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7 Cs of Communication

The document discusses the 7 Cs of communication which are principles for effective communication. The 7 Cs are clear, concise, concrete, correct, coherent, complete, and courteous. Each C is then defined in one to two sentences to explain how to apply that principle to ensure the audience understands the message.

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ahmadibrar372
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19 views2 pages

7 Cs of Communication

The document discusses the 7 Cs of communication which are principles for effective communication. The 7 Cs are clear, concise, concrete, correct, coherent, complete, and courteous. Each C is then defined in one to two sentences to explain how to apply that principle to ensure the audience understands the message.

Uploaded by

ahmadibrar372
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The 7 Cs Of Communication / Principles Of Communication

The 7 Cs provide a checklist for making sure that your communication, meetings, emails, conference
calls , reports , and presentations are well constructed and clear – so your audience gets your
message.

According to the 7 Cs, communication needs to be:

1. Clear.
2. Concise.
3. Concrete.
4. Correct.
5. Coherent.
6. Complete.
7. Courteous.

1. Clear
When writing or speaking to someone, be clear about your goal or message. What is your
purpose in communicating with this person? If you're not sure, then your audience won't be sure
either. To be clear, try to minimize the number of ideas in each sentence. Make sure that it's easy
for your reader to understand your meaning. People shouldn't have to "read between the lines"
and make assumptions on their own to understand what you're trying to say.
2- Concise

When you're concise in your communication, you stick to the point and keep it brief. Your audience
doesn't want to read six sentences when you could communicate your message in three.
Are there any adjectives or "filler words" that you can delete? You can often eliminate words
like "for instance," "you see," "definitely," "kind of," "literally," "basically," or "I mean."

3. Concrete
When your message is concrete, then your audience has a clear picture of what you're telling
them. There are details (but not too many!) and vivid facts, and there's laser-like focus. Your
message is solid.
4. Correct

When your communication is correct, it fits your audience. And correct communication is also
error-free communication.

• Do the technical terms you use fit your audience's level of education or knowledge?

• Have you checked your writing / written communication for grammatical errors?

5. Coherent

When your communication is coherent, it's logical. All points are connected and relevant to the
main topic, and the tone and flow of the text is consistent.

6-Complete

In a complete message, the audience has everything they need to be informed and, if applicable
take action.

7. Courteous

Courteous communication is friendly, open, and honest. There are no hidden insults or passive-
aggressive tones. You keep your reader's viewpoint in mind, and you're empathetic to their needs.

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