Guardiola’s side.

The average live UK audience of City games stood at 2 million, a 14% rise
year-on-year.

MANCHESTER CITY ANNUAL REPORT 2022-23 43

Engagement on social media

Total engagements (likes, shares, comments) across platforms up by 87% in 2022-23

87%
1.5BN
YEAR-ON-YEAR

ENGAGEMENTS ACROSS INSTAGRAM, FACEBOOK, X AND TIKTOK

MANCHESTER
Source: CITY
Result Sport, ANNUALCity
Manchester REPORT 2022-23 44
Engagement on social media

Strong increase in engagements across Instagram, TikTok and X

156% 226% 69%

YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR

372MENGAGEMENTS ON
257M
ENGAGEMENTS
158M
ENGAGEMENTS
INSTAGRAM REELS ON TIKTOK ON X

MANCHESTER
Source: CITY
Result Sport, ANNUALCity
Manchester REPORT 2022-23 45
Followers on social media

132m followers across Manchester City’s main social media accounts in 2022-23

Manchester City Manchester City Manchester City Manchester City Manchester City
@ManCity @ManCity @ManCity @ManCity @ManCity

42.9M 46.3M 16.4M 20.1M 6.4M

FACEBOOK FOLLOWERS INSTAGRAM FOLLOWERS X FOLLOWERS TIKTOK FOLLOWERS YOUTUBE SUBSCRIBERS

5% 41% 28% 147% 43%

YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR

MANCHESTER
Source: CITY
Result Sport, ANNUALCity
Manchester REPORT 2022-23 46
Video views

Video views on Manchester City’s main social accounts increased to over 6.9bn

107%
YEAR-ON-YEAR

6.9BN
VIDEO VIEWS

MANCHESTER
Source: CITY
Result Sport, ANNUALCity
Manchester REPORT 2022-23 47
City on TV

Viewers of games featuring Manchester City on television in 2022-23

786M
28%
YEAR-ON-YEAR
ACROSS ALL COMPETITIONS,
CITY’S TOTAL TV AUDIENCE
FOR BOTH ITS MEN’S AND
WOMEN’S TEAMS WAS 786
MILLION, 28% HIGHER THAN
THE 2021-22 FIGURE AND
A NEW CLUB RECORD
GLOBAL VIEWERS
Note: viewing figures include live games, delayed/repeat broadcasts and highlights

MANCHESTER
Source: CITY ANNUAL REPORT 2022-23
Nielsen Sports 48
 OUR
COMMUNITY
MANCHESTER CITY ANNUAL REPORT 2022-23 49
 CITY IN THE
COMMUNITY
City in the community
Manchester City’s charity, City in the Community (CITC) has been in existence
for over 35 years and plays an integral role across the Greater Manchester area
to empower healthier lives through football, benefiting tens of thousands of
participants each year.

Over the course of CITC’s year, the charity delivered a total of 17 programmes –
which placed physical and mental wellbeing at their core – to over 18,000 people.
With an average contact time of 22 hours per participant, these programmes
delivered a tangible, meaningful impact through sustained quality contact time.

With a broader aim of creating healthy futures and healthy communities, it’s not just
CITC’s programmes that make a difference but the charity’s ongoing engagement to
support each individual they work with. As a result of this work, a significant number
of participants achieved a range of qualifications as part of their own development –
with 649 qualifications gained in total.

One of the participants who has benefitted from CITC's work is Tom Odell, who was
selected for the "City Inspires" programme because of his challenging behaviour and
truancy from school.

City Inspires is designed to connect with secondary school learners who are at
risk of not reaching their potential, and to support them through the education
system and early adulthood.

Tom spent two years on the programme after enrolling as a 15-year-old, during
which time he re-engaged with school and left with excellent GCSEs, before
completing CITC’s BTEC course and accepting a scholarship onto the bespoke
Community Football Coaching degree course jointly delivered by CITC and
Manchester Metropolitan University. Following Tom’s fantastic turn around,
he joined CITC as a part-time member of staff and is now working with young
adults in schools across Manchester to pass on the benefits of his experiences.

MANCHESTER CITY ANNUAL REPORT 2022-23 51

Thank you Alex Williams

At the end of the 2022-23 season, after an incredible 33 years of service, former
player and founder of CITC, Alex Williams MBE, took well-deserved retirement.

Born in Moss Side, Manchester, Alex not only played for Manchester City – making
125 appearances between 1980 and 1986 – but also devoted over three decades
to improving the lives of people in Greater Manchester through his work at CITC.
His tireless contribution helped shape the charity into one of the largest and most
impactful football foundations in the country today.

For the past 12 years, Alex has held the position of CITC Ambassador and
has continued to play an active role in supporting the development of various
programmes and initiatives that the charity delivers. He was a constant visible
presence across Greater Manchester promoting CITC’s work.

To honour Alex and thank him for his commitment and dedication, the Club was
incredibly proud to unveil the renamed ‘Alex Williams MBE Community Pitch’ in
celebration of the positive impact Alex has had and the legacy his work has left
behind for so many people.

Known for its bright blue colour, the chosen pitch was already home to many
of CITC’s football programmes and is now a further symbol of Alex’s commitment
to the community and his work in pioneering the Club’s vision to empowering
better lives through football.

Prior to the pitch unveiling, Alex played a leading role in the Premier League
celebrations in May, carrying the trophy out to the pitch just moments before
the players, led by Captain İlkay Gündoğan, lifted it in front of the Club’s cheering
fans at the Etihad Stadium.

MANCHESTER CITY ANNUAL REPORT 2022-23 52

CITC outcomes

CITC delivers its programmes to thousands of people across Greater Manchester

18,000+ 17 People engaged across Programmes

22
Average hours of contact
Greater Manchester delivered by CITC time per participant

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 53
Fan appreciation of community initiatives

Manchester City fans have a high awareness and appreciation of the Club’s community work

100%
PROPORTION OF FANS WHO AGREE:
80%

My club already
91% 78%
60%

makes a significant 40%

contribution to the 20%
local community
0%
MANCHESTER CITY FANS AVERAGE FOR FANS OF ALL
PREMIER LEAGUE CLUBS

MANCHESTER
Source: CITY ANNUAL
Premier League REPORT
Fan Engagement 2022-23
Survey 2022-23 54
 GLOBAL
COMMUNITIES
Global communities Water Heroes Academy

Over the course of the 2022-23 season the quest to improve lives through Together with Club partner, Xylem, there was an expansion of the Water Heroes
football continued apace with 14,430 participants engaging in programmes Academy – a global initiative in ten cities using the power of football to tackle local
through the Club’s global community work alongside the launch of a new water challenges.
charity initiative, Healthy Goals.
The initiative continues to deliver demonstrable life changes having now engaged
Healthy Goals focused on the creation and refurbishment of community football more than 200 Young Leaders over the past three years, providing vital water
spaces to deliver youth-led projects, uplifting the physical and mental health of education to 12,000 young people.
young people across cities around the world, launching with two new community
This season, Buenos Aires, Cape Coast, Kuala Lumpur, Mexico City and Melbourne
pitches in Manchester.
were welcomed into the network, taking part in a three-day digital water summit,
Alongside new initiatives, a number of long-standing projects continued to connecting Young Leaders and Xylem experts to share learnings on tackling water
be delivered. This season the Club engaged 1,100 Young Leaders in 30 cities challenges through football.
around the world, in line with its continued commitment to create lasting A fan-vote campaign was launched with thousands voting for the project that
change in communities. inspired them the most. Cape Coast was the top-voted project, with Young Leaders
rewarded by winning the ultimate Manchester City experience, seeing İlkay
Gündoğan lift the Premier League trophy after the final home game of the season
against Chelsea.

Xylem Water Heroes Academy was also recognised at the UK Sponsorship

Awards this season, winning the category ‘Best Use of Sponsorship to Encourage
Environmental Goals’.

MANCHESTER CITY ANNUAL REPORT 2022-23 56

Legend project visits

Former City playing legends were recruited to help promote

and inspire the Club’s various global community projects, and
Argentine defender Pablo Zabaleta took the Premier League
trophy along to the El Coyolito neighbourhood in Mexico City.

During the visit, City in the Community (CITC) coaches delivered

training to 40 Young Leaders in Mexico City, sharing expertise
and knowledge in leadership, community football and water,
sanitation and hygiene (WASH).

Alongside this, a pitch at El Coyolito was also refurbished with

the support from fans from the local Official Supporters Club
in Mexico City.

Another former City star, Joleon Lescott, paid a special visit

to one of the Club’s projects in Ghana in February to help bring
clean water access and vital water education to young people
in local communities.

Lescott joined a dedicated team of Xylem employee volunteers

and City fans, including those from the South Ghana Official
Supporters Club, to build two new water filtration towers in
Cape Coast. The towers will provide 1,800 people with access
to clean water.

During the week, more than 35 young leaders from Play Soccer
Ghana also received training from CITC coaches and delivered
a football and water education festival for 100 local children.

MANCHESTER CITY ANNUAL REPORT 2022-23 57

Continued support for the British Red Cross

Following the devastating earthquakes in Turkey and Syria, the Club

worked with the Red Cross to support its emergency fundraising appeal
by holding a ‘text to donate’ at games this season. City offered the use
of matchday platforms including pitch-side LED for the ‘text to donate’
graphic, encouraging fans both in stadium, and watching around the
world, to consider supporting the cause.

This collaboration built on the Club’s ‘text to donate’ campaign held

in aid of Ukraine following the start of the war the previous year.

MANCHESTER CITY ANNUAL REPORT 2022-23 58

City Football Foundation

TOTAL FUNDING COMMITMENT BY CITY FOOTBALL GROUP PROGRAMME PARTICIPANTS ENGAGED ACROSS
AND ITS PARTNERS TO DELIVER LIFE-CHANGING PROJECTS 23 CITIES AROUND THE WORLD
AROUND THE WORLD SINCE ITS INCEPTION IN 2015

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 59
Global community football projects

23 youth-led projects in cities around the world

1. Bandung 13. Los Angeles

2. Bangalore 14. Manchester
3. Barranquilla 15. Melbourne
4. Beijing 16. Mexico City
5. Buenos Aires 17. Montevideo
6. Cape Coast 18. Mumbai
7. Cape Town 19. New York City
8. Chicago 20. Philadelphia
9. Guangzhou 21. São Paulo
10. Kilifi 22. Shanghai
11. Kolkata 23. Washington DC
12. Kuala Lumpur

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 60
EQUALITY, DIVERSITY
& INCLUSION
Equality, diversity and inclusion LGBTQ+

Equality, diversity and inclusion remains a hugely important pillar Building on the Club’s commitment to engaging staff through formal networks, the
of Manchester City’s year-round work. City & Proud LGBTQ+ network was launched in February, to provide a forum for staff
to come together in the workplace.
New initiatives ran alongside long-established schemes as the Club again
worked with industry-leading organisations and colleagues across the Alongside this, the Club was proud to once again participate in Manchester Pride
business to continue to build an inclusive environment for its staff, fans activities with a flag raising ceremony outside the Etihad Stadium attended by Club
and the wider community. representatives, the Canal Street Blues supporter’s club and key figures from the
LGBTQ+ community in Manchester.
As part of the Club’s continued commitment to this area of work, it was
awarded the advanced level of the Premier League Equality, Diversity Men’s first team player Kalvin Phillips also met with Canal Street Blues to find out
and Inclusion Standard for the second time. more about the activities of the fan group and why Manchester Pride is such an
important event in the calendar.
The Premier League’s independent panel strongly commended the leadership
shown by the Club and its senior leaders in driving forward equality, diversity In addition, the Club made a donation to Pride Sports and Football vs Homophobia
and inclusion. to support their ongoing work in Manchester to engage the LGBTQ+ community
in football. A Pride flag – signed by members of the men’s and women’s first team
Disability squads – was also donated to the National Football Museum, as part of their
exhibition on equality in sports.
This season, City collaborated with "Field of Vision" – a company that creates
devices to enhance the experience of attending football games for blind and
partially-sighted fans. The Club piloted Field of Vision’s sensory boards at the
Etihad Stadium to allow fans with limited vision to monitor the ball’s movements
on the pitch and track its location so they could keep up with the flow of the game.

Meanwhile, the Club’s audio description team celebrated 25 years of providing

incredibly detailed live commentary. The service was available to both home
and away fans at men’s, women’s and EDS games.

MANCHESTER CITY ANNUAL REPORT 2022-23 62

International Women's Day Race and ethnicity

A whole host of activities were delivered this season in celebration A special Iftar event at the Etihad Stadium for Muslim fans and the community
of International Women’s Day. to come together and break their fast during the holy month of Ramadan was
held for the second successive year, with more than 100 guests in attendance.
The Club created a series of content highlighting the lives of City players,
how women have supported their careers and the impact players can City also became the first team in the Premier League to appoint a Muslim
have in terms of influencing and inspiring the next generation. Chaplain to conduct weekly Jummah prayer services for its employees.

Over the course of October’s Black History Month, young players Josh Wilson-
And, as part of the central theme of this year’s International Women’s Day
Esbrand, Rico Lewis and Khiara Keating were given the opportunity to tell their
#BreakTheBias, the Club’s charity, City in the Community, welcomed 90
stories to fans.
young women to the City Football Academy for a multi-sports festival,
followed by a speed-networking event with City’s senior women leaders In a content piece created for the Club’s channels, Wilson-Esbrand and Lewis sat
from a range of departments. down to talk about their personal journeys, their inspirations at home and in the
sporting world, while Keating talked of her aspirations to blaze a trail for people
of colour and her personal experiences of being raised in Ardwick, next door to
the City Football Academy and the Etihad Stadium.

The Club also took further steps to engage Manchester’s South Asian community,
with approximately 1,200 South Asian young people attending the City Football
Academy over the past season, providing them with fun footballing experiences
to encourage their continued participation in the game.

MANCHESTER CITY ANNUAL REPORT 2022-23 63

 OUR
MANCHESTER CITY ANNUAL REPORT 2022-23
BUSINESS 64
 BUSINESS
PERFORMANCE
Business performance
A fantastic Treble winning year on the pitch was mirrored off it as City The report pointed to a 34% positive growth in City’s brand value since the COVID-19
achieved their highest ever revenue, posted record profits and was named pandemic, with the Premier League champions overtaking La Liga side Real Madrid
most valuable football club brand in the Brand Finance Football 50 list. for the top position. This was the first time an English club has held the number one
spot since 2018.
Total revenue for the year reached a new best of almost £712.8 million,
an increase of £99.8 million (16.3%) on the previous twelve months. A decade of dominance on the pitch, and the highest revenue of any of the clubs
in the report were outlined as key drivers of City’s rise in the rankings.
Commercial revenues accounted for £341.4 million, followed by broadcast
at £299.4 million and then matchday at £71.9 million leading to a profit of City also sat atop the Deloitte Football Money League for the second consecutive
£80.4 million - nearly double that of the previous year’s record of £41.7 million. year with the biggest revenues of any football club in Europe, ahead of Real Madrid
in second place.
All three income streams showed a healthy year-on-year growth.
The record revenue from the 2021-22 season (the Money League lags a year)
Matchday revenue represented an increase of £17.4 million (32.0%) with stadium was £613 million.
occupancy rates of 99% and four more home games played across all competitions.
Broadcasting revenues increased by £50.4 million (20.2%), primarily due to the Club In the Premier League’s independent annual fan engagement survey, no fewer than
reaching and winning the finals of the UEFA Champions League and FA Cup. Other 97% of City fans agreed that the Club has a long-term vision. This was a significant
commercial revenues saw a rise of £32.0 million (10.3%) over the previous year. 22 percentage points more than the Premier League average of 75%.

Profits were also boosted by significant player trading. The £121.7 million profit In addition, 93% of City fans agreed that the Club performed well in its investment
City generated from the transfer of players’ registrations was up a significant 79.8% in facilities which was 28 percentage points higher than the Premier League average
on the previous twelve months. of 65%.

City was named the most valuable football club brand in the world, topping And finally, 87% of City fans agreed that the Club has a sustainable financial policy,
the Brand Finance Football 50 report 2023 for the first time ever with a value a full 27 percentage points higher than the Premier League average of 60%.
of €1.51 billion.

MANCHESTER CITY ANNUAL REPORT 2022-23 66

Club revenues

Total revenue for the year reached a record £712.8 million following a year-on-year increase of £99.8 million

£800M
£712.8M
£700M £613.0M
£569.8M
£600M £535.2M
£478.4M
341.4
£500M 309.4
227.0 271.7
£400M 246.4
£300M
299.4
£200M 253.2 249.1
190.3 297.4
£100M
55.0 41.7 0.7 54.5 71.9
£0M
2018-19 2019-20 2020-21 2021-22 2022-23

MATCHDAY BROADCAST COMMERCIAL

2022-23 rounding differences are due to reporting to one decimal place. For full revenue breakdown please see Financial Report.

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 67
Club profits

Manchester City generated record profits in 2022-23 for the second consecutive year

£10.1M 2018-19

-£126.0M 2019-20

£2.4M 2020-21

£41.7M 2021-22

£80.4M 2022-23

-£60M -£40M -£20M 0M £20M £40M £60M £80M

MANCHESTER
Source: CityANNUAL REPORT 2022-23
CITY
Manchester 68
Brand value

Manchester City has been named the most valuable football club brand in the world

1. +13% €1.51bn Manchester City FC

2. -4% €1.46bn Real Madrid CF

3. +4% €1.37bn FC Barcelona

4. +9% €1.36bn Manchester United FC

5. +7% €1.36bn Liverpool FC

MANCHESTER
Source: ANNUAL
CITYFootball
Brand Finance 50, REPORT
2023 2022-23 69
Fan perceptions

Proportion of Manchester City fans surveyed who agree that their club performs well in the following areas:

Sustainable Maintains ethos and

Has a long-term vision Investment in facilities financial policy traditions of the Club

97% 93% 87% 90%

22 percentage points more 28 percentage points higher 27 percentage points higher 11 percentage points higher
than the Premier League than the Premier League than the Premier League than the Premier League
average of 75% average of 65% average of 60% average of 79%

MANCHESTER
Source: CITY ANNUAL
Premier League, REPORT
Manchester City 2022-23 70
COMMERCIAL
Partnerships
Another exceptionally strong year for commercial operations saw the This season the Club utilised its new creative hub, City Studios to work with a range
arrival of several new partners as well as a raft of renewals by long-term, of partners to deliver high quality content. These included the Yas Island campaign,
and valued partners. with Pep Guardiola for Aldar; the ‘Home Challenge’ series with consumer appliances
partner Midea; and ‘Etihad Travel Tales’, featuring players including John Stones and
Global partners including Xylem, Gatorade, Acronis, Jian Nan Chun (JNC), Unilumin, Erling Haaland, delivered together with Etihad Airways.
Dsquared2 and Sports Interactive all signed fresh deals. The Xylem and Acronis
agreements took them beyond the five-year mark in a further endorsement of the As a result of this creative approach, City were ranked as the number one Premier
Club’s ability to deliver long-term returns for the partners it works with. League club for video views and total engagements for all partner-related content
across Club social media channels. When compared to other Premier League clubs,
In addition, OKX further expanded their agreement by becoming Official Training Kit this also meant that City sat at the top of the table for the value it delivered for its
Partner for the 2022-23 season. partners through branded content this season.
The Club’s global partnership with Asahi Super Dry launched at the beginning of As the Club continued to engage with fans around the world, OKX became the
the season and saw Asahi Super Dry and other group brands served at the Etihad presenting partner of the Trophy Tour which saw the Premier League trophy taken
Stadium. In addition to providing a range of new beverage options at the stadium, to ten countries. Alongside this, OKX broke new ground in a partnership activation
the Club enhanced its offering in the newly renamed Asahi Super Dry Tunnel Club. when they launched the OKX Collective in the metaverse, enabling fans to gain
Alongside Asahi Super Dry, a host of important new regional partners joined the access to special content.
Club, including mobile communications partner Jio in India, Linking Entertainment This season City also became the first Premier League club to launch an experience
in China and a portfolio of regional betting brands, counting amongst them on Roblox via the Blue Moon Experience, which had more than 7.6 million visits.
LeoVegas in Europe. In a first for the Club, the third kit launch and trophy tour visit all took place on the
Successes on the pitch provided partners with the opportunity to activate during platform, engaging with a new generation of fans.
high-profile sporting moments and several were integrated into City’s historic The push for innovation in esports continued too, with new additions to the esports
winning Treble. team which led to progress in a number of competitions.
These included an Etihad Airways charter for the men’s first team’s UEFA Champions
League homecoming flight, Asahi limited edition Champions beer bottles and an
Asahi branded bus as part of the celebration parade around Manchester.

It was not only winning moments that gave the Club’s partners an opportunity
to activate, as the partnership team constantly sought new ways to engage partners
year-round.

MANCHESTER CITY ANNUAL REPORT 2022-23 72

Partner content

#1
PREMIER LEAGUE
#1
PREMIER LEAGUE
#1
PREMIER LEAGUE
CLUB CLUB CLUB

For video views for For total engagements of For delivery of media value
partner content partner content via partner content
(non-kit partners only)

MANCHESTER
Source: CITY ANNUAL REPORT 2022-23
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Women’s team partners

As interest in the women’s game continues to grow,

so too does the appeal of joining the Club as a partner,
with Manchester City providing a fantastic platform
for partners to activate and engage with fans.

Two new dedicated partners joined this season as

the Club became the first Barclay’s Women's Super
League side to partner with a British womenswear
brand, The Fold, and baby gear brand, Joie.

The Fold became the Club’s Official Formalwear

Partner, providing access to a selection of quality
tailoring for players, including the bestselling Clever
Crepe performance suits.

And, as part of their agreement, Joie became the

Club’s Official Family Partner and featured on the
back of the women’s first team’s playing shorts for
all games. Joie also had the opportunity to activate
on matchday to offer fans exclusive prizes and
experiences. At the start of the 2023-24 season,
Joie became the official stadium naming partner for
the Academy Stadium, where the women’s team
plays its home games.

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Retail

Three successful kits, which included a nod to the past, combined with an eye
to the future, helped deliver record sales this season with huge year-on-year
growth of over 85%, through online and physical stores.

Sales were further boosted by the Club’s commitment to continually improve

fans’ shopping experience and offer regular new products throughout the
season, as well as commemorate on pitch success.

The Club also opened an additional store in the Arndale Centre shopping
complex in Manchester to provide fans with a bespoke shopping experience
in the centre of the city.

The Club’s 2022-23 home kit was inspired by the trophy winning City teams
of the late 1960s, personified by the legendary midfielder Colin Bell. The kit
paid tribute to a man who is widely regarded as one of the Club’s greatest
ever players.

Echoing the classic designs of the past, the Club crest was placed at the
centre of the light blue jersey with signature maroon trims on the sleeve cuffs.
And, inside the neckline, a crown logo honoured the man fans know as ‘Colin
the King’.

The kit itself set a new record as the most sold home kit in the Club’s history,
in a season where the team won a historic Treble of the Premier League,
FA Cup and UEFA Champions League.

In addition, both the Club’s away kit, launched at the National Aeronautics
and Space Administration (NASA) on City’s pre-season tour of the USA and
a third kit launched in the metaverse, contributed to this most successful
retail year to date.

The 2023-24 home kit was launched before the end of the season and
produced the highest day of sales ever recorded by the Club on launch day
itself, with the equivalent of one shirt sold every 12 seconds. The Club also
produced a commemorative version of the 2022-23 home kit, which
resulted in in a record month of sales for the Club in June 2023.

MANCHESTER CITY ANNUAL REPORT 2022-23 75

Football education and recreation Innovation in Football Education

Another successful year at home and abroad saw Football Education grow This season saw the launch of CITYPLAY, an exciting new product which combines
both its reach and numbers and deliver more programmes than ever before. Playermaker smart wearable performance trackers with City’s football methodology.
New partners were added with three international football schools operational
Thousands of players in more than 100 countries have used the device since it
in Brisbane, Adelaide and Switzerland respectively.
launched in November 2022, tracking their performance during their footballing
More than 1,250 sessions were delivered to 7,100 children this season across activities. This enabled them to measure their playing stats, understand their
the world, with schools in Indonesia and Australia having significant success strengths and areas for development, and use City expertise to improve.
in local, regional, and national competitions.
In June 2023, the Etihad Stadium hosted the Thought Leaders Forum as part of
The City Football Academy in Manchester, meanwhile, was the hub for UK the City Football Leadership Institute, which provides invaluable insight and bespoke
football programmes. education for those aspiring to excel within the business of football.

The Young Player Development Programme – a year-round initiative for players The forum brought together more than 150 industry leaders, experts, and executives,
of all abilities aged 5-12 – continued to prove popular throughout the season and to share insights, engage in topical and thought-provoking discussion panels and
was supplemented by the launch of a new holiday programme. make valuable connections with like-minded professionals.

The Club continued to provide team and matchday training sessions to visitors who
wanted to expand their overall experience and train at the home of Manchester City,
with a total of 3,690 players taking part throughout the season.

Digitally, there was further development of coach education programmes too.

Coaching Hub – a resource for coaches across 45 countries – continued to provide
a content bank of practices and tips to help coaches develop their skills and pass
valuable knowledge to participants.

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PEOPLE
Supporting personal growth
Enhancing communication and building connectivity between staff across the Supporting staff to develop their own career pathways remained an important
Club to support their personal development was a key area of focus this season. area of focus and this season, former goalkeeper Karen Bardsley took on a new
role off the pitch.
Learning and development remained central to policy making and a range of
opportunities in both areas was provided. There was a continued focus on emerging As one of the women’s team’s longest-serving players, Bardsley called time on her
talent, which built on the successful graduate scheme as a new cohort of young playing career having made more than 100 appearances for City, winning eight
people joined the Club. major trophies during her tenure.

New training initiatives were also provided for managers across the organisation to She took up the new position of Project Officer at City, extending her nine-year stay
help them deliver best-practice recruitment, which included equality, diversity and at the Club to help City behind-the-scenes through her new role. Over the season
inclusion training. Bardsley immersed herself in the work of various departments around the Club
and managed specific projects to support the women’s team set-up, both on and
In addition, a leadership and management learning programme was attended off the pitch.
by 139 managers. It covered areas relating to their own self-care, supportive
conversations, and how to promote a positive mental health culture. Boasting a Master's degree in Sports Directorship, which she studied for during the
latter stages of her playing career, the former shot-stopper illustrated the possibilities
Sharing the work being delivered off-the-pitch so that all departments could develop that exist within the Club for career development.
and flourish remained at the forefront of planning too, with the launch of a new global
staff intranet to enhance communication and collaborative working across the Club During the season, City also entered into new partnerships with several organisations
and the wider City Football Group family. to assist in the long-term development of its staff policies. This included becoming a
member of the Business Disability Forum, enabling the Club to draw on the group’s
In terms of specific benefits for staff, it was further recognised that there are many policy and advisory support for a whole host of initiatives in the years ahead.
variations of working parents.
The Club also joined Women in Football's corporate membership scheme as part of
The Club pledged to work with staff to support their family journey, whatever that its strategy to identify new opportunities for staff to develop their industry learning.
may be, and introduced an enhanced parental leave policy, to ensure that everyone This built on the wide-ranging activities the Club has delivered with the staff-led
in the organisation could benefit. Women’s Network, to provide access to industry-leading training courses, bespoke
As part of the new policy, staff will now be entitled to 100% pay for the first leadership programmes and mentoring from expert consultants.
39 weeks of parental leave, creating a new industry standard.

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SUSTAINABILITY
Environmental sustainability Biodiversity

City’s commitment to environmental sustainability forms a key part of its The Club’s ecology and biodiversity programme took a huge step forward over the
year-round work across the Etihad Campus with the Club’s stated aim to course of the season. New wildlife habitats were created supporting bees, butterflies,
become net zero by 2030. moths and beetles. Wetlands and ponds were created to both absorb carbon and
create new habitats for dragonflies, crane fly and similar species.
Measures adopted over the past decade include zero waste to landfill, rainwater
harvesting, enhanced biodiversity, use of local suppliers and service providers and During the summer months, an entirely new team joined City Football Academy in
encouraging the use of sustainable travel. the form of 11 large bee posts. The posts – which are made from Douglas Fir, sourced
from a ‘Grown in Britain’ certified independent sawmill, and manufactured by a small
As part of the Club’s sustainable travel work this season, shuttle bus trials took independent North West-based business – are designed to provide a nesting habitat
place at the Club’s home match against Chelsea with transport provided to and for a variety of solitary bee species, solitary wasps and other invertebrates.
from the stadium from hubs in the city centre.
Before installation, 29 different species of bee had already been recorded at City
The Club also announced that 240 new cycle stands would be installed at the Football Academy and it is hoped the new habitat initiative will boost the number of
Etihad Campus, and that works have commenced on improving the accessibility, species recorded on site.
wayfinding for walking and cycling routes between the Etihad Campus and
Manchester city centre. A survey conducted after just six weeks revealed that several different bee species
had already nested in the posts, including leafcutter bees, mason bees and tiny,
Through a major, collective effort of staff across the Club, the consumption of both yellow-faced bees, which are not much larger than a grain of rice.
gas and electricity reduced by around 6% in the year to May 2023. Meanwhile,
the Club continued to procure electricity that is 100% renewable.

In addition, new LED lighting at City Football Academy and changes to lighting
timings helped reduce another circa 120,000kwh, taking the Club’s total reduction
(per annum) to around 2 million kwh since 2019.

Waste handling was down by more than 15% year-on-year and more than
80% of the Club’s water continues to be recycled through a series of rainwater
attenuation systems.

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Environmental commitments

Reduction in consumption Reduction in waste handling

of gas and electricity year-on-year

Renewable electricity Water recycling through

procurement attenuation systems

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Source: CityANNUAL REPORT 2022-23
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