Ahmed Magdy Salem
25 Ahmed Moussa St., Al-Zaytoon, Cairo | [email protected] | +20 100 8377 977
LinkedIn URL: https://www.linkedin.com/in/ahmed-magdy-a4a97073?trk=nav_responsive_tab_profile
Personal Summary:
A highly professional, dynamic and Result oriented business leader with vast experience
in Business Management and Marketing strategies.
Now I am looking to take a further step in my career by occupying a new position in the
marketing field in an environment that offers a great challenge, increase my experience and the
opportunity to help the organization advance efficiently and productively.
Career Experience:
• Ayman Afandey, for Distributing and Marketing FMCG Brands.
- Marketing Category Manager (Dec. 2022 – Present)
- Managing confectionary Category
- Manage total confectionary portfolio which includes: Haribo, Loacker, Lotus, Mentos, Bahlsen,
Hershy’s, and Caprice
- Ensure setting marketing strategy for each brand.
- Developing and implementing all marketing and trade marketing plans for the whole category.
- Mange budget and P&L statement for the whole category.
- Propose new business initiatives and areas to perform serving the category growth.
- Develop and source creative and cost-efficient merchandising and POS material.
- Measure and report performance of all marketing campaigns and assess against goals.
- Translate marketing vision and objectives into sales and category goals.
• Benchmark Investment & Trading.
- Senior Brand Manager (June 2021 – Dec. 2022)
- Managing (ZAK) Men's Grooming Category
- Develop brand strategy and product development plans directly with the CEO.
- Manage the brand marketing and promotional calendar.
- Manage the brand procurement, purchasing and manufacturing plans.
- Leads planning team to set forecasting plan.
- Mange brand budget and P&L statements.
- Propose new business initiatives and areas to perform serving the brand growth and
development plans.
• Ayman Afandey, for Distributing and Marketing FMCG Brands.
- Brand Manager (October 2017 – May 2021)
- Managing HARIBO & LOTUS Biscoff.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Responsible for Creating and Executing brand yearly marketing Calendar.
- Leads planning team to set forecasting plan.
- Increase the brand awareness and customers' loyalty by implementing valuable Trade &
customer promotions.
- Owner of sales planning, execution and tracking along with national sales manager.
- Proactively anticipates competitor actions.
- Owner of marketing budgets in terms of spends and cost allocation (e.g., agency cost,
sampling cost)
• Key Achievements:
• Rookie of the year 2019 from LOTUS as the fastest growing market in MENA region.
• Increase indirect numeric distribution by developing HARIBO wholesale loyalty
program, which led to achieve 108% increase in the sector of wholesale and sub.
distributors.
• Univest Group, “UNITRADE” for Distributing and Marketing Luxurious and Beauty
care Brands.
- Assistant Brand Manager (April 2015 – September 2017)
- Implementing marketing Strategies
- Setting & regular follow up a yearly & monthly target per brands.
- Follow up the financial aspects concerning the brand such as costing and invoices.
- Manage budget and financials related to marketing campaign.
- Preparing forecasting Plane.
- Preparing P&L for the whole brand.
• Key Achievements:
• Ranking #3 highest sales value in (Debenhams) “one of the most well-known
departments stores the world” for the first time in the history of GIVENCHY brand in
MENA Region in 2015.
• Ranking #2 highest sales value and #1 as the most profitable in (Debenhams) for the
first time in the history of GIVENCHY brand in MENA Region in 2016.
• icflix media Egypt (July 2014 – November 2014)
- Business Development Executive
- Work to grow a company’s sales throughout attracting new customers.
- Generate new leads with the aim of creating more sales.
• Marketing Specialist at Creator for Advertising & Media October 2012 –
June 2013
Education:
• Marketing Diploma (Business Division AUC). (May 2013 – July 2014)
- Certificate of Achievement is Sales and Marketing.
- Foundation Certificate in Marketing.
- Career Certificate in Marketing.
• El-Menoufia University, (September 2006 – July 2010)
- Bachelor of Commerce.
- Major: Business Administration.
- Accumulated Grade: Pass.
Courses:
• Marketing course from HPA “Marketing trends, social media, Market research and
Consumer behavior.
• Principles of Foreign Exchange.
• Principles of Security Exchange at the African Economic Council.
Volunteer:
• Member in Life Maker Association from 2009.
• Member in Power of the Knowledge (El Elm Qowa) Project.
Languages:
• Arabic: Native language
• English: Fluent
Additional Personal Details:
• Date of Birth: 7th of September 1989
• Marital Status: Married
• Military Status: Completed
