Visual Culture
MCM 253
Chapter 7:
Architecture &
Visual Culture
Prof Marcella Janush
READ: Chapter 7
by Richard Williams
Architecture
& Visual
Culture
For our purposes of study of architecture in
this course, we will view it as the discourse,
or what has been said about architecture,
not the technical field itself
1. Architecture as art
2. Architecture as sign or symbol
3. Architecture as urban and social
experiences
Looking at the
critical approaches
of architecture
Museum of Modern Art in Astana, Kazakhstan
1. Architecture as
a Form of Art
An architect is an artist who creates in
three dimensions
To enclose space, in space
To be individual works of art
Unique expressions of a creative mind
Permanent, unchanging, expressions of
their time
Architecture as art is only one aspect of
the complete definition
2. Architecture as
Sign or Symbol
Looking at architecture as art
opens the work up for criticism
and interpretation as all artwork
endures
Think of the Eiffel tower in
France-this piece of architecture
is a symbol , a symbol for a city,
for modernity, for communication,
of the 19th century, a lightening
rod or insect, dreams of love
3. Architecture as urban
and social experiences
Architecture as experienced by the user, the inhabitor
In the early 1900’s the idea of architecture
development in the cities created building spaces a
“metropolis” emerged
Meaning a cluster of buildings in a downtown area
and how these developments were changing the social
experiences of those who inhabited the spaces
Some have referred to the architects in these
situations as to just create the façades and the use of
the spaces is where the real visual culture is
experienced.
The influence of
architecture
For those of us living in an urban society we are
surrounded by architecture
It shapes our movements through a city with bridges,
tunnels, pathways around buildings
Architecture is used in many ways to define a city, many
having iconic cityscapes recognizable by building
shapes
Architecture has a huge social importance in our society
with their massive size, complexity
More than any other practice of visual culture they
require community or society patronage (money and/or
support given to an organization)