Dummy Copy: Each project of Credence aims to become an iconic landmark on the Dhaka skyline.
The
projects carry hallmark of architectural and technological innovation in a way which places the stakeholders
at the heart of every idea and activity. These modern residential complexes emphasize on the best of stan-
dards in innovation, design and construction. And thus Credence caters not only to the lifestyle you have, but
to the one that you aspire.
Who you are today and reaching for who you want to be tomorrow is a process that is determined largely by
one thing- inspiration. Inspiration is what converts ambitions to actions, and dreams to reality. It is what
pushes people to break down barriers and achieve the life and lifestyle of their choosing. This is why it is only
an inspired life that can lead to an inspired lifestyle and fulfillment of one’s full potential.
The guidelines in this section helps you to implement the Credence Brand Expression system in both internal
& external use. They explain the Brand essentials of the design, demonstrate their correct usage, and provide
examples of typical applications.The Brand essentials in advertisement are the Brand Architecture, Logo,
Tagline, Colors, Typography, Background style etc. They are the keys to creating the Brand Expression, when
used appropriately & creatively in advertising, will help convey a revitalized image for Credence.
CONTENT 01 BRAND LOGO 00
02 BRAND COLOUR 00
03 BRAND TYPOGRAPHY 00
04 BRAND ELEMENTS 00
05 PHOTOGRAPHY 00
06 LAYOUTS 00
07 POWERPOINT 00
08 STATIONERY & MERCHANDISING 00
Credence Brand guide book I 2022/1
Logo Rationale: (Dummy Copy) The guidelines in this section helps you to implement the Credence Brand
Expression system in both internal & external use. They explain the Brand essentials of the design,
demonstrate their correct usage, and provide examples of typical applications.The Brand essentials in
advertisement are the Brand Architecture, Logo, Tagline, Colors, Typography, Background style etc. They are
the keys to creating the Brand Expression, when used appropriately & creatively in advertising, will help convey
a revitalized image for Credence.
01 l BRAND LOGO 05
Credence Brand guide book I 2022/1
1X
ARCHITECTURE
5X
LOGO
1X 1X 1X 1X 1X
1X
1.45X
The CREDENCE logo is 5X:1X and with the tagline of .2X
the logo will be 5X:1.45X. The gap between the
CREDENCE logo type base line and the CREDENCE
.25X for the inspired lifestyle
tagline mean line will be .2X.
.5X 4X .5X
01 l BRAND LOGO 06
Credence Brand guide book I 2022/1
PLACEMENT
KITE
The CREDENCE logo is 5X:1X and
with the tagline of the logo will be
5X:1.45X. The gap between the
CREDENCE logo type base line and
the CREDENCE tagline mean line
will be .2X.
01 l BRAND LOGO 07
Credence Brand guide book I 2022/1
for the inspired lifestyle
COLOUR
LOGO
C-00 M-00 Y-00 K-75 C-00 M-75 Y-100 K-00
R-99 G-100 B-102 R-88 G-89 B-91
HEX/HTML 636466 HEX/HTML 221F20
The core logo colours must follow Pantone: P 34-8 C
Pantone: P 197-11 C
the specifications shown above. The Pantone: P 34-8 U
Pantone: P 197-11 U
use of spot colours is preferred.
01 l BRAND LOGO 08
Credence Brand guide book I 2022/1
for the inspired lifestyle
COLOUR
MONO
This linear version of the logo is to
be used in communications where it
for the inspired lifestyle
is not possible to use the bicolour
logo.
01 l BRAND LOGO 09
Credence Brand guide book I 2022/1
for the inspired lifestyle
FOIL STAMPING
CUTOUT AND
This linear version of the logo is to
be used in communications where it
is not possible to use the bicolour
logo.
for the inspired lifestyle
01 l BRAND LOGO 10
Credence Brand guide book I 2022/1
for the inspired lifestyle
& MINIMUM SIZE
CLEAR SPACE
The logo must maintain a clear space of
CREDENCE Kite weidth on the left, right,
bottom and top side(s).
The minimum sizes shown above must be for the inspired lifestyle for the inspired lifestyle
maintained no matter the material used.
20mm 35mm 25mm 35mm
01 l BRAND LOGO 11
Credence Brand guide book I 2022/1
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
BACKGROUNDS
LOGO ON
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
The logo must be clearly visible in any material
surface. These are the suggested logo colours
for the backgrounds. Please use them as
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
appropriate.
01 l BRAND LOGO 12
Credence Brand guide book I 2022/1
WITHOUT TAGLINE
LOGO USE
The logo must be clearly visible in any material
surface. These are the suggested logo colours
for the backgrounds. Please use them as
appropriate.
01 l BRAND LOGO 13
Credence Brand guide book I 2022/1
PROJECT LOGO
LOGO WITH
The logo must be clearly visible in any material
surface. These are the suggested logo colours
for the backgrounds. Please use them as
appropriate.
01 l BRAND LOGO 14
Credence Brand guide book I 2022/1
VERTICLE
LOGO
The logo must be clearly visible in any material
surface. These are the suggested logo colours
for the backgrounds. Please use them as
appropriate.
01 l BRAND LOGO 15
Credence Brand guide book I 2022/1
for the inspired lifestyle
ed lifestyle for the inspired lifestyle
for the inspir
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
DONT’S
LOGO
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
The core logo must always be used in
communication in the correct ratio. It cannot
be distorted or altered in any manner.
for the inspired lifestyle for the inspired lifestyle for the inspired lifestyle
01 l BRAND LOGO 16
